How Wise App Became the King of Online Payments? [CaseStudy]

‍Wise, formerly known as Transferwise and based in Shoreditch, London, aims to make the process of transferring money internationally cheaper and easier. Their business model looks to fight back against the hidden charges that banks have in exchange rate markups with the long-term goal of being able to move money internationally free of charge.
➡️ Book a Free Consultation with us - calendly.com/nitish-garg/30mi...
Wise now has a user base of over 10 million customers and was valued at over $11 billion in July 2021. It now provides users with a debit card that can be used to pay in any currency. Not only are you able to pay with their card in any country, you are able to set up your account to send payments to over 30 different countries to people who do not even use the Wise app.
0:00 - Introduction to Wise's Success
0:11 - Programmatic SEO and Side Project Marketing Overview
0:32 - Strategy 1: The Exchange Rate Calculator
1:16 - Strategy 2: Prefilling Calculator Data
1:59 - Strategy 3: Extreme Programmatic SEO
3:12 - Strategy 4: Converting Visitors to Customers
4:36 - Applying Wise's Strategies to Your Business
5:20 - Importance of Side Project Marketing
6:02 - Finding the Right Side Project
6:44 - Creating and Designing Templates
7:26 - Maintaining and Updating Pages
8:08 - Avoiding Bad Practices in Programmatic SEO
➡️ What are the reasons behind the success of Wise?
One of the reasons that has made Wise so successful is that the idea was born out of frustration with money transferring. Taavet Hinrikus and Kristo Käärmann were two Estonians living in London who would transfer money back and forth to family back home. They grew frustrated with the process of transferring between Estonia and England and exchanging Euros and GBP. Instead they would transfer between each other.
➡️ Their Double-Sided Model
Traditional banks, on the whole, tend to operate in a single country and in the currency of that country. They only have a limited number of other currencies. As a result, when one of their customers wants to send money abroad, they swap the money at the market rate for Foreign Exchange, or FX. They can then send the money to the recipient’s account in foreign currency.
Who is competing with Wise?
Some of the key competitors in this space are -
➡️ Traditional Banks through the SWIFT network and the current correspondent banking system in every country that is also supported by Wise
➡️ International money transfer apps - Remitly, PayPal
➡️ Credit card networks - new money transfer offerings like Visa Direct and Mastercard Send
International cash transfer network - Western Union, MoneyGram
➡️ New e-commerce and digital card entrants - Xare (with over $1bn+ transaction volume, 1.5m+ users)
Kristo and Tavet have been able to solve a real world, personal problem. They stood up to the daunting task of challenging banks. And, through transparency, trust, and good stakeholder relations, it is now one of the most valuable Fintechs in Europe. And it all started in Shoreditch, London…
🚀 Ready to Transform Your Business?
Seize the opportunity to revolutionize your pharmaceutical business! Partner with IdeaUsher to create a tailor-made app that aligns with your vision and goals.
➡️ Why Choose IdeaUsher - -
Idea Usher (a top-rated company on Clutch and GoodFirms) has worked with 500+ clients from Fortune 500 companies like the Gold's Gym, Honda, and indie brands on hybrid app apps, mobile apps, and custom websites- enabling business growth for clients.
Our 200+ team houses developers, project managers, QA testers, and scrum masters with over 50000 hours of hands-on experience combined.
➡️ Other Popular Videos on Our Channel:
How Crypto Tracking Apps Make Billions? [Without Ads] - • How Crypto Tracking Ap...
IdeaUsher Showreel 2024 - • IdeaUsher Showreel 202...
IoT in the retail industry - • IoT in retail industry...
IoT in Bathroom - • IoT in Bathroom: The F...
Benefits of IoT in Healthcare in 2024 - • Top 10 Benefits of IoT...
Internet of Things (IoT) in Game Development - • Internet of Things (Io...
How Electric Vehicles Are Shaping the Future of Transportation? • How Electric Vehicles ...
➡️ Ready to transform your digital vision into reality?
Book a Free Consultation with IdeaUsher, a top-rated app development service, and let our experienced team of developers, project managers, and QA testers bring innovation to your fingertips.
Schedule your FREE consultation now: calendly.com/nitish-garg/30mi...

[@ruarihockley2645]

Brilliant video. The level of detail you went into was great and very informative. A great follow up would be how to avoid pitfulls of doing this strategy!

[@ideausher]

Thanks a lot for your nice comment! We're glad you found the video helpful. We'll definitely think about making a follow-up on avoiding pitfalls with this strategy. Meanwhile, check out more videos on our channel for more tips and information!