Build Your Content Strategy STEP BY STEP - Why 93% oF YouTubers FAIL to Grow
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- เผยแพร่เมื่อ 21 พ.ย. 2024
- 90% of TH-camrs NEVER Grow to 10,000 Subscribers. If you Want to Grow on TH-cam, you NEED a Content Strategy to Grow Your channel, not luck, and not hacks. To grow a successful TH-cam Channel, build a content strategy to grow your audience and reputation.
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1. Define Your Goals: Determine what you want to achieve with your TH-cam channel. Do you want to increase brand awareness, generate leads, or drive sales? Your goals will guide your content strategy.
2. Identify Your Target Audience: Knowing your target audience is crucial to creating content that resonates with them. Identify the demographics, interests, and pain points of your audience.
3. Conduct Keyword Research: Use keyword research tools to identify the keywords and topics that your audience is searching for. This will inform your content creation and optimization.
4. Define Your Value Proposition: Determine what sets your channel apart from others in your niche. Define your unique value proposition that will attract and retain viewers.
5. Determine Content Formats: Decide on the types of content you'll create, such as how-to videos, interviews, product reviews, or vlogs. Consider what formats are most appropriate for your niche and audience.
6. Establish Your Branding: Create a consistent visual identity for your channel, including graphic elements, color schemes, and font choices. Ensure your branding reflects your value proposition and appeals to your target audience.
7. Plan Your Content Calendar: Determine how frequently you'll publish videos and create a content calendar. Consider the optimal posting frequency for your niche and audience.
8. Create High-Quality Videos: Invest in quality equipment, such as cameras and microphones, to ensure that your videos are visually appealing and have good audio quality.
9. Optimize Your Videos: Optimize your video titles, descriptions, tags, and thumbnails for search and discovery. Use relevant keywords to improve your videos' visibility in search results.
10. Leverage Traffic Sources: Determine which traffic sources are most effective for your channel, such as social media, email, or paid advertising. Leverage these sources to drive views and engagement.
11. Engage with Your Audience: Respond to comments and engage with your audience to build relationships and loyalty. Encourage viewers to subscribe and share your videos with their networks.
12. Analyze Your Metrics: Use TH-cam analytics to track your channel's performance, such as views, engagement, and subscriber growth. Use this data to optimize your content strategy and improve your results.
13. Continuously Improve Your Strategy: Evaluate and adjust your content strategy based on your performance data and audience feedback. Be open to trying new formats, topics, and approaches to keep your channel fresh and engaging.
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I just can’t get over how much value you give out for free to your viewers!! Your videos are amazingly helpful! Thank you
Just wait to you see what I put in my courses later…
@@RobertoBlake Oh I’m excited! I’m only at 133 subscribers but I’m trying to work hard to up my game. I’m trying really hard not to compare myself to other people’s growth!!
@@Tiffanysroyalcleaningtime aren't they very informal
Having been on here for 13 years making 800+ videos (many unlisted now because of xyz) everythting said here about passion vs practically is the hard truth. Youth doesn't last and if I could 'redo' anything, I'd go back and be more consistent about recreating my most successful pieces of content.
It happens to most of us!
@@RobertoBlake😂😂😂3w3d❤😢😮😢😂😂❤❤
Can We just change Channel name? Instead of creating new what is the main reason why highly recommended to create new if the old did not lift off on TH-cam world?
Gracias Grattitude, remember those Tibetan Monks who created Masterpieces with sand and wen they are Completely Perfect.....'Poof They Blow them Away ....and Be g in again....A Greater Masterpiece Created in Peace, I wish You This ✨
Thank you. Watching now but wanted to make sure I didn't forget to drop a comment to show my appreciation.
I appreciate you!
I listen to everyone of these livestreams all the way through on the replay. Keep them coming.
This video was so good. I have noticed my channel growing more since I started focusing on providing more value in my content
Thanks for the insight on this. I've been on here since 2010, but via this channel since 2013 and it's still hard for me to understand what I'm doing wrong despite steadily improving my editing and content value. It makes me think it's my personality and then when I pick my ego up off the floor about that, I continue forward. Haven't cracked it yet, but I love sharing beading knowledge and showing jewelry-making supplies. So, that's great fun. Sparkle on! ✨
I totally hear you!! Weren’t we part of the same collab once?
Just don’t stop. There is an audience for everyone
Thank you, Roberto! I'm not at 100 videos yet but getting close. And have 52 subscribers. I know this is a long game and I'm here for it.
What are your videos about?
what a lovely surprise to wake up this morning! You've helped me grow my other channel so much, thank you for everything roberto! 🙌🏼 🇦🇺
🙏🏾🙏🏾
Thank you for sharing this! I'm a content creator and I love watching the tips you give to improve my channel. Your channel & content is truly inspiring ❗
I understand the need to make your content more entertaining since this is what we do. But personally got my 💰 & loyalty bc of the information.
Appreciate you Scott.
Excellent Roberto for truth telling and analysis! No one does this. Thank you👏🏽👏🏽👏🏽💫
Best Wishes for You,I Use Your Advices . You Are The Meaning Of Value
i love the top chat and how nice they are right now.
🙏🏾🙏🏾
Your content is soo good thank you for breaking it down for us micro influencers❤
I hope you feel better cause I know how it is. Don't try to please every body your health is more important thing.
For any fighting game creators out there, I have a literal template in my video editing software where all I have to do is trim a bit of my video and change the name of my opponent and edit the video to trim out the beginning of the video. My fighting game match videos are the easiest content I make on this channel and they get me views. I still edit, but it's such easy editing that I can pump out two videos a day without much hassle.
I also have a template that I use for thumbnails this is very distinct and easy for me to change characters depending on what side of the screen I'm on during my match. My content looks easy and it is, but I've streamlined it to make it much easier to upload my matches.
You always deliver.
Appreciate you 🙏🏾
@@RobertoBlake Welcome
There is always so much value on your long format content. I just cheat a bit because I put playback speed to 1.5 to get through all of it faster. Love the streams… but can’t live because I live in Belgium… keep it up!
Thanks for this video. You made my day! I've been doing research on how to build and improve my social media platforms to generate more income. Analyzing numbers and learning how to strategize is what I'm working on. It's challenging because my brain leans more towards the creative side. You've explained a lot in this video in a way that my brain could digest, so thank you!!! And yayyyy! I'm almost at 8k on TH-cam 🎉 Long time subbie here. It's so awesome to see how your channel has evolved. Congrats 👏🏾 👏🏾 👏🏾
Thanks, Roberto. I've been a huge fan of yours since I started. Always good to hear your advice.
Don't give up on your channel. Keep going, you will succeed❤❤❤❤❤❤❤
I would also love it if you make a video about pivoting. I too is stuck thinking between pivoting or just creating a new channel.
If you don't want to pivot just make a new channel and send your current subs there.
I started a few months ago & only have 207 subs. I am having a hard time finding a niche around my mlm business and my love for beauty, animals, and being a single mom.
Lovely stuff Roberto! Love that you dish out the truth. I'm going to say with 100% certainty I will make it to 100k and above. I just want to put it here in writing so I can come back and look at this comment. haha. Keep on grinding and much of my success will be a huge thanks to your guidance. Rock on brother.
Boom!
@@RobertoBlake Thanks my man. I watched your whole livestream. Ha. So.. in 3 months I just hit 929 subs. I started livestreaming, setup affiliate links, and I've got merch in the works too. I'm deep diving analytics right now and I will figure out the success for long forms. I think the main thing is I need to start loading up the box with great long forms and then I will see the snowball grow. I'm going to hit 10K guaranteed in my first full year. I will get your book too and give you a stellar review. Where did you say I need to do this to help you? Thanks again man! Onward and upward we go.
Thank you ❤
bro, you were spitting bars on this! Thank you so much!
Very cool man. Doing the Japanese Ikigai is how I found out I should be doing what I am doing. So interesting to use the same technique to know what my channel should be doing. Amazing.
Glad it was helpful!
Wow you are blessed with a gift. This is just what I needed to hear. I certainly understand and receive all your words of wisdom. Gonna work on my spreadsheet, I started it but didn't finish it months ago.
Whoever reads this, I wish you all the luck in the world. You WILL get there. You are not alone. Don't give up ❤❤❤
Thank you for all the useful info! I really appreciate it! 😀
This is great, Roberto
Very good info!
U are truly the king of solid information thank u
Yeah, thank you so much for these videos. I haven’t been up-to-date on scams in a while,with what to watch out for so I really do appreciate these kind of videos because I almost got scammed before. Keep up the good work.
👊🏾👊🏾
Hi Roberto, new creator here again..
Made a couple videos a couple years ago but then fell now I'm wanting to breathe life into the channel, would like your advice...
I have done this 50 video thing but I deffo need to do what you're saying here. Genius! Thank you Roberto. Repetitive titles - good tip.
I'm so new at this thanks for all your nuggets 😇
Dang. Lots of value here, for sure
I cant believe I set down and watch over three hours of video 😬 I enjoyed this and thank you for the nuggets
Great video, thank you!
Glad you liked it!
Remarkable job !! Thank you
I bought your book. It is amazing.
Thanks so much Billy!
Thank you Roberto - when do you recommend people refresh videos, that are old...but popular.
Another home run! Had to watch to the end... afraid to miss a single gem you might drop. I'm a new fan of yours, trying to get my channel going, so you are a lifesaver. Bought your book yesterday too! In this stream you mentioned that the video you just did with Pat Flynn doesn't have a huge amount of views. Although I've been bingeing your content (and I'm a fan of Pat's), when that video was recommended, I didn't click. I thought you might want to know why. The title was definitely intriguing, but I know Pat from SPI, so didn't recognize the name of his channel. The photo also doesn't look like him (with head thrown back like that). If I had known it was him, I would've clicked in a heartbeat. I just thought it was maybe some famous gamer, so decided I'd check it out later. Anyway, hope that unsolicited market research helps. 😬😊 Other SPI fans might be in the same boat, and I want you to get all the views you deserve. ❤️
Interesting, I hadn’t considered the context in which my audience may view Pat… I may change title and thumbnail at some point
Great stuff Roberto. We just had a kaizen event at work, I never thought of applying it to content creation!😮
ITS VERY CLEAR TO ME.THANKS A LOT.A GOT SOME TIPS.
Dear, your channel is very good. I have been following it for a long time
Hi Roberto, nice to see you. I have a lot of work to do around quality as I have a brilliant new camera and I've not used it once - for 2 years!!!! I also feel I have too many videos, so I'll be reviewing that now. You mentioned 30 videos, so is that the number you recommend for a topic/ playlist of per month? And if so, how do I decide what to delete as some of my best videos are videos that are not necessarily my personal favourites.
@robertoblake Has the audio version of your book came out yet? When does the next book come out? just looking for a update of the status. I learn so much from your videos, I know there's great value in your book and I want to capture it and do it while I meet my other responsibilities ( work my busy schedule).
you've really taught me alot today! thank you so much! we use the same exact headphones lol i'll take that as a good sign
my new fav channel
I’m just starting I have 2 subscribers I got sepsis and it made me disabled so looks like I can do this full time I can’t do a regular job I don’t know anything but I think your videos will help 😁👍
Good training.
Thanks
I bought yout book and its been a slow burn trying to grow my channel and monetize off of it...I haven't given up
You're almost to 1000 subscribers so you're fairly close. Look to the areas where you can level up.
@@RobertoBlake I'm trying! I know consistency is the biggest issue and farming trending topics....I'm trying to figure out what works and what doesn't work for the audience as well as keep me mentally invested in the content
@@CreativeTakeover-f4i If you run out of topics to talk about, then talk about your life, and how Pop Culture revolves around it. Plan to do at least 1-2 videos a week.
@@CreativeTakeover-f4i Your channel is about pop culture and trending topics. I would make some videos about the Marvel Cinematic Universe. That would send you over the 1,000 subscribers threshold. I hope this helps!
By the way, I love your thumbnails!
Why is it that everytime i put a video to play before i go to sleep that's in no way related to this type of content or your channel, id wake up at 2-3 am hearing your voice half way through one of your vids. Autoplay keeps bringing me here, Wassup with that youtube 😆
Sorry, me again Roberto, do you have any videos on setting up equipment dos/donts and also, 😬recording settings you recommend. I have a backdrop, tripod, lighting etc and a good camera. Just need to understand how to set it all up. Help please
LFG!! 🔥🔥🔥
This video is soooo good. Wish you would break up some of the questions into clips individual vids, your answers be fire.
I plan to for my highlights channel
Thank you sir I just started a week ago I'm at 96,000 views ❤
thank you for sharing this video #mrfishvlogs
Kaizen model is 🔥
More people should embrace it.
Awesome video. Thank you for sharing valuable information. Have a wonderful day. Happy Tuesday!!❤😂🎉😊789 likes
You are so awesome, and I am struggling
What are you struggling with?
Thanks!
Thank You ♥️
19:42 7,653 subscribers
Good stuff man.
I'm a professional writer who's been writing content for over a decade. Just write good content folks that brings people in with SEO for the search engines. It works. It's not as complex as this guy wants you to think but it does require strong writing skills.
It is in fact complex for some people, most people aren't professional writers, so you might be underestimating the level of difficulty for the average person just because it comes more naturally to you...
Thanks for the great content, Roberto!
I’ve finally jumped in and have gotten started. lol
Starting with shorts.
I’m a souvenir T-Shirt painter for 25 years ..
I’d like to teach Artreprenuer s how to make an above average income essentially doodling on T-shirts.
I’m still confident that I can really “blow up” with this approach or idea.. lol
I’m asking because you’re also an artist, yet you teach TH-cam. 🤷🏽
I’m curious if you feel the same regarding an “art” channel? Or have any ideas of an alternative angle?
Thanks, again! 💥👊🏽😎
🎥Easily the best career coach on TH-cam
#Q: At 7:30 you talked about Stream Yard allowing you to stream at 5 places at once. Is this a fee for there services?
It’s a paid service
How does TH-cam ALLOW channels to buy views??? It's so obvious but they don't do anything about it 😔
It doesn’t really do anything and small TH-camrs let it bother them for no reason. Ignore it
@@RobertoBlake I understand completely...They have all these subs but Zero views...Quite stupid if you ask me ..since we're making $$ off Views..He's Losing $$
2.76k followers. Artist designing custom coins and senior media consultant helping smLl business owners grow their business
Fitness for life 7500
How about if someone wants to talk about something that would be very helpful to many people but he doesn t want to show who he is? Is it possible? Can it be succesful? What is your opinion?
Best for me
I love you channel so much info.....🤩
Good Content
Thanks Roberto, 10,000 subs seems impossible, struggling to get to 100
Keep going! I'm in the same boat. Improve just a little bit with each upload and keep being a great student. The momentum will build. 💜
@@unleashyourambition thanks for the encouragement, good luck with your channel
Been there.
Main thing is to build the foundation of it. Focus more on the 100 videos that will be the foundation of starting your career.
@@RobertoBlake thank you for reminder on what to focus on
I Love your channel
God video ❤❤❤❤❤❤
Hi Roberto, 🔥Q:What type of content do you recommend for my channel🔥 I'm starting from 0 to 10000 the niche make money online I'm working on Thumbnail on Canva plus intro animation on 3D with chatgpt any advice to monetize with out the 1000 view.
Since you’re new and may not have credibility either show some real world results though videos or do experiments and challenges with popular ways people have said to make money online and show people what is realistic to do in a certain amount of time etc…
timestamp: 22:50 Rewatching this live. and I need help. I have a 1.130 subscribers and most of them came from a video i did of me leaving a cult... Now I don't want to spend more time creating content on that. They already stole load of time from me.
I now want my channel to focus on full time working moms, who are also homemakers ... How to be productive and be content
what is the value and how am going to communicate that to them.
I have over 10 channels one is at 7,000, another one is at 8,700, etc etc
I am just a new chick creator, It give me strong hope for several days but now, the views start to down so bad, I wonder how I improve more views and subscriber.😢😢😢
#Q: I do have a Coaching, Mentoring, and Motivational Speaking business. What business model would you recommend?
How important is category when it comes to video upload? I never am 100% sure which is best when it matches more than one
I’m not convinced it matters too much besides possible slight influence on ads
@@RobertoBlake Thank You! For such a quick response. I made the pivot and am trying to get it right this time. Not sure if removing videos hurt but I’ve already done it. See you at 1K ! Thank You! again 🙌🏿
Thank you for your great content! I have a question, I have a youtube channel für 5 months now. Today I have 7330 subscribers. But I have a video out today that failed painfully. Only 250 people watched it in 1 hour. I believe nobody´s interested in it. Wich is ok, I guess. But how bad of a failure is it, when you make a flop video? I find it very discouraging. But how important is it? How should youtubers take it? Would you recommend, forgetting about it and just make the next video? Or does this really "drown" the channel? Does it mean, your audience is drifting away from your channel?
Your right I don't have strategy??!!??
weard!
I definitely need help
How are you giving out this value for free?
Thank you!
As a business owner, you can't charge people for everything. Some things you have to give people for free to show them the value in why they should purchase your products and services. This is why some businesses offer free samples, discounts, and coupons.
@@billywatson9821 it was a rhetorical question but thank you for the answer.
I'm guessing the online equivalent would be those websites that give you a free pdf if you give them your email?
@@Muhluri I know. I didn't take offense. I coach/mentor myself, and had to learn this. Enjoy your day!
@@Muhluri It is also a tool to attract new business. Thank you for your response!
How do you make videos so fast?
504👏🏽💪🏽🙏🏽
78 subscribers!! Need major changes
i only have 37
You’re totally wrong! You’re a 5 in each category to me and MANY others!
🙏🏾🙏🏾
If you have a big dream..this makes you ambitious and you're one of us..
If you achieve your dream.. this makes you an ashhole