Conversion Rate in GA4 Explained

In Google Analytics 4, you can define any valuable actions as conversions. Conversions can be tracked when someone submits a form, signs up for your newsletter, or makes a purchase. Your conversion rate is a percentage of converted sessions or users against your total number of sessions or website visitors respectively.
If you are an experienced UA user migrating to GA4, this video will be really useful since your conversion rate is not shown in the GA4 interface as it used to be for UA goals. Moreover, there are 2 types of conversion rate in GA4, and it is crucial to understand the difference between them. If you are starting your measurement journey, knowing your conversion rate is a must. It will help you understand if your business is actually generating conversions and how your advertising strategy could be optimized. So join Sofiia in this video where she will explain us this essential GA4 metric.
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OUTLINE:
00:00 - Introduction
00:11 - Add Conversion Rate Metric to Standard Reports
02:11 - User Conversion Rate vs Session Conversion Rate
02:48 - How To Calculate Session Conversion Rate
03:16 - How To Calculate User Conversion Rate
03:56 - How To Analyze Specific Events
04:31 - GA4 Quiz
04:59 - Conversion Rate in GA4 Explorations
07:00 - More GA4 Information

[@MeasureSchool]

Take the GA4 Quiz here 👉: bit.ly/GA4-YT-Quiz

[@Getfoundmadison]

Thank you! We had missed this on our own. That customize option was hiding in the upper corner there.

[@jacksonmiked]

Very helpful video, thanks for sharing. In a future video it would be great to see how GA4 can show the conversion rates for individual conversions in Explore reports too. It used to be so easy in UA to track individual goal conversions, but in GA4 I’m finding it a challenge. Thanks.