K-POP’s Biggest Mistake: Entering The Western Music Market
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- เผยแพร่เมื่อ 13 มี.ค. 2023
- appealing to markets outside of korea isn’t a new concept in kpop. stay tuned to find out why is breaking into the western music market the biggest mistake that kpop groups are making! subscribe to kookielit for more kpop news and videos.
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It's absolutely NOT their biggest mistake. Their biggest mistake is losing the focus on singing and music and doing only performance groups who don't even know how to sing or why. Their biggest mistake is playing big on consumerism with their albums and merch that is creating a real problem with fans who don't know how to control themselves with it. Their biggest mistake is continuing to exploit idols and fans. They totally can play on domestic medias and western and still be relevant. This is really weird as a western audience to tell how and why they should stay 'domestic'. Really weird.
yes , they do focus more on dance performance but that doesn't mean dancing in less than singing , it is another beautiful art expression , what they should do is to find a balance within these two and not overshadow none .
@@doremirse9950 pretty much like you…
@@lecadrenoir pretty much like them? Did you figure that out through their comment that specifically complaints about people who do so?
@@lecadrenoir WTF?!
“don’t even know how to sing or why” that’s kinda deep bro 😩
As someone who lives in the USA I love
Kpop because they are so different from the music made here. I really hope kpop doesn’t change to fit in with western music.
no more butter please 🫠🫠
@@sexy_u RIGHT LIKE PLEASEEE
We need more K-pop groups at the American Music Awards
@@sexy_u NO CAUSE FR, no more DYNAMITE and BUTTER for BTS, and HYLT for BLACKPINK pls😭😭
K-pop is just like pop music here there just sing in another language that’s all.
One of the things that I love about k-pop groups that do put out English albums is that it can serve up a totally different vibe. Monsta X's english albums are one example of this. Their English discography sounds different from their Korean ones and depending on my mood, I get to choose what I wanna jam too. I am totally here for it and I have loved those guys since the Dramarama comeback.
It still felt very 'them.' By far the best English kpop songs.
100 % they did it the best.
I've been listening to them since the hero mv on the helicopter pad 😂.
Their sound didn't change much, but then their English albums came along, i was like 👀👀.
I saw my non k-pop fan friend listening to their English tracks too.
You are so right…Monsta X is the best. Their English albums are so good…they deserve so much recognition. Monsta X Korean and English albums are so good…they never disappoint!!!
all about luv hits diff 😭✨
Not only that, they can have a bit more lyrical freedom as well.
I don’t like how K-Pop songs barely contain Korean anymore and are mostly English 😢
I used to be a super huge kpop fan. I'm still a fan but I do feel the music itself lost what made kpop so amazing and unique. Companies are focusing so hard to appeal to the western market that most of the groups sound the same now. Like you can literally interchange groups to sing the songs and you wouldn't be able to tell which group is singing it cause most groups sound the same now with the exception of the popular ones. I miss the days when a song came out by T-ara, Kara, SNSD, Infinite, Suju etc... and you right away new "oh yea, that's definitely a Kara song" or "here comes the catchy ass repetitiveness of T-ara". Like you always new what kind of sound or song type was unique to a group or artist. Now most groups use the same type of beat and cadences in their music it kind of is a let down.
YUPYUPYUUUP !!! The "real kpop" days were with gen 2 (and some 3gen groups) groups like bigbang suju tvxq shinee ect. I feel like their trying too hard to appeal to the western market, as an asian who was born in asia but living in the west , the music styles and such aren't really that different anymore. Kpop is still unique in some ways don't get me wrong but it feels like the companies are ONLY infested in money and nothing else and alot of kpop project feel very empty if you know what i mean.
Though NewJeans is giving that gen2 nolstalgic kpop vibe, they sound more like 2gen than gen4 which makes them stand out ALOT
As someone who has been a fan since the same era, you’re absolutely right and I didn’t even realize it until now. Groups usually had their own distinct sound, regardless of which fandom you were in…you just knew when you heard.
Oh my . Thts so true . Not entirely a hardcore fan but enjoyed kpop songs like snsd
2nd gen was and is the BEST. The artistry and talent was on another level...
And they're all focusing too much on visuals and choreography these days
I got into K Pop because it picked up a lot of things that most mainstream western pop artists already abandoned - boy/girl bands, intricate choreo while singing, HARMONIES, chorus/pre-chorus/verses that actually sound different from each other, verse 1 and verse 2 having different melodies, choruses that are actually sung instead of having one phrase "talk-sung" over and over a beat drop.
This is also why I got into kpop in 2009, plus the fact that kpop wasn't always about sex and not too much of their body was showing when you think about the songs that came out then which isn't all that bad when i look back and i'm actually able to enjoy the old pop songs now.( I was literally 13 years old and felt like I didn't connect to music like that during the time and music was always my everything)
I feel like you can categorize most western pop music into groups of like less than 10 based on what the songs’ lyrics are about, love, breakup, partying/getting drunk, women, sex. I’m sure there are more but I feel like I was sick of listening to the same lyrics over and over even tho the music changed.
Most K-pop groups can’t sing live well what are you talking about haha
@@user-zi8hi7ku7o i'm not necessarily talking about live performances (even though I stan vocal groups like Mamamoo/Red Velvet), but just the song structures themselves.
This so much and it's why kpop is becoming more popular in the west because it's something, like you said, we've abandoned. It didn't work before because we had it. I think a good 75% of BTS fans are former Directioners that flocked to BTS to fill the void 1D left
The biggest mistake in k pop generally is that visual is more important than how talented you are and other big mistake is that now is more important how many brands you are ambassador than how nice you sing, dance, perform in general
Some of KPOP's origins started in the USA when Lou Pearlman written the playbook originally for Britney Spears, Backstreet Boys and NSYNC. See the only thing that's changed is different players using the same playbook.
Kpop as a whole is not going to collectively "succeed" or "fail" in international markets. Kpop is just music and artists managed and produced by companies based in Korea. (There is a somewhat common formula in management and production, but still a lot of qualitative differences between groups.) Some groups are going to succeed more internationally than others. The problem for many groups is summed up in the saying "don't put the cart before the horse". In other words, the groups that have been most successful internationally are the ones that let the international demand PULL them into the international markets. BTS and Blackpink are the best current examples of this. Groups that tried to make it big in the international markets before there was any big demand for the groups were like putting a horse behind the cart and trying to push the cart (i.e. trying to PUSH western fans to make them like the group), instead of letting the horse PULL the cart (waiting until western fans are DEMANDING the group). Psy and Gangnam Style is a very early example. Psy didn't decide to push and promote his song in western markets. Instead, when western markets fell in love with his song, the demand pulled him there for several successful appearances and shows. It's correct that 2NE1 had huge potential appeal to western markets and the demand was there. But something obviously went wrong with their project with will i am . YG has never spilled the beans, but it's entirely possible that the music wasn't very good and/or the western companies and parties involved were demanding things that YG didn't think would be in the best interests of YG or 2NE1. Hard to know. But I'm sure there's a lot more to that story that we don't know. When SNSD appeared on American TV, I knew they weren't going to get good results. The music was generic. But, more importantly, a 9-member group that nobody knows anything about is not going to suddenly get a lot of new fans just by appearing on TV a few times. It just looked like a chaotic performance by too many people on a stage that was too small and nobody in the audience knew who was who.
I think yg just dropped 2NE1 to focus on bp and they succeeded with them
@@BITI613 That's the myth. But it's not true. 2NE1 was having problems as far back as 2013/2014. In fact, after 2014 they basically stopped having any significant group activities (two years before BP even debuted). Bom was constantly getting hammered in the media and on social media for the prescription drug "scandal". Before that, the will i am collaboration project obviously turned out to be a total waste of time and money (and that disaster happened before any of the BP members had even joined YG as trainees).
When 2NE1 fell apart, YHS was really focused on his next big boy groups, spending tons of money on a years worth of reality TV shows to promote them (initially as "Team A" and "Team B"). (We saw more of the 2NE1 members in those boy group trainee reality shows than anywhere else during that period of time.) Minzy actually bailed out, announcing her intention not to renew, 6 months before BP even debuted and YG already clearly had decided to drop Bom. (I don't think she deserved that, but I also don't think that B.I. should have been dropped.)
Meanwhile, YHS seemed to be going through a mid-life crisis and wanted to star as himself in reality shows (such as Mix9, where he starred as the savior and producer for struggling trainees of OTHER companies). It's not clear whether 2NE1 would have had any future regardless of whether BP was waiting in the wings. YG's highest priorities were on the boy groups and himself. YG probably never even expected Blackpink to be so successful, since YG always treated female artists as much lower priorities. Blackpink's debut was still a gamble, at a time when for all practical purposes 2NE1 already no longer existed as a viable group. If everything had been going really well with 2NE1, YG easily could have kept both groups going. I mean YG has had up to 5 or 6 boy groups (e.g., Big Bang, Zechs Kies, Winner, Ikon, Epik High, Jinu-Sean and sub-units) simultaneously under contract at the same time. Why not just 2 girl groups? It's not like YG was spending any time on Lee Hi (6 total years in the dungeon) or Gummy. It's unfortunate that a lot of people think that 2NE1 was dropped because of Blackpink, when there's no good evidence of that ever being the case.
Underrated comment, totally agree. Girl groups and especially boy groups have always relied on an active (mostly very young) fanbase and it's uncommon for them to be mainstream pop artists who mainly market themselves to the general public. One Direction is considered to be the first boy band who became big globally because of social media - and then BTS did that, too, while taking "global" to another level since I'm pretty sure their fanbase is ethnically and nationality-wise more diverse than those of any Western boyband. (On the flip side that's something their company seems to be overwhelmed with if you think about the high shipping costs for official merch and the small amount of countries they promote & tour in)
True this. You don't ever get viral by intending to be viral, same with K-pop's international success.
@@TEAM__POSEID0Nexactly
This was bound to happen because mostly all Korean music is just western concepts, beats, etc. just in a different language. If you are going to take from our music and try to make it in the western market, you have to cater to your global audience. Of course idols are going to begin to act like western celebrities in turn…
I agree.. the Kpop industry breaking into the western market kind of saturated it for the worst… nothing seems “Kpop” about it anymore and it’s basically a competition to see who can gain name in the US first.
BTS never sounded like the rest of kpop
@@WE__BTS lol yes they did.
@@blacklikethesun keep telling yourself lies LOL
@@WE__BTS sure bud.
@@blacklikethesun Wondering why they so successful if they sound like the rest of K-pop.
I think Monsta X did it right. 2 amazing English albums which mixed the true MX style along with some western influence. However you can tell it was still very much MX. They kept the lyrics more mature like their Korean music too which really helped it feel authentic. They're both albums im proud to share with others.
I love that its still so them wether in English or Korean...there authenticity is still felt like it is monsta x
Yes!🤌
Exactly! 👏👏👏
I agree! But even starship is realising how important domestic promotions are. Only recently in the past two years has their popularity in korea increased greatly because they've been focusing heavily on the home front. Now it seems like they have a pretty good balance between international and domestic promotions.
Errr.... SNSD converted to a more mature concept simply because the group itself were no longer teenagers, not because they want to break into western market. So it made more sense if they started to do more mature song and concepts in their 20s, rather than stick into those cute cringey concept when the girls were maturing.
That's why I love EXO. There music has evolved but stayed true to the source and they are not vocal kings only in name they have everything I want to see in K-pop.
YES!!!!!!! Exactly
True man been an exol since 2015❤
The US has ALWAYS been the end game for kpop and the answer is simple. Money.
Making it big in the US means making millions.
Ill be honest, Kpop groups shouldn't change too much breaking into western audiences. Never forget your roots!
How going to west equate to forgetting your roots?
Like SK is saturated so you must try something
@@gabdongipark it means kpop doesn’t sound like kpop anymore. It’s just Koreans doing pop, I might as well just listen to some western artist at that point.
@@brucebayne6262 that was always what it was, nothing about kpop till this day is original, what kpop is now is some convoluted mesh of rnb hip hop and pop copied directly from the west, there is no kpop sound considering they had never created anything themselves.
Their roots is America, K-pop is only here because of black Americans 💀
@@Jing_Ling_Uncles that part
Dreamcatcher is one of the K-pop groups that broke into the western countries without releasing english songs or promoting. They are Gold and Underappreciated.
Because they dont sound like ppl think kpop sounds like. They think kpop sounds like Dynamite or Feels
Ateez entering the chat
@@von1glik at least write the song name The Feels right please? 🤷🏻♂️
@@von1glik
Dynamite is way better than pink venom and almost all k-pop songs. Dynamite actually sounds like pop songs and i love dynamite . AFTER dynamite k-pop fan's got double LoL 😂
@@makeitright777 I am not saying its bad. Music taste is subjective. I'm just saying that it sounds like a stereotypical boyband from 90s and that is what most ppl think kpop sounds like. Backstreet boys and Nsync were very popular in their time. Such simple, easy to listen and not very engaging mentally songs are usually the most popular. Its like McDonalds. It feeds masses
I think Seventeen has done a good job in entering the western market but still remain Kpop. They have released one English song as a group. One English song by Joshua and Vernon and Vernon's English solo Black Eye but everything else has been in Korean. Japanese and Chinese. I think this is smart marketing because they are satisfying their international fans and of course the Knetizens are the ones angry over it because they want to control the idols and spread rumors to the point they hurt the idols, cause them to be depressed and ruin their careers and lives. Here is some news for you you don't have to be KOREAN to enjoy Kpop. I listen to music from all over the world whether it is in English or the person's original language.
Amen!
Seventeen has done great release 68868+ versions of single albums to reach numbers LoL
@@makeitright777 talk to the companies if you have an issue abt it, its not like the group is involved in that aspect of their music career. But even without multiple versions they would've still made it big regardless with their mass appeal.
Seventeen is one of the only groups that has released music for a western market that I felt matched their actual identity and sound as a group.
K-pop is a continuation of 1980s and 1990s American music for the most part. K-pop is westernized Korean pop music, it's music that many places in the West simply dropped (for no good reason as far as I can tell). It was always western to some degree (or more accurately, American).
It’s crazy how most of the views and support comes from India 🇮🇳 but none of the groups have ever held a single concert in India
except TWICE's latest tour if they attempt... otherwise there's no chance u r seeing KPOP in india
until BTS comes back !
So true man, the all promise but they never come☹
@@BELIEVER78989 yea literally 😞
I want ONLY BTS in India.
I would not waste my saved money on others it's ONLY for BTS. I am not that much interested in other k-pop groups or artists.
ONLY BTS concerts looks magical to me and i really want to experience it LIVE.
@@makeitright777 me too yaar 🥺😢😭
K-pop reaching out to where their fans are around the world is no different than U.S. and other western artists promoting their music in Asia and other countries. Music breaks down borders. The global spread of K-pop also spreads other aspects of Korean culture like food, language, dramas and movies. It makes people from other countries want to go to South Korea which increases their tourist industry. K-pop idols are global ambassadors now. Yes they should also promote in their own country too. But some groups get so big they out grow their country’s fan base. And yes K-pop should keep hold of what makes their music and style uniquely Korean. But if you ask most idols which artists they admire most and which ones they want to collaborate with, 90% of them or more will probably say a western artist. They like western artists as much as global K-pop fans like Korean artists.
The difference between kpop and western artists is that western artists don’t have to change their music to appeal to Asian country. Let’s not fool ourself here and think kpop is big in the west. Even in sk kpop isn’t really popular.
OMG! Bless your heart. Finally someone who doesn't go along to get along. Not only did you hit the nail on the head you also struck lighting.
At least Western artist don't have to change up in order to gain fans in other countries
Its called "soft power" and currently South Korea has lots of it.
@@LovelyKissess Thats not true. Plenty of them also do songs in Spanish for the South American market.
People scrutinizing BTS for releasing 3 English songs in the US, please sit down. It’s because of that that your favorite 3rd gen and 4th gen groups are getting invited to late night shows, day time shows, and and American award shows 😂 they did what they needed to do to break down the walls and they succeeded.
It wasnt just the three english songs. They completely changed their identity in 2019 to break into America. Nothing about their experimental hip hop sound like War of Hormone, Dope , Mic drop and Boy in Luv is related to dance pop songs like Boy with Luv, Butter , or Dynamite. I don't hate them for it. But to deny that they did a complete 180 degree change on their styling, concept, and sound in order to cater to the American audiences is ridiculous.
I feel like people should go back to 1st and 2nd generation and listen to the music from that period. A lot of that music was "Americanized" in my opinion. Only a handful of acts didn't. So when people make those accusations of "Americanization of K-Pop music," I think "Oh, so they going back to what they used to sound like?"
@@TeresaCamille they tried and they succeeded, cause they (bts) are the only kpop act other than psy to be known by the public outside of the microbubble of kpop stans .
@@triplemillionseller7454 your favs couldn't even perform or get nominated in Grammys lol🤣🤣
@@BELIEVER78989 you're 12yrs old
love how people in comments say bts is completely focusing on western market just because it released 3 english songs, firstly i dont think its any wrong to spread market in western states unless they completely change their song style to do so secondly bts english song dynamite was part of BE album which was supposed to be a farewell album for us as they were going to enlist soon however that didnt happen which led to release of 2 english singles which bts themselves said were more for fun rather than having a deep meaning, just because a grp like bts is winning awards in western doesnt mean their song style has changed, the main reason for their success was the mere fact tht they didnt change their songs to fit in the american standard, thats the sole reason why bts and now grps like skz, txt, new jeans r being more famous in west as their songs have some deeper context however releasing songs without a mature concept doesnt mean they have changed 180 to get some award
I am wondering if the fans, who are trying to gate-keep the K-Pop culture from the western societies, are the same people that has brow-beat/scolded/harassed black/Latino/South Asians with the "cultures are meant to be shared" statement.
If so, the unawareness of their hypocrisy is astounding.
Others release English songs and failed so it's okay for k-pop fan's
But when BTS just released 3 English songs with so many Korean and Japanese songs in between but get so much success so BTS is trying to fit in western market ?? Like BTS was famous with their blood sweat and tears MV without any English release still they're pretending like BTS got success because of 3 English songs!
It's totally double standards of kpopies ( i am not surprised though they were always like this ) .
@@makeitright777 I don't think, It's about the language (3 "English" songs), I think it's about BTS's core sound, which sounds more and more westernized day by day. while in 2014-16 they had their own flavor and sound, which made casual fans love and support them. K-pop always had a western vibe but they kinda add a twist and make it different. To cater to a big western audience feels like BTS stop adding the twist, it sounds Korean song but a western sound, I don't think it's hate, it's more like criticism, but it worked in BTS's favor.
@@SadiaIslamShoukiIf you think BTS's core sound is missing after they released English songs is completely absurd because have you listened to the solo members albums Jack in the box and indigo because if you have do you think that it didn't have the BTS sound it definitely did but with a new touch because whatever it is English or Korean BTS always focuses on music while a lot of other groups focus on how much money was used on their sets and outfits, it's wrong of people to say BTS lost their sound since they are releasing songs in English because BTS are still the BTS and for me atleast their music is still as amazing as their old music and people need to understand it's okay for a band to release few songs that are just made for people across the world to vibe and have fun
@@SadiaIslamShouki I’m sorry but have you listened to their recent solo albums, songs, features^^? trust me you wouldn't say this if you heard it lol
I feel like it's also because of America's prestige and the feeling of "you've made it" if you gain success in the US. The Oscars, American Music Award, Billboard Music, Emmy, Tony, etc. America does great business, which in turn, gives America greater influence. A lot of KPop acts want to make it big in the US because we have highly praised actors, singers, innovators, colleges, etc. Once you're popular in America, you have this reach that expands to every country. Everyone knows who Micheal Jackson is. It's also based on history because America has produced many famous and well-known industries, even the UK because of The Beatles. People and KPop industries want that acknowledgment and status.
Because the American music market is the largest in the world. If the Japanese music market is bigger than America They will leave America and go to Japan. It's just business
K-pop because of BTS
Nobody in America even watches those cringey award shows anymore.
@@parkpark6976 I'd say it's more about language than market size. There are more globally known mainstream Canadian, Australian and Irish artists than Japanese. And many artists who speak English as a first or second language use the US market to make it big internationally - often by moving there and making it their home base. And let's be honest, you have to make lots of friends in the American music industry to win a Grammy in a main category.
@@nehalilisays Of course, because English is the most spoken language in the world, the market size is the largest.
I’m American and I’ve loved kpop for almost a decade since I was little.. I cry seeing the amount of exposure I see of kpop in America. But I do hope they don’t fall into the trap of the western music industry …
What trap is that exactly? Do you think the Korean entertainment industry is somehow different than that of the US? It's like the people who think the world has gotten worse because news has gotten easier to obtain. It's not that the world is in any worse shape, it's not that police are more racist, it's not that the Korean music industry is less corrupt, we just have more access now
@@gmmartines7331 I mean the trap of how American music is advertised, created, and presented. I feel like it insanely lacks the execution that the kpop industry has. I’d rather listen to kpop than American music
@HER yet kpop is based of American music. It's no different just in a different language. Stop treating it as if Westernization is bad when the industry is based of the west with some influence from Japan and South Asian countries.
@@azaribrooks3896it absolutely WAS different. It had a different sound and different feel to it. Just because it was influenced by western music doesn't mean it was western music. Westerners and their big overinflated egos.
@@gmmartines7331it WAS different than the American music industry. Now it's trying too hard to emulate the American music industry.
It's ok but it's cringe when they try so hard to fit in there
I’m from America , I said this back when I first discovered K-Pop , I loved what I heard , to me it was fresh it was innocent , and a breath of fresh air. I would text on videos comment sections , this will be awesome for a long time if they stay away from America. Don’t let American influences destroy what you have , but it looks like I was only one person thinking this , because that’s exactly what happened. And when I started seeing American influences in the music and in the videos , I kinda lost interest. America ruins everything it touches. Movies and music and even government. You had a great thing going , but you lost track of what was important. Being popular is great all over the world , but don’t let the rest of the world into your music , that’s what attracted the world to your music , we don’t want everyone to be the same as everyone else especially America. The music in America really sucks. They sing about disgusting stuff. I won’t listen to ANYTHING modern , I stick with old rock and pop and even some country. Music has lost it’s meaning. And now K-Pop is going that route as well. So sad. If they hadn’t gotten into the west , maybe BigBang would still be around as well as some other big names from the second and first generation of K-Pop.
👍👍👍✌️✌️✌️
so well said!!
oh brother
I saw Wonder Girls when they opened for the Jonas Brothers and they were amazing
Kpop's golden Era was from the 90s to early 2000s. Those days are long gone. Nowadays, every group looks and sounds the same lol. Everything was better in the past.
Entering the western market is what they aim for, they are not limited to their country, K-pop idols have the greatest success overseas with music in their native language from Korea to the World
Exactly
💯
Totally Agree 👍
@Lalisa how can the world leave? surely kpop should stay in korea instead no?
@@johnmarkson1998 Chill bruh!! They meant if you don't like their songs then just don't listen to them. It's that simple.
Korea domestic market is small and over saturated so K-Pop had to rely on overseas markets for bulk of their income and fame, thus had to sound Western and appeal to Western audiences.
This is stark contrast with Japan, which is the second biggest music market in the world after USA. Even Western artists have releases specific to Japanese market for that matter. This alone makes J-Pop having little need to promote their music overseas and therefore remain strong to their Japanese roots and identity. Interestingly enough this makes J-Pop different and thus having more options for international music fans to lean on sound-wise.
I wish Dreamcatcher more success especially in Korea to open up more opportunities for them. A lot of groups in small companies are talented but not getting enough exposure/appreciation - not to discount groups from larger companies as they too are talented in their craft.
We are also so thankful for Happyface/DCC for never abandoning DC.
@@anticlimactic165 yeah it would be awesome, but we Dreamcatcher and Insomnia achieved so much.
Let's be real Dreamcatcher maybe will never be the next group like BTS or Black Pink, because of their even for K-POP unique concept. But they got wins, has one of the most less toxic fandoms, has an Entertainment who treat and manage them the best way possible, touring around the world even europe!, are the true face of rock in K-Pop! and going to break the normal lifespan of an korean idolgroup (7 years). Dreamcatcher aren't generic (4 everyone) and stick to their roots. Thats why we love them.
KPop isn't KPop anymore since they are like models already. Face is more important than talent. They can sing but during the first gen and second gen KPop, lipsync isn't allowed and frowned upon. Now AUTOTUNE is the key....
Face has ALWAYS been more important than talent in Kpop. I can name plenty of talentless but good-looking 1st and 2nd gen idols/groups but y'all aren't ready for that and there was plenty of lip syncing going on back then too. Taken off the rose colored glasses hun
Just because they look good doesn't mean they suck. I have gone back to some of the earlier generations and most of them actually sucked. Good for Korea back then, but not read for global appeal. Even the one's deemed ugly by Korean standards at the time weren't much better.
The biggest issue more recently os that they manipulate their vocals so much in studio that they sound too similar...at least the cutesy concept groups (looking at you Twice...) or go crazy with choreo and have to lip sync their performances (Aespa at Coachella...) plus the bigger choreo doesn't connect with the audience due to them worrying more about not messing up vs enjoying the performance. Look at how Blackpink and Mamamoo perform and still connect with the audience. They found the proper balance. Mamamoo more vocally and BP more performance driven with a killer live band to boot.
so true
I believe that if social media had the same great presence these last few years during 2nd generation K-pop, most of them would not have failed as bad as they did. I remember looking forward to 2NE1, but then nothing happened there. I get the feeling that there will never be another group reaching BTS and BlackPink heights in the western market.
Even blackpink will never reach Bts level of success
@@bangtanexclusivenews5352 black pink Is bigger than bts already tho , bts is still seen as cringe by most westerners and black pink while still disliked for being K-pop still has some respect on them for their baddie songs
Black pink aren't even that successful to be honest. BP Still can't sold out satdium tour . BP still don't have much big achievement in west like BTS and let's not forget how many big awards BTS has won while black pink still don't have any billboard, American awards, except for best metavers in MTV VMA ( this award catagory is so low ). Black pink don't even sell half of BTS albums.
Yes maybe in views both are same but real success is totally different.we can say only BTS is most influential that's why they add 4-5 billion dollar every year in SK GDP. So we can say it's hard to surpassed BTS success but not impossible anyway.
@@deadcells963
How black pink is bigger than BTS???
Like r you really fine or do you have any knowledge about success or just only know about views.
And let's not forget BTS not only in West but in Korea too they're so big . BTS is most stream artists in melon history and IU is second.
Im a second gen fan, so seeing the new gen groups reach out overseas is great. I know it was a struggle back then to get any merch or to even see them on concerts, and Im glad that they’re expanding.
In my opinion Blackpink has never been a K-Pop group and were never planned as one, they are a korean pop group with lots of western influences, an american-korean songwriter and two girls grown up or at least went to school in "western" countries, fluent in English. They would have never become the world's most successful girl group otherwise.
IT WAS MORE THAN THE MUSIC that made bts explode in the west. It was their performances and shows like run bts, bon voyage and in the soop. The west love their group dynamic and personalities. Add to that their history of what they went thru to be successful. Their characters also- they are classy and funny. They are intelligent. They are well spoken. If you notice- western audiences do a lot of research on their people. The "bts rabbithole" is deep and not dissapointing. The USA realized these guys are the real deal and aren't faking it. From their performances to how they feel about each other being that close.
Bts make me feel good and happy and be myself💜💜💜🥰
The current generation here in the U.S. hates the mainstream pop and hip hop wave going on here. A lot of them are more interested in retro pop, rock, R&B, indie/alternative and Old Skool. When we think of pop stars here in the U.S. we see them as empty and soulless. The fact that BTS wants to be a part of that doesn't make them any greater. They are part of the empty, soulless pop culture that's polluting the airwaves. You think it's something to be proud of?! Think again. BTS popularity in the media has gone way down here in the U.S. It's not going to get any better after their military commitments. The way I'm hearing about what some members have been up to seem to suggest they're not going to be enthusiastic to restart their work as a group after their service. The fans need to prepare for that. They're not going to be around forever. You best get used to that.
Going to keep it real here...most of us who grew up here at least in the US do not listen to their music in earnest. The ones that do are very young kids that want to fit in their social groups and not necessarily because they think their music is great. For older people that I know in real life they listen mostly and not watch videos...and not congregate to affirm/validate their music tastes online. I'm BTS's age and they look like normal hardworking guys to me like every other kpop group but I remember when I was in my teens secretly fanning myself when I saw older guys as super handsome so I understand this dynamic. The music is first and foremost in the USA and even if the guys are cute and funny I don't think it really hits the mark for what we enjoy overall. I'm personally sick and tired of the same make up styles and basic musical patterns used the last decade and I'm starting to believe the music here is aimed at what people believe we like and not what we actually like which is kind of disturbing...
Oh please BTS still aren't taken seriously in the USA no matter how much you snobby armys like to think they are
@@8luvbugand the same for k-pop as a whole atleast bts has sold big stadiums there.
imo the biggest problem in Kpop now is that they are making new groups with 13,14 year olds who are literally still kids with no intelligence, maturity or character to become a star. SK government needs to start banning underage idols as it can become a problem within the younger generation thinking it's okay to skip school. KPop artists need more substance, not kids who look good and dance like robots, they're nothing when the popularity is gone and start to look old - it's incredibly sick.
I think they should remain true to their concepts, which have ultimately made them so successful, not only nationally but also internationally, no matter in which market they want to gain more shares.
Appearances and concerts abroad are absolutely fine, but relocating or moving the business there is not necessarily the formula that will lead to more market shares in the medium and long term.
EXO, GOT 7, Gemini , Woodz, JHOPE , TEN,just to name a few are my favorites. The artist that have more of a R&B style is what appeals to me especially EXO(Baekhyun , Kai and Chen are my favorites in the group).
If the music is not being played at radio stations here in the US, exposure to K-POP/KR&B is limited.
I believe that the major labels in Korea should really put more effort into getting their artists music played on FM radio stations here to expand/broaden exposure.
They should not change their sounds/styles of music.
I may not understand what’s being sung but I love the sound, beats and the emotions of the songs.
Example- Baekhyun’s City Lifgts CD 💿 is outstanding 👏🏿👏🏿👏🏿, GOT 7’s Call My Name is great.
The thing is that the music industry doesn't want "foreigners" to dominate their charts
I mean we have Bts the biggest band in the world and their music is rarely if never played on the radios.. having other idols have their music in the radio it won't happen unfortunately
I understand but I really would enjoy hearing EXO on my local radio station KTSU 90.9 FM(Texas Southern University, where I did my internship)here in Houston Texas would be so nice 😊
I can always dream 😊
I'm glad that you name these bands because they All have full English and Mexican songs way before kpop got "popular " in western entertainment "
You have a great opinion
I would love to see EXO getting more international Hype, but at this point, I think the members do not care about "western validation" they know we exist, If possible they will go to music festivals around the world just for fans(like EXO is already the main event there, it's not like they would get bigger exposure there)or have tour in Asia and some European /American country that's it. Lately, they are being nonchalant about album buying too ( asked not to buy multiple albums of different versions) It feels like they are just happy to make music that they love(they mostly don't even hop on trendy music, they make what they like) and share it with fans. However, EXO's core sound could have attracted many mature grown-up people tbh.
I just want to put my pov/ opinion in this comment🌼. I sometimes think that people must have not listened to BTS' recent releases. For Youth, YTC, Run BTS, how do these songs sound amercanized or what people call it *westernized*. And people are always like we love old BTS. BTS already have said that they never expected that their English single would blew up to this higher level 'cause it was never their plan, they just wanted to do their World Tour and then rest, but the COVID pandemic came and rest is the history itself. I personally think that BTS never change firstly as an ARTIST, and as a listener I can easily see how much their music has improved through their solo works. I know that different people have different opinions, and we obviously can't change them. So, I (as an ARMY since 2015) will wait for BTS' next comeback in 2025. And I'm sure that the comeback would truly reflect upon their artistic maturity through these years.
K-pop fan's has double standards ( they were always like this) so don't think much. Let's wait for the biggest band in the world 💜
@@makeitright777 I know that, I've seen more of their weird actions (of certain fans) since like 2016. But now each member of BTS are enlisting for military. So, instead of appreciating their artistry as a group. They are just tagging that western card on them, which is honestly disappointing
I love bts cant wait they come back in 2025 im from the netherlands 💜💜🥰
@@makeitright777 We all just should wait for 2025 nothing else! 💪💜
Yes you right they never released a full album in English....😅😅😅😅those are just few English songs which was made for fun purpose
I think a big part of the reason kpop had such a hard time breaking into the west is because in the west we expect our artists to actually create art. Most kpop groups do not write their own music and we tend to look down on that in the west. Beyonce being the one exception. BTS has 3 members that are also producers and they write their own music. That's what we want in the west. We want to hear about the process of writing the song and what experience the writer drew from and that just is not possible with most kpop groups.
I've heard that Beyonce is really good at singing and dancing at the same time. Most Kpop groups could be like that, too, if their companies focussed more on vocals and keeping the idols healthy (I know Western artists are more likely to have issues with illegal drugs but it just seems like such a waste to me that young artists in one of the most health-oriented countries in the world are living in a system in which sleep deprivation, extreme dieting and regular alcohol consumption is so normalized..)
That is been the Ultimate goal For Kpop Labels. It really is simple Follow the Money
Pop music generally has always been a business. Kpop itself is not really about Korean culture per se. It's always been an adaptation of pop music business practices that originated in the 1950s and 1960s in the west, when groups of singers were really popular. To some extent, the adaptation first was made in Japan and then in Korea. Korea developed the system to a point where they've kind of leap-frogged over Japan in terms of influence. But the basic template for creating, producing and promoting 3-member, 4-member, 5-member and even bigger groups was never something that organically came out of Korean culture. It's a business now and always has been. They want to succeed globally (like everyone) because that means more money. If anyone doing music in Korea wants to be pure and focused only on Korea, they can do it, but they're going to earn a lot less money. The "purist" musicians are performing in small bars, cafes and dives...and earning peanuts.
And the Asian Market crash kinda their wake up call too that they really have to Expand first in Japan or China. But Over time globally. And I live here in United States the 15 and up people know kpop now. So and they are like pretty much hyped to spread this music to everyone. And Im helping it to spread as well
Kpop doesn’t feel the same anymore
Tbh now I am leaving kpop.....I was a fan for good 3 years but now I can't take it anymore....like it is more of a war... everything is a competition....the western industry seems way more peaceful than this ......and nowadays hate in kpop really common.
Nothing wrong in catering to western markets, especially the US, which is the largest music market. It is just a natural progression for anyone who wants to make it big, whether it is k-pop or any other music industry. They already have a niche audience here, the large Asian community and others who enjoy k-pop. But k-pop industry should also be ready for the increased scrutiny that can come up as a result - the insane beauty standards, the toxic culture within the industry, the inevitable talk of lack of representation and other things.
Agreeing with you. Nothing wrong with catering to Western markets. I do think they can all try their luck and see if any group will stick. Most likely, a lot will fail because it takes time to build that appreciation, including BTS and Blackpink. They were not instantly accepted but were gradually accepted. I do think more seasoned groups like Twice should try going to the Western market because traditionally, older girl groups were forced to disband or stop activities. Just look at Kara, Sistar, AOA, Apink or Girls' Generation, etc. Now they have an outlet to go to the Western market, just like what they used to do by going to the Japanese market. Older groups now can move to the Western market and still develop wonderful music as some of them are getting better and better musically and stylishly and become full-blown artists, so why not?
@@cate9963 why not? Because kpop is still a niche genre. Is BP and BTS actually huge in America or is it that they just have a lot of American fans? There's a huge difference
It won't ever be as huge as Gangnam Style. Kpop songs needs more exposure/ radio plays to the mass
kpop fans nowadays fighting over who more charts ,numbers and sales even the song is terrible lol
2.5 years into k-pop I'm losing interest in it
As an Atiny I'd like to point out why Ateez works so well in the west and around the world more so than their own country because their music touches the struggles that people in the Western world are facing currently they always sing and talk about the pressures put on the future generation while also cooperating that into their music videos like Guerrilla and even Turbulence, but one of the bigger things is that they have become very educated; especially with what happened with the Hongjoong situation in Thanxx era it was one of the few times where an idol actually came out and apologized for the CA as well as the company themselves. They're also very open about supporting the LGBT community and all of these factors make it easier for people to feel comfortable while Stanning them because, I know a lot of people who find kpop ostracizing by how conservative Korea is and the same goes for their ,music not that it all needs to be specific and stuff, Because ateez sure as heck take every opportunity to introduce their Korean culture in their music. But I feel like if the kpop industry wants to survive in the Western world they need to stay authentic to their music ,but also understand people all the around the world are watching them and we're not gonna go backwards in our thinking we see the double standards and the racism and homophobia. So if they truly want to keep going then Korea as a whole need to understand the power of progression otherwise it's just gonna keep a lot of locals away from discovering something beautiful.
Another note though companies should never overwork their idols or keep pushing them to try and meet international standards continuously because rn everything is up in the air on what's hot and what isn't, so they should be happy in their own country as well.
Lets be honest, they made it, because they sound good and have good songs. Most people don't care about the lyrics and meanings of the songs.
@@GLawSomnia I think that's true as well ,but a lot of kpop groups have good songs and not all of them are popping off like Ateez are atm. It's a lot of added factors that make people wanna stick around for the group opposed to just keeping some of their best songs in their playlist yanno? But I do agree Ateez makes great music.
@@GLawSomnia exactly
So they do the exact same thing that BTS has done from the beginning...how interesting.
I agree with people who say that success of kpop is temporary.
i'm so proud of ateez, even from small company, no foreigner in the group and they didnt even release any english song or album, they keep their own identity but still they manage to be #1 in bb200, #2 uk chart, they even win a lot in music shows in sk, got many awards in different award shows, becoming million sellers, selling out world tours even in sk to international, they keep getting bigger and i'm proud of them, i hope they will win grammy award too someday
I'm early, i just wanted to say pls keep making your videos they are very helpful for us kpop stans, and i really love how when there is a scandal, you don't say anything bad about any idols and i think you really earned my respect, keep up the good work!
She trash most idols let's be real😭
yes, most kpop artist do failed to reach western market. but, i think there's nothing wrong in trying to be appealing to westen market as long as they found the right strategy.
As an asian living in the west, the westernization of kpop actually helped me be more comfortable in being asian so thanks to them. And I feel like kpop changing sounds is not solely coz of wanting to break into the west, but also coz music influence is so fluid in the social media era. Music style isnt just centered on one part of the globe now, it can be heard all over. Which is why changing music style isnt really surprising. In marketing however, yeah they want the west so bad.
there's war going on between kpop and the U.S.A music industry and we all know that music is form of cultural invasion you can invade a contry without using weapons so when i see korean westernization their culture and the music industry they basically shooting themself committing collective suicide even the korean will start listening to american pop music cause american cultural music will end up eating kpop market in their home land will result kpop to shrink , the law of cause and effect . by definition , statistics kpop is small market in world the reason not eveyone speaks korean meanwhile english is Universal Language
Slave
Why do you think they want to be west? Why do they see America as idealized?
@@DanniBby all because West is the most globalized superpowers that has a great market and influence. When you make a name in the west, the rest of the world listens.
@@jeanmainelu6235 so the kpop groups that are popular in the west, get recognized more in their home country? What about pop stars from the west that the rest of the world wouldn’t know about because they don’t see them. Like I heard that Beyoncé is not known in Vietnam or the Philippines
wait i am soo confused. i thought all these kpop companies wanted to do this since like the 90s? but they struggled till now because the western market wasnt ready for it back than and since now its so huge ( i myself became a huge fan) its becoming the biggest mistake now?
yes
I'm confused too 😅
@@sarahdelandy9147 I feel like no one can ever be happy
@Jesenia Toledo exactly and if we gonna say that we don't understand we gonna get the backlash of "you always have know the westernised kpop bc you like 4gen" i had that comment yesterday to about unpopular opinion they said "some of yall joined at 4gen and it shows" I got so mad about it
@@sarahdelandy9147 😤 oh wow that actually made me mad too. Sorry you have to go through that BS with randoms
western music is still more popular than korean music, so ofc they’ll try everything to catch up with them
are you sure about that
Absolutely
In my opinion, the reason why Kpop even managed to get a foothold in the west is because the music got westernized to the point where it was palatable.
The reason why i liked kpop is because a lot of the songs gave me old school vibes with a new school twist.
I STILL think a lot of the much older kpop is cringe and that will never change.
However, more recent kpop is too much 'on trend', which means the only thing differentiating it from anything a western artist is putting out is that it's harder for me to understand what they're saying (either because i don't know korean well enough, or they're using bad English).
Sorry but its the other way round. You can not push Kpop groups into the western market, but the western market/audience chooses a few Kpop groups they like. BTS and BP are uniquely popular in the west, but that doesnt mean that from now on a lot of Kpop groups will become popular there. Kpop please just dont try to hard, some things have to happen naturally.
global fans turned to kpop because it was different from the music in their native countries. it makes no sense for them to take the k out of kpop
It's funny because there's Koreans who don't listen to Kpop but only listen to western music
It's only a mistake if they start making it like generic western pop music and lose the original kpop feel that fans loved.
This is what happened to electronic music, it went from being niche euro dance music to generic EDM.
I miss the K in K-pop...
Question: If kpop artist make a song that is fully English like BTS Butter or Lisa's Money. Is it still considered "K-Pop"? Bc like, i feel like its just pop at that point right? Or am i trippin?
people are just tired of toxic fandom and repetitive songs, and tired of listening to untalented kpop idols 90% of them cant sing
K-pop is not the only one marketing in the west, K-drama as well especially the success of squid games. Now, many people outside of Korea are flocking to see K-drama shows. Many main stream companies like Netflix is producing k-dramas of their own.
Kdrama and kpop are good better than dutch music and movies.
Netflix is doing that because they operate in Korea too.
Kpop has always been western the first kpop groups were inspired by western music. Specifically black western groups. They continue to be inspired by western music. Kpop isn't that different, it's just western/black music sung in Korean.
Some 4th gen kpop groups not changing their style for the west
1. TXT
2. Stray Kids
3. ATEEZ
GG
1. Purple Kiss
2. (G)I-DLE
3. LOONA
4. Le sserafim
5. IVE
6. IZ*ONE
because their songs are western enough esp. lesserafim (with collab of nile rodgers)
@@reiericandres They aren't. Kpop has been inspired or Collaborated with Western musicians from way back. Bebe rexha participated in Shinees Lucifer and Taemins Press your number was a song written by Bruno Mars. Maybe a lot of Kpop artists are trying to appeal to the western market, but not everyone is changing their discography style for it. The artists I mentioned above, never changed their discography style to adapt to western audience. The consistency in their sound is what makes people listen to them
You can't really fault companies for riding the k wave. They just have to keep in mind the uniqueness that made the culture apoealing in the first place.
Exactly they need to realise we tryan listen to kpop not pop
Kpop was kpop because of its unique aura but i hope it doesn’t loose that just to top the charts
If you want to gatekeep K-pop just say that. A lot of groups would have already disbanded by now if it wasn’t for their international fan base.
A lot of groups have disbanded already. Nothing's changed
@@LovelyKissess ?? My point still stands there are a lot of groups that would have disbanded or not be as successful as they are right now without there international fanbase such as ATEEZ, SKZ, Dreamcatcher, Everglow, etc.
@@Slayoon OR they wouldn't have. And it wouldn't be any different than now. Groups still disbanded early. Always have always will. And most of these groups might have targeted Japan or other Asian countries and did just fine. Dreamcatcher would have don't great in Japan
@@LovelyKissess I am not claiming that all groups will not survive without an international fanbase or that having an international fanbase will suddenly prevent disbandment in K-pop. I am saying a lot of groups would not be as successful or would have disbanded because they mostly rely on their international fans. A lot of groups that have bigger international fans are not promised to be as successful as they are internationally in other Asian countries just like some groups will. It’s that simple. I am not dismissing the fact that it could be the opposite or that there are other possibilities. I am not claiming this is the case for ALL groups that are popular internationally and not domestically. I am saying there will be a lot of groups who will not be as successful as they’re without their INT fanbase. I used the groups I listed as examples of the types of groups I am referring to which is groups with bigger fandoms INT. My comment was never addressing the majority so idk why you’re responding to my comment like it was. Read thoroughly.
@@Slayoon I know you're not. Not saying that you are. I'm just saying that it could still go either way. Some groups, even when very unsuccessful stick together. Those groups could have done the same thing or found success in other countries
The west is not a savior. They help, all countries support and recognition does, so anyone could do just fine because of that. But I agree, some groups would have disbanded
Bts being one that say they were almost there before they got popular. It's really just a hit or miss.
You can have your opinion on it, that's fine. I was just giving mine based off of what I've seen over the past 8 years. That's all 😊 No need to feel attacked
KPOP has definitely been declining for me in recent years. Gidle is a good example. I loved their older music like lion and oh my god. Now with their recent stuff like super lady and queencard, it’s clearly targeting a western audience. The reason I got into KPOP back in 2008 was because it was so different from the western market at the time. The truth is that the music being released by KPOP artists targeting a western audience isn’t as good as what western artists themselves are doing so I’m slowly losing interest. I might listen to KPOP here and there for a few more years before I find something else. It’s sad.
The perfect example is twice and itzy, they ignore the korean market to have a western validation. The drastic concept changes is their downfall. Now both twice and itzy falls behind of chart
Downfall? They are are still doing good though,better than the one who targeting only korean.And i am happy they target internationally coz Korean only want to hear cute song and Twice want to be free from that concept coz they already an adult,those concept not suitable with their age
the essence of bp of 2017-2019 era will always remain iconic, I mean ik Blackpink is more famous internationally but that doesn't mean that they have to change their language to complete English in their songs, I as an international fan would prefer them singing in Korean with few English lines, I wish they don't make babymonsters sing in English, new jeans is the only music that keeps me coming back to Kpop for now!
Yep same✋
For BP, singing in English is as natural for them as singing in Korean. I don't see why they should limit themselves just because some people think that it's more exotic for all of their songs to be in Korean. Rose actually is a native speaker of English. Jennie is practically at native speaker level. Lisa is not a native speaker of either English or Korean, but is very good at both languages. Jisoo is the only one for whom Korean will always be more natural than English. I mean, it's perfectly fine for you to have the preference that you do. But it's clear that BP has gained many, many fans with their English-language songs and, internationally, it's probably a big advantage for them. For groups that have no members who are good at English, they should of course stick with Korean lyrics because it sounds awkward when they try to sing in English.
@@TEAM__POSEID0N if I have to be completely honest I hated all jisoo lines in their latest album even though a lot of blinks hyped, her voice is very nasally and omg her English pronunciation doesn't fit right, so I wished she could have just sticked to Korean, I know you all may say she improved but its really tough to listen, though I def loved Jennie, rosè and Lisa vocals I didn't like jisoo lines, call me ot3 I don't care, I'm just honest
Dreamcatcher started off with a jrock style. I'm not kpop fan. I might like few songs but that it. I love how versatile Dreamcatcher is and how different.
Kpop fans used to call and to this day call Bts "to westernized" for being famous and getting awards on the west yet kpop has always tried to break in the west, but constantly failed and they keep failing to this day
I mean the hypocrisy lol
There's nothing wrong with trying to enter in the west, but what's happening with 4th gen it's insanity
They're debuting to many groups to see who will be the "next big thing" while these groups are either being one hit wonders or not making it big in their home country
They're constantly being obsessed with usa and with hot100 and constantly failing to enter the chart.. and they totally forgot Europe lol and that's their biggest mistake
The funny thing is that, other than singing in Korean, Kpop is not "NOT western". It's based on the singing group pop act formula that was super popular in the 1950s and 1960s in the U.S. and western countries. Even through the 1990s, you could see lots of examples of the same basic formula still being used, especially for "boy bands" in America. Kpop is just that formula being adapted to the Korean market by Korean companies. Choreography, singing, teen-idol publicity, etc. by groups put together and trained by companies looking to make a profit.
@@_arlinda The 4th Gen groups' mistake is that they're trying to push the groups into those markets before they even have many fans there. Blackpink didn't do much of anything at all in America or Europe for their first 3 years and waited until fans and promoters in those countries were demanding and begging for them to come. By contrast, the 4th gen groups' companies are sending their groups to those markets and begging fans to come.
Exactly
For me, it is the hypocrisy behind the "gate-keeping" that the _non-Korean fans_ are doing that has me cracking up.
I feel like there are fans, who are seeing K-Pop music labels as being more "high good morals" than the music industries outside of Korea. So, it is blocking them from seeing these labels for what they are: businesses and corporations. They're just doing what businesses and corporations do.
for a while there it did feel like kpop was becoming kinda stale and like all the companies were trying to produce a more western sound but i will say ive seen quite a few releases from late last year and early this year that feel like how older kpop used to feel so i think we might see a resurgence of classic kpop feeling songs
2ne1 is such a bang
i remember listening to come back home every day lol
I wouldnt say tbz have more fans internationally than they do in korea…after 2020 they gained a lot of recognition from korean fans…they chart well and sell a lot over there…they definitely have more kr fans
In my opinion, as someone who prefers listening to the 70's and 80's music, the early 2010 music coming out of the US and the west in general wasn't very interesting. So hearing music from 4Minute, 2NE1 and Big Bang was pretty exciting. Then came BTS, which I really got hooked by their debut album (not so much their newest English songs). I think the rise of TH-cam reactors also had a big influence on people's openness to the K-Pop sound. People moving away from traditional TV to online social media platforms also brought more attention to K-Pop than in the past attempts.
showing dynamite while talking about "losing the embodinece of Kpop" y'all love to shit on dynamite but don't realize it literally is the reason your faves are dropping English tracks lmao, not saying bts was the first but it definitely had its grip on the world
Meanwhile TWICE breaking records without a single english speaking members or changing their sound and staying true to their signature style. I'm so proud of them.
Lisa have 90M followers now😭 queen indeed🐥
payola queen
@@Canal-ll8xj find a corner and cry there! 😂 aunty
Bots 😂
@@Musubee another aunty's here!
@@Canal-ll8xj That's the type of thing jealous people always say...unless their fave achieves something similar. Then, when it's their fave, it's suddenly the greatest accomplishment ever in the world. But if their fave can't get it, then it's just "payola" and whatever other lies the jealous person can think of to downgrade it.
This was pretty interesting. It’s some thing I thought about, but I haven’t really watched any in-depth videos discussing.
Except for TWICE. They entered the western market without losing their kpop vibe
I think they've forgotten what makes kpop (and kdrama) so loved by people - tailoring content for the West weakens the brilliance of kpop and I think the companies are doing their groups a real disservice. Money is the driver sadly! Also some needs to tell the kpop companies that there are a lot more countries in the west - not just America.
I disagree tbh. Nothing is a mistake it's a gradual break in to the American market and it's paying dividends for further JYP groups like Twice today who are being warmly embraced.
It's natural to want to break into a bigger market like America. America and Korea are heavily allied with each other and America funded and helped create modern South Korea. And The communists helped create modern North Korea.
Now KPOP artists are selling out arenas in America, doing collabs, and doing the American music circuit. We love them and they love us. They love being able to walk around without getting mobbed. They love our food. They love a less patriarchal environment.
They can still focus on their home country and branch out yall are acting immature about this like you own them.
It's definitely a soft power as well. China hates that South Korea has more influence globally because of its media.
Ahhh, so you've noticed it too, huh?
In my opinion, some non-Asian, foreign fans act like those men who married women from a different culture and are upset when their wives assimilate.
In one recent video, a toxic kpop stan starting blaming bts and hybe for the "western validation thing". The truth is bts got popular naturally in the western market while it's other companies and their favs who are going for the "western validation". The one thing the companies had done was left the style we kpop stans used to love, now the companies are debuting models more than kpop idols........many of them don't know how to sing and don't get me started in the debut of minors seriously.Most of the songs nowadays sound mediocore to me ngl and the dance choreographies are more like tiktok dance challenge for 3-4 sec.
A lot of Kpop songs featuring western artists just sound wrong. The western artist is often just cut and pasted in with so little thought that it basically sounds like a jumpscare when their part comes up. I get wanting a big name singer on the track to boost popularity, but don't just throw someone on the song if they don't fit!
As a fan of The Boyz since predebut,i can assure u that they never once catered more to the western industry or fans more than their native fans...they were quite well received in korea during their debut as compared to other groups from a small company(Cre.Ker then) and then they slowly started promoting in other Asian countries ...they literally had their first world tour in 2022 and a Europe tour in 2019..after RTK they rose to fame in SK and gained more attention globally from RTK and Kingdom.
Even their promotion pattern reveals that they focused on doing native shows which was a great move by Cre.Ker which helped them gain attention among the Korean general public...So,in conclusion..i think it would be better to say that they are now promoting Internationally rather than using the word 'Western' as in the video
As a Deobi I agree so much with this comment. the Boyz are way more famous in Korea
I think company should focus to make their group’s song sound like a kpop and focus to promote them more on korea rather than trying to make songs sound like POP than KPOP itself and try to fit in with western music. Otherwise there wouldn’t be any difference between KPOP and POP. As POP songs has it’s own identity and style, KPOP has also it’s own identity and style and it makes them different from others. It’s called Korean pop for a reason and it’s their identity, it’s their culture which should be preserved as it is. At this point KPOP doesn’t even feel like KPOP nowadays.
Only if you look at the biggest groups in the western world. Have you even tried listening to songs coming from mid and even nugu companies? Kpop is still pretty much alive and thriving, arguably now more than ever and I'm saying this as a nugu promoter. Try listening to groups such as CSR, woo!ah!, Limelight, StayC, ILY:1, FIFTY-FIFTY and others and you will know what I mean.
Love 2NE1 forever.
Also, you hit the nail on the head at 8:14. That "accidental" racism that happens so much and is ignored in kpop definitely wouldn't fly.
There’s also a matter of there’s a major lack of true all around entertainers in the western pop world, we created the Backstreet Boys, *NSYNC, and new edition and they were amazingly popular because they sung and danced and we’re all around entertainers instead of just standing there and just singing onstage and letting the dancers do all of the work. The kpop industry kinda took the formula of training members and then debuting them as a group form the American music industry and it worked amazingly. I think it’s just all coming full circle, what we lack in America and in the west in general kpop can provide in terms of overall entertainment factor and that’s not a bad thing at all in fact I think it’s a great thing that it’s all come full circle back to America where the idea started in the first place.
This made me feel so nostalgic remembering k-pop before 2020. Western market should not be the main focus for groups. It may sound weird but idols too are trying to squeeze themselves in the western standards in every respect...tell me are you seeing any idol anymore with colourful hairs ? No, because k-pop has lost its authenticity....twice's music genre isn't the same anymore and has shifted to bold themes...back then, cute concept was common and popular in k-pop and bold concept was uncommon but currently, the situation has just reversed which is not bad but still bubblegum concept was the authentic identity of kpop. Every girl group is trying to be blackpink which is unnecessary. And the 4th generation too seems kinda messed up with too much conservatism and lack of versatility in discography.
Nowadays group's dances aren't catchy anymore, raps are more like hip hop than typical k-pop,etc. BTS introduced us to kpop now they're are being hypocritical putting more emphasis to western pop music culture. K-pop has its own distinctiveness which makes it so addictive. Believe me or not, k-pop before 2020 was far more better than it is now. Ever since it has become a global phenomena, nothing is the same anymore. Still i love all the groups and will support kpop forever. 💜
Despite being Kpop, the main thing is Music became a business study because people are taking everything as Business and when you cant treat a human as a human then music the natural rythms and that connection......what happend? Money that is. Now i only see plastic dolls in revealing clothes swearing and twerking shouting at the top, expensive jwellery and luxurious life and 1 song and 3 album versions and it feels i'm worshipping Humans. No wonder they are caller IDOLS. What i'm supose to learn from them.....what? How to put 100 filters on my face.
ive been saying this, as i see these groups getting bigger. I am american myself and havent liked most american music in many years. kpop appeals to me because its different and has a different feeling and soul to it that american music just lacks. its weird that most of these idols cite american music as things they are fans of and i like their music alot and dont like the music they like lol. I appreciate that kpop isnt just constant sex sells and dress everyone like strippers, and that every line in a song doesnt need a swear word.
americanizing these groups is definitely going to kill them for some fans... as I see my #1 Itzy blowing up on the world stage I worry about them and will they continue to be the group that I love in the coming years, both musically and in who they are.
I also appreciate how the idols are more modest than american celebs, look at how twice was dressed at the billboard awards where they just received that breakthrough award, classy and elegant as idols always are at such events, while the americans look like strippers. i appreciate that kpop idols have a classy allure and shine with grace which i get is a cultural difference but one that i prefer. the day itzy or twice come out to such an event looking like streetwalkers will be a sad day.
Couldn't have worded it better myself. You literally just put everything I was thinking into words on-screen.
@@LukeHartman-ro7hl word
I started loving kpop since gen2 because their uniqueness and their vibes, if they continue to sound like westerners then what is so unique about kpop then? Stay with kpop vibe because fans love them the way they create their music. We embrace them it's not bad to collab but not to the point they change their own stuff.
great informative video kookielet
Regardless the mistakes, one thing's for sure: the idols suffer the most from all of it. The amount of time and energy exhausted from them is absolutely crazy. And what's worse, companies are even pushing younger and younger idols to take on such insane schedules. The kpop industry as a whole NEEDS to do better by their idols. But as of right now, that's not going to happen. 💔
I don't think entering the Western market is the problem so much as catering to the Western market. They are changing the music to appeal to westerners and it's changing the sound and lyrical content.
I love KPop and the artists for who they are. Korean, Thai, Japanese, Chinese, Taiwanese. I love their cultures and their talent. They don’t have to “try to appeal” to me. Their existence appeals to me.
I went to 7 KPop concerts last year. I’ve taken the opportunity to meet many of them. KPop changed my life for the better. If my support via love as well as my dollars for albums, merch and concert tickets makes their life a little better then it’s the least I can do.
My opinion is that the entertainment companies should always consider Korea first but also, Knetz need to understand that these companies are in the business of making as much money as possible, not less. So that means they need to balance interests.
As an American, I’m very happy with the attention. But if there is a consensus that they’re trying too hard in regards to sound and lyrics, they don’t need to. Adjust. Dial it back slightly if necessary.
It won’t change my heart. They already own me.
Why i never read your tweet about K-Pop again?
@@lnnocentVILLAIN my Twitter was hacked back in September. Someone was following all of these Arabic accounts under my account. Twitter said they permanently suspended my account on 9/19/2023 because I tried making multiple accounts to skirt the first suspension.
I was like “First?” I was never suspended before. It was clearly someone else. I appealed multiple times but they denied me.
I will eventually create a new one under a different IP and start all over again.
well said, i am also american and definitely agree with this.
@@hivelsword Ayooo comeback soon, (G)I-DLE has a lot of contents before their comeback
@@lnnocentVILLAIN I’m so excited for it!!!
I dont know about other groups but Twice still sounds like Twice, whether in korea or us.
Well as a person who is a western kpop stan no artist or company should change how they r its kpop because its part of korean culture if a person dont want to b intertwined with korean assets then dont listen to kpop ik plenty of people worldwide who will