Why Integrations Are Critical for B2B SaaS - Fireside Chat at the PL[X] Summit

The SaaS landscape has evolved drastically over the last decade, and integrations are becoming table-stakes. Yet most companies have not adapted their integration strategies to keep up.
Listen to this recorded webinar on how and why you should prioritize and scale your integration strategy with Paragon's CEO, Brandon Foo and Isaac Morehouse, CMO of Partnerhacker.
This was recorded from Product Day at the PL[X] Summit (Partner-led summit) in November.
Timestamps:
3:20 Why product teams often backlog integrations
6:01 How to prioritize the right integrations
8:42 The long tail of integrations
12:35 How does the integration strategy scale?
17:00 Leveraging ROI data to quantify the value of integrations and tech partnerships
19:05 Why is providing customers Zapier not enough?
22:55 Metrics to track
23:20 Turning integrations into your competitive advantage
26:44 Companies are starting with embedded iPaaS on day 1
Learn how you can scale your integration roadmap with Paragon at:
useparagon.com