GRAMMY-Winning Mixer/Audio Engineer Chris Lord-Alge at Full Sail University

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  • เผยแพร่เมื่อ 24 เม.ย. 2012
  • GRAMMY-winning mixer/audio engineer Chris Lord-Alge spoke with Advanced Session Recording Course Director Darren Schneider during a presentation at Full Sail Live. Over the course of his twenty-plus year career in the music industry, Chris has racked up mixing credits on more than 725 records, including notable ones from Prince, James Brown, Green Day, Paramore, and the Smashing Pumpkins.
    In this Q&A, Chris talks about his start in the music industry as a studio runner at the age of 13, finding his niche in mixing, and how to be successful as a mixer.
    Learn more at w.fullsail.edu/fsmusicschool
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ความคิดเห็น • 177

  • @nickracine
    @nickracine ปีที่แล้ว +5

    Everything said in this is gold, but I think the most important takeaway is how to handle the money. Separating yourself from the money and staying as an artist was hands down some of the best advice I have ever heard for this. Thank you Full Sail and CLA for this great interview!

  • @DanRodriguez1
    @DanRodriguez1 7 ปีที่แล้ว +11

    mindblowing. best CLA interview ever.

  • @luisolivarez8240
    @luisolivarez8240 6 ปีที่แล้ว +13

    Save your money & go to community college for audio recording. It's less than a quarter of the price for full sail & you get more hands on practice.

  • @DanielSilvestriProd
    @DanielSilvestriProd 9 ปีที่แล้ว +4

    the very last advice is priceless, really... especially for younger generations. I really respect this guy much more now

  • @stephenpierce3202
    @stephenpierce3202 10 ปีที่แล้ว +2

    I Love you Mom. Ill never forget you Uncle Jim and Aunt Connie playing guitars in our living room as A Kid. That's why I love music to this day.

  • @mikewallace1270
    @mikewallace1270 4 ปีที่แล้ว +2

    There are a lot of interviews with Chris on TH-cam but this Hass to be the best!

  • @TheChopnaldo
    @TheChopnaldo 11 ปีที่แล้ว +7

    loved the part where he went: you have to be switzerland

  • @Jsarmientos
    @Jsarmientos 7 ปีที่แล้ว +2

    I remember this seminar. I had the pleasure to attend, real inspiration.

  • @adamkiefel79
    @adamkiefel79 ปีที่แล้ว +1

    Great interview. So much excellent information

  • @BlethyMusik
    @BlethyMusik 12 ปีที่แล้ว +1

    I'm grateful for these advises. thanks a bunch Chris....

  • @onswiftwings88
    @onswiftwings88 10 ปีที่แล้ว +2

    Enjoyed the interview. I am an audio engineering major in south texas and my instructors came from full sail university

  • @GweeGwee
    @GweeGwee 11 ปีที่แล้ว +1

    what a deep, real, down to earth guy. the parts near the end about "things always work out for the better" and how you take someone's art and put a bit of yourself in there were spot on. Would love to meet this man someday

  • @fiddlefolk
    @fiddlefolk 11 ปีที่แล้ว +2

    great video with a super talented mixer!

  • @rayshonjonse4873
    @rayshonjonse4873 9 ปีที่แล้ว +19

    crowd is a bit stiff but this dude is hilarious lol

    • @cassetteo
      @cassetteo 4 ปีที่แล้ว

      Usually the students are very high, I know from experience lol

  • @LeoDujmov
    @LeoDujmov 10 ปีที่แล้ว +2

    I like how he performs his job with heart and speaks from the heart about it... from 55:00min is Wow (words of wisdom - literally)... everything has been said in the last sentence: "Your emotions drive their music!"

  • @timschneider7891
    @timschneider7891 2 ปีที่แล้ว +1

    Always wanted to rock. Now at 54, want to write. Whether it’s to write on my own or for others, I have known from childhood that vocabulary and comprehension and grammar are my specialty but thought there would be no way to make a living except to teach it

  • @DashGlitch
    @DashGlitch 11 ปีที่แล้ว +1

    This guy inspires me so much!

  • @AlexNiedt
    @AlexNiedt 11 ปีที่แล้ว

    This was really, really valuable.

  • @mulugetaseyoum
    @mulugetaseyoum 9 ปีที่แล้ว +2

    The place of outstanding creativity.

  • @jrreckley
    @jrreckley 12 ปีที่แล้ว

    I got to sit down at school to see one of these interviews live!!!

  • @ismellpedo
    @ismellpedo 12 ปีที่แล้ว +1

    Purely amazing.

  • @ANuRogue
    @ANuRogue 12 ปีที่แล้ว +1

    I was there it was awesome! Chris Lord Alge knowledge and positive energy. I look forward to working with this great legend soon. @SantiandRogue

  • @GregoryStephenSchumacher
    @GregoryStephenSchumacher 3 ปีที่แล้ว +1

    Great talk. Admire CLS a lot.

  • @fiddlefolk
    @fiddlefolk 11 ปีที่แล้ว +1

    Your emotions drive their music! Wow! Great advice from Chris!

  • @joeyxl3456
    @joeyxl3456 7 ปีที่แล้ว +1

    Chris is a great guy to listen to.

  • @Vaf20
    @Vaf20 11 ปีที่แล้ว +2

    fantastic!

  • @GurnBograt1986
    @GurnBograt1986 7 ปีที่แล้ว +1

    I do like Chris's attitude toward mixing.

  • @hullan666
    @hullan666 12 ปีที่แล้ว +1

    Wow - this is goldmine of knowledge - the best mixer to ever hit an SSL - please never take down this video! promise? :)

  • @ronnieallenmtv
    @ronnieallenmtv 11 ปีที่แล้ว +2

    Chris is a legend in the business and will always be a significant part of the history of the recording industry. He's a little over-the-top, but has earned the right to be so.
    He touched on a few great ideas. Engineering on that level has surpassed getting the work out. It's now about how to *present* the Art. Most Artists at the top want to work with other Artists that happen to know how to mix, and not engineers that have no artistic leanings. The Song itself will speak and drive the mix.

  • @twilightbiscuit
    @twilightbiscuit 3 ปีที่แล้ว

    loving him

  • @oscarctv
    @oscarctv 11 ปีที่แล้ว

    This was good !

  • @gonkula
    @gonkula 11 ปีที่แล้ว

    well played sir, well played.

  • @TheMHD2010
    @TheMHD2010 11 ปีที่แล้ว +3

    This man is what Anthony Robbins meant by are you doing things right, or are you doin the right things. Niether are wrong, but one is way more effective. I envy all that attend this school. Reach for it and dont settle for less than you deserve. MHD

  • @manifestgtr
    @manifestgtr 10 ปีที่แล้ว +32

    there's a problem with listening to guys like chris talk about coming up and making it...that type of career path doesn't exist anymore like it once did...recording isn't this magical process with big flashy machines and a fast talking guy with a cigarette standing behind the console anymore...so it's tough to know exactly how the next big mix engineers are going to come up...the only thing we can say for certain is that they'll be working in the digital domain

    • @RealHomeRecording
      @RealHomeRecording 10 ปีที่แล้ว +5

      The next big engineers will come from working with the next big talents. The studio that has Lorde on their resume (for example) is getting gigs right now...I guarantee it.

    • @tomtomz9731
      @tomtomz9731 10 ปีที่แล้ว +2

      Likely it will come from do it all writer-producer-mixer-recording engineer which we all are nowdays in the digital age. heck I never set foot in a highend 1Mil K studio and I can go in and "work it" with minimal guidance.
      Do consider that this might be hurting the depth of music as we now less focus on the instrument and more focused on writing and printing that music.
      My keyboard playing & composition skills are mediocre, but when it all comes do to business. I can produce some kickass commerical level stuff.
      If I would focus just being a great player, I would have no abillity to be as creative as I am today. Would likely just be a keyboard player for some band.
      But today I can produce and co-write with great bands and artists. much more exciting!

    • @manifestgtr
      @manifestgtr 10 ปีที่แล้ว

      yes! I couldn't agree more with the opening of your second statement...I've been saying that exact thing for awhile now...are we going to watch virtuosity (in any realm...engineering included) die as plugins become so sophisticated that they overtake everything? virtual instruments and processors are only getting better...hopefully that doesn't mean the musicians/producers/etc will get lazy

    • @hachewie
      @hachewie 10 ปีที่แล้ว +1

      manifestgtr Do you think they will ever sound better than a great musician playing great music? I personally don't think so. There is more to music than just sound. The feel/energy of the performance is crucial to making great sound.

    • @manifestgtr
      @manifestgtr 10 ปีที่แล้ว +4

      naw...I'm sure that'll always exist on some level...it's still true that nothing beats a great performance of a great song...guys like chris lord alge see stuff like that every day and it's a major reason their mixes are so killer...that much is still the same...gold in, gold out...we'll always need talent and we'll always need creativity

  • @D3TFR3SH313
    @D3TFR3SH313 11 ปีที่แล้ว

    Amazing

  • @mrpeartree60
    @mrpeartree60 11 ปีที่แล้ว +1

    I really like this video.....
    I think all up and coming engineers and producer should check it out......
    Two thumbs up.
    Bless,

  • @CaptainVelveeta
    @CaptainVelveeta 8 หลายเดือนก่อน

    "half the time, the sound you're looking for is on the verge of doing something wrong"...fucking priceless!

  • @axel76
    @axel76 11 ปีที่แล้ว

    Words of wisdom

  • @SoundBoss5150
    @SoundBoss5150 10 ปีที่แล้ว +2

    This is an awesome lecture! That being said, listening to this on my mixing monitors I can't help but laugh at those wind-chimes around his neck :-P

  • @AndreaIngham
    @AndreaIngham 9 ปีที่แล้ว +2

    my teacher just recommended I watch this

  • @dannyowashere
    @dannyowashere 9 ปีที่แล้ว +7

    I attended Full Sail and dropped out once I started working at a studio because I was ACTUALLY LEARNING legitimate information instead of the bullshit Full Sail was feeding me. Now I got a collection company they so graciously threw at me that I have to deal with. Do yourself a favor and NEVER attend Full Sail. All the money you waste on Full Sail can be used towards your own living while you intern at a studio.

  • @Dubstepmatic
    @Dubstepmatic 11 ปีที่แล้ว

    i want to watch all CLA videos on youtube

  • @PaNaMaHoLLa
    @PaNaMaHoLLa 2 ปีที่แล้ว

    HIS RESUME IS DOPE AS SHYT

  • @ilikeaeroplanejelly1
    @ilikeaeroplanejelly1 11 ปีที่แล้ว

    it's like his uniform... it defines him

  • @thetylermays
    @thetylermays 11 ปีที่แล้ว

    haha 58:10 .... his makeup analogy is the most hilarious thing i've heard!

  • @superdertie
    @superdertie 12 ปีที่แล้ว

    fuckin great video. many many thanks

  • @mattmullin33609
    @mattmullin33609 11 ปีที่แล้ว +2

    Great interview!! Except the whole time I was waiting for him to say "...and that's when I stole the Declaration of Independence"

  • @tutuyin
    @tutuyin 11 ปีที่แล้ว

    whats with the seats and mics?

  • @thekaratesuit
    @thekaratesuit 8 ปีที่แล้ว +7

    3.00 - why did he just randomly stand up?

    • @911truthfarmer
      @911truthfarmer 6 ปีที่แล้ว +2

      because he really needed to do another line.

    • @hummarstraful
      @hummarstraful 4 ปีที่แล้ว +2

      @@911truthfarmer haha. First person to give you some love for this 2 year old comment.

  • @AaronRichardsMusic
    @AaronRichardsMusic 10 ปีที่แล้ว +1

    what does backward pumpkin mean

  • @Zmuzikpradoocer
    @Zmuzikpradoocer 11 ปีที่แล้ว

    Awha love it

  • @MrArtVein
    @MrArtVein 5 ปีที่แล้ว +2

    He's high AF

  • @wrmoesta
    @wrmoesta 11 ปีที่แล้ว

    Nice feedback at 16:00

  • @06youngrandy
    @06youngrandy 11 ปีที่แล้ว

    Fucking Inspirational

  • @viruslived
    @viruslived 11 ปีที่แล้ว

    how much is that Full Sail water?

  • @vladfarcam4817
    @vladfarcam4817 10 ปีที่แล้ว

    what is the AS show? at 1:00:00

  • @mattmolchany9978
    @mattmolchany9978 11 ปีที่แล้ว +1

    necklace jingle needs a gate.

  • @TheRealCalijokes01
    @TheRealCalijokes01 ปีที่แล้ว

    My idol- wait he went to full sail ?

  • @slikjmuzik
    @slikjmuzik 11 ปีที่แล้ว

    54:12 - 56:12 = Wow!!

  • @skyDN1974
    @skyDN1974 4 หลายเดือนก่อน

    25:30 400 playlists? What do they mean?

  • @glcrodem3
    @glcrodem3 10 ปีที่แล้ว +5

    Good couple of pointers, with some random BS thrown in for good measure, but what the hell with the mics feeding back?

    • @ChrisProduces
      @ChrisProduces 10 ปีที่แล้ว +1

      Yeah that's so strange. Mics feeding back...that never happens...

    • @tomtomz9731
      @tomtomz9731 10 ปีที่แล้ว +2

      Does he always talk like that? seems like he practiced this and put alot of thetrical focus into this interview. feels a bit un-natural\uncomfortable to listen to.

    • @johannesdesilentio1536
      @johannesdesilentio1536 5 ปีที่แล้ว

      @@tomtomz9731 Yeah he does, that's CLA... in fact often he's more dramatic, he was on good behavior here trust me.

  • @KY1KRR
    @KY1KRR 11 ปีที่แล้ว

    when he got up in the beginning of the interview and just sat back down that was soo awkward hahahaha

  • @oNTiger
    @oNTiger 7 ปีที่แล้ว

    What kind of audio program doesn't even have control over the live sound for their own videos?

  • @sfn4702
    @sfn4702 10 ปีที่แล้ว +3

    AWKWARD

  • @cast390
    @cast390 11 ปีที่แล้ว

    I didn't know Paul Stanley gave seminars

  • @MCyoushedo
    @MCyoushedo 12 ปีที่แล้ว

    :D i was there

  • @SuperFaceless1
    @SuperFaceless1 11 ปีที่แล้ว

    55:44 the reason why I watched this...

  • @spookybuk
    @spookybuk 5 ปีที่แล้ว

    CLA should be in Kiss - dude is a star. Great interview, but what about this host? He was the one who choose these chairs, wasn't him? Tell him that Modern Family called. They want Phil Dunphy back.

  • @joeyxl3456
    @joeyxl3456 7 ปีที่แล้ว

    Jesus why cant the guy be excited with Chris

  • @coltonrudd
    @coltonrudd 11 ปีที่แล้ว

    Why are there empty seats in the audience?

  • @kevinasir76
    @kevinasir76 8 ปีที่แล้ว +8

    The mic placement on the interviewer is so awkward and distracting.

  • @experiment0003
    @experiment0003 12 ปีที่แล้ว +1

    Manny Marroquin, George Massenburg, even experiment0003. It depends on the genre! Yea CLA is up there too!

  • @NYCArtistCollective
    @NYCArtistCollective 11 ปีที่แล้ว

    53:56 checks watch. :oh my god how long can this guy talk for (shakes head)

  • @thekaratesuit
    @thekaratesuit 8 ปีที่แล้ว

    1.52 - that joke sank

  • @uplandiaagencia
    @uplandiaagencia 6 ปีที่แล้ว

    Subtitles in portuguese

  • @eggbass
    @eggbass 11 ปีที่แล้ว

    I bow down to CLA

  • @jessewilson-music
    @jessewilson-music 12 ปีที่แล้ว

    I wish the guy asking questions would open his mouth. lol

  • @lolitafrances1596
    @lolitafrances1596 9 ปีที่แล้ว +3

    There's that great mix engineer called Raz Klinghoffer you should all check out

  • @TerenceKearns
    @TerenceKearns 10 ปีที่แล้ว

    My moment was 56:30

  • @jmasterX
    @jmasterX 11 ปีที่แล้ว

    He mixes a song every 12 hours ??? :O

  • @aperson8438
    @aperson8438 ปีที่แล้ว

    44:00

  • @joeyxl3456
    @joeyxl3456 6 ปีที่แล้ว

    Don't figure out mixing, figure out the song - CLA

  • @TheDestinationSound
    @TheDestinationSound 11 ปีที่แล้ว

    1:03:10 the other secret for success. We all want to get paid but take it from me, I've ruined relationships and lost jobs early on because i mentioned money. We have to get paid but be very cautious about how and when you mention that to your client =-)

  • @hippyblood4
    @hippyblood4 11 ปีที่แล้ว

    does he ever wear anything but the same black shirt.

  • @Miner49erize
    @Miner49erize 4 ปีที่แล้ว +4

    I get that CLA has mixed a bunch of cool records, but he comes across as SUCH a bullshitter in this interview... I just have this strong intuition that for almost every tip he's giving, there's someone he's worked with who can say "Yeah, he did that that whole time & it drove me INSANE." When he tried to play off the "400 playlists" comment like he understood what it meant and then came back and admitted he didn't know what that meant at first, that confirmed it for me.
    However, to his credit, that's his calculated strategy: be super confident, smooth everything over even if you're clueless, never let them see you sweat. He said as much in the interview.
    And i's not a completely stupid strategy. It's clearly worked well enough for him. However, I'm no pro mixer, but when you get caught red-handed bullshitting someone in my business, your reputation takes a huge hit and people won't want to work with you. Much better just to be humble, be honest, work hard, and ask questions when you need to learn more in order to do your job better (which is always).

  • @ChrisRichardsSpace
    @ChrisRichardsSpace 11 ปีที่แล้ว

    Really liked.. apart from the "touching them" bit. Know what he meant but the phrasing was creepy as f*

  • @narcoticsstackaddicts6453
    @narcoticsstackaddicts6453 11 ปีที่แล้ว

    He's a plum

  • @ItalianoConfuso
    @ItalianoConfuso 11 ปีที่แล้ว

    Granny award winning engineer? :D

  • @hachewie
    @hachewie 10 ปีที่แล้ว +8

    Stupid chairs.

  • @Stillblissstudios
    @Stillblissstudios 11 ปีที่แล้ว

    Granny.

  • @PhiladelphiaDon
    @PhiladelphiaDon 11 ปีที่แล้ว

    Sounds to me like they were being a bunch of pricks (: But Chris you rock!!!!

  • @ZOOLUism
    @ZOOLUism 10 ปีที่แล้ว +14

    Does he use coke?

    • @jack4147
      @jack4147 8 ปีที่แล้ว +2

      +Leigh Reilly that's what i thought too watching this and if that is the case which it looks like it would be nice to have substances spoken about in the answers cause they are only really half answers otherwise really

    • @NeilRaouf
      @NeilRaouf 8 ปีที่แล้ว +1

      +Leigh Reilly haha! thought the very same ;-)

    • @ZOOLUism
      @ZOOLUism 8 ปีที่แล้ว +2

      Lol he looks high as fuck lol

    • @ZOOLUism
      @ZOOLUism 8 ปีที่แล้ว

      Neil Raouf looks high a fuck

    • @NeilRaouf
      @NeilRaouf 8 ปีที่แล้ว

      like a hungry lion watching antelopes and getting ready to attack!!!

  • @InsanityType66
    @InsanityType66 11 ปีที่แล้ว

    Ummm Ummm Ummmm Ummm Ummm Ummm Ummm lol

  • @BoogieFlicker
    @BoogieFlicker 11 ปีที่แล้ว +2

    I guess he shouldn't have done that line of coke before he came on stage...

  • @austinruhstorfer1453
    @austinruhstorfer1453 11 ปีที่แล้ว

    While CLA is a great talent, he often contradicts himself through out this lecture. He's hard to follow and listen to..

  • @sandledfoot
    @sandledfoot 11 ปีที่แล้ว

    ironically, that jaw mic sounds terrible

  • @hansonmick
    @hansonmick 10 ปีที่แล้ว

    I know he's bad ass mixer but as a speaker.....Rather listen to santa clauss

  • @wseeback
    @wseeback 10 ปีที่แล้ว +2

    I know a coke head when I hear one. I've worked for them before. They all have that "no nostrils", dry mouth, always clearing their throat voic3

    • @joewarlick8505
      @joewarlick8505 4 ปีที่แล้ว

      He def doesnt do coke. I worked for him and his brother.

  • @carlostorres1171
    @carlostorres1171 11 ปีที่แล้ว

    His grandma thinks he's great :)

  • @WhallonJesse
    @WhallonJesse 9 ปีที่แล้ว +49

    Full Sail is a waste of time and money. If you want to work audio recording buy your own gear and practice or intern at a studio and save yourself $65,000 and up of student loan debt.

    • @JohnSmith-dg9sy
      @JohnSmith-dg9sy 9 ปีที่แล้ว +8

      Jess Whallon
      'save yourself $65000'.
      Ever try buying the gear they have there? That'll cost you more than 65 grand and that's not even including the education you'll receive, the inside knowledge from incredible mix engineers.
      Sure, you can buy a mac, an interface and some plugins (close to $5000 just for that) but what happens when you come up against real analog gear and have no idea how to use it or you're just sat messing around with plugins you have no idea how they work or just using preset settings, because they're there?
      What about setting up a tracking room or a mixing room? $1000+ for a decent set of monitors, $1000+for a decent 16+ channel mixing desk, somewhere around $1000 to foam the room, $100+ for a SM57 (maybe you'll need two or three, maybe even 4), about $1000 for a decent set of drum mics, $500+ for a decent vocal mic (and then you'll need another different type because one mic wont sound great on every vocal and then you'll need another because neither of them will cut it and another and so on). What about hardware compressors, eq's etc? You're looking at $1000+ each for them.
      Starting to get expensive, huh? looking at about $15k+ and that's just basic gear, nothing compared to the gear they have at full sail.
      What happens when you learn bad techniques 'cause no one told you different?
      What happens when no one will give you a chance and you've spent all this money with no income from it?
      What happens when you've got to get an actual job to pay for all this gear and never have time to use it?
      It's incredibly stupid to say sitting in your bedroom learning bad technique from other bedroom producers can ever compare to an actual education from pro's is stupid.
      but don't worry kids, it's super easy to get an internship in a studio, they're always looking for untrained bedroom producers to employ. Yeah, right.

    • @WhallonJesse
      @WhallonJesse 9 ปีที่แล้ว +5

      John Smith Full Sail makes their money off recording engineering students by promoting the fantasy that graduating from their program will give you such a leg up over the competition it is worth the sky high tuition price tag. Recording sound is a very niche field, you want to spend your money on a education with a broad base early on because you don't know where you will end up. I've heard all the sap stories about how "its my passion" and I "wouldn't do anything else, I just love it". You know what people love? Having a roof over your head and food in your stomach, after those basics are taken care of you can pursue your passion. People that don't are called starving artists for a reason.
      Working in entertainment is rewarding and enjoyable for a lot of people, that is expressly why employers can pay their interns nothing. Supply and demand ensures there will always be more people begging for recording time and willing to work for free, even PAY to work in some instances, then jobs available. It is the same with any other job industry that's fun like flight instruction or video game design.
      What I was emphasizing, and which you clearly missed the point, is experience trumps education in today's job market. Everyone and their mother has a bachelors degree, you can do 100% online "college" and get a diploma for anywhere because they want your money. College is a business. No one cares what piece of gear you worked on because they company will train you how they want you to work. A resume that shows personal initiative, a self starter and experience working with real clients carries a lot more weight than a recording arts bullet point and a bunch of volunteer hours in school organised recording sessions.
      Furthermore, if you can't get a job in your chosen field, a recording arts degree is 100% worthless outside that field. Have you ever been the Orlando area and stopped in any of the local fast food places, Starbucks especially? They are full of Full Sail grads! Not dropouts, actual people who went through the program successfully and found out the hard way that not only is the degree non transferable to any regionally accredited school but also that the industry is saturated with Full Sail grads. I suppose if you are the top of your class, go above and beyond the rest you will be alright in the long run, but I stress that if you applied the same effort in just about any other degree program with a much broader base your job prospects would be much greater. You can always do recording on the side as a part time job when starting out and it won't hurt you.

    • @keeganknut2924
      @keeganknut2924 8 ปีที่แล้ว

      What on earth does this have to do with the good advice this video has to offer? Not trying to troll, just wondering.

    • @bekibondageofficial
      @bekibondageofficial 8 ปีที่แล้ว

      +Jess Whallon - I hear you brother.... After all is said and done how many jobs are there for, 'qualified' sound engineers ? The truth is that rich kids who get sponsored by parents get to play at music whereas poor kids who may have bags more talent and enthusiasm never get a chance... thats the Antithesis of Rock n Roll and Jazz isn't it ?

    • @bekibondageofficial
      @bekibondageofficial 8 ปีที่แล้ว

      +John Smith what about kids across the world that are not from wealthy backgrounds or cannot payback loans ? Does that mean the thousands of poor kids are less talented or creative ??