@InnerRise [sic] is used in a quote to notify the reader that the typo it follows was made by the original writer. Kyle is using it here also as "sick"
When I saw "You are seeing this on an Xbox" as an Instagram ad on my phone I thought that the marketing team had made a mistake a put the wrong images in their Instagram campaign
The only way this marketing campaign works is if it culminates with Xbox ending a press conference by showing an image of a PS5 and saying "This is an Xbox", announcing XCloud on PS Network
I think the only reason PS5 and Switch aren't displayed here is purely because of copyright. Like they just didn't get the okay from Sony or Nintendo to use official renders because I do absolutely think they would've especially after yesterday's interview with Phil Spencer. They want those consoles in the overall plan
@@icedcapplord710 More so, the consoles don't want Microsoft. You can put your games on their console, that's fine with them. They aren't letting you set up a competing store in their store. lol
I don't think Sony or Nintendo will ever allow a competing (!) subscription service on their own platforms. Why would they? There's nothing for them in it.
It’s always a good week when Kyle has new Phil Spencer quotes to read, but I think today’s may go down as one of the best reads relative to the quote being read. Wonderful joke delivery.
Not shocking. One was a fun idea fleshed out into a comedy game. The other was an attempt by out of touch old people to go viral online, while making sure to be as sanitized as possible.
It helps that the Stanley Parable is actually self-aware, so even if a single joke doesn't land there is still a sense that it knows how silly the whole thing is.
The Xbox marketing is so weird. They aren't communicating what they're actually trying to sell, nor why someone might want to buy it. They're just saying everything with a screen is an Xbox, which leads to the inevitable conclusion that I should just game on the "Xbox" that can also play Nintendo/Playstation games. Xbox is spending all this marketing budget just to devalue their own brand. Guess I can't say it's out of line with how self-destructive all of their other decisions the past decade or so has been.
Good like explaining what an Xbox is to a parent this holiday. I just imagine them while choosing a console and listening to Xbox’s marketing thinking “I’ll just get them the switch”.
True story. I got one of those McDonalds cups. I kept it in its sealed blue bag , ate the meal and then sold the cup on eBay for $35 dollars. That's called a win-win.
Give credit, "this is (not) an xbox" is an actually perfect meme. Will it do what they want it to do? I have no idea, because I don't know what it's really supposed to do beyond confuse the audience
Remember those Batman forever glasses that had custom moulds and handles? With Batman and Joker popping out of the glass. Been using those for twenty something years and they’re some of the best ugly glasses I’ve ever used. How’d they last this long and survive childhood? They’re surprisingly well made. Wow they’re made in France. That’s kinda awesome.
I think I’ve come around to the notion that the more brand acquisitions a company makes, the less appealing it becomes as it’s unique brand identity becomes spread thin over too many fronts. It’s like if Chipotle added burgers and milkshakes to it’s menu.
The weirdest thing about the ad campaign is the timing. Xbox has a pretty decent trifecta of games coming in less than one month, with two FPS included. You think the combo of Stalker 2 + Indiana Jones (+ Flight Simulator 2024) would push some consoles. Also, we just come from Black Ops 4, expansions for Diablo 4 and Starfield and a bit more niche titles like Age of Mythology and Hellblade 2. It looks like they just have given up on selling consoles.
Xbox secured its fate the second that Phil said, "We lost the console wars" and made the dumbass comment that making great games doesn't sell consoles. That was the indication then and there that they gave up and had no idea what they were doing. And things predictably have just gotten worse for them since because they never really took aim at any concrete direction, up til now. But so much damage has been done and it's not like they weren't already in a bad place to begin with.
It looks like they have just given up on selling consoles because, well, I think that's exactly what happened. Microsoft's struggled in all but one console generation and even that generation they ended up third. They've never built up a suite of exclusives and with stuff like 343 Studios handling of Halo even the ones they had have collapsed. They also went all in on Game Pass, which hasn't gotten them the numbers they want but at the same time is essentially their only good will with customers right now. Most of their games outside of a few like Black Ops 4 have either been bad or struggled to break out a lot. If they truly want to compete in that space they need to seriously refocus on their priorities, especially when it comes to...well...actually making good exclusives. And if Sony keeps stripping their exclusives down they might see the same struggles.
I would like to Super-serve a FUN FACT with the class. The ICONIC Bosman Honk comes from The Sopranos season 2 Episode 8 Full Metal Jacket with 15 minutes and 53 seconds remaining
Played Infinity Nikki beta and became a superfan 😍 But just wanted to say the “ability” outfits specifically are obtained through the story. But collecting normal outfits is the grind and chase and theres a ton in the world 😂
He's still hopefully living in the world where Black Friday was a DAY, not then a weekend, then stretched into a Cyber Monday until as it is now it runs for two to three weeks depending on the company involved.
Number 5. The song they chose for the campaign, "The Choice is Yours" by Black Sheep (1991 banger btw), contains the lyrics: "Black Sheep get play like the Sony innovator."
solid analysis, coverage 90% of gaming is North American viewpoint and in a bubble, you're one of the few who even looked at Infinity Nikki likely hit and I'm guessing will be a Sims/Stardew cozy game top competitor agreed on all the Xbox points, in short their messaging is not focused
This is kind of just a rebrand of the Apple “What’s a computer?” I’m so mixed on all this because as a PC gamer yes I don’t actually want to buy a third console (in addition to switch and PS5) to play all my games but I do want them to put more money into great single player games and new ip.
I actually really like this campaign. It does a good job of clarifying Xbox as a brand and not the console. Also, those glasses are fine, but they aren't really 80s glasses unless they use lead paint. 😞 Things really are worse now.
Hopefully... Hoppefully! These companies are starting to learn if they make a good free to play game that rewards people without paying they will be happy to pay for more of that game eventually. kinda want to try infinity nikki
![แฉกลโกงงานวัด 2024 [ โกงมั้ยครับ ep.106 ] | DOM](http://i.ytimg.com/vi/taC5dpP3HXA/mqdefault.jpg)
![[FINALE] 💸ที่แท้พ่อเป็นผู้ถือหุ้นบริษัทพันล้าน เขากลับใจตอนนี้ก็สายไปแล้ว🙇🏻♂️#ละครคุณธรรม #short](http://i.ytimg.com/vi/yFwgjTFISUI/mqdefault.jpg)
To truly understand what a Kyle Bosman is, it's equally important to understand what is not a Kyle Bosman.
2️⃣KBs ÷ Xbox = DI6️⃣
Im having a hard time with this, is Phil Spencer a Kyle bosman?
Dang, Kyle really super served in this episode
(crosses arms and nods) He sure did...
Kinda concerning how casually accepting Kyle is of pay 2 win mobile slop tbh
Great comment
Not really...being honest with Xbox just sounds like youre insulting it lol
Wow, your ability to tell what is and what is not an Xbox is next level.
Is Kyle an Xbox?
@@zaidhasan6942 Kyle could be an xbot from the future
I love that they have both "This is an Xbox" and "This is NOT an Xbox" merch, just to give you that feel they're not quite sure what they're doing
Kinda like how "I love Elvis" and "I hate Elvis" shirts were sold by the same people.
The [sic] joke is fantastic
Explain
@InnerRise [sic] is used in a quote to notify the reader that the typo it follows was made by the original writer. Kyle is using it here also as "sick"
@@plufim what was the typo? "Ad"?
Kyle, we all know you wanted the Shrek cup.
I bet he got that one too, but did not mentioned it to not break his self-impossed no Shrek rule.
So you didn't watch th3 video bc that's th3 cup he showed us that he got.
Get your life together.
When I saw "You are seeing this on an Xbox" as an Instagram ad on my phone I thought that the marketing team had made a mistake a put the wrong images in their Instagram campaign
"Baboom baby, I'm seeing green", is my new catchphrase whenever i enter a room, any room from now on... Thanks Kyle
Me whenever my paycheck comes in
They should have shifted the green by one rgb pallete value a month until it reached a trendy green
The only way this marketing campaign works is if it culminates with Xbox ending a press conference by showing an image of a PS5 and saying "This is an Xbox", announcing XCloud on PS Network
I think the only reason PS5 and Switch aren't displayed here is purely because of copyright. Like they just didn't get the okay from Sony or Nintendo to use official renders because I do absolutely think they would've especially after yesterday's interview with Phil Spencer. They want those consoles in the overall plan
@@icedcapplord710 More so, the consoles don't want Microsoft. You can put your games on their console, that's fine with them.
They aren't letting you set up a competing store in their store. lol
I don't think Sony or Nintendo will ever allow a competing (!) subscription service on their own platforms. Why would they? There's nothing for them in it.
Proud of you Kyle. You pronounced Brisbane correctly.
It’s always a good week when Kyle has new Phil Spencer quotes to read, but I think today’s may go down as one of the best reads relative to the quote being read. Wonderful joke delivery.
That reading of the Phil Spencer quote was absolutely incredible
It reminds me of that “is this a bucket?” Segment from Stanley Parable, which funnily enough was way funnier than any of the attempts made here
It helps that the product is way more desirable (bucket).
Not shocking. One was a fun idea fleshed out into a comedy game.
The other was an attempt by out of touch old people to go viral online, while making sure to be as sanitized as possible.
It helps that the Stanley Parable is actually self-aware, so even if a single joke doesn't land there is still a sense that it knows how silly the whole thing is.
Aren't we two weeks away from Black Friday?
whoops, yeah
@@KyleBosman
Whoopsie!
was stressing out for a second there
Oopsie poopsie
@@KyleBosmanhappens to the best (and worst) of us
The Xbox marketing is so weird. They aren't communicating what they're actually trying to sell, nor why someone might want to buy it. They're just saying everything with a screen is an Xbox, which leads to the inevitable conclusion that I should just game on the "Xbox" that can also play Nintendo/Playstation games. Xbox is spending all this marketing budget just to devalue their own brand. Guess I can't say it's out of line with how self-destructive all of their other decisions the past decade or so has been.
Yeah this is really the sort of thing only a clueless board of executives could come up with LOL
"Sic" is Latin for "thus" and means something like, "Yeah, they really wrote it that way."
9:39 SIC
I didn’t know about Infinty Nikki. Thanks Kyle I’ll check it out.
You're a fucking genius Kyle.
Bingo! "Kyle talks about his vintage 80s cup collection" Been needing that for weeks.
This episode of DELAYED INPUT is sponsored by.... Infinity Nikki
_If theres Infinite Nikkis, then at least one of them is an Xbox_
WWWWWAKE UP GAMERS! Did not expect to see Big Think Dimension cohost Kris Wolfheart appear on Kyle Bosman's show, even indirectly.
Kyle Bosman, your nose is simply glowing in this episode.
The problem is the word 'box'. Some of those things are just not what I would consider boxes.
Good like explaining what an Xbox is to a parent this holiday. I just imagine them while choosing a console and listening to Xbox’s marketing thinking “I’ll just get them the switch”.
Xbox: we desperately want what Nintendo has and want you to associate all video games with our name. Plz plz plz plz
This is definitely the kind of bratty, entitled rich kid energy they’ve had since Xbox One launch.
True story. I got one of those McDonalds cups. I kept it in its sealed blue bag , ate the meal and then sold the cup on eBay for $35 dollars. That's called a win-win.
New ad campaign *"HERE ARE SOME GROUNDBREAKING NEW VIDEO GAMES"*
Xbox could of been brat green
Commenting again just to say this was one of the strongest episodes from you in recent memory. Fantastic episode all around, well done man
Give credit, "this is (not) an xbox" is an actually perfect meme. Will it do what they want it to do? I have no idea, because I don't know what it's really supposed to do beyond confuse the audience
The phil spencer intervew part is amazing, well played
This is one of the best episodes yet, fucking howling bro
Kyle I am so glad this show exists, you are a bright spot in a dark world. You are clever in a way unique to you as a person.
I want an image of a ps5 - with a "this is an xbox"
The most amazing "THIIIIIS IS...." of the year. NAILED it Kyle...as always.
🤣
4:55 I like how we both said “yes, it’s on the way.” Simultaneously.
Couldn't wait for that episode.
Great episode kyle ;) love it keep up the great work this show is my jam
Remember those Batman forever glasses that had custom moulds and handles? With Batman and Joker popping out of the glass. Been using those for twenty something years and they’re some of the best ugly glasses I’ve ever used.
How’d they last this long and survive childhood? They’re surprisingly well made. Wow they’re made in France. That’s kinda awesome.
I think I’ve come around to the notion that the more brand acquisitions a company makes, the less appealing it becomes as it’s unique brand identity becomes spread thin over too many fronts. It’s like if Chipotle added burgers and milkshakes to it’s menu.
This is a great point actually. Both Microsoft and Sony have ended up feeling way less distinct nowadays because of that.
The weirdest thing about the ad campaign is the timing. Xbox has a pretty decent trifecta of games coming in less than one month, with two FPS included. You think the combo of Stalker 2 + Indiana Jones (+ Flight Simulator 2024) would push some consoles. Also, we just come from Black Ops 4, expansions for Diablo 4 and Starfield and a bit more niche titles like Age of Mythology and Hellblade 2. It looks like they just have given up on selling consoles.
Xbox secured its fate the second that Phil said, "We lost the console wars" and made the dumbass comment that making great games doesn't sell consoles. That was the indication then and there that they gave up and had no idea what they were doing. And things predictably have just gotten worse for them since because they never really took aim at any concrete direction, up til now. But so much damage has been done and it's not like they weren't already in a bad place to begin with.
It looks like they have just given up on selling consoles because, well, I think that's exactly what happened. Microsoft's struggled in all but one console generation and even that generation they ended up third. They've never built up a suite of exclusives and with stuff like 343 Studios handling of Halo even the ones they had have collapsed. They also went all in on Game Pass, which hasn't gotten them the numbers they want but at the same time is essentially their only good will with customers right now. Most of their games outside of a few like Black Ops 4 have either been bad or struggled to break out a lot.
If they truly want to compete in that space they need to seriously refocus on their priorities, especially when it comes to...well...actually making good exclusives. And if Sony keeps stripping their exclusives down they might see the same struggles.
I would like to Super-serve a FUN FACT with the class. The ICONIC Bosman Honk comes from The Sopranos season 2 Episode 8 Full Metal Jacket with 15 minutes and 53 seconds remaining
I enjoyed how you tied in the Nikki game as technically being on xbox. Dude, and the glass cups, thanks for letting me know!
Daamn! This season of Delayes In. is hot n spicyyy!
Played Infinity Nikki beta and became a superfan 😍
But just wanted to say the “ability” outfits specifically are obtained through the story. But collecting normal outfits is the grind and chase and theres a ton in the world 😂
10:50
But what shade of green?
Does the glass contain lead though? It's got to be authentic.
The best part about this episode is how Kyle thinks Thanksgiving is next week 😂
He's still hopefully living in the world where Black Friday was a DAY, not then a weekend, then stretched into a Cyber Monday until as it is now it runs for two to three weeks depending on the company involved.
“Baboom baby, I’m seein’ green” cracked me up.
*phew* comma "uh oh" but "uh oh" for some reason had me laughing so hard 😂 I love Kyle
lol at Kris from GigaBoots being a "low engagement tweet" poster
How isn't this a Stalker 2 video
Is that a type of Xbox?
Kyle likes Phil Spencer but not that much to stalk him.
Can't believe Kyle didn't share his results after the Xbox quiz
My man really hit em hard with the [sic]. I felt that.
Delayed Input, is NOT an XBOX.
Terrific episode.
Amazing episod [sic]
Thanksgiving is in *2* weeks, Kyle.
The Xbox ad campaign is so incredibly embarrassing. It just feels like they've become the epitome of the Steve Buscemi fellow kids meme.
Number 5. The song they chose for the campaign, "The Choice is Yours" by Black Sheep (1991 banger btw), contains the lyrics: "Black Sheep get play like the Sony innovator."
Watching Mr. Bosman complete that Xbox quiz in record time was a thrill. Well done, sir.
Xbox changing its green is honestly an enormous deal (to me). Great episode!
The Phil Spencer quote read through was lovely.
Today was the day I realised Americans have been duped in thinking IHOP is international
As an American, the whole restaurant is just too intrinsically American for me to imagine it being anywhere outside of the US
9:20 nds and Wii customers had mega overlap
4:55 I wouldn't expect any less. If anything, I'd have expected to lift them up and say "like these?"
Xbros, we can't stop winning
I didn't expect my favorite dq2 reviewer to be here
This was so good.
I can now never not read the Xbox ads without thinking "This is🎵" in my head
Xbox gonna steal "This is" like how they did for shadowdrop from EZA
Love this show❤❤
The old E.T. and King Kong glass cups are top tier.
I’m here for the [sic] beeps.
Kyle's endings are better than M. Night and Nolan wrapped into one gourmet meal cooked by a Michelin star chef in a McDonalds.
“I am Indiana ducking Jones”
This episode is sic (sic).
I have become xbox destroyer of xbox
solid analysis, coverage
90% of gaming is North American viewpoint and in a bubble, you're one of the few who even looked at Infinity Nikki
likely hit and I'm guessing will be a Sims/Stardew cozy game top competitor
agreed on all the Xbox points, in short their messaging is not focused
The GOAT
The Xbox ad campaign reminds me of certain versions of the live action Teenage Mutant Ninja Turtles movie from the 90s.
That f*cking ending 😂😂😂
12:16 Taylor lert!
How many pre-registrations do you need before we get a cupboard tour of all your glasses?
Xbox did the "Is this anime?" meme with the butterfly.
This is kind of just a rebrand of the Apple “What’s a computer?” I’m so mixed on all this because as a PC gamer yes I don’t actually want to buy a third console (in addition to switch and PS5) to play all my games but I do want them to put more money into great single player games and new ip.
"Hm sorry, but MachineGames are now a Call of Duty support studio. Best I could do." - Phil Spencer
@ yeah sadly Phil doesn’t seem to have much interest in exclusives sounds like they have some kind of halo in development but that’s about it :-/
"okey see yer monday"
"Thanks a lot for that McDonald's...😒" 😂😂😂
Is it Spotify green?
M$: This is an Xbox because of streaming
Me: This is an Xbox because of emulation
I actually really like this campaign. It does a good job of clarifying Xbox as a brand and not the console.
Also, those glasses are fine, but they aren't really 80s glasses unless they use lead paint. 😞 Things really are worse now.
BA BOOOOM BAABY!
Does Kyle think Thanksgiving is next week?
Dude I just got myself a modded Xbox and is is NOT a POS. That thing is underrated af.
what is it modded to do extra?
@@kephalai Most common reason for modding is to allow games to be played from the hard drive.
Ihop not including pancakes, the circle food on the Indiana Jones and the Great Circle menu will go down as one of histories greatest failures
Matt Taylor is a fantastic artist!
Crushing truths
Bossman is my favorite Xbox
"i am okay with paying for microtransactions if they're only cosmetcs!"
... and another finger on the monkey's paw curls shut.
Hopefully... Hoppefully! These companies are starting to learn if they make a good free to play game that rewards people without paying they will be happy to pay for more of that game eventually.
kinda want to try infinity nikki