Thanks for watching! Here's more you might like: ▪ Why Walmart failed in Germany: th-cam.com/video/qL_NFcddk0s/w-d-xo.htmlsi=qAejrj1RRiZo3Zyl ▪ Why McDonald's is green in Europe: th-cam.com/video/4tFiI6_gKek/w-d-xo.htmlsi=UpbBUxpZSfmbw7At ▪ Why Americans don't like WhatsApp: th-cam.com/video/92-qzdizwTo/w-d-xo.htmlsi=vICVbWszzJLJL4CK
I remember when Aldi came to Indianapolis in the late 1970s when I was a child. They took up shop next to the local K-Mart. The family was a quick fan in the bad economic times. Even after the family moved away, there were trips to Indianapolis to visit Aldi. I've since visited Europe and been to Lidl and the other Aldi. Thank you for the video!
As a truck driver here in America, I have delivered products to Aldi's warehouses. I have delivered to American grocery chain warehouses as well. My first time to an Aldi warehouse and my first impression was it did not smell. The floors were spotless, the cleanliness was exceptional. The American warehouses all have a smell. This has been my experience with the Aldi brand across the board. As for the Aldi stores, I was never disappointed in my shopping there. The small size of the store still met my grocery requirements and the checkouts, by humans I might add, are very fast. What's not to like?
Interesting documentary. The marketing department of Aldi, at least in The Netherlands, also has a great sense of humor at times. Often there are very funny items in the aisle of shame and apparently there's a whole collection of hilarious collectables of the Aldi beer brand Schültenbrau, like Schültenbrau mittens.
I go to Aldi with my family have church on some Sundays and its a nice store, you have 95% of what you need at basically the cheapest prices, simple, sleek, Aldi.
I shop at Aldi and Lidl and like both for different products. The stores are only about 3 blocks apart, so I usually go to both on the same shopping trip.
Trader Joe's, owned by Aldi Nord, is the real US success story. Our local Trader Joe's are always packed. The two Aldi's are almost empty. Having lived a decade in Germany, we were disappointed when Aldi opened locally, but offers very little food from Germany.
I buy at least 75% of my groceries at Aldi. Even some of the noticeable corner-cutting to keep prices down like labeling something as "Southwest Guacamole" as an excuse to load it up with dirt cheap corn and beans doesn't bother me. It's probably healthier and still packs plenty of avocado flavor. So no complaints here. Aldi rocks. I even got the Christmas sweater.
10% for me. The supermarkets are always marking down (store coupons as opposed to manufacturer coupons) stuff to keep inventory moving, and Aldi's animal proteins are almost never competitively priced. If I lived closer and it opened before 9 AM it would probably be 25%.
@@RepressedObeseCat chopped meat (80%/ 20% fat), even in NYC, is competitively priced + chicken thighs. Polska Kielbasa is on par with branded marques quality wise from ShopRite. Milk & Greek yogurt is VERY competively priced.
Lidl seems to be more interested in building warehouses than stores in the US. The store count is about 170 but they have 3 warehouses (Burlington, NC, Fredericksburg, VA and Perryville, MD) that have the capability to support over 1000 stores plus they are building a fourth (Near Atlanta) and have acquired land for a fifth (Fairless Hills, PA).
Lidl acquired the leases of a supermarket chain that went out of business here in NYC, so locations are kind of weird (e.g. Frederick Douglas Blvd & 118th Street up in Harlem). However, they scored a Major Coup with a plum location at the Terminal Market in The Bronx which has parking, Subway access, Metro North railroad, buses, etc. A little larger than normal. I personally prefer Lidl cuz selection os a bit wider. Olive oil, pasta, cheeses, coconut oil, yogurt and butter, much better selection.
I didn't know the US had Aldi. Do they have the same products? Maybe products with the same branding, but made a bit differently closer to that market? This store looks bigger and a bit better than most Aldis in my country Belgium.
@@holygooff they sell the same stuff that you would find in any other grocery store in the United States. We unfortunately have a lot looser regulation when it comes to what manufacturers can put in our food here in the USA, so even if the same products are being sold in the us and in the EU the ingredients will be a lot different, the EU version being healthier but more expensive to manufacture.
I fell in love with Aldi on a trip to the U.S. for the reasons you give: smaller size, smaller choice, good quality (although not always), great prices, and the fact that their cashiers are seated like in Europe. Please, Aldi: come to Canada! (Also tried Lidl but didn't like it as much although did find some gooseberry jam there for my mother.)
Considering that millions of Americans live paycheck-to-paycheck, it is not surprising that a lot of people shop at Aldi. As I have seen, Aldi can be much cheaper than regular supermarkets and delivers decent quality.
Lidl US needs to focus on smaller towns instead of trying to compete with Aldi in the markets with big customer bases like towns and counties with 20000 citizens
In my town of 20,000 people they were constructing a new Dollar General (total rip offs). I told all my friends that the new store was going to be a Trader Joes! Everyone was so excited! And then I had to tell them the truth.
Aldi's just missing the alliteration of Lidl; 'aisle of shame' just doesn't roll off the tongue like 'middle of Lidl' (only possible thanks to the different pronunciation of the brand name compared to Germany)
Well, the German "Wühltisch"/digging table doesn't have the same ring either. Because wühlen is difficult to translate. It has the quality of digging through loose soil or sand like a mouse or gopher, throwing out dirt behind it. Or another German word "Grabbelkiste"/grabbing box. Similar meaning. But I do agree "middle of Lidl" was a stroke of genius by management. Even though in German Lidl is pronounced more like "Leedle". With a long eeee sound. But that's totally acceptable; different locations, different pronunciations.
"isle of shame" what???? that's the treasure trove. You never know what you'll find, and if you don't get it, it will not be there next week I actually shop at Lidl as Aldi is too far away, where it's known as 'the middle of lidl" - it rhymes in English if you pronounce Lidl as more like little than lie - dle Aldi also pays a slightly higher hourly rate than any of the other supermarkets (Uk)
According to Google AI: "Aldi has not shown interest in Canada due to the challenges associated with navigating the country's unique supply chain, regulatory requirements, and the costs involved."
When will Aldi finally come to the West of the US? They're are a few stores in the LA area but other than that ... nothing. The title should be "How Aldi conquered the United States east of the Mississippi."
Back in the 90's there was a market study to determine the reason why Aldi was so successful. After spending more than 250,000DM (deutsche Mark), roughly 250,000€ in today's money, they came to the astonishing conclusion: it's the low prices. D'oh.😂
Funny. Right in the beginning you named same of the brands using english pronountiation. Why? You are german, why not to use the correct pronountiation for every brand.
Thanks for watching! Here's more you might like:
▪ Why Walmart failed in Germany: th-cam.com/video/qL_NFcddk0s/w-d-xo.htmlsi=qAejrj1RRiZo3Zyl
▪ Why McDonald's is green in Europe: th-cam.com/video/4tFiI6_gKek/w-d-xo.htmlsi=UpbBUxpZSfmbw7At
▪ Why Americans don't like WhatsApp: th-cam.com/video/92-qzdizwTo/w-d-xo.htmlsi=vICVbWszzJLJL4CK
I just love your videos! Thank you for everything you do. 😊
Thanks for the support! 🙂
Aldi's prices are unbeatable and their stores are small enough to get in and get out quickly. Love them!
I remember when Aldi came to Indianapolis in the late 1970s when I was a child. They took up shop next to the local K-Mart. The family was a quick fan in the bad economic times. Even after the family moved away, there were trips to Indianapolis to visit Aldi. I've since visited Europe and been to Lidl and the other Aldi. Thank you for the video!
As a truck driver here in America, I have delivered products to Aldi's warehouses. I have delivered to American grocery chain warehouses as well. My first time to an Aldi warehouse and my first impression was it did not smell. The floors were spotless, the cleanliness was exceptional. The American warehouses all have a smell. This has been my experience with the Aldi brand across the board. As for the Aldi stores, I was never disappointed in my shopping there. The small size of the store still met my grocery requirements and the checkouts, by humans I might add, are very fast. What's not to like?
Great documentary
Interesting documentary. The marketing department of Aldi, at least in The Netherlands, also has a great sense of humor at times. Often there are very funny items in the aisle of shame and apparently there's a whole collection of hilarious collectables of the Aldi beer brand Schültenbrau, like Schültenbrau mittens.
I go to Aldi with my family have church on some Sundays and its a nice store, you have 95% of what you need at basically the cheapest prices, simple, sleek, Aldi.
I shop at Aldi and Lidl and like both for different products. The stores are only about 3 blocks apart, so I usually go to both on the same shopping trip.
@@LarcR store security would detain you for your shopping bag from the other store. In the US they might beat you up too.
- Matthias : let's go outside and shoot footage of the shops and people emptying their carts while I read my script
- Weather : let's have fun
Trader Joe's, owned by Aldi Nord, is the real US success story. Our local Trader Joe's are always packed. The two Aldi's are almost empty.
Having lived a decade in Germany, we were disappointed when Aldi opened locally, but offers very little food from Germany.
I buy at least 75% of my groceries at Aldi. Even some of the noticeable corner-cutting to keep prices down like labeling something as "Southwest Guacamole" as an excuse to load it up with dirt cheap corn and beans doesn't bother me. It's probably healthier and still packs plenty of avocado flavor. So no complaints here. Aldi rocks. I even got the Christmas sweater.
10% for me. The supermarkets are always marking down (store coupons as opposed to manufacturer coupons) stuff to keep inventory moving, and Aldi's animal proteins are almost never competitively priced. If I lived closer and it opened before 9 AM it would probably be 25%.
@@RepressedObeseCat chopped meat (80%/ 20% fat), even in NYC, is competitively priced + chicken thighs. Polska Kielbasa is on par with branded marques quality wise from ShopRite. Milk & Greek yogurt is VERY competively priced.
@@RepressedObeseCat P.S. i would say 40% ALDI, 25% Lidl and 35% ShopRite in Metro-NYC
Lidl seems to be more interested in building warehouses than stores in the US. The store count is about 170 but they have 3 warehouses (Burlington, NC, Fredericksburg, VA and Perryville, MD) that have the capability to support over 1000 stores plus they are building a fourth (Near Atlanta) and have acquired land for a fifth (Fairless Hills, PA).
Lidl acquired the leases of a supermarket chain that went out of business here in NYC, so locations are kind of weird (e.g. Frederick Douglas Blvd & 118th Street up in Harlem). However, they scored a Major Coup with a plum location at the Terminal Market in The Bronx which has parking, Subway access, Metro North railroad, buses, etc. A little larger than normal. I personally prefer Lidl cuz selection os a bit wider. Olive oil, pasta, cheeses, coconut oil, yogurt and butter, much better selection.
I didn't know the US had Aldi. Do they have the same products? Maybe products with the same branding, but made a bit differently closer to that market?
This store looks bigger and a bit better than most Aldis in my country Belgium.
Me neither
I recently saw a pictue with burned down Aldi shop during the fires in California. So that’s how I find out about Aldi in US.
The one I go to sells lots of lunch meats, fresh produce in plastic and Mexican beer.
@@holygooff they sell the same stuff that you would find in any other grocery store in the United States. We unfortunately have a lot looser regulation when it comes to what manufacturers can put in our food here in the USA, so even if the same products are being sold in the us and in the EU the ingredients will be a lot different, the EU version being healthier but more expensive to manufacture.
I fell in love with Aldi on a trip to the U.S. for the reasons you give: smaller size, smaller choice, good quality (although not always), great prices, and the fact that their cashiers are seated like in Europe. Please, Aldi: come to Canada! (Also tried Lidl but didn't like it as much although did find some gooseberry jam there for my mother.)
Interesting that on that sign at the start we also see T Mobile, another German brand
Considering that millions of Americans live paycheck-to-paycheck, it is not surprising that a lot of people shop at Aldi. As I have seen, Aldi can be much cheaper than regular supermarkets and delivers decent quality.
Lidl US needs to focus on smaller towns instead of trying to compete with Aldi in the markets with big customer bases like towns and counties with 20000 citizens
In my town of 20,000 people they were constructing a new Dollar General (total rip offs). I told all my friends that the new store was going to be a Trader Joes! Everyone was so excited! And then I had to tell them the truth.
Aldi's just missing the alliteration of Lidl; 'aisle of shame' just doesn't roll off the tongue like 'middle of Lidl' (only possible thanks to the different pronunciation of the brand name compared to Germany)
Well, the German "Wühltisch"/digging table doesn't have the same ring either. Because wühlen is difficult to translate. It has the quality of digging through loose soil or sand like a mouse or gopher, throwing out dirt behind it.
Or another German word "Grabbelkiste"/grabbing box. Similar meaning.
But I do agree "middle of Lidl" was a stroke of genius by management. Even though in German Lidl is pronounced more like "Leedle". With a long eeee sound. But that's totally acceptable; different locations, different pronunciations.
He told that earlier Aldi grows in markets that Aldi has pulled out in EU.
"isle of shame" what???? that's the treasure trove. You never know what you'll find, and if you don't get it, it will not be there next week
I actually shop at Lidl as Aldi is too far away, where it's known as 'the middle of lidl" - it rhymes in English if you pronounce Lidl as more like little than lie - dle
Aldi also pays a slightly higher hourly rate than any of the other supermarkets (Uk)
Maybe it will come to Canada someday?
According to Google AI: "Aldi has not shown interest in Canada due to the challenges associated with navigating the country's unique supply chain, regulatory requirements, and the costs involved."
No Aldi in Czechia or Slovakia. 👍
You have Albert instead
Love Hofer. Simple as.
When will Aldi finally come to the West of the US? They're are a few stores in the LA area but other than that ... nothing. The title should be "How Aldi conquered the United States east of the Mississippi."
Back in the 90's there was a market study to determine the reason why Aldi was so successful.
After spending more than 250,000DM (deutsche Mark), roughly 250,000€ in today's money, they came to the astonishing conclusion: it's the low prices. D'oh.😂
I prefer Lidl.
Me too
⬇️⬆️😂
Funny. Right in the beginning you named same of the brands using english pronountiation. Why? You are german, why not to use the correct pronountiation for every brand.
He wants to sound hip.
North Americans wouldn't recognise it,if he pronounced it correctly 😥