ไม่สามารถเล่นวิดีโอนี้
ขออภัยในความไม่สะดวก
This Is What AMAZING Facebook Ads Look Like | Spotify Music Marketing
ฝัง
- เผยแพร่เมื่อ 15 ส.ค. 2024
- Facebook Ads are the go-to digital marketing tool for Spotify music marketing. But how do you stand out in a saturated market? Today, I share real examples of stunning video creatives that made the best performing Facebook Ads for my clients. I also offer recommendations and rules of thumb for independent musicians looking to create video content to use for Facebook Ads to promote their own music on Spotify.
☎️ For help with your next music marketing project, contact me via my website: kyletheally.com/
🙋♂️ Sign up for Hypeddit: hypeddit.com/r...
🎥 Subscribe on TH-cam: youtube.com/@kyle_the_...
📸 Follow on Instagram: / kyle_the_ally
🕺 Follow on TikTok: / kyle_the_ally
🎵 Thank you to my friend OTT for producing the music in this video. You can check him out on Instagram here: / onetaketom
CONTENTS
0:00 - Introduction
1:48 - Indie Rock: The Beaches - "Blame Brett"
2:44 - Indie Rock: The Beaches - "Me & Me"
3:32 - Indie Rock: Ola Sweet - "Carnation"
4:27 - Indie Rock: Trauma Cat - "Bunnyhole"
4:58 - Folk/Niche: Spitzer Space Telescope - "Colonies in the Wild Frontier"
6:02 - Country: Ryan Curtis - "Can't Take Back"
6:34 - Metal: Colormask - "Silver Screech"
7:38 - Rap/Latin: AKUNA - "La merca"
8:22 - Pop Punk: Lenseye - "Corporate Advertainment"
9:44 - The Do's and Don't's
14:27 - Final Recommendation
#spotify #musicmarketing #facebookads
Working with Kyle has been great and I plan to continue for quite some time I think this is the legitimate base you need to build for yourself
Dude, thanks for your visual examples and cohesive explanation. Love your practically approach.
This guy is brilliant! He figured out a goof way to promote a band is to get people to watch their already fully produced/completed music video. Why did the band and or music company not think of that?! Also I think he would have convulsions if he ever said "take it to the next level" without physically moving his left hand up to demonstrate what he is talking about.
The beaches definitely have the sauce! They kick ass live too damn
Yep, in the process of working with them I personally became a fan of their music. The marketing worked on me too!
Thanks Kyle, it was a treat to see the adcretive examples from different genres!
You're welcome! I wanted to share a bunch of samples because I feel there's not a lot out there when it comes to promoting "guitar music" (rock, metal, country, etc.). Glad you found it informative!
Nice video. But would have been nice to hear some CPC/CPM numbers. Thanks Kyle.
While that's a good point, I intentionally omitted CPC and other objective metrics because I wanted this video to focus on digital marketing through a creative lens - I feel all too often that we forget there is a creative exercise at the heart of what we do! These campaigns were all very successful and that's self-evident from the public metrics you can find on Spotify, and I wanted to showcase the level of creativity these bands employ that makes them successful.
@@kyle_the_ally And you did great. I'm just info greedy Thanks so much.🫶
On a separate note - The Beaches are amazing!!
Yup! That usually helps haha.
Great video Kyle. Thanks for the valuable information!
You're welcome! Thanks for watching!
Hi Kyle. I noticed that all of the ads shared were exactly 15 seconds long with the exception of the second Beaches (TikTok style) shared, which was around 22 seconds long. Is 15 seconds the ideal length? Is this so they can run on Stories? Are there other reasons. Thanks and keep the great content coming!
Good observation - 15 seconds is just the convention I've adopted. It's not based on any hard data and recently I've been running ads that are up to 30 seconds long. However, I'm of the opinion that a longer ad isn't usually helpful - if you haven't convinced them to listen in the first three seconds, you probably won't convince them after that. Cheers!
Thank you, Kyle. I really appreciate the response!
Hi Kyle great video! What video convert better for you. The IG feed or the IG stories? I notice none of your examples were ig stories videos.
I find that IG feed tends to do most of the heavy lifting on a successful campaign. Not to say that IG stories and reels aren't important too! Try it all and see what works for you.
That’s crazy cause I always use my chorus lol
But if you always use the chorus, how would you know whether anything else works better? o_O
@@kyle_the_ally that’s a really good point will be doing a version with my
Verse
Good examples - How long are these videos?
I try to keep ad clips to 15 seconds.
Hey man, can you run an ad for my song???
Let's get in touch! kyletheally.com/contact/
It's strange how "the band is playing" videos are such boring and yet they're still the most successful at the same time. The videos you're showing are actually almost all pretty basic, and without putting a lot of money and right skills on promoting they don't have so much value... I'm not sure about the mainstream genres, but in rock and metal surely is. The "band playing in the woods" kinda video is so so so much used that it has become a super boring cliché
The common denominator in all of these is that the visual looks... good. The content doesn't have to be innovative (which is a matter of opinion anyway) when much of the other content saturating social media is low quality/badly lit/poorly composed/etc. video capture from a smart phone. A good visual will stand out above the rest.