How To Set Up Facebook's New Advantage+ Campaigns
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- เผยแพร่เมื่อ 31 พ.ค. 2024
- Learn How To Optimize & Scale Your ASC Campaigns: • How To Optimize And Sc...
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🚀 Dive into the world of Facebook's Advantage+ Shopping Campaigns (ASC) with our comprehensive guide! In this video, we walk through setting up Facebook's ASC, a powerful asset for Facebook Advertising.
Whether you're a small or large ecommerce brand, you'll learn how to streamline your ad campaigns using advanced AI and machine learning.
🤔 Have you tried Advantage+ before? Share your experiences in the comments.
If you’re an ecommerce brand looking for more insights like this, hit the subscribe button - we post weekly videos to help you attract more customers and boost your profits.
Music Attribution:
Get What Do You Mean? (Instrumental) by Justin Bieber and over 1M + mainstream tracks here go.lickd.co/Music License ID: 2RZjr2VpZQp
Get Into The Beyond by Matt Hill and over 1M + mainstream tracks here go.lickd.co/Music License ID: vKqG5DYznoV
Get Holding On To You by Max Brodie and over 1M + mainstream tracks here go.lickd.co/Music License ID: 9Ep6kxzDJKw
00:00 Intro and Explanation
01:00 How Well Do ASC Work?
01:43 Customizing An ASC
02:03 Targeting In An ASC
03:05 Is Giving Facebook Control A Good Thing?
03:28 What Is The Structure Of ASC?
04:30 Examples Of ASC In Action
06:00 How To Find Ads To Put In Your ASC
07:49 Setting Up An ASC Over The Shoulder
10:55 Organizing Your Ad Assets
11:47 Building Your Ads In Your ASC
13:55 How To Optimize ASC
Awesome video Josh, and I'm glad you got to use data from our account! None of our results would have been possible without learning from you!
Had to give some love to our favorite fudge company on the PLANET 😉
Hey First up I would just like to acknowledge the great content you've been taking out lately. Your video productions have improved dramatically. Great Work! & wish you the best in growing your channel.
I would love to see you cover how to handle a multi-product store; say over 100 SkUS or more than 20+ product categories? Do you run a single dynamic product catalog of all products in one AD in one A+SC campaign or run various ads in one campaign perhaps segretating with running catalog ads based on product categories? It would be great to see you cover these nuances for a store which has various kinds of products using advantage+.
Cheers!
Thanks for the kind words! We have big plans for videos coming up!
If the store is under $1m/year we recommend they pick what we call an "EPF" or an evergreen product funnel. Select 1 product that will be your entry point for all new customers on Facebook ads. If you focus on too many products at one time, you'll find yourself distracted and unable to refine your funnel. And then we use dynamic product catalogs to retarget people with what they've been looking at on your site. Once you begin to stabilize in your singular EPF, you can begin branching out. We would then launch a new Advantage+ campaign with another EPF. So, each Advantage+ campaign will only focus on 1 EPF.
Note: An EPF can be 1 product, a collection, or a site wide offer. But you only need 1 EPF as an entry point!
@@TheEcommerceAlleyinteresting... Thank you!
So you are suggesting really dedicating an advantage+ campaign to a singular product(i. e EPF's) and once hitting stability opening up a new campaign with another EPF. It makes sense but then one is limited with the 8 A+SC only which is fine however it could lead to inventory being too skewed towards the EPF products making it very challenging to turnover other products in the catalog.
So you're also saying to run dynamic retargeting catalogs manually not with an advantage+ campaign?
Yes, and the skew is actually a good thing when you use it properly. Buying deep into one product. And once you have customers, we utilize email/sms on the back end to sell additional products as well.
In our mentorship we have clients (and even examples in the video i.e. "lobster") that reach a $1m/year run rate with a single product.
However, that doesn't discount the fact that an EPF could be a collection as well. For example, we have a client that sells dog collars/scarves/leashes. Her EPF is her entire scarf line. So she has 1 A+ campaign for her scarves. And in the last 30 days she spent a few thousand dollars profitably on that one campaign.
Hopefully this adds additional clarity! By the way, we do teach about the importance of an EPF in our Scientific Facebook Ads Course, if you want to learn a bit more about it! :)
www.theecommercealley.com/facebook-ads-bootcamp-on-demand-2?sl=youtube
Thanks for the value you always share. A quick question please: If I have been running an ASC in 1 country and want to test another country with the same product, do I have to start over again with manual campaigns then move to ASC or since I already have data, I can start directly with ASC and just change the location to the new country? Thanks once again.
We’d start right away with ASC!
quick question : do you run ASC and Manual Campaign at the same time while scalling?
Depends! Currently we have multiple accounts over about $750 in spend with both. But you could also have $1000 on one A+ campaign.
Thanks for the great video. Do you create one campaign per country or add several countries?
Depends! Mostly, we find that giving Facebook majority of control is better... so lumping all countries in 1. However, you don't have control over which country gets the most spend... so if you want 80% of spend to go to US and only 10% to CA, maybe a separate campaign for those would be ideal! Just depends on what is most important to you.
can you please explain this. I don’t understand. I have an e commerce fashion brand and we have different categories bags, clothes, accessories etc. should i put all my winning ads in 1 A+ shopping campaign? Or should i have different A+shopping campaign for every product. Waiting for your reply
Thank you for the great value! I've just completed my lap test and am ready to move my winners into the Advantage Plus campaign. I noticed your recommendation to move only three ads to this campaign. Could you clarify why? I keep reading that ASC+ works best with many more ads. Also, if I initially add only three, can I add more later as part of the optimization process? Thanks!
3 is our minimum, as we have also seen the more ads you have the better it does. However, we have seen most A+ campaigns do best with 3 ads. Probably the best thing to do is start with 5-7 and widdle down to top 3. But, starting with your top 3 ad lab winners is the best start!
We are looking into your comment about the ad planner and we will have a new link to you shortly! Thanks for bringing that to our attention! :)
i watch some of your video its really good keep it up brother.
i have one question just,
If the ad account is new so should we start from cbo/abo or advantage plus campaign? for e-commerce.
If you have proven assets, you really could go into any kind of campaign. However, we’ve seen Advantage Plus work for new and old ad accounts alike! Give it a shot, and follow out “optimizing and scaling Advantage Plus” video for tips on how to know if it’s performing properly!
Hey, if this are proven assets, then would it not be easier to copy over the post IDs, rather than rebuild the ads from scratch?!
We prefer to build the ads from scratch and create different placements for each. Using the post ID essentially adds delivery restrictions to Facebook and we want to remove as many delivery restrictions as possible when going to a conversion campaign.
Hi! My non-profit I work for keeps running into the same issue- we have advantage + sales campaigns running, but it only lets us put 1 AD in each ADSET (I know you can't have multiple adsets, but it should let us do more than 1 ad.) Whenever we try to add the 2nd ad, it says "you cannot have an ad that has political creative". It's so weird. So we're having to make a different campaign for each ad. Any advice? Helpful info: we have to click the special ads category "social or political issues" because we are an environmental non-profit.
Ah! That’s interesting. To be honest, we don’t work with brands in the special ads categories… so I’m unsure! 🫤
Question: In your course you reccomended not utilizing "all optimizations". Is there a reason you have changed your mind on this? Or is this specifically for ADV+ campaigns you reccomend using all optimizations? Thanks guys! Also side note: I can 10/10 reccomend their course. I went from losing money, to quite literally tripling my business with their testing strategy. Im a systems guy, and this system has brought structure and peace of mind when it comes to ad spend. Ive reccomended this course to 3 other business owners already.
Dude, this is so awesome to hear! Thanks for the kind words! In response to the optimizations question... If you're referencing the ad lab - you still should not include optimizations at all for those tests. That would drastically skew results and you don't have control over if people do or don't see the optimizations. We used to not recommend optimizations for any campaign because you could not use a post ID to carry social proof... now, however, we find that leaning into Facebook and letting the AI do the heavy lifting (ex. Advantage+ Campaigns, optimization, Advantage+ audiences...) works better than ensuring you're carrying social proof between all your ads. So - short answer - for most conversion campaigns use optimizations! For the ad lab, still never use optimizations to ensure a clean test.
Hello, the link to download the Exclusive Ad Planner is not working anymore. Could you please update it? Thanks!
Here's the updated link (also in description) members.theecommercealley.com/free-ad-planner
Hello, I recently found your channel and I love it! Question: I'm selling women's clothing, and I have around 6 winning products that come in different colors. I also have a couple of videos and images for each promoting each product. So, do you suggest putting all products in one Adv+ campaign ($240 daily), or in separate campaigns at $40 each daily? The products are dresses, 3-piece sets, 2-piece sets, jackets, etc. Thanks!
Hey! Glad you found us! :) Preference-wise, we’re fans of deeper vs wider. Ex: why not go all in on one collection or product vs so many? That would optimize the best. 👌
Thanks for your reply! Just to make sure I understood your point, do you mean I should first focus on one single collection and expand from there? All these products have proven to be profitable before; that's why I want to advertise them all at once using the Adv+ campaign. @@TheEcommerceAlley
@@TheEcommerceAlleycan you please explain this. I don’t understand. I have an e commerce fashion brand and we have different categories bags, clothes, accessories etc. should i put all my winning ads in 1 A+ shopping campaign? Or should i have different A+shopping campaign for every product. Waiting for your reply
what about catalog campaigns?
We love catalog campaigns! We use them as retargeting often.
Whoa, the background music is way too high. It's extremely distracting and over powers you.
Thanks for the feedback - we will make adjustments in future videos!