As impressed as I am with the motion graphics in these videos, I'm almost more impressed with whoever finds all these images. Such deep dives and they always look fantastic.
@@DarkAngelEU I think the point was sort of to get the weed, LSD, and love/peace preaching back.. And insanely good music. No other decade has had that since :(
and works in tech and says things like "tacos!" and "coffee black like my heart" while subscribing to a monthly reading list of YA fiction in their financially ascendant 20s
Psychedelic visuals are always very organic, flowing and endlessly detailed, which is why art noveau always appealed to trippers - along with Ancient Minoan art, Hindu art, MesoAmerican art, non objective art like Kandinsky's and more recently the fractal images produced from chaos theory. Far out, man.
"Endlessly detailed" can be taken literally in this case. Trying to get to the bottom of psychedelic visuals won't work - the closer you get, the more new and finder structures catch the eye. It's like a Mandelbrot set. I personally love how it's portrayed in this art style. Once you've experienced it yourself, you can see much more in these pieces.
Missed opportunity French: new art Italian: free art English: modern art But sadly you forgot about ... Dutch: salad oil art They truly called it salad oil art
Revisiting this video several years later: it is still one of your best. The animations, the archival footage research, the story told at just the right depth … TH-cam needs more of this.
This is one of my favorite topics in all of art history (maybe because Art Nouveau is my favorite art movement, and 60s psych rock is my favorite music genre), so while I still knew the technicalities of these posters and the look, I really enjoyed watching this video.
Alphonse Mucha was one of the most well known exponents of Art Nouveau. His predilection for drawing flowy, curly hair was mocked by critics when they dubbed it "Mucha's macaroni".
FANTASTIC! I lived through the hippy era in America, and I've read lots about Paris in that earlier time, but I never connected the two! Thank you so much for making this and putting it on TH-cam.
@@KarlSnarks That's a bit simplistic. There's overlap, but hipsters can be quite consumerist, many are not particularly devoted to art or academic and are far from radical. "Any good mixer of convivial habits considers he has a right to be called a bohemian. But that is not a valid claim. There are two elements, at least, that are essential to Bohemianism. The first is devotion or addiction to one or more of the Seven Arts; the other is poverty. Other factors suggest themselves: for instance, I like to think of my Bohemians as young, as radical in their outlook on art and life; as unconventional, and, though this is debatable, as dwellers in a city large enough to have the somewhat cruel atmosphere of all great cities." Heh, never really thought of myself as a Bohemian, but I guess I do fit literally every description I've read
@@cathyneill2922 I didn't mean it as an exact equivalence, but more in the way of being counter-cultural, into arts and unconventional (though hipsters became part of the mainstream at some point). They'd probably come closer to the "haute bohème" though. middle-upperclass people who liked the ways of the bohemians and incorporated parts of it in their own lifestyles. Also, from who's the quote?
Little correction from an art history student: people usually mix up art nouveau and another style called arts & crafts, which is similar to art nouveau but with more plants and less hot ladies. Also, the textile trend is inspired by a&c, you can tell because the focus is on the flowers, not the curves. The main difference between arts & crafts and art nouveau is that a&c is inspired by the middle ages, is very busy, has less curves and tends to focus on plants, while art nouveau is inspired by both a&c and ukiyo-es(japanese xylography), is a bit lighter and has a lot more curves(the french curve, I believe it's called) Here's some terms related to those two and how to use them: Art nouveau; graphic design, decor, architecture Arts & crafts: furniture, book design, wallpaper, some architecure(mostly houses I think) Preraphaelite: paintings only(there's one at 1:13), it's essentially what the victorians thought the middle ages were like Sorry I just couldn't watch the whole thing without correcting those rooky mistakes. Just a nerd doing their job
The lettering was a genius idea. Having hard-to-read fonts actually helps you remember what you read better. That's why the font Sans Forgetica is designed for that purpose.
I was wondering while watching this: (and I'm not sure if there's been study on this) did the black metal/grindcore-logo style evolve from the psychedelic font?
@@timothyhalteman5656 That's an excellent question. No one knows for sure, but the same way that all metal evolved from the acid rock of the 60s, its fair to say that the logo aesthetic was part of this natural evolution too, though I don't think it was conscious. Theres really a lot of interesting similarities between metal culture and psychedelic culture of the 60s. With the psychedelic bands, the less legible your poster, the trippier or groovier your music was expected to be. With metal, less legible = more extreme, as im sure you know.
I saw the Summer of Love exhibition in San Francisco a couple years ago and let me tell you. Standing in a room covered on all walls and ceiling with these posters was such a cool experience. Those artists put so much love and care into their craft. It is inspiring so inspiring. . .
@@kikidulalinko5570 I was 13 during the Summer of Love. We lived 30 miles from San Francisco. I was so curious. What was going on over there? There was no way to get there like now from the suburbs. That was probably a good thing. Lol!
@@adc2327 I was seven, I lived two blocks from Haight in a Victorian with my Irish-American family. Upstairs was a mixed-race couple who took us kids (esp. me) around the City in their VW. I went to a love-in in a meadow in Golden Gate Park, picked out buttons at head shops, listen to some wild music. My parents were oblivious to it all. I have happy memories. As a seven-year-old, I was protected and loved. As a 13-year-old, yes, your experience might not have been as bright and light, especially in the years after '67.
@@brendasmart553 Yikes! Maybe so. I wasn't brave enough for that. Between 1972 and 1973 Edmund Kemper killed young women hitch hikers in the Bay Area. Killed his grandparents in the 60s. No thanks! Glad you were safe.
My mom and her friends had psychedelic posters, back when I was a kid. Now, Art Nouveau is one of my favorite styles. I really liked how this video draws the connection between them. 😎
lol ! I was born to the generation too My parent's friend apparently had '' a psychedelic bedsit '' that smelt of patchouli He was also in one of those Space Rock Bands
Adelaide Abashov I thought the 80s had the biggest art Deco revival? Or was that just a continuation of/left over from the 70s? Edit: I was thinking of the early/mid-80s, it must have been left over from the 70s or continuing a journey from fashion to mainstream.
Excellent piece! All I'd add was that for both Art Nouveau and the 1960s Psychedelic Style, there was great influence absorbed from the East via Orientalism. Organic and geometric patterns were borrowed from Turkey (smokey hookah patterns, luscious designs, mosque stained glass), Iran (paisleys, peacocks, carpet patterns), India (meditative symbols and bright colors), and Japan (stark, high-contrast woodblock-cut nature scenes).
@@nicluvin3731 that was an evolution of general exploration. Explorers looking for new land or exploring the depths of the ocean. Of course people would look to the stars next.
I saw a Mucha exhibit in Tokyo and they had a whole section dedicated to this video’s thesis. Basically how his art inspired the psychedelic art movement.
YES! Thank you so much!!! I live for Art Nouveau, and its true what they said about blending beauty and utility! My dream house will have art nouveau and Victorian vibes for sure. I just love the attention to detail that architects, artists and designers put into their work during this amazingly short movement. Art Deco is great too and totally overswept Art Nouveau like it was a response saying "too much curly and frilly, more straight and masculine!". I can still appreciate both movements but art nouveau will forever have my heart!
This was very interesting and helpful for me, as I spent my childhood in San Francisco in the 1960s, and saw all these kinds of posters around me for years.
Me too. Was able to make it to some of a few concerts before the Fillmore closed. I was so young, just got a chance to catch on to the tail end. Went to more at Winterland.
Dude i love mucha. He popularized the whole bold outline look and I just generally loves his designs and borders. Hes a big inspiration and i always get told my art is trippy haha
I went to an exhibit of the largest known collections of concert posters , hundreds in mint condion (no tack holes or weathering) . I believe they are owned by a gentleman from Monterey CA. It was fantastic, and though it's been twenty years, I'm still struck by all that beauty in one place.
thank you! i was a bit dissapointed they didn't mention that at all, since the art nouveau style was largely inspired by the influx of art from newly opened japan, which ended its isolation period just earlier
@Death Omen mucha was in the late 18/early 19 hundreds...... woodblock prints and 2d style artistry is centuries old, and was formed in japans isolation period.
@@antoinettemccall171 I am guessing is because it would make the video to long to take in all aspects from both these moments. Hippy posters where not just inspired by Art Nouveau, but one can clearly see the influence. And Art Nouveau did not come just as a reactionary movement against the industrialization. But is clearly one of the driving factors with is more natural look compared to the often hash industry that birthed it. Naturally with a more open world influences from all over the world started to seep in to inspire this new art style. With Orientalism being a big contributing factor.
I've always been interested in vinyl records, and started collecting/listening when I was 14 (31 now), one of my babies was a surprise from my friend. He found a gently used but taken care of copy of Disraeli Gears from Cream. The edges of the case are a little worn, but the front and back are beautiful and the vinyl inside just needed a good cleaning was all. Plenty of others, but that one is stuck in my mind because of the story I have behind it.
We have over 300 records but don't always play them. Fantastic album artwork is the main reason we have kept them since the 1960s and 1970s. Some have stickers, playing cards, booklets, etc. in them. We even have a Rolling Stones Sticky Fingers album with a real pants zipper embedded in the cover. How cool is that?
@@eb7713 that is really cool. I would love that Sticky Fingers one. It's an 80s re-release but I have Sgt. Peppers as well, and that has the little insert with the cut outs for the moustache and army pins and all that. As well as Purple Rain with the pull out full size poster of The Revolution. These both came from my aunt and she is notorious for cutting things up for collages so I'm grateful she did NOT with those two
Really enjoyed this video and all the posters from the 1960's. Wish that lettering was still around. I used to have a Donovan poster with that kind of artistic design.
I met Wes Wilsons daughter in law recently. Turns out we live in the same small town. Shes lucky to own many original pieces. I didnt know of him until she told me who he was, but i recognized his work. Nice to see him mentioned
I used to go to the Fillmore and Avalon ballrooms in SF in 1966- '67 especially at the Fillmore they would hand out free posters before and after the dance/concerts. I also used to get the small handbill sized versions of the latest posters by being in the Avalon mailing list!
That's right. I hope you held on to some. I was too young. I didn't get to go until 1970. I was still too young. My parents knew I was a music fan. I could go to any concert I wanted. I remember my father dropping me off at a music festival to see Jimi Hendrix alone. I was 15!
That was so good, I could have watched for hours, love the subject matter, both the music of the time and the art that accompanied it. I'm a big fan of Michael English who was a British artist known for poster designs in the 1960s, he worked for a company called Hapshash and the Coloured Coat.
This is very interesting. The 60’s and 70’s are a key influence in a lot of my art, I love the period. It’s amazing to see how Art Noveau inspired these designs.
I think it’s interesting how I’m really into the hippie movement and in my art class we had to choose an artist to study and out of like 30 options I chose Alphonse Mucha...😄
I love how "they", back then, took a tiny parts from a bunch of "reach-able" references (without an internet), and compose something new & fresh from it, based on their true reflection of beliefs, experiences, and the "against the order" attitude.
But studies are showing psychedelics do have medicinal value. One dose if handled well in the right setting can cause 6 months of lowered anxiety and depression.
Such an awesome video! Three thoughts on this matter: 1- The first Art Nouveau posters were highly used in theater and Opera. It's interesting to see how two very different music genres like Psych Rock and Opera have more in common than you might think. 2- Rock used - or recycled - the art nouveau aesthetics once again in the 90's. Specially all the 1995 Smashing Pumpkins era was very victorian, less trippy than the 60's and a bit more goth/dark. 3- Even nowadays, neo-psych bands like Blue Pills or Jesse and the Ancient Ones are using heavily the same kind of posters. You might want to check them out.
@ghost mall Hi! I was not thinking specially in the fonts used on cover albums, rather on the aesthetic in some music videos from Mellon Collie and the Infinite Sadness, Adore and even a bit from Machina. Specially 'Tonight, tonight', 'Zero', 'Thirty-three', 'Ava Adore' and 'Stand inside your Love'. In there you can see a lot of late XIX century imaginery, George Méliès early pictures, Julio Verne's literature, Oscar Wilde's 'Salomé' playwright and all the 'freak-fairy' phenomenon. Of course, I am not claiming SP was univocal influenced by victorian or art nouveau. They went through many stages (psych, noise, grunge, alternative, industrial, etc) and ultimately developed a visual and sonic signature style.
@@Gabby-kb9vv look up hinduisms link to psychedelic culture. Even hippies wearing dreadlocks come from that as Shiva used to have dreadlocks and he was a cannabis user
@@anonymuzz99 There was a 60s rock artist/guitarist (a very famous one too. I forgot his name) that depicted himself as a Hindu god in one of his album covers. Very disrespectful.
Despite some of the snarky comments below, some of these new-age Art Nouveau posters are quite beautiful. I think the partial return to modernist brutalism in the 21st century is hardly a step up.
I am a graphic designer and a gardener, so I have always loved Art Nouveau! Our bathroom is Art Nouveau, our bedroom is Pre-Raphaelite, our kitchen is Spanish (think Frida Kahlo and Diego Rivera), and our in home music studio is hippiefied with over 300 albums (fantastic artwork). It all flows together nicely. Thank you for the art lesson of one of my fave art styles.
Wow, as a little kid in the sixties, that artwork and LSD/hippie vibe used to spin me out when I came across it whilst out with my Mum at markets and festivals or about the city. Nice getting a bit of background after all this time. Cheers!
There was also a considerable development of high key saturated ink pigments. This was also noticeable in supermarket detergent packaging. BRIGHT colors.
@Death Omen At our schools we learn the basic art styles and influential artists of their time period. Then again we have a ton of art history in Europe. Our cities are basically museums in their own right.
2:17 to 2:43 and at 4:28 The video claims that this form of art was born because of a need to have adapted advertisements for hippies, and that the design was to serve commercial purposes, which is a major misinterpretation. These posters were originally made by these very hippies, following artistic principles and it's only after, that entrepreneurs like Bill Graham running big venues hired a lot of the artists to make the concert posters, but as one of most famous artists Victor Moscoso testifies, the initial intention was to break well established rules of communication that could reduce posters to a piece of information, even if it were anti-commercial. Cherry on top at 4:28, "the illegible characters were made to grab people's attention" lol. No, it's because the poster had to be a piece of art before an ad, that was the whole point even with art nouveau's posters. If illegible characters grab attention why aren't all ads illegible then ? It seems like Vox litterally invented this
Yes, and it also contributed to the emergence of French-Belgian comics. There is a direct link between Japanese woodblock prints and the "ligne claire" you can see in particular in Hergé's Tintin.
I discovered a primary reader at my grandmother's house that my father used in school. The illustrations were Art Nouveau. I took a high school interior design class in the 1960s where I learned what art nouveau was all about, and became aware of the connection to psychedelic art.
@@chiara1194 I personally am not too familiar with Sezessionstil, but in general with these style movements I think it's worth noting they're generalisations and often after the fact. I mean, we SAY "art nouveau" and "jugendstil" are the French and German names for the same movement, and there are definitely parallels - but they're not exactly the same. If you look at architecture and interior design (I think the two most important aspects of the style, much moreso than painting), German jugend tends to favour straight lines and romantic medievalism more than the flowing, otherworldly lines of the Paris metro or Mucha's posters. Or if you go to Scandinavia, where I'm from, the national romantic medievalism is intensified even further (see the Helsinki railway station, for instance). So who's to say where one style ends and another begins? And much of the big floral patterns, although one aspect of jugendstil/art nouveau, are already present in the earlier English arts & crafts movement, particularly William Morris patterns. On the other hand, alongside this romantic naturalism jugend/art nouveau also features some very stark, futuristic, geometrical patterns anticipating art deco. I personally love this duality of nature/history or artifice/futurism in the style, but it's not that obvious in the most famous examples (Mucha etc.).
Thanks to this video I am now in love with Art Nouveau and especially the art of Alphonse Mucha. I love the Psychedelic 60s and it's so cool that the posters were inspired by such a beautiful artform. Now I want Art Nouveau hanging off every wall of my bedroom. Luv U for posting this!
@@Snufaay • Even though I'm Danish, not German, I would pronounce it the same way as _empty sky_ . That's how I was taught to speak German. Not pronouncing the 'e' at the end is something the French would do. Yes, 'st and 'sp' are pronounced like 'scht' and 'schp' if at the beginning of a syllable, e.g. _sterben_ is pronounced like 'schter.ben', but _kunst_ is pronounced like 'kunst'.
@@raindropsneverfall I'm sorry I didn't go in detail in my first comment. I am German and learned about this topic in art class, and I'm pretty sure you do pronounce it the way I said. I'm honestly confused about where this "e" in the end comes from anyway. As far as I remember, you would spell the word "Jugendstil". With an "e" in the end it sounds like a plural to me. Sure, if there was an "e" at the end of the word, the Germans will definitely pronounce that (and you're also correct that the French probably wouldn't). Youre right about the rule for the pronouncation of "st" and "sp", but there are some very few words for which we make an exception. From my experience, I always thought "Stil" is normally pronounced like "st" and only if you speak in a specific dialect you would pronounce it like "scht". I hope this is helpful
I was a teenager in the bay area in the sixties and these posters where all over, new ones stapled over older ones. Some of these I remember quite well. Now I wish I would have kept some. Loved going to Avalon Ballroom. Concerts cost two dollars, then they raised price to three dollars. Saw some great bands too.
Very good to see the connection brought out that. As kids in the '60's-early '70's we saw & liked the link between Art Nouveau (Alphonse Mucha, Klimpt...) and Psychedelia. A time correction: Vox says Art Nouveau: l890's, true, but it also lasted through 1910, and was big in 1903...
As impressed as I am with the motion graphics in these videos, I'm almost more impressed with whoever finds all these images. Such deep dives and they always look fantastic.
flowershavesacs agreed! Excellent research.
Really though? All I’ve ever had to do is use google.
Don't be shallow minded...
PaperParade Good for you.
Tip: Google ”Psychedelic art nouveau posters”.
Tip#2: You won't be disappointed.
"No object was too mundane to be beautiful." Wish a lot of architecture followed that same line of thought.
YoungerOstrich9 brutalism is a joke
Yea that line stuck out to me too
@@udontexist47 peace to every crease on your brain
*too
Yea because the idea of Less is More from minimalists influenced what is today, beautiful
Sounds like we’re about due for another Art Nouveau resurgence, which I am totally down with.
AvengingTiki we are going through a Memphis reseurgance in design right now. The children have found the 80’s
@@Ursaminor31 Yeah, new eighties are roaring and I'm just waiting here for the 90's and early 2000s to get their shine back. Too soon, man.
@@DarkAngelEU what do you mean? the 90s are so popular right now its unbelievable. Fashion is being influenced the most
@@DarkAngelEU I think the point was sort of to get the weed, LSD, and love/peace preaching back.. And insanely good music. No other decade has had that since :(
LETS BEGIN
I wish this style would come back. The 60s and 70s had dope style in home decor, art and fashion.
Vester Tripps is the legit psychedelic plug. He got lsd dmt MDMA shrooms and others.....
Hit him up on Instagram.....
The fashion is kinda coming back I think the decor will too
I hope so too, but with these new pop artists, who don't really have the core of rock and psychedelic styles...it's something that has become history.
It is back in a big way everywhere..
i see vox as vice’s older sibling who went to college and isnt a family disappointment
and works in tech and says things like "tacos!" and "coffee black like my heart" while subscribing to a monthly reading list of YA fiction in their financially ascendant 20s
Correct. Because they went to college, they're knowledgeable, but also very trendy and like to Race Bait.
vice is better tbh
@@killian6901 oh indeed
@@killian6901 😂😂😂
Those original posters are amazing. I love this art style.
To each their own. I think it's the visual equivalent of farts and body odor
@@SmithMrCorona That's because you havent dropped acid
@@bboschboi Who says I haven't?
@@SmithMrCorona why are you here?
John Sanders I subscribe to vox. Why are you?
"Art Nouveau on acid" is by far my favorite way to describe it now
Its art nouveau with vivid colors
Art nouveau and psychedelic art design has always been my favourite.. but until I saw this video I never realised they're intertwined, it's uncanny
@@Piyuu68 someone could 'acidize' some art nouveau building just for the sake of the connecting concepts also I would NOT complain
Psychedelic visuals are always very organic, flowing and endlessly detailed, which is why art noveau always appealed to trippers - along with Ancient Minoan art, Hindu art, MesoAmerican art, non objective art like Kandinsky's and more recently the fractal images produced from chaos theory.
Far out, man.
No one gives credit to how much hindusim has contributed to the psychedelic culture
Very true!.Some of the patterns are usually seen in Indian art.
Groooooovy!
@@anonymuzz99 People talk about the influence of Hinduism on hippies all the time
"Endlessly detailed" can be taken literally in this case. Trying to get to the bottom of psychedelic visuals won't work - the closer you get, the more new and finder structures catch the eye. It's like a Mandelbrot set. I personally love how it's portrayed in this art style. Once you've experienced it yourself, you can see much more in these pieces.
This aesthetic is so timeless and whimsical, yet there is still something fun and stylish about it
As a designer, I really appreciate this dissection of this art form, and the history lesson. Excellent video!
"It looked like Art Noveau on acid"
Because it was?
Because it was.
yes
EXACTLY wes Wilsons biggest inspo was art nouveau
Art nouveau* :)
yes, and the "on acid" is the psychedelic look, not the art nouveau part.
2:18 "And there was one major way to get people to come to your concert:
Me: WEED!
"A good poster"
Well yea that too.
I said to myself "free acid".
Here I thought it was because everyone was doing acid and people just painted what they saw while trippin.
no
4:00
Partially correct
Yes and no.
i mean that too
Missed opportunity
French: new art
Italian: free art
English: modern art
But sadly you forgot about ...
Dutch: salad oil art
They truly called it salad oil art
lol
@@laylaok8049 omg hahah that’s genius
you learn something new everyday.
what about the 70s brown look everywhere it even sounded brown back then hehehh
haven't seen a revival of that one since
That's beautiful
Revisiting this video several years later: it is still one of your best. The animations, the archival footage research, the story told at just the right depth … TH-cam needs more of this.
This is one of my favorite topics in all of art history (maybe because Art Nouveau is my favorite art movement, and 60s psych rock is my favorite music genre), so while I still knew the technicalities of these posters and the look, I really enjoyed watching this video.
Could you recommend more resources to learn about this? I loved the video but it was much too short!
Agreed! I'm surprised we got a full-fledged Vox video on such a niche topic.
I’m gonna need a Spotify playlist for the songs in this video
check out white rabbit by jefferson airplane
Honestly
Word!
Yes please
what's the music's name in 0:14 ( not catch me daddy)
Alphonse Mucha was one of the most well known exponents of Art Nouveau. His predilection for drawing flowy, curly hair was mocked by critics when they dubbed it "Mucha's macaroni".
And macaroni use to be a slang word for fancy
the Mucha museum in Prague is really cool too (if a bit small)
Alphonse was such a pill ! !
Liked that he was mentioned. Despite being known for art nouveau it was his Slav cycle that's his best work imo.
And now his stuff hangs in every costume shop and every steampunk kid bedroom.
I met Wes Wilson at an Art show here in Springfield MO before he passed away. He was displaying much of the original art.
FANTASTIC! I lived through the hippy era in America, and I've read lots about Paris in that earlier time, but I never connected the two!
Thank you so much for making this and putting it on TH-cam.
Oh my god hipsters in the Victorian era excuse me
From the Vic era..
*And Edwardian
Back then they were called bohemians. Far more beautiful label if you ask me;)
@@KarlSnarks
That's a bit simplistic. There's overlap, but hipsters can be quite consumerist, many are not particularly devoted to art or academic and are far from radical.
"Any good mixer of convivial habits considers he has a right to be called a bohemian. But that is not a valid claim. There are two elements, at least, that are essential to Bohemianism. The first is devotion or addiction to one or more of the Seven Arts; the other is poverty. Other factors suggest themselves: for instance, I like to think of my Bohemians as young, as radical in their outlook on art and life; as unconventional, and, though this is debatable, as dwellers in a city large enough to have the somewhat cruel atmosphere of all great cities."
Heh, never really thought of myself as a Bohemian, but I guess I do fit literally every description I've read
@@cathyneill2922 I didn't mean it as an exact equivalence, but more in the way of being counter-cultural, into arts and unconventional (though hipsters became part of the mainstream at some point). They'd probably come closer to the "haute bohème" though. middle-upperclass people who liked the ways of the bohemians and incorporated parts of it in their own lifestyles.
Also, from who's the quote?
Little correction from an art history student: people usually mix up art nouveau and another style called arts & crafts, which is similar to art nouveau but with more plants and less hot ladies. Also, the textile trend is inspired by a&c, you can tell because the focus is on the flowers, not the curves.
The main difference between arts & crafts and art nouveau is that a&c is inspired by the middle ages, is very busy, has less curves and tends to focus on plants, while art nouveau is inspired by both a&c and ukiyo-es(japanese xylography), is a bit lighter and has a lot more curves(the french curve, I believe it's called) Here's some terms related to those two and how to use them:
Art nouveau; graphic design, decor, architecture
Arts & crafts: furniture, book design, wallpaper, some architecure(mostly houses I think)
Preraphaelite: paintings only(there's one at 1:13), it's essentially what the victorians thought the middle ages were like
Sorry I just couldn't watch the whole thing without correcting those rooky mistakes. Just a nerd doing their job
Thank you for the clarification. I'm a huge Art Nouveau fan, but also love Arts and Crafts.
The lettering was a genius idea. Having hard-to-read fonts actually helps you remember what you read better. That's why the font Sans Forgetica is designed for that purpose.
Ironic name.
Or it just reminded them of the visuals on psychedelics (which it did). No genius idea behind that. Just art.
@@mikhaelgribkov4117 how is it ironic?
@@bruh3457 Sans *Forgetica* .
@@mikhaelgribkov4117 *Sans* Forgetica
The amount of appreciation in this video of Janis Joplin makes my heart so happy🧡✨
This genuinely put me in a good mood. Art as goofy as it is beautiful.
"Nearly illegible"
Black Metal Logos: Am I a joke to you?
I was wondering while watching this: (and I'm not sure if there's been study on this) did the black metal/grindcore-logo style evolve from the psychedelic font?
@@timothyhalteman5656 That's an excellent question. No one knows for sure, but the same way that all metal evolved from the acid rock of the 60s, its fair to say that the logo aesthetic was part of this natural evolution too, though I don't think it was conscious. Theres really a lot of interesting similarities between metal culture and psychedelic culture of the 60s. With the psychedelic bands, the less legible your poster, the trippier or groovier your music was expected to be. With metal, less legible = more extreme, as im sure you know.
@@madelinequinn5879 fascinating!!! :D
Metal "font" most likely were influenced by complex interlacing Celtic graphic designs.
Black Metal wasn't a thing yet in the 60s, breh. Horse before the cart. The 60s laid the foundation for metal in general.
I saw the Summer of Love exhibition in San Francisco a couple years ago and let me tell you. Standing in a room covered on all walls and ceiling with these posters was such a cool experience. Those artists put so much love and care into their craft. It is inspiring so inspiring. . .
imagine being born to that generation
@@kikidulalinko5570 I was 13 during the Summer of Love. We lived 30 miles from San Francisco. I was so curious. What was going on over there? There was no way to get there like now from the suburbs.
That was probably a good thing. Lol!
@@adc2327 I was seven, I lived two blocks from Haight in a Victorian with my Irish-American family. Upstairs was a mixed-race couple who took us kids (esp. me) around the City in their VW. I went to a love-in in a meadow in Golden Gate Park, picked out buttons at head shops, listen to some wild music. My parents were oblivious to it all. I have happy memories.
As a seven-year-old, I was protected and loved. As a 13-year-old, yes, your experience might not have been as bright and light, especially in the years after '67.
@@adc2327 Ha! Yes there was a way to get there, I began hitching at 8 years old in the whole bay region. It was THE way to get there!!!
@@brendasmart553 Yikes! Maybe so. I wasn't brave enough for that. Between 1972 and 1973 Edmund Kemper killed young women hitch hikers in the Bay Area. Killed his grandparents in the 60s. No thanks! Glad you were safe.
Who knew LSD could have such a trippy visual effect
Me
@@Speedofsound9 whoosh
me lol
Mark Mulvenna
r/ihavereddit
@@Wavezzzz601 woosh x2
I have always loved Art Nouveau. This was a great piece on its influence on ‘60s rock, fashion, and style in general.
My mom and her friends had psychedelic posters, back when I was a kid.
Now, Art Nouveau is one of my favorite styles.
I really liked how this video draws the connection between them. 😎
lol !
I was born to the generation too
My parent's friend apparently had '' a psychedelic bedsit '' that smelt of patchouli
He was also in one of those Space Rock Bands
wait... so the 60's sees a revival of art noveau, and then the 70's sees a revival of art deco? wild
Which one? What's it called?
@@Piyuu68 Deco Revival
Fashion and design are on an ongoing cycle, styles are constantly being brought back and reinvented
@@Piyuu68 Art Deco is also having a comeback this decade, if you squint a bit
Adelaide Abashov I thought the 80s had the biggest art Deco revival? Or was that just a continuation of/left over from the 70s? Edit: I was thinking of the early/mid-80s, it must have been left over from the 70s or continuing a journey from fashion to mainstream.
Excellent piece! All I'd add was that for both Art Nouveau and the 1960s Psychedelic Style, there was great influence absorbed from the East via Orientalism. Organic and geometric patterns were borrowed from Turkey (smokey hookah patterns, luscious designs, mosque stained glass), Iran (paisleys, peacocks, carpet patterns), India (meditative symbols and bright colors), and Japan (stark, high-contrast woodblock-cut nature scenes).
Peacocks is India..its our national bird and we also have the most in the world if im not wrong
Everything that has ever happened in human history is an accumulation of the past. And that intertwinement is so damm exciting!
So what era was L’art Nouveau borrowed from?
@@dewilew2137 perhaps the mid- Renaissance or earily Brouke movement?
I grew up with this 60's funky art form. I still like to doodle lettering in this fashion. The Hippie Gen hated boring. I concur.
The people that made these posters are groundbreaking designers. Shout out to Wes Wilson, Milton Glaser and others
More names!
@@Denissegtrm hapshash and the coloured coat is a good one! H-O-P-P- Why?
Rick Griffin, Kelly-Mouse Studios.
Every single thing is just an evolution of something from the past.
Not true, first time we went to the moon, that was 💯% original
@@nicluvin3731 that was an evolution of general exploration. Explorers looking for new land or exploring the depths of the ocean. Of course people would look to the stars next.
How do you explain cubism then?
@@madelinequinn5879 cubism evolved from Paul Cézannes work and was highly influenced by african face masks.
The strings are all connected
I saw a Mucha exhibit in Tokyo and they had a whole section dedicated to this video’s thesis. Basically how his art inspired the psychedelic art movement.
19MAD95 greatest sentence of all time
YES! Thank you so much!!! I live for Art Nouveau, and its true what they said about blending beauty and utility! My dream house will have art nouveau and Victorian vibes for sure. I just love the attention to detail that architects, artists and designers put into their work during this amazingly short movement. Art Deco is great too and totally overswept Art Nouveau like it was a response saying "too much curly and frilly, more straight and masculine!". I can still appreciate both movements but art nouveau will forever have my heart!
We are on the same Astral Plane, my friend. @)
"No object is too mundane to be beautiful" I cried a little inside when she said that. Pure agreement!
This was very interesting and helpful for me, as I spent my childhood in San Francisco in the 1960s, and saw all these kinds of posters around me for years.
Me too. Was able to make it to some of a few concerts before the Fillmore closed. I was so young, just got a chance to catch on to the tail end. Went to more at Winterland.
Dude i love mucha. He popularized the whole bold outline look and I just generally loves his designs and borders. Hes a big inspiration and i always get told my art is trippy haha
Industrial Revolution: *comes in*
Artists: Aight Imma head out
Theodore Kaczynski was another artist
@@nsbmreviewingguy36 A true master of his craft
I'm a simple person: I see Alphonse Mucha, I click
Paula Genta my kinda person
Same😌
Same
Why did my brain come up with the exact same comment
You got it right! ;)
I have such respect for Art Nouveau's beautified utilitarian perspective. I love that they decided every little thing should and would be beautiful.
I went to an exhibit of the largest known collections of concert posters , hundreds in mint condion (no tack holes or weathering) . I believe they are owned by a gentleman from Monterey CA. It was fantastic, and though it's been twenty years, I'm still struck by all that beauty in one place.
Highly influenced by Eastern art, particularly Japanese print making.
Good artists copy, great artists steal
thank you! i was a bit dissapointed they didn't mention that at all, since the art nouveau style was largely inspired by the influx of art from newly opened japan, which ended its isolation period just earlier
@Death Omen mucha was in the late 18/early 19 hundreds...... woodblock prints and 2d style artistry is centuries old, and was formed in japans isolation period.
@@antoinettemccall171 I am guessing is because it would make the video to long to take in all aspects from both these moments. Hippy posters where not just inspired by Art Nouveau, but one can clearly see the influence. And Art Nouveau did not come just as a reactionary movement against the industrialization. But is clearly one of the driving factors with is more natural look compared to the often hash industry that birthed it. Naturally with a more open world influences from all over the world started to seep in to inspire this new art style. With Orientalism being a big contributing factor.
American Pride Said is truly incredible at writing, a must read for any literary analysis tbh
Best VOX ever!
I love 1960's design.
I've always been interested in vinyl records, and started collecting/listening when I was 14 (31 now), one of my babies was a surprise from my friend. He found a gently used but taken care of copy of Disraeli Gears from Cream. The edges of the case are a little worn, but the front and back are beautiful and the vinyl inside just needed a good cleaning was all. Plenty of others, but that one is stuck in my mind because of the story I have behind it.
We have over 300 records but don't always play them. Fantastic album artwork is the main reason we have kept them since the 1960s and 1970s. Some have stickers, playing cards, booklets, etc. in them. We even have a Rolling Stones Sticky Fingers album with a real pants zipper embedded in the cover. How cool is that?
@@eb7713 that is really cool. I would love that Sticky Fingers one. It's an 80s re-release but I have Sgt. Peppers as well, and that has the little insert with the cut outs for the moustache and army pins and all that. As well as Purple Rain with the pull out full size poster of The Revolution. These both came from my aunt and she is notorious for cutting things up for collages so I'm grateful she did NOT with those two
Really enjoyed this video and all the posters from the 1960's. Wish that lettering was still around. I used to have a Donovan poster with that kind of
artistic design.
I met Wes Wilsons daughter in law recently. Turns out we live in the same small town. Shes lucky to own many original pieces. I didnt know of him until she told me who he was, but i recognized his work. Nice to see him mentioned
i feel like a happy student in class everytime i'm informed with such gracious information from vox
-“Protest, and drum circles and course concerts, lots and lots of concerts”
-Don’t forget the weed.
And acid
sounds a lot like the present
@@bugi9309 acid was legal back then
The LSDDDDDDDDD
I used to go to the Fillmore and Avalon ballrooms in SF in 1966- '67 especially at the Fillmore they would hand out free posters before and after the dance/concerts. I also used to get the small handbill sized versions of the latest posters by being in the Avalon mailing list!
That's right. I hope you held on to some. I was too young. I didn't get to go until 1970. I was still too young. My parents knew I was a music fan. I could go to any concert I wanted. I remember my father dropping me off at a music festival to see Jimi Hendrix alone. I was 15!
That was so good, I could have watched for hours, love the subject matter, both the music of the time and the art that accompanied it.
I'm a big fan of Michael English who was a British artist known for poster designs in the 1960s, he worked for a company called Hapshash and the Coloured Coat.
This is very interesting. The 60’s and 70’s are a key influence in a lot of my art, I love the period. It’s amazing to see how Art Noveau inspired these designs.
Art nouveau has long been my favorite aesthetic. And by extension, I have always loved psychedelic art as well.
I think it’s interesting how I’m really into the hippie movement and in my art class we had to choose an artist to study and out of like 30 options I chose Alphonse Mucha...😄
You’ve got the eye!
..........
Alphonse is an excellent choice. One of my favorites.
I love how "they", back then, took a tiny parts from a bunch of "reach-able" references (without an internet), and compose something new & fresh from it, based on their true reflection of beliefs, experiences, and the "against the order" attitude.
Art Nouveau is quite one of my favorites! Very good video! Aroind 1980. I met Mr. Stanley Mouse at his incredible art studio on Marin Co, California
LOVED THIS VIDEO! I’ve been obsessed with this style for awhile but didn’t know it had a name or was even recognized. Love the shared knowledge!
Boomers traded psychedelics and rock music for instant crockpots- George carlin
ぽっかり尻穴 ;(
@Lee Justin a crockpot is a crockery pot for cooking, I take it you haven't really tried many drugs, or cooked many meals 🤣
@@zofiasophia um yeah sure definitely...
They didn't trade it, the president banned it to damage the hippy and black communities because they were anti-war.
But studies are showing psychedelics do have medicinal value. One dose if handled well in the right setting can cause 6 months of lowered anxiety and depression.
Such an awesome video! Three thoughts on this matter:
1- The first Art Nouveau posters were highly used in theater and Opera. It's interesting to see how two very different music genres like Psych Rock and Opera have more in common than you might think.
2- Rock used - or recycled - the art nouveau aesthetics once again in the 90's. Specially all the 1995 Smashing Pumpkins era was very victorian, less trippy than the 60's and a bit more goth/dark.
3- Even nowadays, neo-psych bands like Blue Pills or Jesse and the Ancient Ones are using heavily the same kind of posters. You might want to check them out.
@ghost mall Hi! I was not thinking specially in the fonts used on cover albums, rather on the aesthetic in some music videos from Mellon Collie and the Infinite Sadness, Adore and even a bit from Machina. Specially 'Tonight, tonight', 'Zero', 'Thirty-three', 'Ava Adore' and 'Stand inside your Love'. In there you can see a lot of late XIX century imaginery, George Méliès early pictures, Julio Verne's literature, Oscar Wilde's 'Salomé' playwright and all the 'freak-fairy' phenomenon.
Of course, I am not claiming SP was univocal influenced by victorian or art nouveau. They went through many stages (psych, noise, grunge, alternative, industrial, etc) and ultimately developed a visual and sonic signature style.
Super Western centric, leaving out the Eastern and Southern origin of a lot of these motifs
Mm very typical of western media. where can I find out more about this?
Exactly the part about art being in everyday utilities 🤔 hmmm this was same thought when they found porcelain
@@Gabby-kb9vv look up hinduisms link to psychedelic culture. Even hippies wearing dreadlocks come from that as Shiva used to have dreadlocks and he was a cannabis user
@@anonymuzz99 There was a 60s rock artist/guitarist (a very famous one too. I forgot his name) that depicted himself as a Hindu god in one of his album covers. Very disrespectful.
@@parkchimmin7913 I never know if anyone is being serious or snide anymore ever.
I’m so obsessed with this style, so fitting for the sound of the era!
Thanks for jogging my memory! In the 60s quite a few of my friends had Aubrey Breardsley posters on their walls and some had books of his artwork.
we are in a changing world again, time to bring it back
Despite some of the snarky comments below, some of these new-age Art Nouveau posters are quite beautiful. I think the partial return to modernist brutalism in the 21st century is hardly a step up.
I am a graphic designer and a gardener, so I have always loved Art Nouveau! Our bathroom is Art Nouveau, our bedroom is Pre-Raphaelite, our kitchen is Spanish (think Frida Kahlo and Diego Rivera), and our in home music studio is hippiefied with over 300 albums (fantastic artwork). It all flows together nicely. Thank you for the art lesson of one of my fave art styles.
Wow, as a little kid in the sixties, that artwork and LSD/hippie vibe used to spin me out when I came across it whilst out with my Mum at markets and festivals or about the city.
Nice getting a bit of background after all this time. Cheers!
There was also a considerable development of high key saturated ink pigments. This was also noticeable in supermarket detergent packaging. BRIGHT colors.
Omg I had no idea it came from Art Nouveau. I always thought it was cause of drugs
4:00
.
Consider the influence of opium and absinthe on Art Nouveau
.
@Death Omen but they should (and should be).
@Death Omen At our schools we learn the basic art styles and influential artists of their time period. Then again we have a ton of art history in Europe. Our cities are basically museums in their own right.
Because during the art nouveau era drugs were so not a thing...
Great, and now it's the other way around companies are simplifying everything and making iconic symbols into colourless geometrical forms
Omg Lana Del Gob Cosplaying US
Love this style. Glad it exists. Big up Art Nouveau for being the pre cursor and inspiration for 60s psychedelic art.
This video was cool. I was born in 1960 and love a lot of that old music. This helps me understand the cool posters! Thanks.
I love this aesthetic 😍
I've often tried to capture this style in my own art and I never quite can, I find. I really don't know why.
Have you tried mescaline
don’t stop trying, you might find another style that’s even better
try taking lsd
Maybe because you didn't grow up in OUr Culture
3:09 Top right: The Lappan is a building in my small hometown Oldenburg, Germany. Did NOT expect to see it here!
2:17 to 2:43 and at 4:28
The video claims that this form of art was born because of a need to have adapted advertisements for hippies, and that the design was to serve commercial purposes, which is a major misinterpretation.
These posters were originally made by these very hippies, following artistic principles and it's only after, that entrepreneurs like Bill Graham running big venues hired a lot of the artists to make the concert posters, but as one of most famous artists Victor Moscoso testifies, the initial intention was to break well established rules of communication that could reduce posters to a piece of information, even if it were anti-commercial.
Cherry on top at 4:28, "the illegible characters were made to grab people's attention" lol. No, it's because the poster had to be a piece of art before an ad, that was the whole point even with art nouveau's posters. If illegible characters grab attention why aren't all ads illegible then ?
It seems like Vox litterally invented this
The Japonisme movement happening in France also contributed big time to the Art Nouveau style.
And japanese illustrations were influenced by chinese art
Wasn't Japonisne more influential in impressionism?
Bri10 both are clearly influenced by woodblock prints and a focus on nature
Yes, and it also contributed to the emergence of French-Belgian comics. There is a direct link between Japanese woodblock prints and the "ligne claire" you can see in particular in Hergé's Tintin.
Good point, it did,
I loved it growing up in the 60's. Loved my black light posters. Cool man. Groovy.
Excellent videocast and it is always good to see where ideas come from and give credit to the people who invented the style.
Artist Alphonse Mucha is one of the icons of this movement
This would have been my thesis at the university, if only vox...
When the acid kicks in the posters gets clearer...true story..
Facts
When you find yourself saying “....I understand”
Testify!
I discovered a primary reader at my grandmother's house that my father used in school. The illustrations were Art Nouveau. I took a high school interior design class in the 1960s where I learned what art nouveau was all about, and became aware of the connection to psychedelic art.
Wow! This is the most beautiful video I seen ultimately...! Astonishing!!
Im in LOVE with art noveau
Im lucky to live in Vienna, Austria which is full with buldings and art of that time period
@@chiara1194 I personally am not too familiar with Sezessionstil, but in general with these style movements I think it's worth noting they're generalisations and often after the fact. I mean, we SAY "art nouveau" and "jugendstil" are the French and German names for the same movement, and there are definitely parallels - but they're not exactly the same. If you look at architecture and interior design (I think the two most important aspects of the style, much moreso than painting), German jugend tends to favour straight lines and romantic medievalism more than the flowing, otherworldly lines of the Paris metro or Mucha's posters. Or if you go to Scandinavia, where I'm from, the national romantic medievalism is intensified even further (see the Helsinki railway station, for instance). So who's to say where one style ends and another begins?
And much of the big floral patterns, although one aspect of jugendstil/art nouveau, are already present in the earlier English arts & crafts movement, particularly William Morris patterns. On the other hand, alongside this romantic naturalism jugend/art nouveau also features some very stark, futuristic, geometrical patterns anticipating art deco. I personally love this duality of nature/history or artifice/futurism in the style, but it's not that obvious in the most famous examples (Mucha etc.).
Alphonse Mucha-the master of this art style. My favorite style of 1910 Art Nouveau. 90% of the Victorian art featured was his.
FYI, these posters would look more dynamic and even animated while on acid
the two-handled teacup at 1:27 is so beautiful it hurts
Thanks to this video I am now in love with Art Nouveau and especially the art of Alphonse Mucha. I love the Psychedelic 60s and it's so cool that the posters were inspired by such a beautiful artform. Now I want Art Nouveau hanging off every wall of my bedroom. Luv U for posting this!
It's time for our part in the sixty year cycle :) excited to see how these aesthetic elements will resurface in the upcoming years
No
Your Avatar already imitates My generation and oolder
And now not ALSO O U R P A R E N T ' S C U L T U R E S !
I like how she deliberately avoids pronouncing Jugendstile haha. Cool video
You-gent-steel (with the g as in goose)
Nadja K it’s actually yoo-gend-shtee-le
@@worrywirt Its more like You-gend-steel, you don't prononounce it like sh
@@Snufaay • Even though I'm Danish, not German, I would pronounce it the same way as _empty sky_ . That's how I was taught to speak German. Not pronouncing the 'e' at the end is something the French would do. Yes, 'st and 'sp' are pronounced like 'scht' and 'schp' if at the beginning of a syllable, e.g. _sterben_ is pronounced like 'schter.ben', but _kunst_ is pronounced like 'kunst'.
@@raindropsneverfall I'm sorry I didn't go in detail in my first comment. I am German and learned about this topic in art class, and I'm pretty sure you do pronounce it the way I said. I'm honestly confused about where this "e" in the end comes from anyway. As far as I remember, you would spell the word "Jugendstil". With an "e" in the end it sounds like a plural to me. Sure, if there was an "e" at the end of the word, the Germans will definitely pronounce that (and you're also correct that the French probably wouldn't).
Youre right about the rule for the pronouncation of "st" and "sp", but there are some very few words for which we make an exception. From my experience, I always thought "Stil" is normally pronounced like "st" and only if you speak in a specific dialect you would pronounce it like "scht". I hope this is helpful
Funny there's no mention of India as a visual influence or even background material for the peacock icon!
I was a teenager in the bay area in the sixties and these posters where all over, new ones stapled over older ones. Some of these I remember quite well. Now I wish I would have kept some. Loved going to Avalon Ballroom. Concerts cost two dollars, then they raised price to three dollars. Saw some great bands too.
Fantastic explainer, from the graphics to the narrative! I understood so much in so little time. Soooo impressed at whoever made this, thank you!!
0:07 I can't help but associate these design and people to being high on acid.
Didn't watch much of the video, did you?
Not one mention of the famous 'Family Dog' art group who created many of the 60's concert posters for The Filmore!
Very good to see the connection brought out that. As kids in the '60's-early '70's we saw & liked the link between Art Nouveau (Alphonse Mucha, Klimpt...) and Psychedelia. A time correction: Vox says Art Nouveau: l890's, true, but it also lasted through 1910, and was big in 1903...
I loved your short documentary as I'm a fan of both Art Styles it's good to see one is just a continuation of the other...
Love this art style!! ❤
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