Unlocking Growth: How DRAFT Media Partners Uses the 4dx Framework for Success | This Week at DRAFT

Hello everyone, and welcome to the second episode of 'This Week at DRAFT.' I'm Skip Wilson, CEO of DRAFT Media Partners. In this series, we are committed to transparency and building our company in public, sharing insights, strategies, and progress.
At DRAFT, we specialize in advertising with a proprietary tech stack that enables seamless planning and execution of paid media across various verticals. Our company is structured into seven divisions:
-DRAFT Outdoor: The largest network of outdoor advertising.
-DRAFT Broadcast: Traditional media buying services.
-DRAFT Digital: All things new media.
-DRAFT Ad Tech: Innovating the future of advertising.
-DRAFT Creative: Full-service creative offerings.
-DRAFT Direct: Focused on direct mail.
-DRAFT Promotions: Branded physical products.
In this episode, I delve into the 4dx framework and how we utilize it to achieve our internal goals. Unlike our proprietary value equation, the 4dx framework is a widely recognized strategy crucial for driving results. We discuss:
Wildly Important Goal (WIG): Our aim for 10% quarter-over-quarter revenue growth.
Lag Measures vs. Lead Measures: Understanding the difference and why focusing on lead measures, such as the number of proposals and appointments, is vital.
Accountability: Keeping a scorecard by department and ensuring weekly 1x1 meetings to track progress and provide necessary tools for success.
I also share personal insights on optimizing processes and the plethora of available tools that can enhance efficiency without additional costs.
If you have any thoughts, feedback, or suggestions, please email us at [e-mail].
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