Cartier Stories with Frank: From the Tutti Frutti origins to Pierre's Great Depression marketing...

Flashback to about 3 years ago, when we’d all just gone into lockdown...no school for the kids, travel all cancelled and over an unseasonably warm Spring, we were experimenting with novel things like Insta-lives... anyone remember that?
This was one of the first online interviews I did, and it was a fun one, with the brilliant Frank Everett from Sotheby's Jewels. I was in my home study (hoping the temperamental Wifi wouldn’t let me down) and Frank was across the pond, in front of another bookcase…
The Cartiers had just been published in the US so shared some stories about that, and dived into the history - like the clever techniques Pierre Cartier used to keep the New York branch afloat during the Great Depression, and how Jacques’ travels overseas in the 1910s and 1920s helped to inspire a new style of gloriously colourful 'Tutti Frutti' jewellery by #Cartier that remains so sought after today.
Three years on, and #TheCartiers / #LesCartier is now in many languages all over the world - which I still can’t quite believe - but hope you enjoy this little flashback interview from the early days...
#history #jewelry #watches #luxury #heritage