Contribution Margin explained

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  • เผยแพร่เมื่อ 11 ม.ค. 2025

ความคิดเห็น • 105

  • @TheFinanceStoryteller
    @TheFinanceStoryteller  5 ปีที่แล้ว +3

    Enjoyed the video? Then subscribe to the channel now, and watch the related video on break even analysis next: th-cam.com/video/r8BIz5I-aDc/w-d-xo.html

  • @monicagiovannaasturias853
    @monicagiovannaasturias853 3 ปีที่แล้ว +13

    I was having a hard time understanding the contribution margin and this video just saved me! Thank you very much. New subscriber here

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว +1

      I am so happy to hear that, Monica! Welcome! Hope you find many more useful videos on this channel.

  • @horodetskaanna5766
    @horodetskaanna5766 5 ปีที่แล้ว +15

    Great explanation, and I love the giraffe !

  • @nadiyaahmed9838
    @nadiyaahmed9838 4 ปีที่แล้ว +5

    The best one I saw yet ! I've got the concept, thankyou so much !

  • @josephkaolinhugo7620
    @josephkaolinhugo7620 3 ปีที่แล้ว +1

    I think you just implicitly discussed the break-even point. This video is really helpful. Thanks!!
    FC/P-VC

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว

      Yeah, it's hard to discuss one without the other. ;-) I did make a separate video on break even analysis as well though: th-cam.com/video/r8BIz5I-aDc/w-d-xo.html

  • @waleeedz
    @waleeedz 2 ปีที่แล้ว +1

    The best video explain ever seen regarding contribution margin
    Keep going

  • @ricky37452
    @ricky37452 2 ปีที่แล้ว +2

    SUCH. a wonderful explanation!! Thank you so much.

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  2 ปีที่แล้ว

      Glad you enjoyed it, Erika! Thank you very much for watching and commenting.

  • @suhas281
    @suhas281 3 ปีที่แล้ว +1

    Finally understood after so many videos.Thank you Sir

  • @ruhanhansuka5149
    @ruhanhansuka5149 9 หลายเดือนก่อน +1

    Thank You for the simple & easy explanation!

  • @bengriffiths5096
    @bengriffiths5096 4 ปีที่แล้ว +3

    This is a very straightforward explanation! I have subscribed!

  • @phuonguyen2424
    @phuonguyen2424 4 ปีที่แล้ว +2

    THANK YOU SIR YOU SAVED MY LIFE

  • @thechoniclesofkratos
    @thechoniclesofkratos 2 ปีที่แล้ว +1

    Thank you so much from the Caribbean

  • @barackobama3719
    @barackobama3719 3 ปีที่แล้ว +2

    i dont know what i would do without you hahahaha thank god for this channel

  • @etavonnibusinessservices8456
    @etavonnibusinessservices8456 3 ปีที่แล้ว +1

    This is very helpful, I think I understand the concept now....thanks

  • @yinyin7614
    @yinyin7614 3 ปีที่แล้ว +1

    Thank you for the clear and simple explanation. Very helpful.

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว

      I am so happy that you are watching so many of my videos, and enjoying them!!!! Thank you.

  • @nandinibansal9115
    @nandinibansal9115 3 ปีที่แล้ว +1

    Thanku so much for this video it cleaned all my doubts.....thanks a lot😊

  • @moondust5967
    @moondust5967 4 ปีที่แล้ว +1

    it is really very much, understandable and clear. You don't speak fast and it is perfect. I liked very much the video and learnt really very smoothly. Thank you Sir. But with money no Sir, sorry - I cant afford

  • @motivationstation12345p
    @motivationstation12345p หลายเดือนก่อน +1

    very informative thank you

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  หลายเดือนก่อน

      Happy to help! Thank you for watching and commenting.

  • @Full_Poulet
    @Full_Poulet ปีที่แล้ว +1

    Excellent, thank you gladly, kind ser!

  • @АлександрСударев-д6н
    @АлександрСударев-д6н 3 ปีที่แล้ว +1

    so touching for an excellent video

  • @avibhau3852
    @avibhau3852 4 ปีที่แล้ว +2

    You are brilliant.
    You are a legend👏

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  4 ปีที่แล้ว

      Thanks for the compliments! Happy to help. Please subscribe to the channel! I have a related video on the break-even point which might be useful for you as well: th-cam.com/video/r8BIz5I-aDc/w-d-xo.html

  • @mdanwarhossain2607
    @mdanwarhossain2607 3 ปีที่แล้ว +1

    Thanks for video now i can get this.

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว

      Wonderful to hear that!!! Thank you for watching and commenting.

  • @motivatingyou2691
    @motivatingyou2691 2 ปีที่แล้ว +1

    Amazing and simple explanation thank you

  • @afifaali1652
    @afifaali1652 3 ปีที่แล้ว +1

    Thank you for your good explanation 🙂

  • @amoghguragai
    @amoghguragai 3 ปีที่แล้ว +1

    Greatly explained loved it thank you so much😊😊

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว +1

      Glad it was helpful! I have some related videos that could be interesting for you as well, on break even analysis th-cam.com/video/r8BIz5I-aDc/w-d-xo.html and how to read an income statement th-cam.com/video/Hq-44PHgAiU/w-d-xo.html Enjoy!

  • @subastuanmakoto1379
    @subastuanmakoto1379 2 ปีที่แล้ว +1

    Thank you 😭love uuuuuuu❤️

  • @pratheebhag3051
    @pratheebhag3051 4 ปีที่แล้ว +1

    Excellent video!

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  4 ปีที่แล้ว

      Thank you very much!!! Please subscribe, there should be many more videos on the channel that can be useful for you.

  • @lanapearlwilson4828
    @lanapearlwilson4828 ปีที่แล้ว +1

    Great explanation

  • @chaitraarora6876
    @chaitraarora6876 4 ปีที่แล้ว +1

    Nicely explained 👍😊

  • @KumR
    @KumR 5 ปีที่แล้ว +4

    Great one. But just one Q- How is CM measured in percentages? Like a company decides on a CM% of X ?

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  5 ปีที่แล้ว +1

      CM% = Contribution Margin $ / Revenue $. A company doesn't really "decide" on a CM%, it is the outcome of the setting of selling price which drives revenue, versus cost per unit. I think you will find the following discussion useful: margin versus markup th-cam.com/video/rD-l7kO4-F4/w-d-xo.html

  • @CazLivingstone
    @CazLivingstone 5 ปีที่แล้ว +3

    Brilliant thank you.

  • @boagokeetshabe1506
    @boagokeetshabe1506 3 ปีที่แล้ว +1

    THANK YOU!!!

  • @GolfandIndustry
    @GolfandIndustry 3 ปีที่แล้ว +1

    I don’t understand the difference between contribution margin and gross margin. In this video you mention
    revenue - variable costs = contribution margin - fixed costs = operating margin
    Does the fixed costs take into consideration SG&A?
    How does COGS differ from variable costs? Is it just the fixed costs that go into the COGS?
    Revenue - COGS = gross margin - sg&a = operating margin

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว

      Hi Ian! Yes, this is one of the confusing things in the world of finance. Companies either use the CM/OM method for the income statement, or the GM/OM one. In the CM/OM format, revenue - variable costs = contribution margin - fixed costs = operating margin. You could call this a profit and loss statement (P&L) by type of cost (variable or fixed). In the GM/OM format, Revenue - COGS = gross margin - SG&A - R&D = operating margin. You could call that a P&L by the business function that generates the cost. Simply put: inventoriable manufacturing cost goes into COGS, all the other functions (the "office or lab people") are either in SG&A or R&D. Fixed cost and SG&A are not necessarily the same thing.
      The biggest difference between the two is that depreciation of manufacturing buildings and machinery goes into fixed costs in the former method, and into COGS in the latter method. In other words, COGS for a company that makes products consists of (mostly) materials, labor and depreciation of manufacturing equipment. More on this in my COGS video th-cam.com/video/jEUnCe_9I-s/w-d-xo.html and my video on gross profit th-cam.com/video/HknuuBkwYgg/w-d-xo.html
      Another difference can be transportation and distribution cost of outgoing shipments from the factory to the customer. This would be a variable cost in one method, and SG&A in the other. I have even seen a company where internally they used metrics called gross margin before transportation and gross margin after transportation to make this more visible.
      Hope this helps!

  • @areej2240
    @areej2240 2 ปีที่แล้ว +1

    Thank you soo muchh

  • @aishuu_5182
    @aishuu_5182 3 ปีที่แล้ว +1

    can a contribution margin will negative?

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว +1

      Yes, if variable costs are higher than revenue.

    • @aishuu_5182
      @aishuu_5182 3 ปีที่แล้ว

      @@TheFinanceStoryteller so what about the CMR ?

    • @aishuu_5182
      @aishuu_5182 3 ปีที่แล้ว

      @@TheFinanceStoryteller rest of the calculation can be calculate as normal case

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว +1

      @@aishuu_5182 What do you mean by CMR? Contribution Margin Rate? As in: CM as percentage of revenue? Yes, that could be negative as well.

  • @meiqbalcpm
    @meiqbalcpm 5 ปีที่แล้ว +1

    Thank You! 👍

  • @guillaumejeandrain6852
    @guillaumejeandrain6852 3 ปีที่แล้ว +2

    Great video ! Would that be applicable to a restaurant ? Lots of different products, contribution margin would vary depending on the season as the price of the ingredients are not stable, ... Should we calculate the contribution margin for each and every product ?

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว +1

      That could be an interesting exercise to do, on a meal level or the more aggregated "category" level (starters, main, drinks).

  • @vsevolodsyskin9107
    @vsevolodsyskin9107 5 ปีที่แล้ว +2

    Good job

  • @vanshshah7781
    @vanshshah7781 2 ปีที่แล้ว +1

    Thank you.

  • @JayAlejandro
    @JayAlejandro 5 ปีที่แล้ว +1

    very good!!

  • @ebymamygorhalaetidoadf9602
    @ebymamygorhalaetidoadf9602 3 ปีที่แล้ว

    Character In the video It's great, I like it a lot $$

  • @1desareflournoy
    @1desareflournoy 2 ปีที่แล้ว +1

    THANK YOU

  • @fiifianyimadu6118
    @fiifianyimadu6118 5 ปีที่แล้ว +1

    What margin is too high or too low?
    say, if contribution per unit is 15%?

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  5 ปีที่แล้ว

      Hello Fiifi! That is very hard to say. I think 15% would be relatively low. My main question is: how high are the fixed costs that need to be covered by the Contribution Margin? The margin that a company makes depends to a large extent on the industry it operates in, and the amount of unique value that its products or services have.
      Here are two suggestions for related videos to watch:
      Gross Margin and Operating Margin (comparing margins of 4 companies) th-cam.com/video/VCMJzG1AaXA/w-d-xo.html
      Price versus value th-cam.com/video/2PO9tIt5830/w-d-xo.html

  • @mohamedniyas9956
    @mohamedniyas9956 3 ปีที่แล้ว

    But what is fixed cost why do we want to subtract from content 🤔

    • @mohamedniyas9956
      @mohamedniyas9956 3 ปีที่แล้ว

      Where is the fixed cost come in problem

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว

      Hi Mohamed! Not sure what your question is. In the video, I show that revenue minus variable costs equals contribution margin. Then as the next step you take contribution margin and deduct fixed cost to get to operating margin. An example of fixed cost is depreciation, or rent for a building.

  • @darkpurpleshadow3240
    @darkpurpleshadow3240 4 ปีที่แล้ว +1

    Thank you

  • @ManhNguyen-lw5bx
    @ManhNguyen-lw5bx 3 ปีที่แล้ว

    the video image is too poor, you need to fix it more

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว

      It is fine on my end. You might have to go to settings - quality, and adjust there to higher image quality (depends on your internet bandwidth).

  • @John_86j
    @John_86j 6 หลายเดือนก่อน +1

    Hi, I have some very good news for you!

  • @nealshah9575
    @nealshah9575 7 หลายเดือนก่อน +1

    You Just Gain A Sub . Thanks❤

  • @أحمد-ج6ز5ذ
    @أحمد-ج6ز5ذ 2 ปีที่แล้ว

    اين الترجمة بالعربي فجاه اختفت

  • @LinhNguyen-jb7jv
    @LinhNguyen-jb7jv 3 ปีที่แล้ว

    the sound is not good I am quite disappointed

    • @TheFinanceStoryteller
      @TheFinanceStoryteller  3 ปีที่แล้ว

      Thanks for the feedback. This is one of my older videos, I have since upgraded my equipment. The content is very good though, so it is worth watching the video with sound off and subtitles on.

  • @wildwindownorway
    @wildwindownorway 3 ปีที่แล้ว +1

    i could kiss you. thank you

  • @annaharpe8843
    @annaharpe8843 3 ปีที่แล้ว +1

    thank you