Does the brand even matter?? | ASDA's Own vs. British Classics
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- เผยแพร่เมื่อ 4 มิ.ย. 2024
- Can I tell the difference between these UK products? Join me for a BLIND taste test: ASDA's Own vs UK favourites! Does the brand even matter? Let's find out.
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Hey! I'm Alanna - a thirty-something documenting my life as a Canadian living in England.
I share the ups and downs of an expat living abroad and what it's really like living in the UK. It's not always easy, but there's been so many wonderful experiences, too. I post a TH-cam video every Tuesday plus an additional video every Saturday on Patreon + YT Memberships. I also livestream every Wednesday and Sunday at 5:30pm GMT/BST on Twitch.
Alanna x
Are you team Supermarket-Own or British Classic Brand! 🤔🛒
As I prefer saving ~£2500 per year, supermarket brands where possible.
Always prefer the much cheaper non branded stuff, even when my wallet is fat. It gets so little use it has cobwebs in it. 😆
The cost of living is really difficult now, so definitely home brands.
I'm team whatever is cheaper
branston beans for the win
I love the idea that your fridge is full of food items, all with a single bite taken out of them
You should send that pic of you quaffing pot noodles - whilst blindfolded. to your old school .The message would be ........answers on a postcard please ✌️
I recently read on BBC World, that cider consumption in England was down 5 percent in 2023 compared to 2022. Have you been away? 😂
I'll tell you a secret, the biscuits are both made by mcvities which is why they're identical
It's the same with weetabix
Most supermarket own brands are actually produced by the major brand companies but generally to a slightly lower standard, e.g. Maryland cookies use the same basic recipe for the supermarket brands they produce but with fewer chocolate chips.
Same as Burton ginger nuts, same biscuits different box
This is the case for clothing too and other things. My first job was with a hosiery manufacturer and the exact same items were sold to Debenhams and to Primark but at different prices. If Debenhams visited we had to hide all references to Primark.
Quality Assurance can also determine which batch goes to which company.
A lot of own brand products are ... but some specifically say they don't do own brand Kellogg's and Heinz - and some o0f the own brand versions are made in the same factory but still have cheaper ingredients
Mr Kipling is a classic, much loved, brand with great marketing. They also sell below average baked goods.
Well, they're above-average on presentation, which attracts people to them. But as with any long-life cakes, they taste mainly of sugar and preservatives.
I've found that Mr Kipling can be rather good at times (their Apple and Blackberry pies are to DIE for!) but yeah, a lot of the stuff is aggresively mid, to be honest. The iced sponge fingers are no better than anybody elses, but at least they're still OK. I guess.
@@robertwilloughby8050 I also think Kipling's quality is generally good but they certainly aren't worth the price they charge these days, even when they're on sale.
I can almost feel my health deteriorating when I eat a Mr Kipling's cake.
Mr Kipling's mince pies are the only ones I've ever thrown away
Branston Baked Beans are better than Heinz Baked Beans now; the Heinz sauce has definitely gotten weaker over time.
Haven't had beans for years but I tried both again recently and I totally agree with you. Branston beans were a pleasant surprise.
Branson are absolutely the best, in my opinion.
I watched this channel quite a lot about four or five years ago and, happily, I've recently discovered it again. In fact, I've been pretty much binging it over the past couple of weeks.
I've never posted a comment on TH-cam before, but today I thought I'd finally take the plunge. The reason is that I wanted to say how delightful and relaxing this channel is. It's the only one I regularly watch that leaves me with a smile on my face every single time.
The lady is a natural at this stuff and also very funny.
Roll on Tuesday! I'm now going to subscribe.
I used to work in packhouses in Lincolnshire years ago between building jobs, packing fresh vegetables for the supermarkets. The first time I did it I was surprised to see the line stop while the packaging or labels were changed to a different supermarket or brand, then the same produce carried on moving. It's why the pack weights are the same in say Tesco, Lidl, Asda, Sainsbury's etc. I don't know if this applies to processed foods but it would make economic sense. The two shops which were different back then were Morrisons which used different suppliers (but the same product) and M&S which had very strict appearance criteria and extraordinarily strict rules for staff regarding hygiene; touch your face while handling the produce and the eagle eyed supervisor would make you wash your hands immediately. You walked through a footbath in your white wellies every time you approached the line. Interestingly, M&S were the only shop who ever sent their staff to the packhouses to check on compliance. I never had any dealings with Waitrose products and I have no idea what they do.
I used to work in a cake factory and as you say, all supermarket cakes came off the same line but M&S had a separate building where the workers had much stricter hygiene regulations, the ingredients were different and much more attention was paid to the quality of the product. It was a blessing and a curse to be able to buy so many rejects. (Often rejected for superficial things like the cherry was central). My waist line never recovered!
The bakewell tarts from where I work; M&S, I've found to be the best of all bakewells. You could do a video of specific food and drink items to find the best of the bunch. Best Bakewell tarts, best mince pies, best fresh croissants etc x
That was a lot of fun, thanks! Your reactions are always hilarious. I nearly always buy the supermarket brands when available. No point paying 2 or 3 x for basically the same product.
I don't usually shop at Asda but I give this weeks video 9/10 tasty taste tests for content and 6/7 Asda Bakewell tarts for fun. 😊
Thanks for watching!
10/10 for comment, I think that's fair.
I worked for a couple of years delivering beer from a large brewery to supermarkets all around Yorkshire . While waiting at various delivery bays to unload our beer , wine , cider and spirits I became aware that trucks from the major manufacturers were also unloading but including the particular supermarkets own brand products - confectionery , tinned foods , bread , toiletry products etc and realised that these items are manufactured in the same facilities but labelled differently and no doubt with subtle tweaks to recipes and flavours . Since then I have largely stuck to own brand items unless there is an unusually big difference in taste or function.
NOTE - I wrote this comment before watching the video but it seems you are largely in agreement that the own brand in most cases are very comparable to the originals and confirms that these items are generally made in the same factory .
Before you even mentioned it, I was thinking Mr Kipling is quite average. I always prefer own brands to mr Kipling which has far too much sugar in it. I strongly suspected you would prefer the Asda Bakewell tarts.
"I'm an Oreo braille reader" 😂
😅
A lot of food is exactly the same...Just with a different label. I worked in a Hovis bakery and we baked bread for most of the big chain supermarkets..With just different wrapping!!😊😊😊😊😊
That was a silly move by the supermarkets. Hovis tastes like ass
Your results don't surprise me. Branded products have cut back on quality over the years but have maintained the large price difference. In most cases, as you have found, there isn't much to choose between them, taste wise
'Yay! Oh WOW I've made a mess' had me in stitches, I must remember not to eat or drink anything whilst watching your videos as it is not the first time I have spat out food through laughing unexpectedly.
Salt and Vinegar Crisps : Asda Higher in Calories, Fat, Sat Fat, and Sugar, but oddly lower in salt
Milk Chocolate Digestives : Asda is lower in everything
Baked Beans - Asda is higher in fat, higher in sat fat, higher in salt
Cheese - can't directly compare
Oreo-a-like - Asda has 10x the fat, less sugar, and less salt
Pot Noodle - Asda has slightly less of everything so it's actually healthier
Bakewells - Asda again has slightly less of everything
The added fat in the cheaper items is because it's cheaper to add moreishness with fat compared to sugar. And no matter what the government agencies say some fats are a lot better for you than processed sugar
@@HootMaRoot all fat is better for you than processed sugar.
love the food taste test videos always so much fun
This video reminds me of the ones you used to film sat on your old lounge floor with a carrier bag of random items from your local shop 😆
I take umbrage with your dismissal of Mr Kipling. Yes, umbrage!
I love the Red Fox cheese and am happy to pay twice as much for it, it is more than twice as good as the generic Red Leicester IMHO. I think that this was the least comparable example in your test though.
Baked beans must be eaten cold from the fridge. Beans warm some up for breakfast with the usual bacon sausage etc. Put the can in the fridge with the spoon, ever time you walk pass the fridge get a spoon full or 2 of beans straight the can ❤
G'day mate. I enjoy your reactions very much. Keep em coming please.
Hey, i liked that vid, watched it all the way through. Very informative, thanks.
Cannot abide Heinz beans, I always buy the cheap brands.
Yes I find heinze beans to hard .Branston beans or other store brands are cooked better.
@@charlieyerrell9146 In Canada, Libbys used to be the goto brand. But Heinz bought them out and shut them down. Now we buy Bush beans when we can.
I love an A&N taste test!! 🙌🏽
Taste tests are my favourite :) Yeah, UK own-brands are the ultimate in secret info / insider knowledge / risking it / regretting it. They're much better than they used to be, but you can still get a realllly bad one...
The best bakewell tarts are,not surprisingly, from Bakewell in Derbyshire where there is a constant battle between a Bakewell Tart and a Bakewell Pudding.
Maybe try foods from their original source?
Bakewell,Bury black pudding,a pasty from Cornwall,Cheddar from Cheddar etc etc
Ooh the proper cave-aged Cheddar Gorge cheddar is *amazing* (if quite expensive)!
Your taste tests are the best! Cheers from the Pacific West Coast of Canada.
Interesting re the Bakewell tarts. Loved your reactions!
Thanks so much for watching! 🙏🏻
Sorry, what??? My next trip to Asda's is literally gonna be me finding as many replacements as possible, cheers 😅This video couldn't have popped up at a better time lol, in this economy, I'm willing to swap the Digestives and Salt and Vinegar Walker's with Asda's ones.
Some brands are SO expensive, I started buying the own-label versions years ago. I usually only buy branded when on special offer.
I grew up overlooking Belton Farm where that cheese comes from (Shropshire). Of course they have a big factory out the back now producing all sorts of cheese, and they have their own tanker fleet delivering milk to it.
You are absolutely glowing these days.
You are a real treat .
Love your taste test vids. x
I worked at a Firm that produce d ,Cardboard boxes and did the Printing everytime we a John Smiths order we got an Asda own Bitter order as well. Didn't take much working out Asda Bitter was John Smiths.
My mother used to work for Kiplings on the bakery line making cakes for any one . Sometimes M&S would send the cakes back and they would be re-packaged and sent to another supermarket. I nearly always buy the own brands.
One Christmas my parents bought a bag of frozen prawns from Tesco and when we opened it, inside it was a complete bag of frozen prawns from Morrisons, still in the sealed Morrisons packaging. One bag said they were caught in the North Atlantic, the other said the South Atlantic 😅
My sister worked for a clothing manufacturer and any jackets that M&S rejected had the labels changed to Country Casuals.
I tried a Tesco GF Bakewell tart & back then I used to have mr Kipling baked well tarts weekly. I literally couldn’t tell the difference.
Completely agree on Mr Kipling, they're fine, I'll eat them, would not pay full price for a pack out of choice. Nearly 50p for one processed average bakewell tart?? No thanks. Aside from that as an Asda shopper I do think Asda own-brand products are often pretty good, like if you had to choose a UK mainstream supermarket for price, quality and range, Asda's own-brand (both standard own-brand and their dirt-cheap Just Essentials stuff) is reliably good. A taste test comparing the cheapest own-brand products from the different supermarkets would be interesting, I know you did Aldi vs Waitrose. Asda vs Tesco vs Morrisons vs Sainsburys (or any 2-3 of those) would be interesting to see if one consistently comes out on top.
Hi,Alanna as usual your subject matter is prime time value,cheers Roly 🇬🇧.
Love these videos. Keep them coming. I expect you have to go and have a lie down after you've done a taste test.
Great video Alanna! I usually buy the supermarket brand except for cereal where i do notice a big difference.
Sometimes, though Aldi's honey-nut cornflakes, and apricot wheaties are very good.
Great stuff - Pot Noodle must have been on offer, they're usually around £1 -Tesco vs Aldi next?
A proper bean test would include Lidl, Aldi, Tesco and ASDA.
some companies produce products for supermarkets, hovis, kipling and until recently benadicts chocolates are all close to me and i know people that have worked in all of them all making products for supermarkets. in each case they are exactly the same product, with different labeling, though a couple of kipling cakes are finished differently (twisted round so the pattern on top is at a different angle) benadicts used to make their posh mint chocolates for aldi, different wrappers and packets, but exactly the same chocolates, the aldi pack was twice the size and half the price, but it had the address of the benadicts factory on the specially made for aldi bit(the factory moved a few years ago and i don't know if this is still true), cannot remember which supermarkets kipling make for, but i shopped in asda last time i had that conversation and they were not on the list, and hovis grind most of UK flour, just into lots of different bags
As others have pointed out, Branston Baked Beans (formerly Crosse & Blackwell) are better quality than Heinz.
The quality of Mr Kipling products went downhill many years ago.
Walkers (Pepsico) decided that Salt & Vinegar crisps should be green, rather than the traditional blue and swapped the colour with Cheese & Onion. Now own brands have followed the market leader.
Walkers is the British version of Lays, which uses both blue and green for Salt & Vinegar crisps (chips) depending on which market you're in.
Oreo is actually a knock off, too. The original is called Hydrox.
23:40 Friday night and you have made me hungry.
Nuts, nuts would make a good taste test.
Branston baked beans are better than Heinz; discuss! :D
Try the smoked Red Leicester from Red Fox, it's great!
Shouldn't the flag for the Oreo be a US flag?
Sorry, the 'King of Pot Noodle' is the 'Bombay Bad Boy'!!
(as an aside when one makes up this type of product: noodles, cup-a-soup etc; take no notice of the timings they give you and leave the product for 15 minutes at least!)
Definitely agree with Mr. Kipling being 'average'!
Lovely taste test, keep up the good work!
Branston over Heinz... I concur :)
Heinz are better than Branston. I hate almost all smoke-flavoured foods. The #1 pot noodle will always be beef & tomato. After 5 or 6 mins any extra time won't make any difference unless chewing is against your religion ;-)
Branston yes! Thank goodness they seem to have dumped those weak can pulls as well. Either a solid one (like everyone else does) or none at all. I’m sure they were inundated with requests to add a can pull but knew they were getting a lot of success at their price point and were unwilling to put up the prices so used such cheap and nasty pulls that they almost ruined it. There was a real knack to their pulls but otherwise the pull just broke off in your hand and to add injury to insult, then your tin opener wouldn’t work properly either. You have to break out the one on a penknife!
Has to be actually smoked. Liquid smoke or smoke flavour is gross but real smoke is sublime.
Mondeles makes UK Oreos in the UK, it's an international brand. We don't get them in round tubes in Canada. Here they're packed in plastic trays inside the foil wrapper.
Man prices in the UK are wild. USA prices are like at least 10 times that or more.
all these UK prices are like 50% higher than like 2020
"like"@@DavidBennell
@@jonathanfinan722 "like" in this context is just a short a short way of saying approximately. You know what I mean, like?
a slight exaggeration
Watching from Australia. A three pack of Heinz beans is the cheapest way to buy them here and the cans are half size. The pack of three costs $6. Biscuits are much more expensive here too and the UK has a sugar tax!
Great video!
Thanks!
Thanx Alanna, this was not a big surprise to me, I always try the Own brand, for most products, its rarely worse and almost always much better price.
Agree with your Cheese observation, but there aren't that many 'brand' type cheese options.
What did surprise me was Heinz Beanz, tried alternatives in the past and stuck with Heinz, might try off brand again.
The other thing i have generally stuck to brand on is Tomato and Brown Sauces.
"Do you like Kipling?" ...
"I dont know..Ive never kippled "
(Morecombe and Wise)
I'm perfectly happy with Tesco's stockwell brand baked beans. I think they're about 26p.
Pot Noodle have brought out a packet version "Lost The Pot" (love the play on words) which I rate far more highly than the potted version.
Partly it's the noodles, they're thicker as you cook them in a pa, so have a far better texture, and the flavour is nicer.
I usually sautée chopped green onions, a little meat, some mushrooms etc,then add the noodles and the water (just-boiled from the kettle).
Even though i agree they're all pretty similar, if you were born and raised here we cam definitely tell the difference especially in biscuits. Dip thr cheap ones in your tea they crumble in 2 seconds the mcvitie ones stay together. Heinz beans are way creamier too.
Hiya Alanna, I like these taste test's, there amazingly funny, I cant believe how many own company brands you plumbed for rather the expensive ones, this is Choppy in Whitehaven, Cumbia, England
I worked for Asda for over 40 years, still shop there now.
Most of the own branded food is fine, not always as good as branded but certainly cheaper.
Best own branded item I buy are the tin tomatoes, let's face it... a tin Tom is a tin Tom 😂
I think that's true of the general bottom of the heap tins but as soon as you get into some of the better brands, there's a world of difference. If I was making a chilli, I probably wouldn't bother but where tomato is the dominant flavour I'll go for something like Mutti.
I used to shop at Asda then realised how much more expensive it was for products that were of lower quality than the Lidl equivalent
Back when I had the choice I'd always pick ASDA over Tescos for own brand stuff. I no longer live near either - these days I need to pick out of Morrisons, Sainsburys, Booths (the Waitrose of the north-west), Aldis or Iceland - Booths is best, but my wallet really feels a shop there, haha
Has it finally happened? At 0:32, has Mr and Naps finally put in an appearance on camera?
Tip! Reflection! 😀😀😀
Gosh, no. I've seen at least two other vids where the butler's body parts make an appearance. So far we know, absolutely, that Mr And Naps has two hands and a right foot.
A thousand viewers all yelling: "The fork's the wrong way round!"
Alana, I just watched your Bullseye episode. You need to check out Strike It Lucky with Michael Barrymore. It's even more hilarious. Michael had a fall from grace but is a good guy 👍🏼
I stopped buying Heinz ketchup a few months ago, and now I think I am officially "unbranded". Old enough to remember when supermarkets first started introducing their own brands, and they were usually inferior.
Morrisons stock a polish ketchup that is by far the best to my tastes in the uk outside of the really expensive ones (stokes is better but 3 times the price)
when handling cherry bakewell tarts, it is mandatory to hold two in front of your chest and say " oooh - errr missus!" terrible but true. and people thinks we British ase ever so sophisticated =/. big love to all people :)
Franky h your showing your age
@@geoffpriestley7310I honestly can’t tell if you’re saying that they are young and immature or old with a comedy sense from when they were young.
Aldi's milk choc digestives are 69p for 300g now. They're not bad too.
Salt and vinegar should always be in a blue packet. I stick mostly or supermarket own brand as they often contain a lot less sugar in them
A light blue packet at that. Dark blue was ready salted.
@@JamesLMason good to see a Golden Wonder fan, we are in short supply these days since walkers came in and sold crisps cheaper as they use a not so great potato for their crisps
Salt n vinegar in a blue coloured packet and cheese n onion in a green coloured one should be THE LAW!!!!! 😡😡😡 - blimming Walkers aka Lays - it’s their fault!! 🤬🤬🤯🤯
Walkers S&V has always been green.
@@tonys1636 maybe…. But having grown up with both Golden Wonder & Smith’s Crisps, when they were 5d a packet! until their eventual demise by being taken over, I had never seen or heard of Walker’s! Still not overly keen on the brand but 🤷if you love a crisp like I do….. I buy Tyrell’s - but they only sell crisps in 150gm packets and I end up eating the whole bag 😖🥺😟
If baked beans on toast are our thing. We are in big trouble...
Fun Vid ...Thanks Alanna
While living in Kingston ON, I visited England and found the food processor were extremely high. Mind you, this was a few years ago. I live in the Klondike now, Yukon territory, and your prices are so much lower than I what I pay! For example, the digestive cookies run around $5 a pack a here at least. Tinned beans are about a buck and a half or more.
Asda has just gained a customer for their own brand. That's a win!!
Milk dunking!!! How very North American.
We dunk in tea.
I agree on the crisps, asda ones are so flavourful, especially the salt n vinegar. Aldi comparison next?
An M&S against popular brands would be interesting. They only sold M&S branded products, and then changed their mind, gradually introducing Heinz beans and ketchup, etc.
A top tip on own-brands to avoid: Morrisons Savers spaghetti hoops. I have no idea if it's just the "value" brands, whether it's just Morrisons, or whether this was a bad batch, but those has the most watery and tasteless sauce I've ever had the misfortune to encounter. They are beaten in awfulness by only one product: *French* baked beans. Sacre bleu! Suffice to say they're probably not high on the priority list for most Frenchies, but if they could at least make the tomato sauce with tomatoes instead of flour, they'd be doing a lot better.
For the most part, the supermarket brands are made by the original manufacturers. They may alter the recipe for supermarkets - this sometimes means less expensive ingredients, remember the supermarkets don't want you to buy their own brand. If they aren't lowering the quality, they typically use unattractive packaging. Obviously they make more money selling you a can of beans at 1.49p than they do 27p. But they do want to be able to advertise the super low price. Their hope is that you will buy the name brand, or that you will show up for the cheap stuff, then can't bring themselves to "cheap out" on certain things
I had a Mr Kipling bakewell once and thought I didn't like bakewell tarts at all but I tried a Tesco finest one recently and get them regularly now, they are £2.45 for 2 (large ones) though
I thought the picture of you holding the Bakewells in front of yourself would make a great thumbnail. 😮
You should have tried Asda Beans against the best Beans which are Branston, the sauce in Heinz Beans is so watery.
Bring back the glasses. Canada's very own Deirdre Barlow.
That's free ASDA Bakewell Tarts for you for the rest of the year!
It just goes to prove that with the more popular brands you're basically just paying for the advertising.
Most 'own brand' supermarket foods are made on same production line as branded goods, and get a different label on them at the end...
Whilst they are made in the same factories, (it costs millions of pounds to set up a product line) they will often use a different set of ingredients in own brand packs, so it is often not just a different label.
An easy way to tell is to look at the list of ingredients and nutrition info on the pack, if it was exactly the same product then this info would be exactly the same
Sometimes the "own brand" stuff tastes better as you proved
Looks like the winner was the UK consumer. Thanks Alanna...🇬🇧
Thanks for watching!!
Never really did store brands until about 2 years ago thx to the fuel bills rise so wanted to save. Best thing I ever did, maybe reduced my brand name buying by 70% and considering the price rise of Birdseye and Heinz the savings are crazy. Also buying something a little less tasty is good for you as your less tempted to over eat..
Some of my favourite cheddars are Sainsbury's own brands, their farmhouse cheddar is awesome in sandwiches. Won't be surprised if some ASDA own brand stuff is good
TY🙏🙏
I shop at ASDA and get a fair few of the own brands. The only one I really notice a difference in are their own brand potato waffles compared to Birdseye. Birdseye are nicer, but also much higher salt content, so I opt for the less tasty own brand, but they're still edible so I'm happy enough 😂
Once upon a time I was a "Heinz Baked Beans or I'll go without" kiddy - then I had an epiphany. Beans on Toast meant lots of Black Pepper & Extra Mature Cheddar - would another, cheaper brand sour the experience? Turns out it doesn't - & a penny saved is a penny earned. I'm not so blind to bargain these days.
I can't believe I wrote the previous paragraph - no more rock n roll street cred for this biker boy.
Pretty much all the own-brand biscuits are actually made by McVities. That's why you couldn't tell the difference. That isn't the case with some of the other own-brand products, like crisps.
For cheese, meat, fruit, and things like that, the supermarket brands are the major brands. I don't think people really go for third-party brands. If you wanted a better/more expensive Red Leicester, you would go for the Asda standard or Asdfa Extra Special rather than Asda Essentials. Belton Farm by the way is one of Tesco's fake brands, similar to what Aldi and Lidl have always done.
Walkers "standard" crisps are pretty poor IMHO - their salt'n'vinegar is dull and easily matched or beaten by any supermarket's own brand version. If you can find them, Golden Wonder's salt'n'vinegar crisps beat both of the Asda and Walkers versions - they have a much stronger flavour.
In Canada, we prefer Old Dutch over Lays (Walkers equivalent here). The flavours are stronger and the chips (crisps) fresher.
Fox's do spread their Cookies and biscuit bars in other firms covers
Some Asda items years ago such as Rich tea biscuits, and I'm sure even the chocolate digestives, and especially cans of coke tasted or even felt a lot different to the market leading brands, and because it wasn't 'normal' you may not be keen at first, but after a while, I think i actually started prefering Asda's own brands more, but just a few days going back to branded, I now prefer the branded. Coke, nothing will ever beat pepsi max, but Asda diet coke will always make a refreshing change. For some reason (that probably when I was a toddler age), I'll never want to buy Supermarket cornflake serial, it's Kellog's or nothing, but sure there's a few other brands that'll prove me wrong.
The ASDA pot noodle packaging reminds me of No Name brand cup noodle from Loblaws
Great experiment. Any chance of doing the same with Waitrose v Marks & Spencer.
great idea
Nice video
Have an amazing wonderful day ❤
Two things on the Pot Noodle.
The price of 65p is misleading. They are on offer at the moment in various shops. They have been about £1.30 for ages and that is the usual price. Also the fake pot noodles are always a different type of noodle. They are closer to the super noodle/ ramen style noodle. You really can't get a fake Pot Noodle with EXACT same noodles as the real one.