They are fucked. Too many people don't care about the quality differential for corporations to justify the cost of actual artists. Sad but it's reality
@@keaton718 "ai" is a umbrella marketing term for several dissimilar technologies many of which have been in development since at least 1900 like voice synthesis has been around since Voder (1939). Procedural computer graphics (maze craze 1970s) and markov chains (1906), or the first digital assitant (1962).
Trust me you really didn't need to tell me this was made with AI, it's was obvious from the get go. Thank you AI, for letting advertising reach a new level of shit ass.
@djhurt4005 how are you going to stop it? Greater intelligence will also cure all disease and ageing, better energy systems, inventions and discoveries humans can't do by themselves , space exploration at scale etc...AI has its own risks but it would be even more dangerous trying to "stop" it as it would just develop in a more unregulated space.
Nah, this ad is straight up scary, hollow and soulless. I love "holidays are coming" ad for that vibe of christmas and winter and this thing is opposite of all of these words
And each scene could be based on copyrighted art, it's not like someone just wrote "make me a Coca Cola ad with polar bears and red trucks" in ChatGPT. Original human made art was probably made for the AI to reference, you could think of AI in some applications as just like a graphics shader in a video game, on steroids.
The composition of the art can be copyrighted. Also doesn't really matter to them, it's an ad who cares if another company reuses their exact trademarked ad, that's free advertising.
You have a point there…you see, researchers modeled AI on “neural networks” that have similar behavior to human neurons. So if AGI is waiting to awaken then from a philosophical perspective we might be creating its dreams, so that could be awful or possibly not entirely terrible. 😂
@@DavidAddonizio LOL. Why? What do you think is going to happen? A few people will bitch on the internet, and millions worldwide will just enjoy the commercial. It'll probably go down as the most popular commercial of the 2024 Holiday Season.
Here’s what happened. A bunch of old people that control the marketing gave their team a directive, and that was to save a bunch of money. The old people then watch this AI, amazed and wowed, thinking it’s the greatest thing they’ve ever seen and thinking that the public is going to be astonished by the nostalgia that this AI has created. And then the shit hit the fan.
I think it is more, bunch of old people just wanted to make a commercial without spending money, so they hire someone to do an AI commercial because you know, everyone is doing something with AI not knowing how only comapanies like AI and no one else
Makes you think about what they're doing to cut corners with their drink production if they'll stoop to this quality. I'm questioning if I should be drinking Coca Cola.
@@alecubudulecu Not exactly, commercials like this are usually a combination of filmed elements and sets and digital creation like VFX and Animation. You can clearly see no VFX Supervisor or team was on this or it would have never been delivered in this state, with all the very obvious problems (some of which are simple fixes by experienced VFX artists)...
Wow! AI can just about achieve the look of a hideous '90s CG cartoon! Isn't this so much better than paying human beings who have spent their whole lives getting good at animation?!
@@Personal43546hf youd rather see soulless animations made by robots by just typing in a prompt than see actual humans making soulful animations that will look better than this ai generated slop
The Coca Cola Company should have enough money to pay some real people to create an ad. The world needs more REAL Intelligence instead of artificial "intelligence".
I really don’t understand why so many people are acting like this is the worst thing to ever happen. I doubt any of these complainers will stop buying coke because of this.
This is absolutely atrocious. Coca Cola is a massive company and is even responsible for Santa having his red colour and they can't afford a decent Christmas advert? There's so much fucked up imagery, like the merged conjoined squirrels. What is this all about??
The problem to me is more that: why a huge company would try to save money by using AI? AI should be a tool for creators with little means. The big companies should hire real artists. As for the drink, I prefer Pepsi over standard Coke because of citric acid, but Cherry Coke is lovely.
@@Jonathanest90s yes it should. It's an incredibly useful tool for programmers (I am a programmer) This isn't even actual ai. There is nothing intelligent about it.
All they had to do is roll out the exact same ad from decades ago. Instead, they decided to take a dump on their own brand with this horrific, cheap and nasty looking video.
Never beat the 90s Coca Cola Christmas adverts, the old man reading a story to his grandson and then the trucks came over the hill, it was a warm, nice Christmas advert.
I'm so sick of this AI crap. People need to stop training these models or investing money in them, it's never going to look good or realistic. Just give up, move on and do literally anything else with your life.
“Here’s a bunch of images of cute animals and snow brought to you by the technology that will worsen mass species loss and climate change. Happy Holidays!”
The money Coca-Cola thought they'd save by using AI for this ad they lost from me and many like me who will not buy their product this season as a result of it. Well done Coke! _It's the Real* Thing, Baby_ 🎶
After I went to church for 50 years my eyes were opened when I read 1st John 3:9-10. I had never read the Bible. Then I found out it only takes 1 day to listen to the NT. I made a list of 182 New Testament verses that all warn us to go and sin no more. Paul explained how..... simply stopped for 10 seconds take every thought captive and you make it obedient!! I read the NT every month for 5.5 years. Then 16 months ago I wonder what's in the other 1,400 pages? I was extremely convicted when my audio Bible was 72 hours: 72÷30days÷2.4hrs! 10% of our time is far more valuable than 10% of our money especially when a million billion trillion years is only the beginning of eternity. Once you read everything in context, it was extremely obvious that the Torah is still valid throughout all of the NT. I didn't see it until I read a Hebrew Bible. So I threw out my collection of 72 Bibles!! Out of all of The 613 Laws I personally only have to worry about the ones for everyone and women but basically they all fall under 1 or more of the 10 Commandments. When I was a typical lukewarm Christian I couldn't even obey 1 of the 10 Commandments. It's amazing how deceived I was but now I understand how narrow the road really is and why only a few we'll find it. There are 50K different Christian Religions. Since there is only 1 Truth, the 49,999 others are all lead by wolves promoting pagan holidays like Easter and Xmas, and rejecting the 8 Biblical Feasts that are to be kept FOREVER...
Cheap....remember when they used real living things for ads. Atleast if you're gonna do it,put them in where it's effective and show more personality. Bring the nostalgia of the holidays back!
Pretty terrible. Since when have Puffins migrated from the coast to US mid-Western mountain ranges, and during the winter? This ad is almost as bad as the liquid poison the company makes.
Dude if multibillion dollar company decides to release that piece of shit instead of paying to professionals, i would say artists really are fucked
Meh, AI was just invented five minutes ago and it's already capable of doing this. AI is obviously the future.
They are fucked. Too many people don't care about the quality differential for corporations to justify the cost of actual artists. Sad but it's reality
They’re taking our jobs!
@@keaton718 "ai" is a umbrella marketing term for several dissimilar technologies many of which have been in development since at least 1900 like voice synthesis has been around since Voder (1939). Procedural computer graphics (maze craze 1970s) and markov chains (1906), or the first digital assitant (1962).
My guess is it was the professionals who decided to do AI xD
Pepsi has the opportunity to do the funniest thing.
If they don’t, they’ll shit the bed just as bad as Coca Cola did.
@@PapaCoco1128we still got dr pepper around hopefully
Don't give them any ideas
They have to take back "it's the real thing, baby!"
should make a robot sing this garbage lyrics and have pepsi man slam tf outta of it 😂
If Coca Cola was going for uninspiring and cheap, they nailed it.
Shut the fuck up bro people be complaining about everything
Y'all need to grow up
@@dio.brando4149”grow up” grow a spine lmao. Mass produced AI slop shouldn’t be a replacement for real artists. Have some standards.
@@dio.brando4149 Massive companies resorting to A.I is a very bad signal. It's an uprising to automation, a complete lack of human need to produce.
@@mandodingo3995 all adverts are shite. noone likes adverts. what difference does it make?
Trust me you really didn't need to tell me this was made with AI, it's was obvious from the get go. Thank you AI, for letting advertising reach a new level of shit ass.
Ahahaha, what's the level? It looks terrible.
You realise how good AI is going to be in the not so distant future...in EVERYTHING?
Shut up boomer
@@silvastomp there's no way you're actually sucking off AI slop on a corporate advertisement ahahahaha
@djhurt4005 how are you going to stop it? Greater intelligence will also cure all disease and ageing, better energy systems, inventions and discoveries humans can't do by themselves , space exploration at scale etc...AI has its own risks but it would be even more dangerous trying to "stop" it as it would just develop in a more unregulated space.
Nah, this ad is straight up scary, hollow and soulless. I love "holidays are coming" ad for that vibe of christmas and winter and this thing is opposite of all of these words
the dog scares the crap out of me I was expecting it to morph into an amalgamation and eat somebody
Somewhat accurate honestly.
this is disappointing disgusting distasteful and fills me with dread disdain and disapproval
same for me
Nice alliteration
Boohoo
I'm drinking Pepsi from now on
D is for Dendetta
For 120+ years Coca Cola has protected its brand and logo very carefully. Yet they are willing at 0:15 to let AI butcher their logo twice
When greed doesn't understand what's really valuable. Enshittification is on trend.
Reminder AI generated stuff CANT be copyrighted ;)
Their brand name is trademarked and all over the video. No one would copy this ad.
And each scene could be based on copyrighted art, it's not like someone just wrote "make me a Coca Cola ad with polar bears and red trucks" in ChatGPT. Original human made art was probably made for the AI to reference, you could think of AI in some applications as just like a graphics shader in a video game, on steroids.
A art direction is protected by copyright law
@@Personal43546hf not AI... And this was already proved several times in different countries.
The composition of the art can be copyrighted. Also doesn't really matter to them, it's an ad who cares if another company reuses their exact trademarked ad, that's free advertising.
"its always the real thing" no its not, not this Christmas
literally, i thought that part was so ironic ☠️
That’s a bunch of lies, That’s obviously the fake thing
This is like if you were experiencing a Coke commercial inside a bad dream
You have a point there…you see, researchers modeled AI on “neural networks” that have similar behavior to human neurons. So if AGI is waiting to awaken then from a philosophical perspective we might be creating its dreams, so that could be awful or possibly not entirely terrible. 😂
no ma'am
*sips Dr. Pepper*
-sips Dr Pepper
- watches new ai ad from Dr Pepper.
- realizes this is just the start
Dr. Pepper is made by Coke as well.
@@OwainCynanRoberts Dr Pepper is made by whoever licenses it from Keurig, which is both The Coca-Cola Company and PepsiCo.
*sips pepsi*
Nice Morgana pfp lmao
I hope that money saved by not hiring actual video producers was worth it.
This shit definitely won't end well
@@DavidAddonizio LOL. Why? What do you think is going to happen? A few people will bitch on the internet, and millions worldwide will just enjoy the commercial. It'll probably go down as the most popular commercial of the 2024 Holiday Season.
@@DavidAddonizio Maybe start buying physical papers if you are like the old days if you want to save dead jobs
@@MrBluesMessiahbait
@@MrBluesMessiahit looks so bad
Here’s what happened. A bunch of old people that control the marketing gave their team a directive, and that was to save a bunch of money. The old people then watch this AI, amazed and wowed, thinking it’s the greatest thing they’ve ever seen and thinking that the public is going to be astonished by the nostalgia that this AI has created.
And then the shit hit the fan.
How is it nostalgia? The old one is a classic.
@ you missed my point, which was a bunch of out of touch executives green lit this soul less ai trash thinking it would “induce nostalgic feelings”.
@@yupperdude1 youll be fine buddy. 1st world problems if you have to worry about as AI coke ad. Get a grip
@@dishonestpanda-1106I can’t wait for my job to be stolen by ai.
I think it is more, bunch of old people just wanted to make a commercial without spending money, so they hire someone to do an AI commercial because you know, everyone is doing something with AI not knowing how only comapanies like AI and no one else
Lazy and gross. About what I expected from corporate America.
The ad is running on tvs here in Norway as well.
This country keeps finding new ways to disappoint me
Wait, seriously? Coming from an American, you shouldn't have expected more.
@@PJVWYGDFRFAIthey said that this is what they expected though
@@SuperAlfern it was made in the US, that's the point
you can even see how poor the AI is in most shots, they didn't even try, the morphing is awful
I think the point is that it shouldn't have been done in the first place, ok?
@@carlgonzalez5789no shit, but people won't like this, whether they know it's AI or not
The time it took to make this AI look kind of presentable, you could have an amazing looking commercial made by humans.
Makes you think about what they're doing to cut corners with their drink production if they'll stoop to this quality. I'm questioning if I should be drinking Coca Cola.
0:38 "...always the real thing..."
Just lost 1:04 of my life watching a low quality fake-ad :/
@@Just-a-normal-human-2014
Tell him what?
@@Just-a-normal-human-2014who's gonna tell him what? I'm not seeing the problem with what was said G
@@Just-a-normal-human-2014 maybe it isn't but it's still stolen art
AI stuff can’t be copyrighted… Pepsi has a chance to do something hilarious
I'm waiting for someone to make a "I remade the Coca Cola AI ad without using AI"
They can't afford actual people to direct an ad?
They could have just kept the OG ad. Its a classic.
@@SuperAlfern My thoughts exactly, would've been even cheaper and significantly better
@@rattlethatanimation Exactly. Do they not have the old ad in their vault?
Funny how they had to add the coca cola branding text afterwards since the AI is incapable of writing it on there itself LMFAO
Layoffs are coming! How wholesome.
They’re a 2 billion dollar company and they use ai cuz they don’t want to waste money on labor. Modern world in a nutshell
@@joeborda899 but the same labor used ai to make this. This was made by the same digital arts team that didn’t have ai before. Now they just have ai.
@@alecubudulecu Not exactly, commercials like this are usually a combination of filmed elements and sets and digital creation like VFX and Animation.
You can clearly see no VFX Supervisor or team was on this or it would have never been delivered in this state, with all the very obvious problems (some of which are simple fixes by experienced VFX artists)...
Probably the ugliest thing I've ever seen. Time to go buy the store brand lol
Pepsi doesnt need to use AI.....
0:50 Ah yes, these ones drive in reverse.
It’s not even driving. It’s just sitting still😭
Came here from an article criticizing it and boy, this looks worse than what I've read
Can I buy your drinks in ai-generated cash?
AI butchered the logo at 00:14. Yay corporate America!
I love me some Coca C6Øla!
thanks, you've made me a pepsi man
No it didn't. 😂
Pepsi is disgusting in all cases
I mean you say that until you actually have Pepsi
I'd rather kms than drink Pepsi. I'd just drink water or dr pepper if I stop drinking coke
I find the term "always the real thing" hilarious in this soulless vacumn of a creation
Wow! AI can just about achieve the look of a hideous '90s CG cartoon! Isn't this so much better than paying human beings who have spent their whole lives getting good at animation?!
Yes
Creating this with animation would have cost them at least $100,000, this cost them less than a thousand
@@Personal43546hf lol 100,000 is chump change to a company like coke. the ad sucks and has no life
@@Personal43546hf youd rather see soulless animations made by robots by just typing in a prompt than see actual humans making soulful animations that will look better than this ai generated slop
@@Personal43546hfyou’re a dumbass cause it looks horrible asf
guaranteed those coca-cola logos were photoshopped in and not actually generated by the ai
Photoshoped by who? another "A.I"? 🤣
@@wyslanniknewworldorder9525Probanly the one human who has to do the work of five now. 🙃
The Coca Cola Company should have enough money to pay some real people to create an ad.
The world needs more REAL Intelligence instead of artificial "intelligence".
So... anybody fancy a Pepsi?
They are a MULTIBILLION dollar company they don't need to be using A.I. whatsoever
They're gonna save so much money on ads and none of it is going to go towards their laborers. It'll just be used as an excuse to lay off more people
This is the perfect example of just because you could doesn't mean you should.
Ew.
That one
My PlayStation 2 will run it perfectly.
They should be ashamed of themselves.
I really don’t understand why so many people are acting like this is the worst thing to ever happen. I doubt any of these complainers will stop buying coke because of this.
Holidays are coming to Uncanny Valley.
This is more AI than AI
Failed. AI art sucks. Hire real artists next time.
No way y’all really thought we wouldn’t notice 💀
Why would the squirrels be snow covered? Taxidermy? 😮
The noisy trucks rolling past woke them up? 😂
On a technical level I have to say the consitency is pretty crazy.
I agree, but for a multi billion dollar company you'd expect better, consistency is above average but not good enough given their wealth
I’ll make sure to fill my fridge with Pepsi this season… thanks.
This is absolutely atrocious. Coca Cola is a massive company and is even responsible for Santa having his red colour and they can't afford a decent Christmas advert? There's so much fucked up imagery, like the merged conjoined squirrels. What is this all about??
The problem to me is more that: why a huge company would try to save money by using AI? AI should be a tool for creators with little means. The big companies should hire real artists. As for the drink, I prefer Pepsi over standard Coke because of citric acid, but Cherry Coke is lovely.
Because this corporate holiday season Coca Cola wants you to taste the full flavour of fuck you and Christmas too.
No, AI shouldn’t be allowed to exist
Thankfully no one cares what you think
@@Jonathanest90s yes it should. It's an incredibly useful tool for programmers (I am a programmer) This isn't even actual ai. There is nothing intelligent about it.
@@Jonathanest90sI use ai to help me with my grammar because of my disabilitys…
I feel like a company like coca cola could at least afford a real dog
I like how the squirrel turns into a chipmunk
You make $100 million a day. You can pay animators more than a fraction that much.
"*Created by Real Magic AI"
Yeah, no shit eh? Really pulled the wool over our eyes there.
If the Cola Wars are still happening, Pepsi is an easy winner now
If only New Coke never happened…
0:54 one of the trucks has no cab
“Real magic” The only thing real abt this is the aura they lost 😭🙏
Finally, an advert that captures the experience of tramadol!
Animated painted storyboard, weird commercial >>> huge buzz for no money.
Where's Santa Claus?
They could remove all the extra fingers in time…
This is really bad, and you should feel really bad.
The balls to have musical lyrics that say "It's always the real thing" in an AI generated ad....just amazing.
All they had to do is roll out the exact same ad from decades ago. Instead, they decided to take a dump on their own brand with this horrific, cheap and nasty looking video.
Looks like something that should be on big screens on a cyberpunk megalopolis.
Thanks, Coke, for reminding the actors and writers why they went on strike.
Best Pepsi advertisement ever
Could you imagine how good this would be if they actually hired 3D artists to make this
This is the downfall of genuine, real ads
"Genuine real ads"? You're joking right?
Ill use this quoute next to the definition of oxymoron.
Never beat the 90s Coca Cola Christmas adverts, the old man reading a story to his grandson and then the trucks came over the hill, it was a warm, nice Christmas advert.
Gonna be nostalgia for whatever form of humanity is taken form in 20 years
I'm so sick of this AI crap. People need to stop training these models or investing money in them, it's never going to look good or realistic. Just give up, move on and do literally anything else with your life.
The sad part is they’re parading this around like it’s something good. Like they’re blissfully unaware of the horrors that they’ve unleashed
Says alot when the 1995 version beats this. That version is awesome and just feels magical. This just makes me think the company is being tight
“Here’s a bunch of images of cute animals and snow brought to you by the technology that will worsen mass species loss and climate change. Happy Holidays!”
This commercial makes me want a Pepsi
“Created by Real Magic AI” Well, there’s nothing real about AI, so what are you talking about?
Carbonated Slop.
Is Coca Cola broke?
Nope, They’re quite the opposite….
*but that doesn’t mean they should use AI slop*
This looks horrendous. Embarrassing.
Thanks for helping me stop drinking coke (: I suddenly never want another coke again! 🎉
I love how coca cola, a company known for its amazing respect of our environment, features so many animals in their advert!
Also you can beat the real thing, there are many better tasting colas out there from small companies who care about people and our planet.
All you suckers raging against, and more importantly, talking about this are doing EXACTLY what The Coca-Cola Company hoped you'd do...
Multi million dollar company Coca cola knows its too much effort to put hardwork and love into an ad to make it look good. Slop all the way!
We buying Pepsi with this one 🗣️🔥🔥🔥🔥
HECK YEAH!!!!!🗣️🔥🔥🔥
Time to turn to pepsi
The money Coca-Cola thought they'd save by using AI for this ad they lost from me and many like me who will not buy their product this season as a result of it. Well done Coke!
_It's the Real* Thing, Baby_ 🎶
After I went to church for 50 years my eyes were opened when I read 1st John 3:9-10. I had never read the Bible. Then I found out it only takes 1 day to listen to the NT. I made a list of 182 New Testament verses that all warn us to go and sin no more. Paul explained how..... simply stopped for 10 seconds take every thought captive and you make it obedient!!
I read the NT every month for 5.5 years. Then 16 months ago I wonder what's in the other 1,400 pages? I was extremely convicted when my audio Bible was 72 hours:
72÷30days÷2.4hrs!
10% of our time is far more valuable than 10% of our money especially when a million billion trillion years is only the beginning of eternity. Once you read everything in context, it was extremely obvious that the Torah is still valid throughout all of the NT. I didn't see it until I read a Hebrew Bible. So I threw out my collection of 72 Bibles!!
Out of all of The 613 Laws I personally only have to worry about the ones for everyone and women but basically they all fall under 1 or more of the 10 Commandments. When I was a typical lukewarm Christian I couldn't even obey 1 of the 10 Commandments. It's amazing how deceived I was but now I understand how narrow the road really is and why only a few we'll find it. There are 50K different Christian Religions. Since there is only 1 Truth, the 49,999 others are all lead by wolves promoting pagan holidays like Easter and Xmas, and rejecting the 8 Biblical Feasts that are to be kept FOREVER...
Cheap....remember when they used real living things for ads. Atleast if you're gonna do it,put them in where it's effective and show more personality. Bring the nostalgia of the holidays back!
I’m going to stop drinking cola after this, thanks cola
That's gore of my comfort character.
absolutely no soul
in these terrifying times we need the pepsiman to come back
Pretty terrible. Since when have Puffins migrated from the coast to US mid-Western mountain ranges, and during the winter? This ad is almost as bad as the liquid poison the company makes.
Nice to know Coca Cola adverts now reflect the quality of their product. Cheap slop that is a poor imitation of what it used to be
Coca-Cola Real Garbage
Everything about this infuriates me.
Yeah I prefer pepsi now
65K views but only 252 likes 🤣😭
This is the kind of ad that geriatric ad execs think is "cutting edge" and doesn't realize it looks terrible.
Maybe it looks nicer when you have cataracts 😂