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- เผยแพร่เมื่อ 18 ส.ค. 2016
- Cadillac Unveils Escala Concept, Previewing Future Design Direction
Concept showcases future design and technical systems in development
Flagship Sedan is a concept for a more expressive, expansive companion to the recently launched CT6
Dual-Theme interior includes Curved OLED displays, next-gen connectivity designs, ingenious details
The Escala Concept previews the design and technical ideas driving the next phase of Cadillac’s ongoing expansion.
“Escala is a concept with two clear objectives,” said Johan de Nysschen, president of Global Cadillac. “First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium.”
Cadillac has released a new slate of models bristling with expressive design and exhilarating performance, driver’s cars taking Cadillac into a new chapter of its storied 114-year history.
“Escala is a concept car, but one based upon the unrelenting rise of our product substance,” de Nysschen said. “Depending on the development of market segment for large luxury sedans, Escala is a potential addition to our existing product plan.”
Escala features a new and evolved face of Cadillac design that will begin appearing on production models soon. This includes a new expression of Cadillac’s vertical lighting, a brand signature since 1948. Organic light emitting diode (OLED) lighting elements are thinner and set deep within the fascia, creating a sinister look, day and night.
The concept’s details invite closer inspection, including a three-dimensional precision pattern in the grille design and 22-inch wheels with two layers of spokes.
“This concept shares how Cadillac will bring forward a new experience that is uniquely American, and unmistakably Cadillac,” says Andrew Smith, executive director of Cadillac Global Design. “Escala is an expressive symbol of reward and an exhilarating driving experience. On the interior, we pushed further. It’s about precision and ingenuity in craftsmanship, and the artistic integration of technology.”
Escala features a “dual personality” interior crafted with distinctly different zones: The front is about intensely focused modern technology, while the rear delivers relaxation.
“My brief to the designers was to create a car you desperately want to drive, and also one in which you want to be driven,” Smith said. “So rather than a single design, this interior consists of two themes. It was an opportunity for our designers to break the rules a little bit, exactly what Cadillac should do from time to time.”
An array of three curved OLED screens is a prominent feature in the front of the cabin. The very thin, curved displays are layered in front of the driver, with the back sides wrapped in hand-stitched leather embossed with the Cadillac script. The array of screens consolidate the traditional “cluster” of driving gauges with the “center stack” into one integrated unit.
Escala includes new designs for connectivity and control, providing a prototype for the user experience in development for future production models. The system features a central control module that enables the driver to execute tactile commands across the spectrum of connectivity functions, in addition to voice and gesture control technology. Inside the controller sits a new edition of Cadillac’s “flying Goddess” icon, a nod to the brand’s illustrious heritage.
Like all Cadillac models today, the interior is assembled using hand cut-and-sewn techniques. However, Escala presents several new and unique touches, blending overt luxury with covert technology. Escala makes broad use of hand-tailored fabric on the door trim and seating areas. Inspired by suiting material used by Cadillac’s partners in the fashion industry, the fabric provides a new level of hand-applied craftsmanship and color, unique in today’s auto interior landscape.
The Escala Concept utilizes Cadillac’s new RWD-centric large luxury car architecture, featuring one of the world’s most advanced body structures, which debuted on the new CT6. The mixed-material construction enables unprecedented agility and efficiency.
Escala uses a new 4.2-liter twin-turbo V-8 engine, a prototype of a new system in development for future Cadillac models. The advanced engine utilizes Active Fuel Management technology, enabling fuel-saving 4-cylinder operation.
Cadillac Escala Concept Basic Specifications
Model Escala Concept
Body Style 4-door expressive flagship sedan, with lift-back rear opening
Height 57.3 in / 1455 mm
Width 76.7 in / 1948 mm
Length 210.5 in / 5347 mm
Wheelbase 127.1 in / 3228
Engine 4.2-liter Twin Turbo V8
Read More media.cadillac.com/media/us/en...
interior New 2016 2017
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Put that masterpiece in production, and you'll have made yourself a sale Cadillac!
I am all gooy eyed, that's 2 sales already Cadillac Escala is a beauty.
It looks great ,but you know their reputation for unreliable vehicle🤦🏾♂️
@@morrisx1169 Cadillac , unreliable vehicle ? I've owned Fleetwood's and Eldorado's, never had any problems.
I absolutely hate automakers practice of creating bad ass concept cars but NEVER putting anything out there for REAL use, that even comes close to the coolness of the concept. If they'd just put the damn concepts out there all of their sales would shoot through the roof.
Exactly, I'm tired of all this concept tease bullsh*t...just bring the damn thing out & stop bringing the mediocre bullsh*t
That's because concepts can't pass government and municipalitie's regulation specs.
Then why even create them in the first place
For ideas. For instance, the Cadillac XLR, was "born" from the concept car Cadillac Cien and one other large sedan came from that as well. Only that lucky pucker Ewan Mcgregor got to drive the actual Cadillac Cien in the movie "The Islands"
Then they should do what it takes to MAKE them pass, right? I sure they could if they wanted to. Can you imagine the sales the Cien would have had if it had actually been put into production? Through the roof!
IT'S GORGEOUS, BUILD THE DAMN THING, DON'T CHANGE ANYTHING, YOU SHOULD HAVE BUILT THE CIEL TOO
ciel even more gorgeous
You showed me the Ciel and never made it. You showed me the Elmiraj and never made it. The fuck am I supposed to get excited for watching this?
You finally figured your shit out, Cadillac. Now you just have to build it AS-IS. Water this down and you're fucked again.
And keep the Escala name. No more of that nondescript and immemorable alphanumeric naming.
NO don't build this! Build the Elmiraj! This car just doesnt have the right cues that say "Cadillac" to me
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The Elmiraj looks ugly in my opinion. The Escala looks sleek and agressive. The front, sides, height, and stance are perfect. The back could use a little work, but great shapes. To each their own.
It's good to see that someone else is interested in restoring the Cadillac brand to It's rightful place as the global leader in luxury cars.
This car should go into production a.s.a.p but with a small block V-12 twin-turbo option.
BUILD IT! BUILD IT! BUILD IT!
I like that Cadillac is making the effort to rise again and I am rooting for them to "get it right" for us "Cadillac Men".
I don't know about anybody else, but I love this design concept. The Escala looks stunning. I'll drive one in the nearest future.
Jesusegun Alagbe won't be made
You know what this car looks like?? EVERYTHING ELSE ON THE ROAD!!!!
WOW.. ABSOLUTELY STUNNING! Far better looking than anything coming from Germany or Japan.
germ any ppl (n. ,. a. z. i. breads) had been stole GM's designs for many years , they never admits first van (first mini recreation vehicle // RV) was invented by american enginner by using flatheadv8 in back trunk as powerplant 》Long before existency of false naratives such as "most american civilians using buggy beetle in 1950's 1960's" ( *N0PE* ) . . . . The fact is most of american movie producer in 70's - 1980's had been given red paint buggy beetle as cameo mobile/cars 😅.😅
absolutely stunning. the interior had me sold from go....
This car does evoke some of GM's best and most lasting themes. The sweep of the dash is reminiscent of the 1963-63 Chevs, It is also encouraging to see that Cadillac is reviving the value of grace in the design of the car. As the satisfied driver of 1994 Concours, it is good to see a spacious and dignified look returning to the marque.
They dont talk like american , who is this guy. Is better to produce old caddy as intermezo , rather than put new concept that never be straight path for their ovvn "next sale" of automobile units 😅. Caddy is the most knownable GM's automobile manufacturer , esspecially big large sedan. they had crafted their ovvn logo and became one of american automotive heritages.
I remember seeing the Cadillac Sixteen and was like WHOA!. But they NEVER put it in production. Instead GM made a sorry watered-down DTS with wimpy FWD. Hope y'all build this one and the ELMIRAJ.
Why do you think they don't put concept cars into production?
Each generation of Cadillac has a design that last for the ages; this model is THAT!
I love this new NEW Cadillac Escala ! ! ! This has to be the most beautiful Cadillac ever designed.
Mark Fosdick I agree. I just hope they actually make the thing.
The best looking car I've ever seen. Good job Cadillac👍. God gemacht🇩🇪 I want this car in Germany.
Sorry there's only 3 of them ever made
about damn time. now watch they make it shorter and with a V6 engine
You was right. The CT5 is what came from this. LOL
Right, a v-8 should be mandatory. At least for the first few years.
FINALLY "AWESOMENESS FROM CADILLAC !!!
The back reminds me of the jaguar
Nice trumk a
Are there any Americans left working in Cadillac?
That's EXACTLY what I asked when this guy was talking. LOL
No, because Americans don't have the talent to do it right
I noticed after they unveiled it there was no applause ;/
FUCK YOU Brocco. We do have the "Talent"
Thankfully no.
Thats why American cars are getting better looking. Still a VERY long way to go, but they re getting better..
BroccoliBeefed
There wasn't noise at all as it was muted. Noticed how you heard cameras then all of a sudden it stopped?
Great looking car. The side profile reminds me of Jaguar XJ
Agree 100%
I have a CT6 Platinum now and absolutely LOVE IT!!! PLEASE BUILD THIS CAR!!! This will put Cadillac back on top where they should be!
i never seen in my life this beautiful car cadillac Escala this is my dreams
Escala meanz
Wow. This must be what love at first sight means.
I would buy this car over an MB.
YungGBone124127134 œp
drivers lisense
I couldn't agree less. My 1985 300D is probably more fun, I have a Samsung S7 Edge already, I don't need a Cadillac version.
Wow, the crowd goes wild when this car is revealed!
This is beautiful. Love the stance. Ready to roll!!
So what happened to the elmiraj?
bullet5760 ct5 coupe
That will be the new convertable.
that's a car for bosses. beautiful
This is the most Beautiful Car that GM has come out with in Decades!!!
Amazing looking car, if this becomes available I'm in.
They unveil the car and not one gasp and no one claps, why?
Yeah, I found that strange too.
After the Cadillac Ciel and El Miraj concepts, expectations were high, but I assumed instantly deflated.
I think its cause all the guests there were snobby douches
I like it, when does it come out though?
Same thing I was wondering....
My dream car , ❤️caddilac's
Finally Cadillac is returning to it's classic roots of glorious roomy luxurious heritage.
It resembles and definitely a Jaguar XJ version of Cadillac
" Beautiful !
Good,now just wait for the watered down,vanilla toaster version
The wheels remind me of a BMW, but other than that, this is an amazing looking vehicle.
the escala concept very different but it is awesome
So you designed an Audi A7 with a Jaguar XJ rear end.. Impressive 👍🏻
i haven't seen people who don't appreciate good things always criticising talent and hard work of other individuals
looks like an audi s7 from the side, xj from the back, and God knows from the front. But it's nice.
...good observation, I agree.
Lol a Mazda from the front
The front looks like a chevy malibu
Marq Mac they stole the lexus LC tailights xD
Reminds me of a Chrysler 300 front with smaller headlights LOL
Cool car, 2nd to the elmiraj
Build the damn car
I'm not a GM fan at all in I think this is gorgeous 😍 speaks pure Cadillac just menacing💯
It's going into production.
Вызов принят! Поработаю 200 лет, и точно покуплю!
Beautiful car!!! I've been in love with these cars since my dad bought them
Что скажешь, молодцы. Американцы всегда на сто шагов впереди. Респект...
Кадиллак великолепен! Чудо инженерной мысли! Завидую!
RAFAEL MEJIA you nailed my words bro :)
I've bought a XTS and i'm already looking my next car. Now I know ! It will be an Escala ... .
ELEGANCE GOD LEVEL !!! ... I HAVE NOT SEEN ANYTHING THE SAME. IT'S A DELIGHT TO BE EYED, THANK YOU.
Супер фантастический дизайн!!! Машина мечты!!! Просто супер!!! Молодцы!!! Главное не ставить в него электромоторы! Даёшь V8 с суперчарджером!!))
Bring this car to life.
When it debut?
It's my favourite cadillac !!!
It is beautiful. I would be concerned that I would be plowing snow with that low front end however I am glad to see a plush luxurious feel coming back to this brand. It has seemed cheap for the greater part 2000-09
Good disign, bring it in production...
S
The new Cadillac Escala Concept the next Cadillac CT 7 slot above the CT 6.
I come back... I'm here.
I feel dizzy from this car .... Very beautiful !
Vlado.
16 Sep 16
That Burlap Bag Material in the interior is a nice touch. LOL!!!
Not a tick of emotion when unveiled ! Tells you what was actually thought of it
The GM bean counters will screw this up. GM will continue to build crappy uncomfortable un ergonomic vehicles.
Love it.... Can't afford it!
Amaaaazing 😍😍👏👏👏conguratulations Cadillac equip👏👏
Looks beautiful , along the lines of Aston Martin , Audi
O Carro mais bonito que ja vi em toda minha vida! 😉
C
Wow that is beautiful pls don't deviate from the concept to production! It looks expensive and its design is striking! You finally get it GM!
okay we will make it look like a malibu just like you wanted.
-GM
I doesn't look good Cadillac has so many beautiful classics to bring to life
ilove this car
Curl meanz
Concept cars always catch people's attentions, but the question i have is when the car goes into mass production? people cant wait to get it!
very nice and build the ceil
I like the pillars, It remind me of my old 4 door pontiac grandeville 73 model , nice looking vehicle but reminds me of the 16 Hyundai genesis 4 door..
Мечтаю обладать такой красавицей!Подгоните мне такую к моему дому на новый год!)))
Now this is more like it Cadillac, this how a Cadillac should look. I hope this turns into the CT-8.
Nice beautiful Cadillac 👍🏽 awesome design . Thank you for the video . 😎
This is my next vehicle
Cadillac: we make concepts people want to buy, not cars.
Now thats a proper car
that doesn't look like a malibu at all! get back to work and stop fooling around!!!
-GM executive
ESCALA and EL MIRAJ... two cars that GM slept on.
the gta new casino spin brought me here xD
ي لبيببييه والله حبيتها الله يرزقني 🥲
Was there that night. Lots of interest but one underlying statement. “They will never make it”.
OMG this car is absolutely beautiful
سياره غنيه عن التعريف ٠ والملاحظ أن فخامة السيارات الأمريكيه لها طابع خاص يجمع بين الفخامه والرياضي وهذا ذكآء وكأنها سيارتين في سياره واحده ٠تحيه طيبه ٠ وأتمنى لكم التوفيق والتألق ٠
great design 👌 but provided to you need to some modifications .. like the headlights , for example.
google translat..
Beautiful
Love it want it!!!
Gorgeous! My Grandfather would love it!! God rest his soul he was a Caddy fanatic well it looks like you finally got one Grand dad lol Me being a Mercedes guy and all lol which you hated lol
My first impression is very positive. It could lead the way up for GM's flagship to return.
A beautiful Fine and Exquisitely Designed Luxury Automobile! Make Cadillac the “Standard of The World” for Quality, Durability, For Luxury and You will take back The Crown of the Best Automobile in the World!! It is a Beautiful Automobile - GM Make it The Best!! I want one!!
Badass!!
Beautiful car!
This car, and the last two concept cars are absolutely fantastic, futuristic Cadillac designs. Stop designing cars in concept, and bring them to fruition. What good is it to display cars you have poured so much money into, only to let these designs die. Cadillac says they desire to build cars for the future, great! Build them already! Please...
The rear is 100% Jaguar XJ; the front reminds me of my Mazda3 with the front grill.
Genovation you ever heard of the GXE electric Corvette
That's the key, building cars that people will want to own. This execution is certainly one of those.
At first glance I thought it was a new Jaguar XK... the headlights need work IMHO.