Business and Marketing for Tattooers | Mel Ferranto | EP 145

Brought to you by Inside Fireside Tattoo Club
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Huge thanks to Mel Ferranto for sharing her marketing mind with us on today's episode. Mel is the founder/creator of the Impact Project for Tattooers. A business and marketing event designed specifically for the tattoo industry. Learn more at impactfortattooers.com
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[@MillionPM]

I will be there. I am really glad you made this episode. I didn't realize that she wanted more of a past present future goal essay for the VIP room. I sent a handful of interview style questions. Haha guess I need to get back to the fancy electronic typing machine.

[@civilenggggg]

Marketing myself is the hardest thing rightnow....my followers are friends from LA where i dont live now and getting my art recognized is difficult. Im close to getting thoty lol but i really cant seem to get attention unless you are the European tattoo artist who just follows you then unfollows an hour later.

[@mattdonn4384]

Thank you for making this kind of content

[@giovanniruiz2720]

Really dig the intro song

[@brandonheramb1783]

Melissa Feranto is a BEAST

[@dentontattoobodypiercing5934]

Do you have an online seminar I could purchase with the information on marketing you tattoo business ?

[@angelb3743]

Question about marketing, is it advisable to have a charity event that allows the shop to give back to the community? Example for Breast Cancer awareness month, have a raffle to win a reasonable free tattoo and have the proceeds go back the community. I'm thinking of trying is and want to get some feed back before I bring it up to my boss.

[@petertheoneandonly9752]

We’ve done outreach like that. Been on the news etc. doesnt seem to help a ton for actual client return but it does help grow the brand. 50/50 if you’re a small shop

[@fun4225]

Definitely going to sign up for a full back to show my support for breast cancer :)

[@josephchatfield3402]

Would love for you to come up to our shop!!

[@tiffanigrant8929]

The solution is Glycolic Acid and the procedure and removal IN A TATTOO SHOP itself was outlawed here in TN a few years ago. It was super effective and super cheap.

[@FiresideTattooNetwork]

Tiffani Grant thanks! I haven’t heard of it but will Look into it.

[@JosephZaFilms]

Holy moly, pre-interview!! Pre-interview! that was probably the most annoying interview I've ever seen. But in all fairness I didn't watch much of it. I kept getting so frustrated from unrelated questions and no direction I kept scrubbing back-and-forth searching for a spot that matched what I thought I was getting myself into. Structure! Questions written on a piece of paper for you to look at! That was a waste of my time! I stopped watching the other guy who would trick you with the title and then kept trying to sell you a machine he makes. So disappointing! now I am not sure when I'll press the play button again. Get some structure if you're going to put stuff like this out. Couple of your other videos are very informational. Seem like maybe you were just too high in this one. If that's the case then it's OK just don't download it LOL i've done lots of interviews so that's why I have an opinion. If you screwing up the The interview. Then edit that shit out trying to hold somebody's attention for three minutes is hard enough let alone asking me to dedicate 21 minutes and 25 seconds. I said some of your stuff I greatly appreciated and listened to. You need to shake something up when It gets stale like that. Maybe another guy and they're making fun of you because you're so serious LOL chick cohost, maybe? She should've known the questions you were going to ask her. You should've known the questions she did not want to answer. She is selling a product, should've told us that.

[@The_Golem_78]

So I just looked into the glycolic acid procedure a little bit, and there's some HORRENDOUS pictures in the image search. I figured that would be the case, but it kinda makes me a bit scared to even consider using this on clients.
I'd LOVE to be able to lighten up some poorly done tattoos to the point that they're more easily covered up, but is this a real, viable option?
Have you or anyone else you know of used this method with any success? And is there a manual on how to properly use it for lightening tattoos that you know of?
Please steer me in the right direction on this. Any info would be wonderful!

[@BigThomTattoos]

This interests me as well...I know they were doing it in South Beach when I lived and worked down there for a couple years.

[@Uthu777]

Mel = Pretty

[@ohmydeer3603]

I have a question. Are the information given in this seminar applicable on the European market, or do you think it won't make much of a difference?
Cheers in advance and loving the show ^_^

[@zacharyorchardnaibaishee7240]

Well that was boring. Don't waste your time watching this. They just talk about their 4 day course . Oh and taking notes helps lol

[@Ceethevision22]

Let her talk sheesh

[@tattoosbyfrank]

Yikes

[@Mike-ej9oi]

Get a better interviewer

[@legendaryaces7102]

What’s wrong with her