Angelika, there are people in your comments impersonating you to get people to join a whatsapp group or something! Just so you know and people wont get scammed. Also thanks for your videos, love them. Getting ready for work at 6am rn and I enjoy listening to you talk sm!!
I feel like 2014-16 the drug store brands didn't keep up with launches or quality. But now the drug stores have caught up again, they've reclaimed a lot of their consumer base back
Yes! Because they’re lines aren’t constantly changing it’s great to know that once you find a product you like you’ll be able to buy it again. Think about how long Maybelline has had FitMe and Age Rewind. They’re my fave concealers.
I went into serious credit card debt buying makeup at the height of it all in 2015. Like its such a weird time to look back on and try to describe to people who weren't a part of it. I remember how having every holiday launch felt like something you HAD to have no matter what it was. I'm happy that the focus now is on having great products and less products with more loyalty towards what actually works verses what the next launch is
In Australia Too Faced is fairly expensive. Their born this way foundation is $68, the concealer $51, their latest Born this way neutral palletes are $78! For the same price here you can get many higher end products that are more consistent, I could pay an extra $3 - $5 and get my favourite NARS foundation 😅 Also their holiday palletes are so overpriced and it's a bit like playing roulette if the formula will be decent quality or not.
Okay, I am LOVING these deep dives into makeup brands, they're always so informative and I do enjoy learning why the weird vibes (weird bad) that I feel from certain brands are valid 😆💛😆💛
Getting the chocolate bar palette really made me realise I didn’t NEED everything shown on TH-cam. I was so excited to get it and when I did it was so boring and average. After that I really moved away from massive collections. I get tempted by their Christmas collections sometimes but then remember they are TRASH
Yes! I got it such a long time ago. It really was my first eyeshadow palette and I was so excited to have it in my hands. My sisters got one for each one too but when we started using it, after a couple uses we all got kind of bored of it. To this day I’m still trying to hit pan on the majority of the shades and ironically, even if I bought it because I hopped on the nude trend, my most used shades now are the purple, green, gold and pink. 😅
From my moral standpoint speaking, I never even dared to look at Too Faced products after they blackmailed Nikki because they knew she was trans and forced her to do her coming out video though she wasn't really ready to do it. That is in my opinion disgusting and dehumanizing enough. I don't need to know more about the quality of the products or the prize, I can find better or similiar products.
gosh..... i remember hearing about her coming out and that was the first time i really heard about her but i remember her saying she was pressured into coming out and that's why she posted that video. as a trans person this hurt my heart back then, but now that i know who she is better and know about that brand, i'm even more disgusted. this is just another example of people taking advantage of members of our community and all the dehumanizing things we (and especially trans women) are subjected to.
I used to work for a company that sold TF and I emailed TF and was like “Your company sucks for doing this to Nikkie” and they contacted my HR company 🥰 Never sold their products after that!
I think what’s keeping them going is their ‘born this way’ foundation and concealer! Both immaculate products imo 🙌🏽 especially for brown and black makeup users, they have great shade UNDERTONES which is so hard to find and then the formulas speak for it itself 🤌🏽🤌🏽
the only thing i would say, working at an ulta, i've opened packaging before to see shade ranges. too faced seems to have a really bad habit of making their packaging reflect their darkest shades as super deep, and when you open them it's 3-5 shades lighter than the picture. but then you look at their fairest shades and they're true to the color on the packaging
I have the Born This Way eyeshadow palette and it's such a good quality! It seems like this is the line where the money went more into the formula than the gimmicky packaging and that's why it's showing good results.
i'm only getting to start wearing makeup at 22 years old, so i'm buying my very first products right now and it's very weird starting out with makeup in this current era where my peers and people around my age are very disillusioned with makeup and have experienced a "peak" of makeup culture which i haven't. it's so nice hearing you explain the history of those brands and how you, a person my age who was into makeup before, lived this evolution. i think it's a blessing this interest of mine is starting out during my adulthood because i know that i have to look for the things i really Need and Want, and i don't have the impressionable nature of teenagers who are marketed makeup to. i don't know which brands or products are hyped up, so i just look for things that work out for me with the looks i want to achieve and the budget i have for makeup. it's kind of weird hopping on the makeup bandwagon so late but that's a blessing in my opinion (for my wallet and my own identity lol)
Yessss. Can relate, started wearing makeup at 28, but I did feel pressured when watching YT, but then realized I should only get what I “need” I have 2 pallets for eye shadow. That’s enough lol
I absolutely got swept up in the hype of the “TH-cam beauty guru” makeup craze. It was insane how quickly they would get us hyped up for a new product and then bam, the next week we needed another product.
This is exactly what I needed today🥺 thank you for your videos. I had a rough day at work and then locked my keys in my car and had to call roadside assistance. Getting home and opening my TH-cam and seeing that you posted made me feel better.
I’m an Elder Millennial (early 80s) and Brand trips, excessive PR, etc. infuriated me and made me less inclined to purchase. I would have rather had products with more attainable price points than see a bunch of influencers go “Trippin w Tarte” or be “Friends w Benefit” and see these wildly extravagant PR boxes with Dyson vacuums and built in TVs to market a mascara. It was gross. It was geared to make things feel unattainable and the environmental impacts were grossly unnecessary. Samantha Ravndahl’s anti PR video was what really opened my eyes to just how ridiculous the waste alone on the PR boxes were.
Another thing about the downfall I would also say is that us millennials are getting older. Many of us are over 30 and having families. Buying make up that has that aesthetic and price isn’t really a priority
Just want to say as a millennial who was around during the very beginning of beauty TH-cam, makeup collecting was a thing way before 2014 lol. I was in grade 8 (so 2008/9) when I started watching girls like juicystar07 and they all had massive collections that made me feel like I had to get way more makeup. Everytime a new mac collection came out it was collect it or live in regret for the rest of your life lmao. Anyway now I have a collection as big as theirs with no TH-cam channel and I fully blame them LMAO, so yeah collecting was a thing, I guess it was just more niche? Like in the sense that regular girls weren't doing it, just girls who were watching beauty TH-cam.
When I was in grade 8/9 there literaly was zero make up influencers and TH-cam was a all most brand new baby. So things have come along way in make up and social media
Yes!!! This!! I find myself still absolutely infatuated with MAC makeup just because of Blair and Elle lol! I remember how many lipsticks and eyeshadows they had and I was so envious!!
As someone super pale, the "born this way" concealer is about one of the only products I can find that matches both my paleness & undertones. (everything always either makes me look orange or pink) Past that, their brand is expensive and there are better brands out there for less.
im pale too and always have that issue so i started using the orange/warm concealers as correctors and then evening everything out with foundation, don’t wanna hunt for shades anymore ugh, and my undereyes surely need some help anyways
all my concealers look so orange or pink on me too so ive just started mixing a little concealer / foundation with the mehron creamblend purple stick so i can use it to the end lol
I think people before used to forgive a lot of this brands and owners because they wanted to believe they will change and they shouldn't ruin their whole brand for one "small" thing. But now people are sick and tired of them because time and time again they see that these "bad" people are not going to change and it isn't just one "small" thing anymore, it happens over and over again.
Im so old that i was buying too faced when they were in the cardboard palettes and had instruction card in a draw in the palette..like bedroom eyes... smokey eyes. IYKYK and i must say those palettes were the shit! The mascara back then was sooo good. Its really evident theyve changed the formulas of all their products but early to mid 2000s was where too faced was at!
omg my mom had one of these and used it for years! She’s never been one to buy a ton of products, and she used it for so long that once it was finally time to throw it out, she barely even recognized Too Faced anymore.
My main issue with too faced is that they didn't offer all their eyeshadows in individual pans. My favorite eyeshadow from them was Satin Sheets which was only available in two different pallets and that was it. I'm not buying a whole palette for one shade. So I haven't bought from them since 2011.
I just got into Too Faced with the Born This Way foundation but I only buy the stuff that’s worth it like Too Faced Born this way concealer, Born this way setting powder, chocolate bronzer and the highlighter in the pink box but that’s about it I don’t really mind fragranced makeup but I know a lot of people do but I gotta say since Estée Lauder brought Too Faced they became so boring I mostly blame Estée Lauder for everything
I've never been a makeup fan, but during the crazy makeup TH-cam era of 2014-2018 ish I couldn't help but being sucked right in. It was such a fascinating era. I even purchased high end brand makeup which I would never do normally. Now I am back to having one or two of every product and not purchasing anything until I run out. I do wonder if a couple decades from now there will be another massive makeup boom.
I’m prepping my backyard for the hurricane (im in St Pete, FL) and the is exactly the kind of video I needed to play in the background. Thank you for the mental distraction. 💕💕💕💕
@@NoEndsLoose thank you! And yeah this is the first one that’s hit here in a really long time so no one knows what to expect but hoping for the best! 🤞🏻
I had a horrible experience with Too Faced's customer service over an order that was shipped part way to Canada and then returned backed. The manager of their customer service actually lied to me. I knew this from an online makeup community who said some received part, all or none of this special order. I would never buy anything from this brand again.
if they were smart and hired someone that understood the new generation, they would start making products focused on the coquette aesthetic, i think that would fit their style a bit to make sense but also be a nice change of pace.
I bought a better than sex mascara but I felt like it flaked and clumped too much. And then I got the too peachy palette and I do really like that one but that was the last thing I bought.
YES! Goodbye clean girl aesthetic and fluffy brows ✌️ I love the 2016 style makeup, well, most of it anyway and have not stopped wearing it. I really enjoy these deep dive videos.
I’m obsessed with these deep dive videos, keep them coming girly 😊😍 Side note, what is the reddish colored brush you’re using to blend out the cream bronzer and blush?!? I’m obsessed with the shape and neeeed it and I’ll use your code or link if you have one!!!!!
Hi Angelika, I am glued to all your videos on both channels 🤩. Please show us how to repress a shadow due to being broken or ageing. My collection is exploding, you ARE doing a great job as an influencer! ❤️🌺💋
For as many women that don't buy "crude" make up there are as many going to buy it because of the gimmick like who cares there is a million red lip sticks u can ask for
Hi bby ❤ I hardly ever comment but I do watch almost ALL of your videos. Your voice is super soothing. You’re so mature for your age (I remember when I found out how old you were and tbh, I was genuinely shocked but I love it!) and your thoughts, opinions and deep dives are EVERYTHING!! Keep it up pretty lady 🥲💗 you’re winning bish 🎉 love you 😘
Do I wear Make Up? Mostly not* Does this video spark some interest in me? Only because it's you talking about that. Love your analytical attempt on drama, regardless of it being just petty drama or serious issues. Much love from Germany ❤️
I see Two Faced products in the luxury makeup section at some drugstores, and while at one point the Chocolate Bar palette was tempting me (cause i love the chocolate smell lol) the scandals turned me off from getting it. 🙃
I don’t like the brand but the hangover pillow balm is my go to… I wish I can find a good dupe. Btw I love this type of videos and the way the you make them. ❤
hey angelika! i would love if you could make a video of the makeup tools you have like brushes etc or even mention which ones you use! been recently wanting to invest in good brushes since ive been using cheap ones that shed and sponges mainly.
Thanks Angelika, I appreciate all your efforts on these brand deep dives, the ABH one really stuck with me, I really like her palettes but find it hard to actually give my money to that company, looking for good dupe on soft glam. 😀 hard not to buy it but I have to sleep well at night if ya know what I mean ☺💕👌 that was a bit shocking to find out info the vid. Xo thanks
I was just thinking this about how insane, and brainwashed I was. bc of 2015. I think I really realize was when I walked into a Sephora yesterday, and was absolutely horrified by some of the prices. I was thinking about how 4-5 years ago I wouldn’t even bat my eyes the prices. I would simply buy. I actually was disgusted when I went to check out. I only bought four things for $91!!I will say I loved the two faces peach setting spray. it was the only setting spray that worked and didn’t make me look oily. It really made my makeup stay.... I miss it :( so let me know if you have any recommendations.
So many loved the peach perfect collection!!! I wish they would have kept it! I managed to get my hands on a tiny version of their peach oil lip gloss…it’s SO GOOD!!!
YES since Nikki talked about what happened I haven't bought anything from too faced and have been confused that more people haven't stopped buying from them ... like the transphobia was scary, like i don't support them
I remember having a little cube filled with iridescent loose glitter from them, with a little powder puff on top with a pink bow on it it was around 2007 when I was in middle school. I feel like I had something else from them, but I also feel like I would remember…anyways, it’s sad to hear about this brand. They could have been a cool alternative to urban decay 🎃
ABH is usually good quality, Too faced don’t even have that Exit: oh yeah I forgot that their quality was ok once. I bought the christmas in paris set once and I’ve never looked at toofaced again. It was giving Clairs
I find it so weird how many people were mindlessly purchasing every launch from all these brands blindly. I’m so glad drugstore brands and most brands in general have stepped up their game and now people have higher expectations and don’t just buy every launch. I NEVER got caught in any hype, not even for the conspiracy pallet which I didn’t purchase. Too faced has been TRASH for years. I stopped wearing Too faced when I found out how horrible the original owners were his sister included. What they did to Nikki was DISGUSTING !!! Their products were mediocre anyway and they didn’t have a bronzer dark enough for me. The only thing I absolutely love and embarrassingly still use is the born this way multi tasking concealer. It’s amazing but when it runs out I’m NOT repurchasing it. I honestly HATE crude advertising and over sexualized products like Orgy pallet or better than sex mascara I think it’s disgusting lewd and weird and wish these brands would stop that. And yes I still collect makeup I just reignited my love of makeup recently. I stopped purchasing all together after all the drama on TH-cam in the beauty community. I got totally disgusted and got into collecting plants like many did during covid lol. Now I’m tired of rare plants and I’m m back to collecting makeup again. Edit: I always thought too faced was cute but never fell into the hype. The famous bronzer they released chocolate soleil was not dark enough for me. Even the cute pallets were all trash. Btw I started hating Jarrod after Jeffree dragged him and revealed how much Jarrod paid Nikki. So I blacklisted Too faced even before the Transgender drama. In fact I didn’t even know Nikki was Trans until she was forced to come out. I refuse to keep up with trends. I never did unless I naturally liked it like cut creases for example. I’ll never stop doing that occasionally. And yes I will always be a collector. And never stopped wearing falsies. I always hated the matte look and will always love the bronzed dewy look. At a certain age you choose your final aesthetic and don’t want to change lol.
My biggest flex is that I never bought highend brands (TooFaced is one of them).I always bought drugstore and was very happy with it:Maybelline,Nyx,Essence,Catrice,Trend it up,MaxFactor,Manhattan,L'Oréal (I don't buy L'Oréal anymore,because I don't want to give money to Scamber Turd).
This is the first time I watch this video,but I had the weird sense of deja vu that I’ve watched it before.Probably all that make up drama being similar to one another Thank you for your analysis!
i remember i saved up from my first job to buy the chocolate bar palette! i loved it so much and had pan on several shades before i accidentally stepped on it (somehow??) and broke it
i hope it doesn't stay too long cause i'll stick with the clean girl make up until it comes back. i cannot go back to matte anything or those brows. even dialed down
*These beauty influencers made millions, bought cars and mansions, thinking that the hype will last forever.. Now most of them are depressed or panicking trying to maintain that luxury life in a downfall.*
i had one of the chocolate palletes and loved it at the time but, looking back, i would not like it today. as you said, they are kind of stuck in 2015. along with all of the controversies, specially the nikkie fiasco, it's not a brand i ever think about buying anymore 🤷🏽♀️ just not worth it
guys i have to be honest, i absolutely hate the “better than sex” mascara. it’s so clumpy and dry. i’ve bought several bottles and it’s like dry from the moment you open it. it flakes all over my face and gets in my eyes. i’ve never understood the hype.
I'm so behind on the times, am struggling to find my favorite brow product by Too Faced. ( Pomade ) hard to find now. Especially in Natural Blonde. Sad when good products just disappear.
Oh darn it I haven't been too into high end makeups since the Bye sister dramas...I was just fed up with Jeffery star and unsub from all the big makeup gurus. Now I am back but I know what I like now. I started out with urban decay but now I dislike their eyeshadows. It's soooo hard. I just bought a bit of two faced xmas collection which I haven't try. I bought their nude palette for my friend so idk how that compares with the xmas collection. I hope it don't disappoint me too much.
With the collectors mentality I have soooo much makeup. I wanted to ask, how long do you normally keep your eye shadow palettes for? I have like subculture and my old Jaclyn hill palette for reference 😂
The peach perfect foundation was like the Huda foundation transfer-proof aspect but didn't offer shades for olive skin (TF didn't have a very much inclusive shade range even after Jackie Asian Born This Way callab (no tea, no shade). P.S. I know lots of UK beauty guru was sent to Japan 🇯🇵 bc of a Benefit product either pre or after covid.
As a millennial TF was one of my first "high end" brands with their Cocoa Powder foundation. I really got into makeup when their Peach Perfect line dropped. I don't care what anyone says but that line was 💯. I am still so disappointed that they discontinued the whole line. What makes me even more disappointed is that they keep coming out with "new" products only for them to be gone when you go back later to repurchase 🙄.
My first ever bronzer was a Too Faced one and it made me think bronzer just didn’t work on me as it always looked like dirt. Then I tried a friend’s bronzer and it turns out the problem was just the patchy af formula of the Too Faced one 😬
The only things I’ve bought from TF is the peach pallet (still love it and yes I was someone who was in the online queue for Debenhams when it launched 😂), peach blush, the jordyn woods lips gloss and the BTS mascara
I think that skin care it’s not what was make up boom in 2016. It seems everyone has their own line. Millennials more likely to spend their money on good serum that mascara and yet another eye shadow pallet.
I’ve literally never actually bought anything from Too Faced except their born this way foundation (I will admit that im guilty of that but I fell for the hype cause it was all the girlies and gays favorite foundation for quite some time) I’ve owned a few products from them like the better than sex mascara (their cult classic fave 🙄), their heart shaped gold highlighter - I KNOW YALL REMEMBER THAT! so, long story short I’ve never owned any of their eyeshadow products. They never really appealed to me. That’s just me though. The couple of products I did mention that I didn’t buy - I got gifted 😅 I ended up regifting the highlighter and used up the mascara. I STILL have the born this way foundation that is most definitely expired at this point lmaoooo but that’s about it. The brand has always been problematic imo. I fell for the hype of the foundation cuz of all the influencers that were swearing by it for SOOO LONG ugh, glad those days are over. Anyone else? 😂
I think it wasn't about the "millennial" look, but rather the cutesy-sexy style that was popular in the late 2000s and early 2010s. Manga and anime became big in the west (and Too Faced is also still very popular in the Japanese and Korean markets). It also helped that they were very different from the "boring" older brands - Urban Decay started as the rebellious dark lips teenager opposition, Too Faced as the cutesy lolitas. KVD then combined the styles in her brand.
Honestly sometimes i scroll on instagram or sephora and i see their products and think omg its so pretty which brand is that? And when i see its them i get disappointed cause i dont want to support them and the one time i did i didnt like the products enough to come back to them
27:32 I’m sorry i laughed it was a decent shade range at best on the lighter end but it took them a couple years and a black influencer to extend their shade range for the darkskinned girls
Kay… but like I still use the born this way foundation and concealer. I’m super dry and it just makes my skin look super glowyy and healthy, but still covers.
Too Faced's best collection for me was the Peach collection. I was really sad that it got discontinued. I loved the peach glosses so much. After that, nothing else has ever really caught my eye from the brand. All it ever is any more is tacky packaging and eye palettes that have the same colors as the previous palette they had launched. Also, before Blandino sold the brand his behavior really turned me off from buying anything. There were a lot of people who were disgusted by the whole "Rich lives matter" debacle.
Angelika, there are people in your comments impersonating you to get people to join a whatsapp group or something! Just so you know and people wont get scammed. Also thanks for your videos, love them. Getting ready for work at 6am rn and I enjoy listening to you talk sm!!
That's funny
They're in everyone's comments
These are bots. Click on the three dots to the right and REPORT this spam.
Too faced is the Victoria's secret of the beauty industry
I feel like 2014-16 the drug store brands didn't keep up with launches or quality. But now the drug stores have caught up again, they've reclaimed a lot of their consumer base back
that’s it!! i think drugstore brands are so much more innovative these days x
I agree!
Yes! Because they’re lines aren’t constantly changing it’s great to know that once you find a product you like you’ll be able to buy it again. Think about how long Maybelline has had FitMe and Age Rewind. They’re my fave concealers.
Yea this is honestly one my fav if not fav thing about the makeup industry in the 2020’s drugstore is on its game and they’re good at it too!!
Jared is so full of it, there were glitter shadows from small brands before two faced. He probably stole the formula.
I went into serious credit card debt buying makeup at the height of it all in 2015. Like its such a weird time to look back on and try to describe to people who weren't a part of it. I remember how having every holiday launch felt like something you HAD to have no matter what it was. I'm happy that the focus now is on having great products and less products with more loyalty towards what actually works verses what the next launch is
I know, I look back during that time and wonder why I spent my hard earned money on makeup I didn’t even wear, I cringe looking back on it.
The amount of expired make up. Make up brushes. Omg.
In Australia Too Faced is fairly expensive. Their born this way foundation is $68, the concealer $51, their latest Born this way neutral palletes are $78! For the same price here you can get many higher end products that are more consistent, I could pay an extra $3 - $5 and get my favourite NARS foundation 😅 Also their holiday palletes are so overpriced and it's a bit like playing roulette if the formula will be decent quality or not.
Okay, I am LOVING these deep dives into makeup brands, they're always so informative and I do enjoy learning why the weird vibes (weird bad) that I feel from certain brands are valid 😆💛😆💛
Getting the chocolate bar palette really made me realise I didn’t NEED everything shown on TH-cam. I was so excited to get it and when I did it was so boring and average. After that I really moved away from massive collections. I get tempted by their Christmas collections sometimes but then remember they are TRASH
Yes! I got it such a long time ago. It really was my first eyeshadow palette and I was so excited to have it in my hands. My sisters got one for each one too but when we started using it, after a couple uses we all got kind of bored of it. To this day I’m still trying to hit pan on the majority of the shades and ironically, even if I bought it because I hopped on the nude trend, my most used shades now are the purple, green, gold and pink. 😅
From my moral standpoint speaking, I never even dared to look at Too Faced products after they blackmailed Nikki because they knew she was trans and forced her to do her coming out video though she wasn't really ready to do it. That is in my opinion disgusting and dehumanizing enough. I don't need to know more about the quality of the products or the prize, I can find better or similiar products.
They were nasty to her, yes, but they weren't the ones who forced her to come out
@@lesanimaux4416 Nikki herself said in a Video that the Person blackmailing her was not a known persona - Not even to herself.
@@tuschi8039 yeah
gosh..... i remember hearing about her coming out and that was the first time i really heard about her but i remember her saying she was pressured into coming out and that's why she posted that video. as a trans person this hurt my heart back then, but now that i know who she is better and know about that brand, i'm even more disgusted. this is just another example of people taking advantage of members of our community and all the dehumanizing things we (and especially trans women) are subjected to.
I used to work for a company that sold TF and I emailed TF and was like “Your company sucks for doing this to Nikkie” and they contacted my HR company 🥰 Never sold their products after that!
I think what’s keeping them going is their ‘born this way’ foundation and concealer! Both immaculate products imo 🙌🏽 especially for brown and black makeup users, they have great shade UNDERTONES which is so hard to find and then the formulas speak for it itself 🤌🏽🤌🏽
100% - it’s a great repeat purchase for them which is a constant stream of revenue x
the only thing i would say, working at an ulta, i've opened packaging before to see shade ranges. too faced seems to have a really bad habit of making their packaging reflect their darkest shades as super deep, and when you open them it's 3-5 shades lighter than the picture. but then you look at their fairest shades and they're true to the color on the packaging
I have the Born This Way eyeshadow palette and it's such a good quality! It seems like this is the line where the money went more into the formula than the gimmicky packaging and that's why it's showing good results.
i'm only getting to start wearing makeup at 22 years old, so i'm buying my very first products right now and it's very weird starting out with makeup in this current era where my peers and people around my age are very disillusioned with makeup and have experienced a "peak" of makeup culture which i haven't. it's so nice hearing you explain the history of those brands and how you, a person my age who was into makeup before, lived this evolution. i think it's a blessing this interest of mine is starting out during my adulthood because i know that i have to look for the things i really Need and Want, and i don't have the impressionable nature of teenagers who are marketed makeup to. i don't know which brands or products are hyped up, so i just look for things that work out for me with the looks i want to achieve and the budget i have for makeup. it's kind of weird hopping on the makeup bandwagon so late but that's a blessing in my opinion (for my wallet and my own identity lol)
Yessss. Can relate, started wearing makeup at 28, but I did feel pressured when watching YT, but then realized I should only get what I “need” I have 2 pallets for eye shadow. That’s enough lol
I absolutely got swept up in the hype of the “TH-cam beauty guru” makeup craze. It was insane how quickly they would get us hyped up for a new product and then bam, the next week we needed another product.
This is exactly what I needed today🥺 thank you for your videos. I had a rough day at work and then locked my keys in my car and had to call roadside assistance. Getting home and opening my TH-cam and seeing that you posted made me feel better.
i've had a rough day at work too, hope your night is better girl♥️
omg that sucks!! i’m so sorry xx
I’m an Elder Millennial (early 80s) and Brand trips, excessive PR, etc. infuriated me and made me less inclined to purchase.
I would have rather had products with more attainable price points than see a bunch of influencers go “Trippin w Tarte” or be “Friends w Benefit” and see these wildly extravagant PR boxes with Dyson vacuums and built in TVs to market a mascara. It was gross. It was geared to make things feel unattainable and the environmental impacts were grossly unnecessary. Samantha Ravndahl’s anti PR video was what really opened my eyes to just how ridiculous the waste alone on the PR boxes were.
Another thing about the downfall I would also say is that us millennials are getting older. Many of us are over 30 and having families. Buying make up that has that aesthetic and price isn’t really a priority
We also just don’t have the time to do a full beat face anymore! So much more drawn to skincare and a ‘fresh’ look 😂
Seriously - we need retinol now, not chocolate themed eyeshadow palettes! 😆
Just want to say as a millennial who was around during the very beginning of beauty TH-cam, makeup collecting was a thing way before 2014 lol. I was in grade 8 (so 2008/9) when I started watching girls like juicystar07 and they all had massive collections that made me feel like I had to get way more makeup. Everytime a new mac collection came out it was collect it or live in regret for the rest of your life lmao. Anyway now I have a collection as big as theirs with no TH-cam channel and I fully blame them LMAO, so yeah collecting was a thing, I guess it was just more niche? Like in the sense that regular girls weren't doing it, just girls who were watching beauty TH-cam.
This comment.
When I was in grade 8/9 there literaly was zero make up influencers and TH-cam was a all most brand new baby. So things have come along way in make up and social media
yes and it was always mac back then 😂
@@JM-kq8cm yes omg I remember having the Mac lipstick Saint Germain I think it was called back in 8th grade it was super bubble gum pink 😩
Yes!!! This!! I find myself still absolutely infatuated with MAC makeup just because of Blair and Elle lol!
I remember how many lipsticks and eyeshadows they had and I was so envious!!
As someone super pale, the "born this way" concealer is about one of the only products I can find that matches both my paleness & undertones. (everything always either makes me look orange or pink) Past that, their brand is expensive and there are better brands out there for less.
im pale too and always have that issue so i started using the orange/warm concealers as correctors and then evening everything out with foundation, don’t wanna hunt for shades anymore ugh, and my undereyes surely need some help anyways
all my concealers look so orange or pink on me too so ive just started mixing a little concealer / foundation with the mehron creamblend purple stick so i can use it to the end lol
I find that Lancome has great pale shade, because I’m also a pale girly shade 100
I do have oily skin so I will preface that
wow crazy that people seem to not want to buy from/and support problematic people anymore. Who would've thought?
I think people before used to forgive a lot of this brands and owners because they wanted to believe they will change and they shouldn't ruin their whole brand for one "small" thing. But now people are sick and tired of them because time and time again they see that these "bad" people are not going to change and it isn't just one "small" thing anymore, it happens over and over again.
Im so old that i was buying too faced when they were in the cardboard palettes and had instruction card in a draw in the palette..like bedroom eyes... smokey eyes. IYKYK and i must say those palettes were the shit! The mascara back then was sooo good. Its really evident theyve changed the formulas of all their products but early to mid 2000s was where too faced was at!
omg my mom had one of these and used it for years! She’s never been one to buy a ton of products, and she used it for so long that once it was finally time to throw it out, she barely even recognized Too Faced anymore.
My main issue with too faced is that they didn't offer all their eyeshadows in individual pans. My favorite eyeshadow from them was Satin Sheets which was only available in two different pallets and that was it. I'm not buying a whole palette for one shade. So I haven't bought from them since 2011.
I just got into Too Faced with the Born This Way foundation but I only buy the stuff that’s worth it like Too Faced Born this way concealer, Born this way setting powder, chocolate bronzer and the highlighter in the pink box but that’s about it I don’t really mind fragranced makeup but I know a lot of people do but I gotta say since Estée Lauder brought Too Faced they became so boring I mostly blame Estée Lauder for everything
I've never been a makeup fan, but during the crazy makeup TH-cam era of 2014-2018 ish I couldn't help but being sucked right in. It was such a fascinating era. I even purchased high end brand makeup which I would never do normally. Now I am back to having one or two of every product and not purchasing anything until I run out. I do wonder if a couple decades from now there will be another massive makeup boom.
I’m prepping my backyard for the hurricane (im in St Pete, FL) and the is exactly the kind of video I needed to play in the background.
Thank you for the mental distraction.
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Stay safe! ❤️ Hurricanes are so scary, I used to live in Arkansas
Stay safe!!
@@NoEndsLoose thank you! And yeah this is the first one that’s hit here in a really long time so no one knows what to expect but hoping for the best! 🤞🏻
@@thejosh51720 thank you!!
Be safe
grrrr bark bark new angelika video bark bark woof bark
I seriously love what you’re doing with this channel lately 💞
I had a horrible experience with Too Faced's customer service over an order that was shipped part way to Canada and then returned backed. The manager of their customer service actually lied to me. I knew this from an online makeup community who said some received part, all or none of this special order. I would never buy anything from this brand again.
if they were smart and hired someone that understood the new generation, they would start making products focused on the coquette aesthetic, i think that would fit their style a bit to make sense but also be a nice change of pace.
I bought a better than sex mascara but I felt like it flaked and clumped too much. And then I got the too peachy palette and I do really like that one but that was the last thing I bought.
YES! Goodbye clean girl aesthetic and fluffy brows ✌️ I love the 2016 style makeup, well, most of it anyway and have not stopped wearing it. I really enjoy these deep dive videos.
I love your longer videos!!
I have been watching you for so long and I absolutely love what you do. You never fail to deliver!! 💕
Your videos make my day! Thank you so much and keep up the great work, luv u💞
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I'd love to see a video like this on HUDA beauty 😮💨
Ever since I saw this makeup look in one of your other videos I was hoping for a tutorial/grwm video.
I’m obsessed with these deep dive videos, keep them coming girly 😊😍 Side note, what is the reddish colored brush you’re using to blend out the cream bronzer and blush?!? I’m obsessed with the shape and neeeed it and I’ll use your code or link if you have one!!!!!
Hi Angelika, I am glued to all your videos on both channels 🤩. Please show us how to repress a shadow due to being broken or ageing. My collection is exploding, you ARE doing a great job as an influencer! ❤️🌺💋
For as many women that don't buy "crude" make up there are as many going to buy it because of the gimmick like who cares there is a million red lip sticks u can ask for
Yay was waiting for a Too Faced video! Love love love
Hi bby ❤ I hardly ever comment but I do watch almost ALL of your videos. Your voice is super soothing. You’re so mature for your age (I remember when I found out how old you were and tbh, I was genuinely shocked but I love it!) and your thoughts, opinions and deep dives are EVERYTHING!! Keep it up pretty lady 🥲💗 you’re winning bish 🎉 love you 😘
Do I wear Make Up? Mostly not*
Does this video spark some interest in me?
Only because it's you talking about that. Love your analytical attempt on drama, regardless of it being just petty drama or serious issues. Much love from Germany ❤️
I see Two Faced products in the luxury makeup section at some drugstores, and while at one point the Chocolate Bar palette was tempting me (cause i love the chocolate smell lol) the scandals turned me off from getting it. 🙃
Can't wait to watch this one. I stopped buying from them a lonngggg time ago.
I don’t like the brand but the hangover pillow balm is my go to… I wish I can find a good dupe. Btw I love this type of videos and the way the you make them. ❤
hey angelika! i would love if you could make a video of the makeup tools you have like brushes etc or even mention which ones you use! been recently wanting to invest in good brushes since ive been using cheap ones that shed and sponges mainly.
I haven’t bought any Too Faced products since the Peach palette and the powder that came out with it (both on sale at Marshalls).
Thanks Angelika, I appreciate all your efforts on these brand deep dives, the ABH one really stuck with me, I really like her palettes but find it hard to actually give my money to that company, looking for good dupe on soft glam. 😀 hard not to buy it but I have to sleep well at night if ya know what I mean ☺💕👌 that was a bit shocking to find out info the vid. Xo thanks
Amanda from Makeup Just For Fun just uploaded a video of the new Huda's palette Empowered and it seems to be a great dupe for Soft Glam.
@@CanalDonaGirafa Thanks so much I'll definitely check that out👌
I was just thinking this about how insane, and brainwashed I was. bc of 2015. I think I really realize was when I walked into a Sephora yesterday, and was absolutely horrified by some of the prices. I was thinking about how 4-5 years ago I wouldn’t even bat my eyes the prices. I would simply buy. I actually was disgusted when I went to check out. I only bought four things for $91!!I will say I loved the two faces peach setting spray. it was the only setting spray that worked and didn’t make me look oily. It really made my makeup stay.... I miss it :( so let me know if you have any recommendations.
So many loved the peach perfect collection!!! I wish they would have kept it! I managed to get my hands on a tiny version of their peach oil lip gloss…it’s SO GOOD!!!
I’ve had a positive experience with Urban Decay’s All Nighter setting spray, if you’ve not tried that yet!
YES since Nikki talked about what happened I haven't bought anything from too faced and have been confused that more people haven't stopped buying from them ... like the transphobia was scary, like i don't support them
I remember having a little cube filled with iridescent loose glitter from them, with a little powder puff on top with a pink bow on it it was around 2007 when I was in middle school. I feel like I had something else from them, but I also feel like I would remember…anyways, it’s sad to hear about this brand. They could have been a cool alternative to urban decay 🎃
love the makeup look today!
ABH is usually good quality, Too faced don’t even have that
Exit: oh yeah I forgot that their quality was ok once. I bought the christmas in paris set once and I’ve never looked at toofaced again. It was giving Clairs
Woah. Super early. I always look forward to your videos, Angelika!
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i haven't watched the video yet lol but im commenting just to say that i love ur new style of content and the longer vids☺️ i love ur podcast too
I find it so weird how many people were mindlessly purchasing every launch from all these brands blindly. I’m so glad drugstore brands and most brands in general have stepped up their game and now people have higher expectations and don’t just buy every launch. I NEVER got caught in any hype, not even for the conspiracy pallet which I didn’t purchase. Too faced has been TRASH for years. I stopped wearing Too faced when I found out how horrible the original owners were his sister included. What they did to Nikki was DISGUSTING !!! Their products were mediocre anyway and they didn’t have a bronzer dark enough for me. The only thing I absolutely love and embarrassingly still use is the born this way multi tasking concealer. It’s amazing but when it runs out I’m NOT repurchasing it. I honestly HATE crude advertising and over sexualized products like Orgy pallet or better than sex mascara I think it’s disgusting lewd and weird and wish these brands would stop that. And yes I still collect makeup I just reignited my love of makeup recently. I stopped purchasing all together after all the drama on TH-cam in the beauty community. I got totally disgusted and got into collecting plants like many did during covid lol. Now I’m tired of rare plants and I’m m back to collecting makeup again. Edit: I always thought too faced was cute but never fell into the hype. The famous bronzer they released chocolate soleil was not dark enough for me. Even the cute pallets were all trash. Btw I started hating Jarrod after Jeffree dragged him and revealed how much Jarrod paid Nikki. So I blacklisted Too faced even before the Transgender drama. In fact I didn’t even know Nikki was Trans until she was forced to come out. I refuse to keep up with trends. I never did unless I naturally liked it like cut creases for example. I’ll never stop doing that occasionally. And yes I will always be a collector. And never stopped wearing falsies. I always hated the matte look and will always love the bronzed dewy look. At a certain age you choose your final aesthetic and don’t want to change lol.
We love to see it ❤️
My biggest flex is that I never bought highend brands (TooFaced is one of them).I always bought drugstore and was very happy with it:Maybelline,Nyx,Essence,Catrice,Trend it up,MaxFactor,Manhattan,L'Oréal (I don't buy L'Oréal anymore,because I don't want to give money to Scamber Turd).
10:49 omg, I still have the “Let It Snow, Girl!” set from whatever year that was lol
This is the first time I watch this video,but I had the weird sense of deja vu that I’ve watched it before.Probably all that make up drama being similar to one another
Thank you for your analysis!
i remember i saved up from my first job to buy the chocolate bar palette! i loved it so much and had pan on several shades before i accidentally stepped on it (somehow??) and broke it
i hope it doesn't stay too long cause i'll stick with the clean girl make up until it comes back. i cannot go back to matte anything or those brows. even dialed down
*These beauty influencers made millions, bought cars and mansions, thinking that the hype will last forever.. Now most of them are depressed or panicking trying to maintain that luxury life in a downfall.*
i had one of the chocolate palletes and loved it at the time but, looking back, i would not like it today. as you said, they are kind of stuck in 2015. along with all of the controversies, specially the nikkie fiasco, it's not a brand i ever think about buying anymore 🤷🏽♀️ just not worth it
guys i have to be honest, i absolutely hate the “better than sex” mascara. it’s so clumpy and dry. i’ve bought several bottles and it’s like dry from the moment you open it. it flakes all over my face and gets in my eyes. i’ve never understood the hype.
Why did you buy several then ?
@@user-ib8cb6do3w to see if i just got ones that were shitty quality. plus i kept thinking i must be using it wrong if everyone loved it and i didn’t.
I'm so behind on the times, am struggling to find my favorite brow product by Too Faced. ( Pomade ) hard to find now. Especially in Natural Blonde.
Sad when good products just disappear.
I don’t remember the last time I saw anything from TooFaced and I don’t think I have any of their products in my collection.
Oh darn it I haven't been too into high end makeups since the Bye sister dramas...I was just fed up with Jeffery star and unsub from all the big makeup gurus. Now I am back but I know what I like now. I started out with urban decay but now I dislike their eyeshadows. It's soooo hard. I just bought a bit of two faced xmas collection which I haven't try. I bought their nude palette for my friend so idk how that compares with the xmas collection. I hope it don't disappoint me too much.
With the collectors mentality I have soooo much makeup. I wanted to ask, how long do you normally keep your eye shadow palettes for? I have like subculture and my old Jaclyn hill palette for reference 😂
I keep eyeshadow until A: they get a weird smell or B: they burn/make your eyes water when you apply them😅
with powder products i keep them WAY past the expiry date! i guess until they don’t perform the same anymore x
The peach perfect foundation was like the Huda foundation transfer-proof aspect but didn't offer shades for olive skin (TF didn't have a very much inclusive shade range even after Jackie Asian Born This Way callab (no tea, no shade).
P.S. I know lots of UK beauty guru was sent to Japan 🇯🇵 bc of a Benefit product either pre or after covid.
Hey! What eyebrow pen were you using please? They look amazing! Clicked on the link but it took me to the beauty bay homepage 😢
i wore too faced lip injection liquid lip in the shade “size queen” on my wedding day and was so worried somebody’s grandma was gonna ask what it was
I still love their foundation , concealer and mascara
As a millennial TF was one of my first "high end" brands with their Cocoa Powder foundation. I really got into makeup when their Peach Perfect line dropped. I don't care what anyone says but that line was 💯. I am still so disappointed that they discontinued the whole line. What makes me even more disappointed is that they keep coming out with "new" products only for them to be gone when you go back later to repurchase 🙄.
My first ever bronzer was a Too Faced one and it made me think bronzer just didn’t work on me as it always looked like dirt. Then I tried a friend’s bronzer and it turns out the problem was just the patchy af formula of the Too Faced one 😬
The only things I’ve bought from TF is the peach pallet (still love it and yes I was someone who was in the online queue for Debenhams when it launched 😂), peach blush, the jordyn woods lips gloss and the BTS mascara
I think that skin care it’s not what was make up boom in 2016. It seems everyone has their own line. Millennials more likely to spend their money on good serum that mascara and yet another eye shadow pallet.
Soap and glory 🙏 have you tried their mascara? I tried it years ago and never went back to my old ones I usually bought!
Yes! I remember I used to love their marscaras and haven’t used one since - thanks for reminding me 😂💗
I got the Peach Palette when I was like 13 and ate a ton of it lmao (it did genuinely taste like peaches and I wasn’t really allowed to eat candy)
I still use lip plumpers cuz I like the burning feeling 😂
I always wanted to try NARS products but the names were just so embarrassing and repulsive and I just wasn’t allowed, let alone to price. Oof
I stopped trusting Too Faced after they changed Pink Leopard and then tried to pretend they didn't.
I’ve literally never actually bought anything from Too Faced except their born this way foundation (I will admit that im guilty of that but I fell for the hype cause it was all the girlies and gays favorite foundation for quite some time) I’ve owned a few products from them like the better than sex mascara (their cult classic fave 🙄), their heart shaped gold highlighter - I KNOW YALL REMEMBER THAT! so, long story short I’ve never owned any of their eyeshadow products. They never really appealed to me. That’s just me though. The couple of products I did mention that I didn’t buy - I got gifted 😅 I ended up regifting the highlighter and used up the mascara. I STILL have the born this way foundation that is most definitely expired at this point lmaoooo but that’s about it. The brand has always been problematic imo. I fell for the hype of the foundation cuz of all the influencers that were swearing by it for SOOO LONG ugh, glad those days are over. Anyone else? 😂
The only thing I continuously buy from TooFaced is the Hangover Pillow Balm. Other than that, I’m not into their company really.
I think it wasn't about the "millennial" look, but rather the cutesy-sexy style that was popular in the late 2000s and early 2010s. Manga and anime became big in the west (and Too Faced is also still very popular in the Japanese and Korean markets). It also helped that they were very different from the "boring" older brands - Urban Decay started as the rebellious dark lips teenager opposition, Too Faced as the cutesy lolitas. KVD then combined the styles in her brand.
Honestly sometimes i scroll on instagram or sephora and i see their products and think omg its so pretty which brand is that? And when i see its them i get disappointed cause i dont want to support them and the one time i did i didnt like the products enough to come back to them
lol its my birthday and my bf is taking me shopping this weekend and i was literally planning to buy too faced foundation
Siiis, get some hair clips for your bangs, it's driving me nuts 😂
27:32 I’m sorry i laughed
it was a decent shade range at best on the lighter end but it took them a couple years and a black influencer to extend their shade range for the darkskinned girls
Literally got a TooFaced ad on this video lmao
What eye primer did you use???
I was watching #toomuchmouth and her deep dived surprised me. Now watching your deep dive, I feel like dannggg too faced has really croaked
Kay… but like I still use the born this way foundation and concealer. I’m super dry and it just makes my skin look super glowyy and healthy, but still covers.
Too Faced's best collection for me was the Peach collection. I was really sad that it got discontinued. I loved the peach glosses so much. After that, nothing else has ever really caught my eye from the brand. All it ever is any more is tacky packaging and eye palettes that have the same colors as the previous palette they had launched. Also, before Blandino sold the brand his behavior really turned me off from buying anything. There were a lot of people who were disgusted by the whole "Rich lives matter" debacle.
yesss like tatis wtf series showcased all the weird makeup
i got a two faced ad ON THIS VIDEO. yt has got to learn how to read the room😭
Am I the only one listening at 75% speed? I love your deep dives but I miss so many details...my brain can't translate at high speed 😅🤗
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Could you look into reviewing Florasis the products, same gorgeous, but I feel like everything I watch is sponsored
I want to try that brand too! So pretty.
Just Commenting for the algorithm 🧡💛💚
I think most big cosmetics brand failed are failing is due to pandemic and work from home.
All I can hope for is to not see eagle eyebrows that are filled in like a sharpie, or even contour that touched the corners of the lips.