The History of Jack in the Box - Brand Management

แชร์
ฝัง
  • เผยแพร่เมื่อ 27 ส.ค. 2024

ความคิดเห็น • 95

  • @spingleboygle
    @spingleboygle ปีที่แล้ว +351

    70’s jack: **wholesomely plays with children at a local playground**
    late 80’s and early 90’s jack: **tracks down a random man for making an offensive pun about jack’s burgers and proceeds to enter his home and commits aggregated assault on him**

    • @KrisBREAD
      @KrisBREAD ปีที่แล้ว

      And that's why you don't blow Jack!

    • @Goku_Son85
      @Goku_Son85 ปีที่แล้ว +9

      💀

    • @CodesTheOtaku
      @CodesTheOtaku ปีที่แล้ว +26

      Dude literally got blown up and had to undergo painful therapy and plastic surgery to recover. Methinks he’s a bit messed up from that.

    • @kolper6799
      @kolper6799 11 หลายเดือนก่อน +4

      post 2015: shows concequences of suvere brain damage caused by coma.
      P.s Im still bitter that they were to lazy to apply that muffled radiovoice effect.

    • @APerez89
      @APerez89 10 หลายเดือนก่อน

      2023-2033 Jack is revealed to a trans but they won't say which one because it's too far out even for corporate pandering America

  • @juandiegofm
    @juandiegofm 2 ปีที่แล้ว +234

    I never have eaten there...but I'm a HUGE fan of Jack...no maskot makes me feel like Jack does (maybe just the Caveman) because I think that maskots are just stupid tricks to make me buy their junk......but Jack is so different...so bold...a murderous psycho...but a lovely man dancing Jumbaco for his kid at the same time. A man that really loves his burguers...and totally hates to be blown up!
    Jack Box is the best example that a good ad totally creates a BOND with a brand, and also could make you forget some MYSTERIOUS deaths!...even if you haven't used it in your goddamn life.
    Jack taught me how to deal with manslaughtering and being fired! Money & dy·na·mite! So long life to the most BADASS CEO Clown! Total respect!

    • @spingleboygle
      @spingleboygle ปีที่แล้ว +8

      i’ve heard of people actually having a crush on jack. i’m disappointed that we’re now simping for a clown.

    • @johnnym.wright7644
      @johnnym.wright7644 ปีที่แล้ว +2

      Its the most real food experience in fast food

    • @seafoam8845
      @seafoam8845 ปีที่แล้ว +5

      @@spingleboygle
      Clowns can be hot man, idk what you're talking about

    • @mctaguer
      @mctaguer 3 หลายเดือนก่อน

      The food is pretty good and the shakes are, for real, pretty awesome.

  • @toomuchtimeontheinternet6804
    @toomuchtimeontheinternet6804 2 ปีที่แล้ว +275

    I just came from watching Jack In The Box commercials, and boy they were so hilarious and iconic. I wanted to know more about it and I was so excited to find this amazing video! Thank you so much for this, your channel deserves a lot more views for this awesome content so please don't stop making videos like this!

  • @zetwave
    @zetwave ปีที่แล้ว +82

    Jack is singlehandedly the best fast food mascot ever created

    • @SportsFan838
      @SportsFan838 8 หลายเดือนก่อน +1

      I honestly wish there was a movie about him. Now that would be hilarious.

    • @zetwave
      @zetwave 8 หลายเดือนก่อน

      @@SportsFan838 It probably wouldn't make it past Jack's dreams

  • @jimmyplayz6341
    @jimmyplayz6341 ปีที่แล้ว +33

    Evolution Of Jack:
    First Years: A Cartoon Clown
    Middle Years: *a resteraunt (at the time he was blown up and yeeted to the ground)*
    New Years: A More Mature Antennae ball (also a menace)

  • @nolimit7959
    @nolimit7959 2 ปีที่แล้ว +178

    I miss Jack in the Box and it's great tasting food, they pulled out of Chicago and pretty much the Midwest back in the early 80s and concentrated their franchise to the Pacific+Southwest zone!!!

    • @mattsmocs3281
      @mattsmocs3281 2 ปีที่แล้ว +2

      They reopened in Missouri and 2 Ohio locations. I wish they came further east

    • @APerez89
      @APerez89 2 ปีที่แล้ว +6

      You're not missing much. That which you once knew has been gone for a long time.
      The burgers are now small and made of rat. 😤

    • @lawnmowermanTX
      @lawnmowermanTX 2 ปีที่แล้ว +2

      Jack in the Box, is drying up in Stephenville, Waco, Temple, Killeen, Copperas Cove, and there's NO J.I.B. in Brownwood, or other college towns.. I'm forced to visit McDonald's, Taco Bell, and Whataburger.. I think Golden Chick has a good 5 piece Catfish meal, with coleslaw, green beans, dirty rice... Texas J.I.B is mostly in the BIG Towns.. DFW, San Antonio, Austin, El Paso, and Houston... SAD.... Gas at $4.50+ a gallon in some spots.. it sucks..

    • @JoshD8705
      @JoshD8705 ปีที่แล้ว +4

      They changed the burgers and got rid of the sesame seed bun. The 1st burger change felt like a McDonald's copy cat, and now they use thinner patty with a cheap texture ever since covid.

    • @qb8628
      @qb8628 ปีที่แล้ว +1

      @@APerez89 ☠️ 🐀 in a 📦

  • @puppetfan4634
    @puppetfan4634 ปีที่แล้ว +11

    My favorite Jack ad is the one where tackles a man for saying "Junk in The Box" and the Teriyaki Bowl ad

    • @_leodrawz
      @_leodrawz ปีที่แล้ว +3

      I loves Jack's bowls 😍😍😍

  • @jpeggingaround
    @jpeggingaround ปีที่แล้ว +12

    70s' jack: singing songs wholesomely and being a good mascot
    new jack: *basically being a psychopath to humans who dont eat the new burgers and uses puns about burgers*

  • @jenskessen5278
    @jenskessen5278 ปีที่แล้ว +7

    Is no one gonna talk about how this guy sounds like Jack

  • @pnwsp21stcentury81
    @pnwsp21stcentury81 2 ปีที่แล้ว +115

    Man for all the crap that Jack in the box gets from people, they introduced so many new things to fast food that we all take for granted nowadays and a lot of tasty stuff as well. And for me I don’t know now learning more things about them, I they should have their characters from the 70’s come back and it would be interesting to see in the commercials what the modern Jack would think of them and would they look like in the newer commercials with modern Jack in the suit and tie. I would love that for sure. And they definitely would be funny commercials as well.

    • @lawnmowermanTX
      @lawnmowermanTX 2 ปีที่แล้ว +1

      OK.... With THAT said, why is Jack in the Box places in Texas, abandoned, or dining room locked? Does J.I.B. pay enough for good people to show up to work? Is it because of Covid-19 Whataburger, and other burger places are destroying Jack? I got $15.00 on my Jack Cash Card, and I'm in Texas... Most J.I.B. places are closed or the people don't get my order right.. W.T.F.? I had to get a Filet-O-Fish from McDonald's because Whataburger halted making Whatacatch's.. Does J.I.B. make Fish Burgers in Texas? I had a hankering for a Bacon, Fish, Cheese, Onion Burger with onion rings, fries and a 44oz drink..

    • @circleinforthecube5170
      @circleinforthecube5170 ปีที่แล้ว +2

      @@lawnmowermanTX car centric americans dont wanna eat inside

    • @CalvinNoire
      @CalvinNoire ปีที่แล้ว +1

      @@lawnmowermanTX who eats in a fast food restaurant nowadays.

  • @richardadams4928
    @richardadams4928 10 หลายเดือนก่อน +5

    I'm ASTOUNDED that they cut ties with Rick Siddig. The man is a legitimate GENIUS.
    Had no idea he also created the Energizer Bunny, who's also still going strong after all these decades. All hail Rick Siddig!

  • @WillieCorley
    @WillieCorley ปีที่แล้ว +13

    This video does a good job explaining the history of Jack in the Box. I think it was an idiot decision for them to quit working with Rick Sittig. The current ads for Jack in the Box are awful, where as I love a lot of the old commercials for Jack in the Box from the '90s and 2000s.

  • @aaveris
    @aaveris ปีที่แล้ว +13

    one of the things that I wanna do when I visit America is to eat at Jacks. It would be like a dream come true. I am from the Czech Republic so we dont have any of his restaurants here

    • @nadineaymel-sherif
      @nadineaymel-sherif ปีที่แล้ว

      I wish I could try too but I live in Egypt and unfortunately we don't have it here :(

  • @muppetsretrofan8873
    @muppetsretrofan8873 2 ปีที่แล้ว +40

    I wish we had more of the animated 1970s Jack In The Box Bunch commercials, because that's my favorite era of JITB. I love the 70s incarnation of Jack, but Secret Sauce Agent and The Shakes are also favorite characters of mine. I hope one day we can get more Jack In The Box Bunch stuff, maybe even Funko Pops based on them!

  • @woofwoofdoggo
    @woofwoofdoggo ปีที่แล้ว +5

    Watched while eating at the restaurant. 10/10 video. Thank you!

  • @faustus_tatacher9035
    @faustus_tatacher9035 ปีที่แล้ว +13

    Ngl man if they make tv show or a cartoon i bet it’ll be a huge success because of the character, its really charming for some reason

  • @technorunner1
    @technorunner1 ปีที่แล้ว +39

    Jack In The Box back then: We're a family friendly restaurant! Look at our commercial! It's so appealing to the kids!
    Jack In The Box now: Look at my bowls.

    • @TK-Commander-5672
      @TK-Commander-5672 ปีที่แล้ว +11

      Everyone will want to get they’r hands on Jack’s bowls!

    • @dragonsfire286
      @dragonsfire286 11 หลายเดือนก่อน +1

      I love how innocent Jack was in those commercials 😂 (Sorry if I broke a chain here)

  • @rflett5797
    @rflett5797 ปีที่แล้ว +5

    I worked at the marketing research and consulting company that was contracted to do the customer survey to gauge if the public wanted to keep or remove Jack. According to the owner the company, when he gave the survey findings presentation showing the majority of respondents wanted to keep Jack it seemed that the high ups at Jack in the Box already had their minds made up about dumping him.

  • @tommyleejones623
    @tommyleejones623 ปีที่แล้ว +7

    It's ironic how this old mascot had blown up once again.

  • @not_an_arg_
    @not_an_arg_ ปีที่แล้ว +3

    see all the bad things that happened when jack was gone? that's why you don't mess with jack

  • @twindrill2852
    @twindrill2852 ปีที่แล้ว +15

    I think the gradual shift of JITB marketing represents a coming of age for the company:
    The original 60s-70s ads were childhood: they showed us goofy clowns, fun songs, and advertising resembling McDonald’s (which also appealed to kids)
    The later 70s-80s ads were adolescence: they got rid of the clown in an attempt to get away from their childlike branding, as well as focus on live action and humor. They even attempted short lived rebrandings such as “Monterey Jack”, which was ultimately just a phase
    The 90s and beyond ads are adulthood: the clown is back, all grown up and ready to return to the spotlight. These new ads are a lot funnier, saucier, and occasionally darker; and represent how the restaurant has finally found its footing once it came of age. The reason why it’s lasted so long is because of how adulthood is technically the longest life stage.

  • @chucksucks8640
    @chucksucks8640 ปีที่แล้ว +8

    I remember watching that commerical if jack blowing up the CEO board room and not realizing why that was suppose to funny. I had to watch some earlier commercials where they got rid of his character in the 70s to understand why that was funny.

  • @Dragon-xd9em
    @Dragon-xd9em 2 ปีที่แล้ว +12

    This channel is very underrated, Hope your channel blows up!!

  • @mctaguer
    @mctaguer 3 หลายเดือนก่อน

    The commercials in the late 90s/early 2000s really were great. The humor was clever, often nuanced, and sometimes just wild. And yes, I'll admit it, it made me think "Hell, I'll give them a chance just for being clever." And so I did. I'd avoided them for years because of the e-coli thing (and the fact there are too many fast food choices and I only eat it about twice a month). When I lived in Washington state it became my go-to FF place... and I always looked forward to the newest Jack commercial.

  • @fjshdf
    @fjshdf ปีที่แล้ว +10

    Jack breaks into people's houses and assaults them until they admit they like Jack in the Box

    • @spingleboygle
      @spingleboygle ปีที่แล้ว +1

      jack commits mass bombings and mayor assassination attempts on a small town in Wyoming, United States for containing every fast food chain BUT jack in the box. “some people may question such actions, and to those people, i’d like to say one thing.” the whole news set was blown up by the click of a button, with jack surviving and saying “our food will blow up, and the only other option is to blow up.”
      jack managed to escape the town after the bombings and wound up in washington, d.c. some estimate his plans are to infiltrate the white house and overthrow the government. he’s currently wanted dead or alive in almost 15 states and is considered a national threat to many civilians. when showing up in d.c., he was greeted by news outlets and forced him to spill the beans. he only said “i’m just here for one quest; to make sure everyone will live to see jack in the box, or not live at all.” before disappearing into the bushes.

  • @MintyPur
    @MintyPur 2 ปีที่แล้ว +15

    Damb there's more history to jack in the box then I thought

  • @username24653
    @username24653 ปีที่แล้ว +4

    jack in the box makes me feel new emotions inside

    • @ARedMotorcycle
      @ARedMotorcycle 6 หลายเดือนก่อน

      I actually get what you mean. A special feeling of joy and hunger.

  • @qb8628
    @qb8628 ปีที่แล้ว +5

    Alternate universe: “welcome to Monterrey Jack’s.”

  • @kdm71291
    @kdm71291 ปีที่แล้ว +1

    OMG....I forgot about The Jack In The Box Bunch....but I remember it well, now!
    I go back to ordering from the traditional JITB in the drive through.

  • @leikufu
    @leikufu ปีที่แล้ว +5

    Incredibly well researched and really awesome that you even managed to find some of these older ads, photos, and ad storyboards too! Thanks for the video!

  • @APerez89
    @APerez89 2 ปีที่แล้ว +8

    Daaaaaamn Jack Box blew up the board room. Today it would be sooooo inappropriate and pc incorrect.
    Also Jack is Steve jobs 😂

  • @drinaldi2000
    @drinaldi2000 7 หลายเดือนก่อน +1

    15 cents for a burger. What a time. These days, we’re not far off from $15 for a burger.

  • @BoomGiggity
    @BoomGiggity 10 หลายเดือนก่อน

    I think I still have a couple of those jack-in-the-box antenna toppers one for Christmas too. They were never opened.

  • @DeeJayEX64
    @DeeJayEX64 2 ปีที่แล้ว +12

    Glad i wanted to know more about Jak from Jak in the box cuz now I know of your channel. Deserves more love man

    • @BrandManagement
      @BrandManagement  2 ปีที่แล้ว +2

      Thank you for checking out the channel!

  • @BronzePhinex
    @BronzePhinex ปีที่แล้ว +7

    Uh how does the recent tiktok trend simping over Jack play into this timeline

  • @grimaceispurple
    @grimaceispurple 2 ปีที่แล้ว +3

    Why does this not have more views?

  • @JomasterTheSecond
    @JomasterTheSecond ปีที่แล้ว

    *_jack will speak to you._*

  • @dragonsfire286
    @dragonsfire286 11 หลายเดือนก่อน

    The commercials were always funny especially the h*Insert censor here*y ones 🤣

  • @CyoNearYou
    @CyoNearYou ปีที่แล้ว

    This channel is pretty underrated.

  • @chibmeow
    @chibmeow 11 หลายเดือนก่อน

    I used to collect the antenna tops!

  • @adobotravels
    @adobotravels ปีที่แล้ว +1

    That one dude
    Eating jack tacos while watching this

  • @Gunslingerian
    @Gunslingerian ปีที่แล้ว +1

    in the first clip that was jack raising wendy

  • @rodrickswife4ever
    @rodrickswife4ever ปีที่แล้ว

    never knew there was so much JITB lore

  • @julesfrancis
    @julesfrancis 3 หลายเดือนก่อน

    Good video

  • @ajax2.550
    @ajax2.550 2 ปีที่แล้ว

    Very interesting.

  • @ACARDtvMusic
    @ACARDtvMusic 10 หลายเดือนก่อน

    When will you do more videos?

  • @thepaulmacfarlane
    @thepaulmacfarlane 3 หลายเดือนก่อน

    Not quite.... Chiat/Day was the agency. Sittig was an employee and a genius. When Taco Bell called Chiat/Day said YE$... Sittig said no and continued to handle JITB for years with his own shop until new owners ruined it ...the new Jack ads suck compared to the Chiat/Day and Sittig etc work.

  • @PSM4020
    @PSM4020 8 หลายเดือนก่อน +1

    you sound like huggbees

  • @AngryChihuahua618
    @AngryChihuahua618 8 หลายเดือนก่อน

    Bro why does he sound like Jack

  • @MinecraftGaming271YT
    @MinecraftGaming271YT 9 หลายเดือนก่อน

    Source: find a grave ☠️☠️☠️

  • @__yugo__
    @__yugo__ ปีที่แล้ว

    5:18 ya mean Christopher Robin?

  • @vaseplate1049
    @vaseplate1049 8 หลายเดือนก่อน

    You speak each and every sentence in the exact same tune.

  • @True_NOON
    @True_NOON ปีที่แล้ว

    Or wouldn't it be Jack of(f) the box?

  • @lydiabryans9193
    @lydiabryans9193 ปีที่แล้ว

    5:20

  • @thegrandcanyonisegypt2489
    @thegrandcanyonisegypt2489 2 ปีที่แล้ว +2

    the horror movie brought me here

  • @Nico23_2
    @Nico23_2 ปีที่แล้ว

    THERE WAS A CLIP WHERE JACK WAS RAISING HIS HANDS LIKE THE NAZIS FROM WWI AND WWII

  • @adolfhitler7011
    @adolfhitler7011 ปีที่แล้ว

    I want jack in the box in India

    • @ARedMotorcycle
      @ARedMotorcycle 6 หลายเดือนก่อน

      You got plenty of beef there.