What Happened To Billionaire Boys Club Icecream : The Rise And Fall Of A Streetwear Brand

What happened to Billionaire Boys Club Icecream clothing? A brand created in collaboration between rapper and producer Pharrell Williams and Nigo of A Bathing Ape fame.
BBC would serve as one of the grandfathers of the whole streetwear as high fashion trend that would later take over a decade or so later.
In the early to mid 2000s BBC was huge, everyone wanted the pieces and it netted tons of profit for the brands creators.
But like many of the brands from that era, Billionaire Boys Club Icecream is not quite the huge players that it once was.
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