ฝัง
- เผยแพร่เมื่อ 25 ม.ค. 2025
- In this episode, host Dr. Steve Vargo dives into the intricacies of digital advertising, specifically focusing on Google Ads, to help practice owners increase visibility and attract more patients. Dr. Vargo is joined by Onyé Anyanwu, Senior Marketing Strategist at IDOC, who offers detailed insights into creating effective Google Ads campaigns. Key topics include keyword research, optimizing ad copy, tracking performance metrics, and understanding the future trends like AI in digital marketing. This episode is a valuable resource for anyone looking to enhance their practice’s marketing strategies.
Learn more about Optometry Marketing Services: optometrymarke...
Follow us on Instagram at / idocnet
Facebook / idoc.optometricalliance
LinkedIn / idoc
Interested in an optometry specialty? Join our community FB group / idocspecialty
1:13Welcome and Introduction
01:35 Meet Our Guest: Senior Marketing Strategist
02:30 The Ever-Changing World of Marketing
02:50 Understanding Google Ads
08:15 The Importance of Keywords in Google Ads
08:55 Optimizing Google Ads Campaigns
17:40 Case Study: Vision Salon's Success
24:40 Simplifying Google Ads for Busy Professionals
25:35 The Importance of Local and Targeted Advertising
26:35 Tracking and Measuring Marketing Performance
27:05 Key Metrics for Google Ads Success
35:30 Future Trends in Digital Marketing
35:45 The Role of AI in Digital Marketing
41:30 Conclusion and Final Thoughts
Google ads
Keyword
Keyword research
Targeted marketing
