With regards to the Adidas collaboration. I just think each party had diffrent expectations on how this was supposed to play out. I also think their was an expectation that Mainline people would be primary consumer for it when the truth is it was the essentials crowd
I absolutely agree, but also, I personally look at Yohji Y3 before FOG because of the creativity and detail that comes with most pieces. You can even argue that a good chunk of FOG Essentials found it's place in a mostly middle aged and older crowd (which isn't a bad thing at all, and I could be wrong)
Essentials killed the luxury fashion appeal of FOG. However, they're likely making way more from essentials than mainline and will continue the diffusion line.
The problem with the mainline is that you have put together a full fit with mainline for it to work. Then it only works on a very specific shape of person. Product shots look great, reality not so great.
@@Draphconerick while maintaining consistency has a wide enough variety of cuts, colors, and styles that mesh well with other brands and subcultures. Yohji while being more tightly knit in the brand identity is still in the Japanese fashion sphere, so while it might look strange if imagining it with American brands it can mesh just fine with other styles from Japan. Hell even Rick and Yohji work very well together I would say
Jerry was in his bag during 6th collection and 7th collection. 6th was a maturation of everything he was doing before, and that price point was still crazy for a lot of it but could be justified at least by the fact that it was unique. Its a lot of pieces from that collection that were distinctly FOG, and if you wanted that look you had to buy into the brand. 7th collection is when Jerry first introduced the idea of suiting and formal wear, and again it was cool because it didn't feel like a normal take on that style of clothing that we could go somewhere else to get. Like the slim trousers with the attached belt is still a banger. After that, I think Jerry got caught up in trying to fight brands like MNML that were making cheap knock offs of designs which led to him introducing Essentials as a take down brand where he basically started bootlegging himself. Smart in the short term. Biggest mistake imo was moving mainline FOG further and further into formal wear. How many suits and chunky sweaters can anybody buy? Jerry needs to get back to having fun like he did before 6th collection, but doing it with the knowledge he has now on how to manufacture pieces in high quality. Where is the sports inspired stuff, and all of his interests in vintage tees/art? Thats completely gone now
I I guess I'm in the fan category of FOG, but am incredibly casual fan. My style is based in traditional menswear (suits, pleated pants, dress shoes), so I never man on wearing FOG, whether mainline or diffusion. But I do check in on their socials every so often to see what's new, because I really appreciate their silhouette. And I appreciate that the colors remain consistent between seasons, because I think that's part of the point. Less focus on colors, more focus on shape and drape. And I love brands that are incredibly consistent, essentially just releasing iterations of the same pieces and the ideas that inspired them. Castalantic and Sillage are two examples of that in my mind.
New ? Omg. LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL
I've just picked up my first FOG Essentials pieces this summer, couple of tees and one of the football shirts. Completely outside my normal stuff but the price was really good and I wanted to add something a little different to my wardrobe. As with many popular brands and style in the West, they'll come in and out of fashion so quickly but JL and FOG seemingly got a much longer run than most. The pandemic was probably responsible for that but it certainly spawned a host of copies and imitations. Appreciate your take on this as always.
I’m going to follow this comment with more thoughts but for now, just wanted to say love the video and usually like your FEAR OF GOD takes and this one’s no different. I appreciate that even your criticisms come with nuance that I can agree with. Usually you see the same “It’s too expensive” “I’ll just buy essentials” “It’s lame and boring” Kindas of comments and while people are entitled to their opinions it feels more flippant and reactionary and based on trendiness than on their experience or take on the actual clothes.
Like you just type FOG or Jerry Lorenzo and in come the bots to type the same comment regardless of what piece is in front of them. So appreciate hearing what you had to say.
I take these topics with a grain of salt. It will always be ppl you can’t please. Some who can’t do what you do will always have the most to say. Instead just go where your personal style is and allow those who appreciate the design do what they do. It’s way too many designers to over critique one designer because they’re staying true to its aesthetic.
It's a good thing I watched till the end because I was going to ask what's the difference between Jerry style of design and Yohji's style, but you explained it beautifully. I was once also a fan of them but they got too bland for my liking even though I'm huge on Yohji but he does mix it up with color's and art here and there. Jerry needs to pop it up with a little bit of color and character. Even A Cold Wall adds color even though their storyline never seems to change or even their design language remains the same but their's character in their design. With the shoeline I didn't pay attention until you showed me, man's been making the same shoe😂😂
The adidas Hamcus collab was far more interesting than the FOG Athletics line. I do hope they will do a worldwide drop rather than continue with the China exclusives.
I’ve been liking mainline more and more lately (sale pricing only)..I’m good on Essentials and Athletics tbh but am still open to future footwear models from athletics if he drops something clean
I once loved wearing FOG. Especially the essentials. All I wear now is some of the Nike collab pieces. Especially the warm up jacket in black. Really wish he could have gotten more product out before switching to Adidas.
An important issue is that Jerry doesn`t care about those 'criticism'...He even argued the retail price of his product with his fans on IG. You won`t be able to figure out the problem without being humble, and then sitting down to consider it seriously. Listening to the voice of market and customers is not a choice of Jerry
From a design standpoint, I think Jerry has been stuck at the drawing board since 2015/16 in terms of tweaking some of his minimalist concept designs that end up getting produced and still look like.....concept designs (if that makes since). Not a bad designer but very complacent and bland. and another issue that I've had with his style throughout the years isn't the quality, but the pricing and minimalism. I love good minimal pieces, but when you can find some of the same quality for a cheaper price WITH MORE COLOR VARIETY, FOG easily becomes an afterthought more often than not. It's gotten to the point that shows/stores that showcase mainline FOG have people walk right past the brand and go for other brands that provide more variety.
FOG is like a toxic ex gf. Yall get back, break up, get back, break up , and so on. JL is on fire and then it sizzles out shortly after. It doesn’t have one solid run for an extended period of time.
The issue with fear of god is that Jerry creates only what Jerry wears or would wear. This worked when everyone loved jerry’s style, yet Jerry stayed in thay pocket, never really evolved from it and unfortunately it’s outdated today. Jerry today would make a better job as a stylist then as a designer… that being said: that zegna collab was way ahead of it’s time when you look at the businesscore movement happening now.
did this channel get a new editor or something? my little piece of constructive feedback: i appreciate the onscreen text when reggie is reading a quote, but having additional explanatory text while the narration goes on and the moving images makes it hard to follow. its like your brain has to dump one, but cant take in all three
Is this vid about fog or fog x adidas. Did a great job making jerry look bad without owning it. This vid reminds me of US main stream media political reporting.
Fashion has lost faith in ALL Kanye West nepo-babies (minus Tremaine's current Denim Tears "success"). Take them all out to the yard with Old Yelller. . . .
Sadly I agree. Virgil was the only one to really shine. Jerry is faltering as a high end designer. Essentials is makeing a ton of cash but nothing else is stickiing. iMathew was not ready to run a big house, Don C way overpriced his items, and Yoon is super quiet (although I still have high hopes for her).
@@Iamjeffsledge Yoon is quiet but also 'un-inspired' I really liked the 'Rave' collection a few years back but outside of that, Ambush veers way to close to Off-White as a label Ambush is like a *better* Heron Preston
That's the difference between Japanese brands and American brands. American brands like ALD, FOG rely on hype for relevancy. Japanese brands thrive on obscurity.
I wouldn’t even say obscurity. Reggie has mentioned this in his other videos, but staple Japanese brands are staples because of the sense of community the brand has and therefore the brand loyalism that the consumers of the brand have in return. If you’re talker older Japanese archive like beauty:beast, lgb, i6w9, backlash, then yes the name somewhat thrives on obscurity, but even then they also have extremely tight knit community and brand loyalism.
@@hq698 I'm talking about Japanese brands that fall under the radar. Not known in the West and not a household name in their country like staple brands.
Lord, I pray that you would give me the strength. I know that being a single parent is not always easy, but with your help, I am confident that I can do it. I also ask for your help in providing for my sons emotionally, and physically. Lord I struggle every month to provide for my sons. I’m overwhelmed. Give me strength. Thank you Heavenly father for your grace and loving tender care, and for always being there for me and my children.
This is my first time hearing that comparison. Especially since Hedi is known for his extremely slim silhouettes and everything Jerry has ever done was baggy and oversized.
Jerry also took Rick’s dust/milk colour palettes idea, but packaged the idea in more boring streetwear silhouettes rather than attempt to mimic Rick’s avant garde designs.
@@josh-ed7je I was moreso discussing the essence of the "rinse-repeat" strategy that Hedi was using before people caught on----not the designs in themselves
Jerry is probably closer to a Hed Mayner silhouette but less focused on pattern plus Mayner tends to be a bit more extreme. The problem Lorenzo faces is that he's not viewed in the same light as other technical designers.
@@THECASUALco I'm 43 years old and still cringe at how Robert Keller has been totally forgotten about as the pioneer of modern athleisure w/muted palettes as we know it. . . .
Everyone got exposed after Virgil’s passing but yeah being that perfectionist designer comes across very boring and somewhat pretentious especially if your more affordable line is exactly the same design as the high end but then have the audacity to raise the prices on the more affordable line which is actually insulting and you just airing out your dirty laundry. I’m pretty sure Jerry doesn’t even own FOG he’s just the founder so there could be some business issues with that brand as well but It’s honestly time for Jerry to put the ego aside and stick to making the mainline just more affordable if he wants to keep on giving the same lazy designs.
I was a fan of the Nike Fog 1. I owe the wheat color. But it's become boring and lazy. Not minimal. Also honestly I've watched a few interviews of Jerry Lorenzo, I'm not a fan of bro.
Admittedly I have 2 pieces by FOG BUT I have about a closet full of Yohji that extends from Y-3 to Pour Homme. This particular episode was logged in for news. Nothing really happens with Yohji outside of collections, however now that you mention it an episode on Yohji is coming in like a day or so! So everyone eats.
The issue i think with FoG (and most Western brand with a cheaper diffusion label) is that in fashion perspective the cheaper diffusion overshadows the mainline. We see this with Polo's numerous labels. CdG kind of fell into the trappings a few years ago when the heart logo was meme'd out in the fashion world. As someone who wears a lot of Yohji and grew up loving the punk/grunge scene - on paper, FoG is supposed to be my answer to my designated designer, but his mainline pieces are expensive and Essentials plays it way too safe. Yes, Yohji has diffusion labels as well but at least I can easily integrate S'YTE and Ground Y in the more high valued Yohji lines without sacrificing quality. Ultimately, I like Jerry and FoG but I hope he at least follows the Yohji approach where we can see a S'YTE equivalent to FoG where the brand wouldn't have to sacrifice design ethos. He's also at the mercy of marketing towards a Western market where experimental fashion enthusiasts are niche. I think he should do what Virgil Abloh did and test his market in Asia (like Hong Kong) then take steps from there.
Whatever happened to the ‘conviction’ that Jerry always talked about since the inception of the brand over a decade ago. In my opinion, the fifth collection, 2017 was the last FOG embodied grunge/punk aesthetic. Never thought it would start looking like Zegna or Bottega at Tom Ford prices.
Everything FOG came out with was overpriced, overhyped and got boring. He was on that LA bull shyte like Amari, HUF, DOPE, palm angels, crooks and castle, blvck scvle, DC, DGK, Obey, rocksmith, the hundreds, 10DEEP, stussy and YZY. Jerry is a second third rate Yohji.
Has anyone EVER made clothes? It takes some time I guess in comparison to fast fashion. I might add, your tshirt isn’t fitting your body correctly. The fit is oversized on what looks like a fit body. Just note you could wear fitted clothes and look striking yet hip at the same time. Some of the oversized look comes from hip hop which comes from jail
You do know you're commenting on a fashion TH-camr who's based in Japan right? Oversized and boxy has been popular in Asia for decades. It's also been on trend in the West for a few years now. Slim fit is an option but it's not the epitome of fashion. Catch up. Also, negating hiphops influence to "jail" has some serious subtle racist undertones. Don't act like you don't know what you're saying with that statement.
With regards to the Adidas collaboration. I just think each party had diffrent expectations on how this was supposed to play out. I also think their was an expectation that Mainline people would be primary consumer for it when the truth is it was the essentials crowd
Yeah you’re onto something. Adidas FOG became expensive Essentials, but without the additional value to justify the additional cost.
I absolutely agree, but also, I personally look at Yohji Y3 before FOG because of the creativity and detail that comes with most pieces. You can even argue that a good chunk of FOG Essentials found it's place in a mostly middle aged and older crowd (which isn't a bad thing at all, and I could be wrong)
Essentials killed the luxury fashion appeal of FOG. However, they're likely making way more from essentials than mainline and will continue the diffusion line.
The problem with the mainline is that you have put together a full fit with mainline for it to work. Then it only works on a very specific shape of person. Product shots look great, reality not so great.
Can't the same be said for Yohji and some of Rick Owens?
@@Draphcone No.
@@30m3 ok.
@@Draphconerick while maintaining consistency has a wide enough variety of cuts, colors, and styles that mesh well with other brands and subcultures. Yohji while being more tightly knit in the brand identity is still in the Japanese fashion sphere, so while it might look strange if imagining it with American brands it can mesh just fine with other styles from Japan. Hell even Rick and Yohji work very well together I would say
Jerry was in his bag during 6th collection and 7th collection. 6th was a maturation of everything he was doing before, and that price point was still crazy for a lot of it but could be justified at least by the fact that it was unique. Its a lot of pieces from that collection that were distinctly FOG, and if you wanted that look you had to buy into the brand. 7th collection is when Jerry first introduced the idea of suiting and formal wear, and again it was cool because it didn't feel like a normal take on that style of clothing that we could go somewhere else to get. Like the slim trousers with the attached belt is still a banger. After that, I think Jerry got caught up in trying to fight brands like MNML that were making cheap knock offs of designs which led to him introducing Essentials as a take down brand where he basically started bootlegging himself. Smart in the short term. Biggest mistake imo was moving mainline FOG further and further into formal wear. How many suits and chunky sweaters can anybody buy? Jerry needs to get back to having fun like he did before 6th collection, but doing it with the knowledge he has now on how to manufacture pieces in high quality. Where is the sports inspired stuff, and all of his interests in vintage tees/art? Thats completely gone now
Y-3 FOREVER!!
I I guess I'm in the fan category of FOG, but am incredibly casual fan. My style is based in traditional menswear (suits, pleated pants, dress shoes), so I never man on wearing FOG, whether mainline or diffusion. But I do check in on their socials every so often to see what's new, because I really appreciate their silhouette. And I appreciate that the colors remain consistent between seasons, because I think that's part of the point. Less focus on colors, more focus on shape and drape. And I love brands that are incredibly consistent, essentially just releasing iterations of the same pieces and the ideas that inspired them. Castalantic and Sillage are two examples of that in my mind.
New ?
Omg. LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL
It's way overpriced for minimalist basic looking clothes.
Jerry is too high on his own supply.
AGREED. Ever since the Kanye cosign, he thought he was immortal. Delusions of grandeur.
I've just picked up my first FOG Essentials pieces this summer, couple of tees and one of the football shirts. Completely outside my normal stuff but the price was really good and I wanted to add something a little different to my wardrobe.
As with many popular brands and style in the West, they'll come in and out of fashion so quickly but JL and FOG seemingly got a much longer run than most. The pandemic was probably responsible for that but it certainly spawned a host of copies and imitations.
Appreciate your take on this as always.
I’m going to follow this comment with more thoughts but for now, just wanted to say love the video and usually like your FEAR OF GOD takes and this one’s no different. I appreciate that even your criticisms come with nuance that I can agree with.
Usually you see the same
“It’s too expensive”
“I’ll just buy essentials”
“It’s lame and boring”
Kindas of comments and while people are entitled to their opinions it feels more flippant and reactionary and based on trendiness than on their experience or take on the actual clothes.
Like you just type FOG or Jerry Lorenzo and in come the bots to type the same comment regardless of what piece is in front of them. So appreciate hearing what you had to say.
All collaborations should end regardless. Bring in new designs ❤
He cannibalized his own brand with Essentials, plain and simple as that.
FOG is just hype, beyond that it’s pretty bland and sad.
FOG is waaay too overpriced
Facts. For no reason at that. Just buy Champion.
I take these topics with a grain of salt. It will always be ppl you can’t please. Some who can’t do what you do will always have the most to say. Instead just go where your personal style is and allow those who appreciate the design do what they do. It’s way too many designers to over critique one designer because they’re staying true to its aesthetic.
It's a good thing I watched till the end because I was going to ask what's the difference between Jerry style of design and Yohji's style, but you explained it beautifully.
I was once also a fan of them but they got too bland for my liking even though I'm huge on Yohji but he does mix it up with color's and art here and there. Jerry needs to pop it up with a little bit of color and character. Even A Cold Wall adds color even though their storyline never seems to change or even their design language remains the same but their's character in their design. With the shoeline I didn't pay attention until you showed me, man's been making the same shoe😂😂
Great, great video.
Halfway through I was thinking 'wait this sounds like a Japanese brands approach', then you addressed that perfectly
The adidas Hamcus collab was far more interesting than the FOG Athletics line. I do hope they will do a worldwide drop rather than continue with the China exclusives.
Dude, you reaching. FOG 4 Life! 🙌🏾 One of the ONLY brands I feel is worth the money.
I’ve been liking mainline more and more lately (sale pricing only)..I’m good on Essentials and Athletics tbh but am still open to future footwear models from athletics if he drops something clean
I once loved wearing FOG. Especially the essentials. All I wear now is some of the Nike collab pieces. Especially the warm up jacket in black. Really wish he could have gotten more product out before switching to Adidas.
An important issue is that Jerry doesn`t care about those 'criticism'...He even argued the retail price of his product with his fans on IG. You won`t be able to figure out the problem without being humble, and then sitting down to consider it seriously. Listening to the voice of market and customers is not a choice of Jerry
FOG promised the world and delivered an atlas.
From a design standpoint, I think Jerry has been stuck at the drawing board since 2015/16 in terms of tweaking some of his minimalist concept designs that end up getting produced and still look like.....concept designs (if that makes since). Not a bad designer but very complacent and bland.
and another issue that I've had with his style throughout the years isn't the quality, but the pricing and minimalism. I love good minimal pieces, but when you can find some of the same quality for a cheaper price WITH MORE COLOR VARIETY, FOG easily becomes an afterthought more often than not. It's gotten to the point that shows/stores that showcase mainline FOG have people walk right past the brand and go for other brands that provide more variety.
FOG is like a toxic ex gf. Yall get back, break up, get back, break up , and so on. JL is on fire and then it sizzles out shortly after. It doesn’t have one solid run for an extended period of time.
4th and 5th collection 🔥
The issue with fear of god is that Jerry creates only what Jerry wears or would wear. This worked when everyone loved jerry’s style, yet Jerry stayed in thay pocket, never really evolved from it and unfortunately it’s outdated today. Jerry today would make a better job as a stylist then as a designer… that being said: that zegna collab was way ahead of it’s time when you look at the businesscore movement happening now.
did this channel get a new editor or something? my little piece of constructive feedback: i appreciate the onscreen text when reggie is reading a quote, but having additional explanatory text while the narration goes on and the moving images makes it hard to follow. its like your brain has to dump one, but cant take in all three
Gonna change that up a bit. We'll relay it to the proper people.
Is this vid about fog or fog x adidas. Did a great job making jerry look bad without owning it. This vid reminds me of US main stream media political reporting.
Fashion has lost faith in ALL Kanye West nepo-babies (minus Tremaine's current Denim Tears "success"). Take them all out to the yard with Old Yelller. . . .
Sadly I agree. Virgil was the only one to really shine. Jerry is faltering as a high end designer. Essentials is makeing a ton of cash but nothing else is stickiing. iMathew was not ready to run a big house, Don C way overpriced his items, and Yoon is super quiet (although I still have high hopes for her).
Denim tears is on decline too. The only one who had and kept success was Virgil (RIP)
@@Iamjeffsledge Yoon is quiet but also 'un-inspired'
I really liked the 'Rave' collection a few years back but outside of that, Ambush veers way to close to Off-White as a label
Ambush is like a *better* Heron Preston
Hilarious Decades after the Cultures they ripped off laughed at them
HA HA HA HA HA HA HA
even though It was little bit disappointed at 8th, it was good until 7th so I think he deserves to get one more chance
I loved this video I been wondering whats been going on with Fear of God
That's the difference between Japanese brands and American brands. American brands like ALD, FOG rely on hype for relevancy. Japanese brands thrive on obscurity.
I wouldn’t even say obscurity. Reggie has mentioned this in his other videos, but staple Japanese brands are staples because of the sense of community the brand has and therefore the brand loyalism that the consumers of the brand have in return. If you’re talker older Japanese archive like beauty:beast, lgb, i6w9, backlash, then yes the name somewhat thrives on obscurity, but even then they also have extremely tight knit community and brand loyalism.
@@hq698 I'm talking about Japanese brands that fall under the radar. Not known in the West and not a household name in their country like staple brands.
Essentials killed it
Why would I want to spend $5k on jeans (that are admittedly amazing)
When I could just buy a hoodie and sweats for about $170+
You listening Jerry
It's like all the Kanye disciples were a bust. Salehe doesn't count.
Jerry wants a millionaire clientele he just made Essentials to cover his losses
Lord, I pray that you would give me the strength. I know that being a single parent is not always easy, but with your help, I am confident that I can do it. I also ask for your help in providing for my sons emotionally, and physically. Lord I struggle every month to provide for my sons. I’m overwhelmed. Give me strength. Thank you Heavenly father for your grace and loving tender care, and for always being there for me and my children.
Essentials proves FOG is overpriced.
Jerry Lorenzo designs like an extremely poor man's Hedi Slemaine with silhouette replications.
This is my first time hearing that comparison. Especially since Hedi is known for his extremely slim silhouettes and everything Jerry has ever done was baggy and oversized.
Jerry also took Rick’s dust/milk colour palettes idea, but packaged the idea in more boring streetwear silhouettes rather than attempt to mimic Rick’s avant garde designs.
@@josh-ed7je I was moreso discussing the essence of the "rinse-repeat" strategy that Hedi was using before people caught on----not the designs in themselves
Jerry is probably closer to a Hed Mayner silhouette but less focused on pattern plus Mayner tends to be a bit more extreme. The problem Lorenzo faces is that he's not viewed in the same light as other technical designers.
@@THECASUALco I'm 43 years old and still cringe at how Robert Keller has been totally forgotten about as the pioneer of modern athleisure w/muted palettes as we know it. . . .
Bro thinks he’s Ye
Everyone got exposed after Virgil’s passing but yeah being that perfectionist designer comes across very boring and somewhat pretentious especially if your more affordable line is exactly the same design as the high end but then have the audacity to raise the prices on the more affordable line which is actually insulting and you just airing out your dirty laundry. I’m pretty sure Jerry doesn’t even own FOG he’s just the founder so there could be some business issues with that brand as well but It’s honestly time for Jerry to put the ego aside and stick to making the mainline just more affordable if he wants to keep on giving the same lazy designs.
I was a fan of the Nike Fog 1. I owe the wheat color. But it's become boring and lazy. Not minimal. Also honestly I've watched a few interviews of Jerry Lorenzo, I'm not a fan of bro.
The FOG world is forever winter. :)
Well said, beside overpriced. Its the same color palette over and over again
Weeird how you and the people in the video are styled like how we grew up
LOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOL !
Who actually wears FOG ?
Reggie probably. Dudes made more vids on fog, than yohji at this point
Admittedly I have 2 pieces by FOG BUT I have about a closet full of Yohji that extends from Y-3 to Pour Homme. This particular episode was logged in for news. Nothing really happens with Yohji outside of collections, however now that you mention it an episode on Yohji is coming in like a day or so! So everyone eats.
JL and FOG have peaked. Now it’s just boring.
The issue i think with FoG (and most Western brand with a cheaper diffusion label) is that in fashion perspective the cheaper diffusion overshadows the mainline. We see this with Polo's numerous labels. CdG kind of fell into the trappings a few years ago when the heart logo was meme'd out in the fashion world.
As someone who wears a lot of Yohji and grew up loving the punk/grunge scene - on paper, FoG is supposed to be my answer to my designated designer, but his mainline pieces are expensive and Essentials plays it way too safe. Yes, Yohji has diffusion labels as well but at least I can easily integrate S'YTE and Ground Y in the more high valued Yohji lines without sacrificing quality.
Ultimately, I like Jerry and FoG but I hope he at least follows the Yohji approach where we can see a S'YTE equivalent to FoG where the brand wouldn't have to sacrifice design ethos. He's also at the mercy of marketing towards a Western market where experimental fashion enthusiasts are niche. I think he should do what Virgil Abloh did and test his market in Asia (like Hong Kong) then take steps from there.
Fear of God is not going anywhere. JL is here to stay.
Sorry, but in terms of design, at least 5 japanese brands have surpassed FoG, e a s i l y
I wear and love FOG
Noob
Whatever happened to the ‘conviction’ that Jerry always talked about since the inception of the brand over a decade ago. In my opinion, the fifth collection, 2017 was the last FOG embodied grunge/punk aesthetic. Never thought it would start looking like Zegna or Bottega at Tom Ford prices.
LoL Nothing about the guy is Our Cultures
So Cool how Our Styles were just hijacked
Fear Of God is 🔥 Not sure why all the hate.
Everything FOG came out with was overpriced, overhyped and got boring. He was on that LA bull shyte like Amari, HUF, DOPE, palm angels, crooks and castle, blvck scvle, DC, DGK, Obey, rocksmith, the hundreds, 10DEEP, stussy and YZY. Jerry is a second third rate Yohji.
FOG you say?....I SLEEP
Super oversized clothing,and always the same never change’s , sorry only the size changes, they get bigger and bigger 😂😂😂
His stuff looks like runway only clothes.
Has anyone EVER made clothes? It takes some time I guess in comparison to fast fashion. I might add, your tshirt isn’t fitting your body correctly. The fit is oversized on what looks like a fit body. Just note you could wear fitted clothes and look striking yet hip at the same time. Some of the oversized look comes from hip hop which comes from jail
You do know you're commenting on a fashion TH-camr who's based in Japan right? Oversized and boxy has been popular in Asia for decades. It's also been on trend in the West for a few years now. Slim fit is an option but it's not the epitome of fashion. Catch up.
Also, negating hiphops influence to "jail" has some serious subtle racist undertones. Don't act like you don't know what you're saying with that statement.