Unloop Creative Studio | Jungle VR - For Ballast Special Projects

We were challenged to create a thrilling adventure in the jungle for the water park visitors to experience when they descend the slide in a toboggan. We had as a top priority for the excitement of the experience to match the movements of the slide. This synchronization was possible due to Ballast VR technology, and provides guidelines for our virtual reality experience to be perfectly synchronized with the real slide.
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HIGHLIGHTS
- Over 10.000 visitors each day.
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- Cutting-edge technology by Ballast VR
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- Precision of technology removes motion sickness.
Virtual Environment
We started with a path and creating the world around it. First focusing on creating the illusion of movement and speed through object scale and position and after going through thin detail.
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The challenge was in creating a story and world with diversity in such a short time was because of the already established movement trajectory of the physical slide. To turn this around we created a system to control which parts of the scene where shown and points that would allow for a seamless transition. This allowed to include much more variety using only 160m of physical and virtual space.
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Adding the Fantasy
When trying the first versions the client noted that the experience was too realistic, the trees, the foliage, the wind… it might get scary for children. Adding fantasy elements, magical crystals, flying particles, allowed us to create this tropical version of a Wizard of Oz universe. We see great potential in using virtual reality to create new worlds.
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When talking about virtual reality one of the big questions is: in which direction will the user look? And this is why it was important create a character that fits the context of the experience and gives direction to the user.
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Results
This experience provides an alternative to traditional slides and virtual reality allows to recreate any possible scenario. This experience was not the only VR content for the slide and together they resulted in a new attraction for the water park and more revenue.
CHECK THE PROJECT - unloop.pt/proje...
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Unloop is a creative agency that operates in the market of new technologies.
We love creating new worlds! That’s why we become Storytellers and Story creators. Every time we start a new project we seek the essence of each brand, developing tailor-made solutions in close collaboration with each client.
In the digital era, where everything becomes instantaneous, we know that the simplicity and the truth of each story will touch people's hearts and will last forever!
Let´s talk.
[e-mail]
@unloop_creative_agency