This is what happens when investment groups buy company's for short term returns they have no interest in the company, industry or employees. Unfortunately, this the new norm.
@rolux4853 if your looking at a sale like that or looking to sell usually you already know hiw things are its going to go bust in the near future , selling garantees the main share holders a bump in the bank and gets rid of the burden of it to hopefully go to people who are capable of restructuring to profitable again.
Survivor from another Signa owned company here: While it is s bloody shame for all the good people I met while working with wiggle/CRC, the whole disaster was so much bigger than just that. Signa Sports was not your typical private equity funds but actually a sporting goods retail group, owning big online businesses in Germany, Sweden, France, Spain and the US and actually putting them on shared technology and processes to give them momentum in the market. We're talking about multi billion annual revenue. Wiggle/CRC hadn't been in the group long enough to actually benefit from any of this. In Germany a lot of Signa Sports companies could rely on shared logistics or IT for example. The flaw was that Signa sports was dependent on funding by it's mothership, the actual Signa group. When that stopped in the aftermath of the horrible 2023 market developments, everything else crumbled.
Blame wiggle and it’s bosses, they ran the company’s like tossers, 100% they had a nice wage and some dividends out of it. Sports direct now owning it is worse than it disappearing tbh. Sad part is Nukeproof will be milked for the name on shite bikes sold at evans
The news came 4 months after I bought my new Mega which I custom painted and build. Now I had to order a simple screw from Czech republic because none of the dealers in switzerland were able to get anything.... such a shame I really love the bike but the hassle is just not worth it.
Advice: avoid brands that are run by investors - they are not the same company they were before investors swooped in. Investors are there for the money
I bought a Giga two years ago. That was a mistake. Last year, the frame had to be replaced. Nukeproof turned out to be a letdown in terms of quality for me. I hope the current market situation kills off some companies that deliver poor quality.
Former US Staff. We hit and even exceeded our goals financially and had so much in the works, I've never liked coworkers and leadership more at any other job. Even though we numbered small (~50) we were headed big places. Such a shame.
I remember when Nigel was first racing and his Nick name was Nigel "No Wage" Page. The most dedicated rider for teams and manager . Lives and breathes Bikes. bless him.
Sad to see the company dissolve like this, however, nukeproof put out a lot of low quality products over the years. ARD was a joke, the first horizon wheel set were not reliable, a lot of broken stays on gigas and megas. Unfortunately I’m left with a bike that won’t have a warranty now so let’s hope mine doesn’t pack it in.
I had an aluminum Mega since 2016 and that bike was (and still is) amazing. They were great back then, but the modern carbon bikes without warranty? Yikes that’s not great..
It happened a dozen times in the motocross world... Private Equity buys beloved brand and completely destroys it wuthin 3 years. Spy, One, Tag, No Fear, White Bros, etc.
Great insights into sad times for Nigel/Guenther and his long term efforts! Once the industry gets back on its feel, someone will offer his a deserving job and he will make a big difference ❤
This is happening across so many industries, companies run by people passionate about what they do gets replaced by shareholders and investment groups in it for just profit. I've been out of the mountain bike world for many years as I was getting pissed off with the industry and it's push for new standards and poor quality control but my god I'm now finding companies like Kona, Orange, Nukeproof etc. all in financial trouble and websites like Chain Reaction/Wiggle, Evans Cycles etc. have gone to shit. How can the mountain bike industry that had it so go fall so far.
Jesus, hearing the words "town hall meeting" brings back bad memories from my days of working for CRC. There was a steady stream of redundancies right from the get-go when Wiggle took over, so this wasn't just a recent thing - it's been going on since 2016. Every time we were called for a town hall it got everyone panicking.
So bizarre no one bought Nukeproof. Per sales rep, they sold way over projected sales with mainly UK and some USA support. The bikes are some of the best out there. Maybe still the best enduro bikes.
Every single word Nigel said about his work, passion, friendships and the way it impacted his life was totally felt. I have had a similar experience from a major bike company. We do not just show up work and go home. We live this. We breathe this. We love this. I totally understand him and wish him the absolute best. I would love to participate in any activity he has going on and I am sure others will feel the same. He just spoke for a group of people who are unheard at the moment and I myself, appreciate him for that.
Wiggle CRC were hated by the industry that weren't selling to them... They owned there own distribution with Hotline Bikes, and even sold CRC stuff to independent bike shops... They had more enemies than industry friends, so all this shock seems pretty short sighted that no1 wanted all the brands.. Step forward Sports Direct 😂😂 Evans catalogue nukeproof, anyone???😂😂😂
I bought one of the first Mega bikes way back in 2010 and it was amazing. Unfortunately I had to sell it to fund a move to a new area to start a new job.
Crc was in trouble years before now it would have been clear to see in the accounts, the employees will be able to create something better if they stick together
So will nukeproof bikes ever be back, they had a good solid brand!, I own a scout 275 and love it, it's a shame! because now there is no spare parts for my bike? and I would of loved a 275 mega (Mike Ashley's Frasers Group will you ever bring the brands back)
Support the small brands now boys. Clearly the corporate ass wipes don't care for the sport. I'd sooner back the small guys with 110% passion for the sport. Ministry is one of my favourite up and coming brands, the guy running it is a g. Tons of experience, honest mission statement for his brand name, made great progress without the major corpo teams, wish him and all the others ever success.
🤔shame, nukeproof are great bikes, hopefully they will come back🤞fantastic value, and they dont cut corners like other brands👍evans stores now full up with stone head kids, hopefully they will not sell nukeproof, ragley😅
So shit for Pagey. He's a leg-end, no doubt... Seems a shame that with all that sponsorship lined up, a roster of riders and Nukeproof only requiring such a low investment ("just product") that they couldn't just get another frame sponsor to step in. I appreciated that Nigel was on the CRC payroll, but a wage and some product is a small price for a bike manufacturer to get into the EDR circuit...
What an absolute shame. I really liked nukeproof. The recent bikes looked real nice. I don’t see decline in the people riding where I am ( Surrey hills) poor pagey. Onwards and upwards hopefully. Legend
I live in the US and have one of the rare Nukeproof Megas here in Florida. I also have several Kona's another brand that found itself in a similar situation. Both brands have a diehard following, and have that grassroots feel. I hope Nukeproof gets revived. I don't want to sell my Mega as I am very proud of it. I also have a Kona Process X.
I love this brand.I love my custom Nukeproof scout 290 .I will never change to other brand. I still have my second brand new beautiful factory yellow scout frame boxed. I am thinking about getting framed and hanging on the wall. Long leave Nukeproof 👌👌👌👌
Perhaps the UCI or whoever the governing body for DH and Enduro racing is, should require all bikers to wear a camera and film their races. These should all then be uploaded to the UCI youtube channel. That way we get more content and keep the interest for fans. #JustAThought
SOME Team NEEDS to pick up Pagey !!!!!! With HIS Background AND Experience ????!!!! He's a RARE Breed ...JUST UNREAL... SOOOO Sad how things turned out.. FUCKING SUCKS...
This is what happens when investment groups buy company's for short term returns they have no interest in the company, industry or employees. Unfortunately, this the new norm.
Pump and dump is the way of modern economies. Greed kills everything.
facts. happening in the outdoor industry as well.
That’s why you don’t sell to such a group if you truly value the company you build with your heart!
money. evil money. kills the heart. becomes the soul.
@rolux4853 if your looking at a sale like that or looking to sell usually you already know hiw things are its going to go bust in the near future , selling garantees the main share holders a bump in the bank and gets rid of the burden of it to hopefully go to people who are capable of restructuring to profitable again.
Nukeproof and Vitus bikes both solid quality brands, such a shame!
sentier went downhill recently
@@top5tingsI got the 2021 grey one 🔥🔥🔥
@@cater4anytink45 had the blue vrs one nicked think 2020 or 2021
@@top5tings bet that was mint.. Mines the vr and I love it.. Whish I had of got the vrs
Survivor from another Signa owned company here:
While it is s bloody shame for all the good people I met while working with wiggle/CRC, the whole disaster was so much bigger than just that.
Signa Sports was not your typical private equity funds but actually a sporting goods retail group, owning big online businesses in Germany, Sweden, France, Spain and the US and actually putting them on shared technology and processes to give them momentum in the market. We're talking about multi billion annual revenue.
Wiggle/CRC hadn't been in the group long enough to actually benefit from any of this. In Germany a lot of Signa Sports companies could rely on shared logistics or IT for example.
The flaw was that Signa sports was dependent on funding by it's mothership, the actual Signa group. When that stopped in the aftermath of the horrible 2023 market developments, everything else crumbled.
Blame wiggle and it’s bosses, they ran the company’s like tossers, 100% they had a nice wage and some dividends out of it. Sports direct now owning it is worse than it disappearing tbh. Sad part is Nukeproof will be milked for the name on shite bikes sold at evans
The news came 4 months after I bought my new Mega which I custom painted and build. Now I had to order a simple screw from Czech republic because none of the dealers in switzerland were able to get anything.... such a shame I really love the bike but the hassle is just not worth it.
Where did you bike the screws , please ?
Advice: avoid brands that are run by investors - they are not the same company they were before investors swooped in. Investors are there for the money
Mega podcast He’s just one of those guys you love 🔥
Big up Rob
Nigel is a legend. Separate thought - lets keep shoes on thay guy in the back.
We shall pass this message onto the guy in the back.
Good luck nukeproof
Wow, I didn't realise Nukeproof is no longer in the Game
I bought a Giga two years ago. That was a mistake. Last year, the frame had to be replaced. Nukeproof turned out to be a letdown in terms of quality for me. I hope the current market situation kills off some companies that deliver poor quality.
I have two pulses from 2017 and both never had a problem and got a megawatt, no problems whatsoever with the bikes, you must of got bad ones
Just goes to show no point giving 100% for companies they’ll f u off as fast at they breath
No redundancy money sucks. You can bet the owners walked away with plenty of money
one law for the rich another for the poor
How is that legal and aloud?
@@syms85
Because you and your m8s probably NEVER vote for ANYONE who would change it ........... just sayin
@@Blowfeld20k bloody hell there’s some issues there mate
@@Blowfeld20kwhat makes you think voting would make any kind of difference whatsoever........just saying
Former US Staff. We hit and even exceeded our goals financially and had so much in the works, I've never liked coworkers and leadership more at any other job. Even though we numbered small (~50) we were headed big places. Such a shame.
Ah, sucks to hear it and hope you’re all good!
I remember when Nigel was first racing and his Nick name was Nigel "No Wage" Page. The most dedicated rider for teams and manager . Lives and breathes Bikes. bless him.
Sorry Nukeproof folded and you had to go through all of that Nigel :(
Ah man, Nukeproof folding had a big impact on the industry and sport. Hope Nigel’s plans work out real well 👍
Sad to see the company dissolve like this, however, nukeproof put out a lot of low quality products over the years. ARD was a joke, the first horizon wheel set were not reliable, a lot of broken stays on gigas and megas. Unfortunately I’m left with a bike that won’t have a warranty now so let’s hope mine doesn’t pack it in.
Never thought about the warranty situation. Yeah, that sucks…
@@TheRideCompanion My Mega broke and 4 days later the news was announced!
I had an aluminum Mega since 2016 and that bike was (and still is) amazing.
They were great back then, but the modern carbon bikes without warranty?
Yikes that’s not great..
I have a Pole Vikkela. $11,400 was my total build. Pole went out of business last month, so I'm in the same boat hoping I have no warranty claims.
It happened a dozen times in the motocross world... Private Equity buys beloved brand and completely destroys it wuthin 3 years. Spy, One, Tag, No Fear, White Bros, etc.
Great insights into sad times for Nigel/Guenther and his long term efforts! Once the industry gets back on its feel, someone will offer his a deserving job and he will make a big difference ❤
3.27 "Really, yeah" 😂 Oli comes out of the haze
Couldn't agree more about the enduro coverage idea. Get to it boys.
This is happening across so many industries, companies run by people passionate about what they do gets replaced by shareholders and investment groups in it for just profit.
I've been out of the mountain bike world for many years as I was getting pissed off with the industry and it's push for new standards and poor quality control but my god I'm now finding companies like Kona, Orange, Nukeproof etc. all in financial trouble and websites like Chain Reaction/Wiggle, Evans Cycles etc. have gone to shit.
How can the mountain bike industry that had it so go fall so far.
Jesus, hearing the words "town hall meeting" brings back bad memories from my days of working for CRC. There was a steady stream of redundancies right from the get-go when Wiggle took over, so this wasn't just a recent thing - it's been going on since 2016. Every time we were called for a town hall it got everyone panicking.
So bizarre no one bought Nukeproof. Per sales rep, they sold way over projected sales with mainly UK and some USA support. The bikes are some of the best out there. Maybe still the best enduro bikes.
Another Mike Ashley acquisition. He has zero interest in bikes.
When he purchased Evans he began introducing absolutely terrible budget bikes.
Eurgh
Every single word Nigel said about his work, passion, friendships and the way it impacted his life was totally felt. I have had a similar experience from a major bike company. We do not just show up work and go home. We live this. We breathe this. We love this. I totally understand him and wish him the absolute best. I would love to participate in any activity he has going on and I am sure others will feel the same. He just spoke for a group of people who are unheard at the moment and I myself, appreciate him for that.
Appreciate the comment and kind words bud!
Wiggle CRC were hated by the industry that weren't selling to them... They owned there own distribution with Hotline Bikes, and even sold CRC stuff to independent bike shops... They had more enemies than industry friends, so all this shock seems pretty short sighted that no1 wanted all the brands.. Step forward Sports Direct 😂😂 Evans catalogue nukeproof, anyone???😂😂😂
To that point about documentary series in enduro... wyn masters has better coverage of dh and Enduro than the series themselves..
Have we got an update on nigels new project?
Yes, all over his and Sam’s social media
Don’t think I’ll get rid of my nukeproof then, 4 years on it’s still a beauty and working a dream!
you need people who love mountain bikes to run and own a mountain bike brand. then you need business orientated to run, market, manage the brand.
Transition Bikes
Damn! Always rated Nukeproof. Soz all....
Jones Michelle Thompson Carol Anderson Steven
I bought one of the first Mega bikes way back in 2010 and it was amazing. Unfortunately I had to sell it to fund a move to a new area to start a new job.
Crc was in trouble years before now it would have been clear to see in the accounts, the employees will be able to create something better if they stick together
must be cold in this studio everyone wears wolen caps
Need more subscribers so we can turn the heating on
And buy some shoes
Can I still buy nukeproof bikes??
Love your excitement dude. Making a positive out of a negative, that how most amazing things happen 👌
Couldn't agree more!
Fuuuuck, I've been thinking about buying a Scout for a couple of years now, shame they folded
Might get one cheap 😂
Couple of yrs means u never would have bought one lmao
How does it work from a concumer perspective, in terms of guarantees for frames etc?
Legally, if there's no company there's no guarantee/warranty.
So will nukeproof bikes ever be back, they had a good solid brand!, I own a scout 275 and love it, it's a shame! because now there is no spare parts for my bike? and I would of loved a 275 mega (Mike Ashley's Frasers Group will you ever bring the brands back)
"No wage Page" - Rob Warner
Support the small brands now boys. Clearly the corporate ass wipes don't care for the sport. I'd sooner back the small guys with 110% passion for the sport. Ministry is one of my favourite up and coming brands, the guy running it is a g. Tons of experience, honest mission statement for his brand name, made great progress without the major corpo teams, wish him and all the others ever success.
Bike industry these days zzz
🤔shame, nukeproof are great bikes, hopefully they will come back🤞fantastic value, and they dont cut corners like other brands👍evans stores now full up with stone head kids, hopefully they will not sell nukeproof, ragley😅
So shit for Pagey. He's a leg-end, no doubt... Seems a shame that with all that sponsorship lined up, a roster of riders and Nukeproof only requiring such a low investment ("just product") that they couldn't just get another frame sponsor to step in. I appreciated that Nigel was on the CRC payroll, but a wage and some product is a small price for a bike manufacturer to get into the EDR circuit...
With 400 Euros I’d take Si Page out for a good few bevvys mans a legend of the sport and it’s so sad to see how CRC/ nuke proof has ended!
Who’s “Si Page”?
@@gweflj Nigel Page
What an absolute shame. I really liked nukeproof. The recent bikes looked real nice. I don’t see decline in the people riding where I am ( Surrey hills) poor pagey. Onwards and upwards hopefully. Legend
Nikeproof quality blew up a long time ago. Everything they make can be found at another company with better quality.
Loved Nukeproof, it’s bikes, components.
Such a shame.
Still have my 2014 mega , great bike . So sad the way things are going
Sad to say he's back to 'No Wage Page'!
Good luck with what comes next, you'll smash it lad
I'd take the 400 and plan a trip with my mate on the new bikes
We were a dealer for nukeproof, massive shame for them and hotlines etc
I live in the US and have one of the rare Nukeproof Megas here in Florida. I also have several Kona's another brand that found itself in a similar situation. Both brands have a diehard following, and have that grassroots feel. I hope Nukeproof gets revived. I don't want to sell my Mega as I am very proud of it. I also have a Kona Process X.
Owners bought Kona back. Sold 2 yrs ago for 68 mil, bought back for 10. Lmao
How I knew nothing off this until I saw this video
And Cashley comes in and buys the brand for pennys
I’m just now getting into mountain biking and for some reason I really want a nukeproof!
Bro me too!
I love this brand.I love my custom Nukeproof scout 290 .I will never change to other brand.
I still have my second brand new beautiful factory yellow scout frame boxed.
I am thinking about getting framed and hanging on the wall.
Long leave Nukeproof 👌👌👌👌
Crowdfund my man I'd defo throw some $$$ your way
huffy will buy them
Gutted CRC is gone...Nowhere else to get good deals,bikes etc....!
Crc isn’t gone, it’s back up but not the same
Perhaps the UCI or whoever the governing body for DH and Enduro racing is, should require all bikers to wear a camera and film their races. These should all then be uploaded to the UCI youtube channel. That way we get more content and keep the interest for fans. #JustAThought
Top bloke
They made crap frames that’s why it happened
SOME Team NEEDS to pick up Pagey !!!!!! With HIS Background AND Experience ????!!!! He's a RARE Breed ...JUST UNREAL... SOOOO Sad how things turned out.. FUCKING SUCKS...
I am superstitious about the color Yellow. i have seen the worst things happen to people carrying yellow cigarette lighters.
Lung cancer?
@@TheRideCompanion it would take years of dedication to buying only yellow lighters for them to cause cancer.
As a nuckproof rider sucks loved my mega but next year switching propane
Oh well, at least you had a holiday, most of us don’t. And lots of us have to find other jobs
Alright mardarse