@Daisuke Young I wouldn’t say “died”, but the first time I noticed a huge difference is when the foamposites came out and then 20th anniversary box logo a few weeks later. The LV collab just solidified it even more, so I agree with that.
The crow bar was about the hood where it all started. The brick and money gun was being sarcastic towards the shallow hype crowd lapping up the supreme products without any connection with its ethos.
i don’t even like supreme but this is a plus for the brand. play their cards right and they’ll shed the “14 year old hypebeast who doesn’t have a personality” crowd they’ve built up over the last 5 years
Or they continue that route but instead do what F.O.G. x Pac Sun did and have a generic line of clothes more accessible and mainstream with more stores opening up.
They aren’t shedding that. Congrats to supreme for securing the bag but I’ve been done with it. I can’t blame supreme though just people who want to be down. Used to kill me when they dropped tees with rap and rock stars because half the people who bought those tees had no idea who those people were. Just to be down.
Honestly Supreme at this point is just slapping a logo onto everything , you paying for the word, not the product. And of cause James is pass the point of actually caring about the brand.
My problem with these “fashion cats” talking bout the brand dying even though the team and Board company is hitting its stride right now. Which means the influence in the culture that they represent isn’t going away. Like if you can’t tell me who’s skates for Supreme RN, they have no right to say the brand is dead. When it’s obviously quite the opposite
@@WiiZapperkid agreed. It’d be foolish for VF to override leadership and marketing efforts that is on going by Supreme. To boot, TNF, Vans, Dickies, etc. all have distinct marketing strategies. They’re not incorporating BS marketing synergy to ruin their brands
Brand has been dead since 2016; F/W ‘15 depending on who you ask. Supreme was already destined to become another 00’s Champion, or present-day BAPE; completely soulless. This will only expedite the process.
I lost alreadly not intense interest in Supreme after the interception a few years ago. Imo they managed to beat this horse to de facto death in terms of interesting projects except maybe the Murakami x Supreme during the pandemic. So hopefully the new owner will manage it a tad bit better
I honestly thought this was gonna go the other way. money pumped in from Carlyle to help transition to an ipo and hit the stockmarket. Strategy wise to be a high end fashion house.
Yea they screwed Bape, but if Supreme keeps the same managment and remains exclusive, the brand should be ok. If they start mass producing box logo tees they in trouble.
Whoa, my guy said UNION!!! Union OG Hypebeast(2000’s era myself) remembers what a great 👍 store!!! Appreciate the video, homie! To be honest as a kid of the 90’s I always thought Supreme was a rebellious skate brand anti-corporate but as always all things must evolve and change. The whole world has gone corporate, lmao 😂 the very thing that the Hippies Fought in the 60’s became a slow reality in the 80’s and now in 2020 the world 🌎 is run by major corporations. From the devices we use to the food we eat to the clothes we buy!!! The owner of Supreme James Jebbia is 57 he probably was like I’m almost 60, why not. What can you do either love it or leave it alone. Thank You 🙏 for this video
To me when Nakel Smith left I knew I was done with the brand. To not have the reason I first got into Supreme, not be part of it, I knew it was time to let go.
@@kattiv2668 but it did. They use to sell there 5 panel hats for like $45. I would always look at them because they had a leather strap on the back which i thought was so “fancy”.
@@oliverjones1845 True. I’m not saying they had Supreme in every Tillys, but they had it in the Waterford Lakes one in Orlando, FL which I frequented about every week back in college. Looking back, it might have been a marketing test to see if it would sell well in box box retailers. It was near UCF, the largest college in the USA. Lots of people. The subway on campus was once the busiest in the United States and the firehouse subs I believe was... random weird facts lol
Tbh when Carlyle bought half of the stocks everything changed for the brand technically. If anything, I prefer supreme being owned by VF totally, rather than partly by a group like Carlyle that had nothing to do with the streetwear. Plus I think more stores are coming. Definitely a Milan store with all the new Milanese Skateboarders being sponsored by Sup
Man if higher end street wear brands like pleasures, brain dead, carhartt wip and so on can make enough product for people to be happy and not miss out but still be somewhat limited, supreme can do the same.
Supreme's major(maybe only) selling point is its exclusivity/hype. Compromising that even a little bit can have a compounding detrimental effect to its brand imo.
UNLESS supreme pulls a Stussy and goes back to there routes, they will never have the influence they did have. all the other brands VF owns each brand has a iconic SIGNATURE ITEM that ppl buy for fashion and everyday use and honestly could just keep selling the few items that make them iconic and stay in business! There isn’t a SINGLE PHYSICAL ITEM that makes supreme stand out other than it’s name! The best they have to show for is there fucking boxers and those are even trash
Actually, that never happened. A Chinese company faked owning Supreme and got caught. The only owners of Supreme have been James Jebbia, The Carlyle Group, and now VF Corp.
I say supreme is gona be having store like vans and north face people could just walk in and out like normal finally no waiting long line or deal with them lame security guard lol
how ironic... 😂 all my supreme things are from the 90’, when my older brother used to buy their shit back in the days. I never been their store, like in years.
I remember in 2016-2017 in 7th grade I thought supreme was something so high end. Right now I'm a sophomore and I have a supreme backpack knowing that in 2 years the brand will go down
Supreme has been the equivalent to chicken tenders and ketchup for a while now. Only makes sense that the commodification of it would be irresistible to corporations who thrive off of commodifying everything.
![7 Brands Like Supreme EVERYONE Should Know About [2020]](http://i.ytimg.com/vi/cQ9u2YKsOKk/mqdefault.jpg)
Supreme started out as a tongue-in-cheek criticism of capitalism this is beyond ironic
Like Rockstar Games with GTA Online.
@Daisuke Young how
@@reallhoxhoes8935 When the 14 year old hypebeast trend started and you would see fortnite x supreme louis art on instagram
@Daisuke Young I wouldn’t say “died”, but the first time I noticed a huge difference is when the foamposites came out and then 20th anniversary box logo a few weeks later. The LV collab just solidified it even more, so I agree with that.
@@reallhoxhoes8935 You really don't get it?
You thought the company that sells supreme branded oreos and crowbars wasn't already a sellout???
You forgot bricks too
The crow bar was about the hood where it all started. The brick and money gun was being sarcastic towards the shallow hype crowd lapping up the supreme products without any connection with its ethos.
@@yakuza7400 it's not really satire or commentary when you're literally the thing you're making fun of.
@@yakuza7400 sounds like politicians should wear supreme.....both Hippocrates.............
@@yakuza7400 You bought them didn't you?
i don’t even like supreme but this is a plus for the brand. play their cards right and they’ll shed the “14 year old hypebeast who doesn’t have a personality” crowd they’ve built up over the last 5 years
Or they continue that route but instead do what F.O.G. x Pac Sun did and have a generic line of clothes more accessible and mainstream with more stores opening up.
....but how will the Hypebeasts spend mommy and daddy's money. :(
They aren’t shedding that. Congrats to supreme for securing the bag but I’ve been done with it. I can’t blame supreme though just people who want to be down. Used to kill me when they dropped tees with rap and rock stars because half the people who bought those tees had no idea who those people were. Just to be down.
"They make missiles" LOL!!!!
The Rock with Nick Cage
Hypebeast "wait, its a sell out brand? "
Reggie "always has been" *aims LV Glock collab hand gun at hypebeast
Vans, Timberland, TNF, heck even Dickies have all been managed pretty well by VF, so I'm not sure this is necessarily a bad thing at all.
Glad to see an upgrade to your studio lighting sir. Hope to bump into you again around Harajuku
Honestly Supreme at this point is just slapping a logo onto everything , you paying for the word, not the product. And of cause James is pass the point of actually caring about the brand.
As long as Jebbia holds influential position within VF, Supreme’s brand value will just be fine
My problem with these “fashion cats” talking bout the brand dying even though the team and Board company is hitting its stride right now. Which means the influence in the culture that they represent isn’t going away. Like if you can’t tell me who’s skates for Supreme RN, they have no right to say the brand is dead. When it’s obviously quite the opposite
Kader,Tyshawn, Nak,Rowan, Pablo, Gonz,Seven, Dill... The roster is stacked with pros,Legends and AMs. And they are dropping crazy videos
@@WiiZapperkid agreed. It’d be foolish for VF to override leadership and marketing efforts that is on going by Supreme. To boot, TNF, Vans, Dickies, etc. all have distinct marketing strategies. They’re not incorporating BS marketing synergy to ruin their brands
I love the Font on your Tee... name?
3:49 Hey Reggi ⚡which brand was that Taj Mahal jacket???
3:06 does anyone know what jeans are those? look pree cool
Brand has been dead since 2016; F/W ‘15 depending on who you ask. Supreme was already destined to become another 00’s Champion, or present-day BAPE; completely soulless. This will only expedite the process.
Hopefully supreme doesn’t go the way of bape and improves through this
Where does he get his sources from?
Business Insider
Re-sellers shook. I think they'll probably have more VF corp collaborations. Nice video. Keep up the good work.
I lost alreadly not intense interest in Supreme after the interception a few years ago. Imo they managed to beat this horse to de facto death in terms of interesting projects except maybe the Murakami x Supreme during the pandemic. So hopefully the new owner will manage it a tad bit better
This means you'll be finding supreme at Kmarts and Tjmaxx now..
I haven't seen a k mart in ages
Reggie enunciates like he’s a prophet from the future. To him we are just merely words on in a BOOK.
What was that at 3:49
AWAKE NY
@@THECASUALco Thank you!
At the end, why did you say you’ll see us in a minute?!! 😱 flashbacks to when mom left.....
Supreme was sold to Carlyle Group in 2018. How is this any different?
50% was owned by The Carlyle Group. Jebbia still had a major stake. This deal means Supreme is completely under VF Corp.
@@THECASUALco I see. Thank you!
Was Carlyle group good or bad for Supreme?
@@chrislg4519 Bad. They cut stickers and bags from being included with each order (or that’s when Supreme stopped).
@@Americansikkunt ok thank you for interesting info. Blessings 👍🙏
I don’t thing this will end the hype of supreme. Unless they can’t come up with anymore creative ideas
I honestly thought this was gonna go the other way. money pumped in from Carlyle to help transition to an ipo and hit the stockmarket. Strategy wise to be a high end fashion house.
Sell out! For 2 plus billion! Hell yeah! And honestly it could be a good thing!
Lol that’s called business 😂 supreme don’t owe the people anything lol
Exactly
You’re the shit Reggie, keep on rocking 👊🏾 side note: this was a very pause-worthy episode, what’s up with u? Money shot? Really? 😂😂
I'd rather be involved with a clothing corporation than one that makes tear gas
Smfh. Remember when NIGO sold Bape? this might not turn out well 😞
Yea they screwed Bape, but if Supreme keeps the same managment and remains exclusive, the brand should be ok. If they start mass producing box logo tees they in trouble.
@@Blueeey 100% facts 💯
Whoa, my guy said UNION!!! Union OG Hypebeast(2000’s era myself) remembers what a great 👍 store!!!
Appreciate the video, homie!
To be honest as a kid of the 90’s I always thought Supreme was a rebellious skate brand anti-corporate but as always all things must evolve and change. The whole world has gone corporate, lmao 😂 the very thing that the Hippies Fought in the 60’s became a slow reality in the 80’s and now in 2020 the world 🌎 is run by major corporations. From the devices we use to the food we eat to the clothes we buy!!!
The owner of Supreme James Jebbia is 57 he probably was like I’m almost 60, why not.
What can you do either love it or leave it alone.
Thank You 🙏 for this video
Now that’s a spicy thumbnail that I like
Corpo Joe!
@@THECASUALco care to elaborate?
@@semzip8558 Could, but it's a joke.
@@THECASUALco aight amigo 👌
@@THECASUALco GOAT THUMBMAIL!
How can they sell out when they never had a soul?
They will vitiate Supreme’s exclusivity and in turn tarnish the brand’s renowned desirability in the long run.
1
I mean the new stone island leaks still look dope af
I like a lot of Supreme pieces but I am picky
To me when Nakel Smith left I knew I was done with the brand. To not have the reason I first got into Supreme, not be part of it, I knew it was time to let go.
Idk about Supreme being a sellout brand but I do know that their collabs with Vans and TNF are about to get much better.
I remember Supreme hats being sold at Tilly's in 2013... they sold out a long time ago.
Lol that never happened. What are u smoking?
@@kattiv2668 but it did. They use to sell there 5 panel hats for like $45. I would always look at them because they had a leather strap on the back which i thought was so “fancy”.
They did sell to boutiques before its online store. Now keep it mind supreme was particular about it tho
@@oliverjones1845 True. I’m not saying they had Supreme in every Tillys, but they had it in the Waterford Lakes one in Orlando, FL which I frequented about every week back in college. Looking back, it might have been a marketing test to see if it would sell well in box box retailers. It was near UCF, the largest college in the USA. Lots of people. The subway on campus was once the busiest in the United States and the firehouse subs I believe was... random weird facts lol
If you love street wear, keep a watch out for brands out of Chicago like BUC
If u removed the hype beasts, the hardcore fans would still be there to scoop up pieces and finally get a chance too 😂
Tbh when Carlyle bought half of the stocks everything changed for the brand technically. If anything, I prefer supreme being owned by VF totally, rather than partly by a group like Carlyle that had nothing to do with the streetwear.
Plus I think more stores are coming. Definitely a Milan store with all the new Milanese Skateboarders being sponsored by Sup
Man if higher end street wear brands like pleasures, brain dead, carhartt wip and so on can make enough product for people to be happy and not miss out but still be somewhat limited, supreme can do the same.
Supreme's major(maybe only) selling point is its exclusivity/hype. Compromising that even a little bit can have a compounding detrimental effect to its brand imo.
Your intro music needs a boost
Supreme is a skateshop! Rip nyc culture👍
This is the kind of video I don't have to hide from my mom
pull up with the official Supreme Jet = flex/hype overload
Wow maybe I can actually buy supreme now!
I mean come on. Sellout or not, if anyone got offered 2 something billion they'd take the bag
Of course!
Must of forgot that time they sold to the Carlisle Group lol
Supreme sold out a long time ago, this was bound to happen
Time to focus on the actual important side of fashion, the sustainability and Upcycled/reworked/custom side
Might start seeing loads of Supreme Made in 🇨🇳 stuff
UNLESS supreme pulls a Stussy and goes back to there routes, they will never have the influence they did have. all the other brands VF owns each brand has a iconic SIGNATURE ITEM that ppl buy for fashion and everyday use and honestly could just keep selling the few items that make them iconic and stay in business! There isn’t a SINGLE PHYSICAL ITEM that makes supreme stand out other than it’s name! The best they have to show for is there fucking boxers and those are even trash
The original idea of supreme is gone now that is corpratized
uhhh.. Supreme was sold to some china company like years ago didnt it? whats new about supreme selling out
Actually, that never happened. A Chinese company faked owning Supreme and got caught. The only owners of Supreme have been James Jebbia, The Carlyle Group, and now VF Corp.
@@THECASUALco ah that good to know I guess I can still continue not to wear it though lol
Supreme stores gonna be in simon owned luxury malls, pack it up boys
I say supreme is gona be having store like vans and north face people could just walk in and out like normal finally no waiting long line or deal with them lame security guard lol
The Booger Collab I always needed.... HYPE SNOT!
how ironic... 😂
all my supreme things are from the 90’, when my older brother used to buy their shit back in the days. I never been their store, like in years.
Wow, you must have some rare pieces
@@Ricp14 kinda but i only wear them at the gym or like pyjamas 😂😂😂
@@hajeraa 😂😂
Wacko Maria Carhartt ?
I’ follow so much conservative youtubers that I read “the Supreme Court is a sell out”
That thumbnail, tho...
The gatekeepers made it hard market to new audiences.
DOES THAT MEAN I’LL BE ABLE TO GET A BOGO AT RETAIL PRICE..? PROBABLY NOT LOL
They sold out before this
RIP supreme
Who cares Supremes dead
2.1 Billion reasons to sell out...
Gonna be sold in malls now lol ANYWAYS Iuse to love them now everybody wears it now SELL OUTS NOW I’m done for years
I remember in 2016-2017 in 7th grade I thought supreme was something so high end. Right now I'm a sophomore and I have a supreme backpack knowing that in 2 years the brand will go down
Supreme is one of the worst brands out rn tbh so don’t care for this at all if anything it might be better
Rip
I can tell you are pressed about making supreme content.
thuck thupreme
Duh lmfao supreme been trash for a little over half a decade now
I like how joe biden is on the front of this LOL
F
Supreme is fuckin lame anyways. They “sold out” awhile ago.
lmao
this video was waste, reminded me of the complex videos that used to say a lot ( of words) but actualy say litarly nothing
Awww...
Supreme has been the equivalent to chicken tenders and ketchup for a while now. Only makes sense that the commodification of it would be irresistible to corporations who thrive off of commodifying everything.