The Jobs to be Done Playbook: A Framework for Building Products People Want

In this 1-hour webinar, Nick Allen of Proximity Lab interviews Jim Kalbach on his book, "The Jobs to be Done Playbook." It is filled with specific examples of how product companies can start to implement the JTBD methodology and includes a question and answer session. Proximity Lab is a UX research, strategy, and design agency.
Produced by Proximity Lab
www.proximitylab.com