Heather, your videos are so helpful and touch on the elusive information that's impossible to find. Thank you! I have a few questions: 1 - You mentioned to someone below about an audience size of 1000-2000 page visits for dynamic retargeting but didn't mention a time frame. What would the timeframe of those 1000-2000 page visits be? 2 - If you run a prospecting catalog sales campaign: A - do you ever combine AAL audiences? B - can you see the breakdown of those audiences' performance in ads reporting? C - any audience size tips or other thoughts for this type of campaign? Thanks again for the no nonsense, meaty content that can be super hard to find!!
1- I like to use 180 days as the start and 0 days on the end for dynamic retargeting 2- I have tried AAL in all campaign types and they are hit and miss. Make sure the seed audience you make the AAL off of is at least 1000 people. That’s my best advice for that. Then the smaller it is the smaller % you use. You cannot see the breakdown but you ads rep can.
@@HeatherFarris Thank you! How odd that the ads rep can see the audience breakdown in the catalog sales prospecting but not us. I wonder why. Thank you again!
Heather, I wish I could give you 10 thumbs-ups! I'm going to watch it a few more times before I ask any questions but thank you so much for doing this video.
I couldn’t remember who asked for this but I’m glad you saw it! 10 high fives coming your way. Let me know what questions you have & how I can help with any future videos.
I use them for clients ads if they want me to. A lot of our clients have goals setup and they have all that before I get in there. I don’t do any of that setup.
Great question, because we're retargeting only people who have been on our website or engaged with our pins, or are on our email lists. If you layer in the interests on top of your audience it acts as an AND statement and it will further narrow your retargeting capabilities and drive up your cost per action.
@@HeatherFarris it is for Shopify- products, but want to start with designed ads before the dynamic retargeting. Consideration campaign. Does that clear it up?
@@TheBeautybound you have plenty to run a retargeting and then. I’d start with one or two targeting options like website traffic and add to carts excluding checkouts and see how that does.
Great question and I like to have 1000-2000 page visits but I have ran a dynamic successfully with about 1400 while also running a top of funnel conversions campaign. I have also done fewer than 100 event fires.
Great video. What are the benefits of setting up both at the same time? or what are the cons? Look forward to your response!
So you choose an AD for option A?
Heather, your videos are so helpful and touch on the elusive information that's impossible to find. Thank you! I have a few questions:
1 - You mentioned to someone below about an audience size of 1000-2000 page visits for dynamic retargeting but didn't mention a time frame. What would the timeframe of those 1000-2000 page visits be?
2 - If you run a prospecting catalog sales campaign:
A - do you ever combine AAL audiences?
B - can you see the breakdown of those audiences' performance in ads reporting?
C - any audience size tips or other thoughts for this type of campaign?
Thanks again for the no nonsense, meaty content that can be super hard to find!!
1- I like to use 180 days as the start and 0 days on the end for dynamic retargeting
2- I have tried AAL in all campaign types and they are hit and miss. Make sure the seed audience you make the AAL off of is at least 1000 people. That’s my best advice for that. Then the smaller it is the smaller % you use.
You cannot see the breakdown but you ads rep can.
@@HeatherFarris Thank you!
How odd that the ads rep can see the audience breakdown in the catalog sales prospecting but not us. I wonder why.
Thank you again!
Heather, I wish I could give you 10 thumbs-ups! I'm going to watch it a few more times before I ask any questions but thank you so much for doing this video.
I couldn’t remember who asked for this but I’m glad you saw it! 10 high fives coming your way. Let me know what questions you have & how I can help with any future videos.
Hi Heather love your channel. Quick question on tracking. Are you using UTM parameters to track conversions in Google analytics?
I use them for clients ads if they want me to. A lot of our clients have goals setup and they have all that before I get in there. I don’t do any of that setup.
Hi, in the consideration campaign, why leave those interests and keywords blank?
Great question, because we're retargeting only people who have been on our website or engaged with our pins, or are on our email lists. If you layer in the interests on top of your audience it acts as an AND statement and it will further narrow your retargeting capabilities and drive up your cost per action.
Do you need a certain warm audience size/list to run regular retargeting ads effectively? Thanks.
Are you running a Shopify type ads or content ads?
@@HeatherFarris it is for Shopify- products, but want to start with designed ads before the dynamic retargeting. Consideration campaign. Does that clear it up?
@@TheBeautybound and in your conversions tab on 30 days how many page visits have fired?
@@HeatherFarris 30k
@@TheBeautybound you have plenty to run a retargeting and then. I’d start with one or two targeting options like website traffic and add to carts excluding checkouts and see how that does.
To run dynamic retargeting successfully, does your estimated audience reach need to be a specific size?
Great question and I like to have 1000-2000 page visits but I have ran a dynamic successfully with about 1400 while also running a top of funnel conversions campaign.
I have also done fewer than 100 event fires.
@@HeatherFarris Thanks! Is that over a certain time frame? Or just page visits all together?
I love your videos so much! 💕
Thank you Mara! Please let me know if there is anything you want to learn.