Get faster consumer insights with image processing and OCR | Sigmoid

Watch this case study to know how Sigmoid developed an image analytics based solution powered by deep learning to gain insights into consumer buying patterns, product preferences, and brand penetration for an American F100 consumer products manufacturer. By analyzing product images from consumers' shelves, the consumer insights team was able to identify untapped segments, optimize marketing spends and validate market share.
Sigmoid’s self-learning solution enabled the client to deeply understand their brand penetration compared to competition and consumer behavior. The solution achieved 98% accuracy in identifying beauty products and associated brands, 96% precision in detecting in-house brands and competing brands and improved consumer intelligence to devise personalized marketing campaigns.
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