How To Get Answers Quickly and Avoid Features That Flop | Rosie Hoggmascall | Medium Day 2024

Description from the speaker, Rosie Hoggmascall: "One of the most common things I hear from founders is: We keep launching features that have no impact. They just flop and we don't know why. It’s where teams have a constant state of busyness to launch feature-after-feature. Features which often end up having no impact on core product metrics. One way to stop this is to test assumptions before building something. To uncover what we’re silently assuming when we think of a ‘good’ idea to build. We'll run through examples to look at how companies can research a range of hypotheses and assumptions quickly, from willingness to pay, to content relevance to environmental sustainability."
Follow Rosie on Medium: /@rosiehoggmascall