How He Turned $1k Into $12k/ Month from Microgreens (Local CEO Show Ep. 03 Donny Greens)
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- เผยแพร่เมื่อ 11 เม.ย. 2023
- This is episode 3 of the Local CEO Show, where we find and highlight local entrepreneurs that are doing big things.
In today's episode, we are highlighting a Microgreens business and interviewing @DonnyGreens. Donny Greens has scaled his own Microgreens business to over $150k per year and helped many others do the same.
We get into how to start a Microgreens business, how much time it takes to run one, how much money it can make, and more!
Resources mentioned in the video:
Donny's channel: @DonnyGreens
Learn How To Grow Microgreens: onetrayaway.com?affiliate_id=4120449
Seeds: sunflowersuperseeds.com/seeds
Trays (Black): shrsl.com/1vc3b
Need help scaling your own local business? ➡️ scalelocal.com/ - แนวปฏิบัติและการใช้ชีวิต
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Join Donny's Challenge here: onetrayaway.com?affiliate_id=4120449
the audio is very low
Has Donny released his software yet. And is he still growing ???
Did he also have lots of help and have a lot of contacts in the industries involved as well.
I bet he did.
The trick isn't growing, it's finding a consumer for your goods. If the city you live in is already saturated with growers, it's going to be difficult to break in. Donny had the good luck of finding an opening in the market to exploit, if you don't have the same hole in your local market, growing micro greens probably not as easy as Donny makes it seem like.
Agreed
Also how do you get a licence to be allowed to sell something like that?
quite cynical I think. We all have gaps in the market in our areas, there's thousands of things to grow. The secret is hard work, doing your homework, finding those suppliers and actually puting thier ideas into practice with th skils and business protocols.
That’s agriculture, you don’t grow for income, unless you first have a demand and you grow for that demand. Otherwise, you’ll always be growing and trying to sell, and that’s not sustainable
@@PazLeBon you just admitted that there are OTHER things to grow, which was my point, just because you CAN grow micro greens, doesn't mean you have a local market for those. There MIGHT be a market for OTHER produce, but all the hard work in the world isn't going to pay off unless you KNOW where the hole in the market is, otherwise you're competing against established producers, good luck with that.
You work for 40yrs to have $1m in your retirement, Meanwhile some people are putting just $10k in a meme coin for just few months and now they are multi millionaires. I pray that anyone who reads this will be successful in life
Thanks for continuing updates I'd rather trade the stock market as it's more profitable. I make an average of $34,500 per week even though I barely trade myself.
I'm favoured financially, Thank you Jesus $32,000 weekly profit regardless of how bad it gets on the economy.
How
..? Am a newbie in crypto investment, please can you guide me through on how you made profit?
Thanks to Mrs Maria Davis.
She's a licensed broker here in the states
I feel like everybody who grows micro greens also sells courses, for some reason anyone who has a small business and sells courses throws red flags for me.
I’ve never seen a a micro green video without a how to course they are selling too. I think that speaks volumes about the industry haha.
yeah pretty sad
People who don't make enough money with their real business also sell courses. Means they LOSE MONEY on their real company.
Most folks who have TH-cam channels have courses that relate to whatever they are doing. It's a source of secondary income, which just bolsters the main income from the business. Having multiple streams of income flowing into your business is a good thing. It's kind of like that saying, "If you're good at something, never do it for free."
@@magpieonline4801 Sadly that's bullshit. Same with all the "Dropshipping Gurus" that sell courses. Why should you sell courses on how you exactly make money when this obviously damages your profit? If someone has a big social media presence and sells public courses on how he does it he is scamming people. Pretty easy
@@pascalhanzo2732 I mean, if you're stupid enough to buy courses from a "Dropshipping Guru" with a video like a bad commercial, sure...lol
I think the difference between those courses and courses offered by microgreens businesses is that there's value to be found in these. Not everybody has a green thumb or has a good understanding of how to grow greens. Some folks aren't good at selling or don't have a good marketing strategy. Others don't have time to go to their local community college to get the same course for the same amount (or more) out of pocket. I think courses are completely up to the person and whether or not they have the time and disposable income to pay for a course. Some folks do. Others, like myself, don't. So I don't bother with the courses.
Just a tip, adding timestamps for each question can add a lot of quality to the video. Great video, btw.
Timestamps are built into the player. I think you mean a ToC.
I bought the trays you suggested and WOW! They're built really well! These are thick and sturdy! Appreciate the info and video.
Great interview. Not too long. Informative, interesting. Spot on.
He’s dropping so many jewels. Appreciate that! ❤
This is a great series - really hope you keep generating this type of content.
Thanks a lot Stephan!
Great video! your questions and format are super chill and well-thought-out, keep up the awesome video series
Thanks a lot man really appreciate it!
I love how this video has become the “breakaway” for your channel. A lot of potential, and I love the idea. Keep it up man! Subscribed
Thanks I really appreciate it!
Great informative video. Thank you.
I'd say 20% effort into growing it, and 80% into selling it. Unless one is close to a big, well-populated city with a lot of demand for novelty/healthy food, I would not give up on my daytime job.
Exactly. Most microgreens growers are selling online couses and living from YT adds. 500 $ per rack 😅
Yeah I have no idea how he can make $500 from one rack.. who is buying that?
@@elliotthuff5634 one tray is $15-$20
No idea what micro greens normally cost but that's maybe... Not unreasonable ?
Your not supposed to your supposed to add it to you work for more profit or advangaesn using the food! It would also save some money on groceries. Until you can make it passive.
@@GGTanguera i dont think so i bet its the other way around he makes money off his microgreens then scaled it into yt videos bc he saw it as another buisness opportunity as well as helpful for starter micro growers
Thank you for sharing..
Good job! Plus, I always love watching @DonnyGreens! Smart man!
Awesome job finding a way to add value in so many ways! This is probably more sustainable that shipping greens from California to other parts of the country. Love your perspective on the trays and stickers. Closed loop system 😊.
Wow. I heard about micro greens it would seem like months ago but just a little about how good it is and basically forgot about them. All of a sudden this popped up & grabbed my interest.
Great interview! Learned a lot, thanks!
This vid randomly came up on my feed while I was trying to look up growing plants with water lol. I have to say that if you did not explain what your videos were about (local businesses) within the first few minutes, I don't think I would have been motivated to continue watching, let alone subscribe immediately like I did lol. I think you were real and that's the best. Also with the beginning it could have been filmed a little bit more smoother/clearer/louder, but you're doing great and you're putting yourself out there. That's what matters. Great vid!
I love this guys energy...he is humble... forthcoming and giving with his knowledge and things he has learned.... thank you brotha much appreciated 💯
Great interview! Love the local CEO concept
Appreciate it Gio!
Spicy mustache is such a great teacher too love that guy
Good interviews on you for asking some on the fly questions I was wondering about too.
Thanks a lot! Appreciate it
Those are some absolutely beautiful greens bro.
“I’m a bit of a procrastinator here and there” is so relatable 😂 Gives me hope that I can do it, loved the video 😊
You can definitely do it!
Yeah you'll never get round to even attempting this...
people who say that have no idea what procrastination really is bro, it's highly assertive people attempting to be relatable. That's it.
Was super fun to hang with you bro!!! Lets definitely hang out more!!! 🌱🌱
100% man! Thanks for all the value 🔥
how saturated is this market? if it has such a low barrier to entry and high profit margins, why wouldn't every farmer's market already have a micro greens stand? furthermore, since one micro green is much the same as the next, how do you differentiate yourself? i wonder how much of your success is due to you catching this food trend on the way up and snagging market share when there was still plenty to be had? also, if you have a direct to consumer model, how much of your success is due to the prominence of your TH-cam channel; i'm sure you convert a lot of customers that way too, right? in short, how has the market changed since you were first starting out and how might this temper your exuberance?
@@user-pg7uj4bp4q I have a connection to the market in Georgia. This market is very location specific. Communities that don’t have an interest in sustainable and healthy food do not buy this product. However, in the right location (affluent, health conscious neighborhoods and towns) this is a great business model because large producers dont grow it in large quantities, and what the big names can grow, is of lackluster quality. Those locations are more geared to local food anyways. So yeah it can be done, and the demand is there for several growers to be in the market at any given time, given the tight location.
You are a legend bro much appreciate the honesty
Most wholesome use I ever seen of a plant emoji lol
I first came across Donny when intervied on a channel growing your greens, in his early days, and have followed him ever since. Donny says it how it is, a great inspiration for people and for those wanting to get into microgreens you will know what to expect, and he is very helpful if you message him with a problem on the subject.
Yeah he’s a great guy!
Con Artist, this stuff doesn't sell. Thats why he sells courses and etc.@@tylertumminelli
Micro greens is definitely a business I'd love to have. Thanks for the video!
You got this!
great video. TH-cam course link? didn't see in description. When you search infinite ones pop up. Im interested in the one Donny watched initially🌱
Really enjoyed watching this very informative video. Thank you.
You’re welcome!
I've now subscribed. We'll done.
very useful and informative presentation you put together
Thanks Joshua! Glad you enjoyed
subbed! love this stuff!
Really appreciate it!
Great interview Tyler. New subscriber 👍
Thanks Ben!
Love it!
Thank you sir!
Nice video brother! I made about $1,000 bucks selling to my buddys food truck! Mostly drank a bunch of PBR...................... subscribed!
I would develop some favorite recipes/dishes to utilize the microgreens that you sell and include that with their purchase. Great video!
great video.
Great video bro! You just earned yourself a new subscribe
Thanks a lot appreciate it!
I'm on the journey of starting microgreens business in the UK. I originally wanted to do it 5 years ago. Gotta just start and make it happen.
so 6 months later can you tell me how is that going?
Hey I really like this , as someone who owns 2 small local businesses and 1 of them having to do with plants this is something that I know a bit about so it’s very interesting
Big fan of donny got my own microgreen biz he helped me when getting started big time
That’s awesome! He’s a great guy
Where do yall sell it?
You can grow segregated varieties in a single tray which works for a single person or small families, make sure your varieties grow at the same rate. I learned more than a few things watching this video. Thanks
Great interview. I purchased Donny's One Tray Away challeng. I'm now growing microgreens regularly for myself in my 128 sq RV trailer! I noticed cognitive improvment as I"m an old guy. Manufacturing farming is collapsing and the quality is poor. Local Gardens are the future, i.e. Urban Farming is the way to go. Taking Mr. Green's lead and learning how to grow first and expanding into growing cherry tomattos as my next crop. I am also interested in growing lion's mane mushrooms as my business takes off.
That’s awesome! Way to take action man
I hope I can still do the challenge….😊
Very interested in lions mane too.
You seem sincere an legit, very cool. Yes, been on powdered microgreens an quality of health higher..lions mane is great for memory, look into methylene blue too. My mom had a tumor pre-Covid, we forced greens in, sugars out and all the above mentioned, tumor was no longer there.. Downfall, she went back to high sugar. Life is what we make of it, buy quality time and raise thy frequency. Cheers bud
Y.A.K im about to jump on this band wagon 💯 micro greens is the future
Brilliant youtube vid !
First off, really amazing interview. Fantastic questions. You asked all the right questions. But the audio was a bit off. The volume is a bit on the lower side and the over all audio quality could improve a bit :)
Thanks a lot really appreciate it! Yeah I screwed up with the microphone and we had an issue lol. Will try to not allow that to happen again!
lol knowledge silos are funny. Commercial scale micro-green farms have been around for decades.
The best part is selling the rich folk bird seed.
One piece of info I will tell you is DO NOT SELL Microgreens as FOOD. Sell them as plants. Way less work to sell them as plants...They do not go bad. No refrigeration. Simple. Don't use big trays. use smaller trays and let the people keep the tray. That is how you make big money with this.
@@MickeysCornerI’m having good luck with chefs and restaurants haven’t done markets yet since I’m still working full time until I save up some cash
@MickeysCorner thanks for the advice. I just bought 4 trays ,soil and seeds. I'mready to take this journey. Any advice on finding buyers and the approach you take when prospecting new buyers.
Y'all get the seeds from bird seed mills??
How is it going for you now? @@Floreypottery
Bro. You were definitely growing some fire.
Harvest and delivery definitely time consuming so is planning goes much faster if things are prepped before hand like seed so you can bump everything out fast
That’s amazing who’s buying? I make my own but I don’t think I’ve ever been next to someone at the grocery store buying microgreens.
Great video and great content but for improving the value of the content further I would suggest adding timestamps to the topics of the video. It would make it so much smoother to review certain topics or tips that I feel I didn't understand or don't remember well enough. Love the video and thank you for making it!
Thanks a lot for the feedback! Appreciate it
Love what you are teaching people 💜
Thanks!
I like the idea for that series. You could make it a tad more entertaining and structured for the viewer. Introduction, wrap up, chapters, some overlays (for the links and such) maybe show some of his process, like harvest or delivery. Nice video, nice dudes both of you. Good luck!
Thanks a lot max! Good feedback
Agreed. Over lay some of the interview points over b roll. Show the set up in more detail. Have them run through an entire grow cycle with you etc
The audio is too quiet too
Just ask ChatGPT for a summary.
agreed, i was looking for something more. like a recap, or even some clips of him cutting the greens, selling them etc..prices.
I can dig the rep you’re rocking
Mystery Mentor, what a great term.
As a chef I can understand why tracking us down to sell to us wasnt the way to go. Its probably quite a bit of trouble just to establish a connection with a guy whos most likely not going to use your product regularly if at all. During my time as a chef I spoke with a number of artisans who specialized and marketed directly to restaurants. Some of them got lucky by coming by with something I actually use, and a better version of it. But most of them were trying to sell me something that wasnt on my menu.
That's a great point. The restaurants in my area don't use microgreens except for one that sprinkles a pinch of them on top of salads. They probably only go through one bag of microgreens per week at the most.
Also, food hygiene is a major consideration for chefs as food poisoning can destroy their business. Buying food off a young guy who grows it in his parent's sweaty basement is not something most sensible chefs are willing to do. That wouldn't meet the food hygiene requirements in my country.
Microgreens is a new thing for me but I already have racks and lights etc from a lot of previous adventures in cultivation. This looks like a fun new thing to use the equipment for next and it is also the kind of process I am into. Looks relaxing and lucrative at the same time :)
Ditto here .. but I question who the heck buys this stuff when it has a limited fresh life. This guy DG here claims to already have customers lined up and he delivers to them .. getting the customers,and delivering, etc... is all hard boring work, seems a business 10% growing fun and 90% sales, marketing, and grunt work. Frankly there are much better cash crops to grow under them lights.
Yeah I’ve been growing for 3 years … it’s def not lucrative 😂 I wish.
Thankyou for the info, the sound is really poor, please remake this, cheers
Sick the middle man videos
You talked about it, but I would imagine a huge benefit of microgreens compared to other crops is the fact that any "catastrophic crop loss" is usually only the result of a week or two of work. Growing stuff that takes months and requires a certain timeline (can't be replanted) is stressful
Really enjoyed your interview. Looking to make micro greens for my family and this video really helped! Thank you! Loved the TH-cam tips also!!😊🪴🍀
Hey man what has been your response when small seeds get stuck to your plants. I’m growing broccoli and I have little seeds i between the greens. Should they be there or not. Thanks dude
As in any business, the question is demand and customers. So if you had four of those racks going, let’s say, can you build up your customers do you think there’s enough customer base to even sell for racks worth of material?
Amazing insight, thank you very much. Just you need to fix the sound - it is too low
Thanks a lot for feedback!
How do you find the people to spend that kind of money on your stuff though? i love growing plants for myself and could definitely do something like this growing wise, but not sure where to bring it to get that kind of money?
Growing is easy .. selling is hard... selling for high margins is REALY HARD WORK.
Nice! How much of his business is for energy and water utility bills?
Sounds great, but why wouldn't there be big companies producing Microgreens at scale?
This interview was honestly very helpful! Bought my first gear today. I have an empty shelf/greenhouse in my room so I already have the perfect place for my first try. I'm extremely excited honestly. Bought Peas, Kale, radish, sunflower & arugula. I didn't buy broccoli though - will do it after I try out these ones.
how did you get on?
How is it going?
How’s it going for you, so far?
Sadly he was eaten by a rather large very aggressive Bean shoot 😂😂😂
very good interview
Thanks! Appreciated
Not mentioning the electricity bill to keep the lights is just one of the "hidden" costs not mentioned
Will Allen of Growing Power. Recipient of the MacArthur Foundation's genius grant.2008
His vision and fortitude is legendary in the city of Milwaukee.
It was inspiring to work there.
How about hydrophonics? Any testing for forever chemicals by your water and earth suppliers?
Love how quiet this was. It's like listening to music you can barely hear, then you fall asleep......
you better send a thank you note to this man, he just gave you tiny chanel your brake away video lol, 128k veiws in 3 weeks is great for a chanel like yours with only 1.52k subs
thank u
This is a breakaway video 😉
Awesome stuff!
god bless u sir
God bless you too
need to turn up the volume
Probaly you can spend time with the crops learning multiplication!!!
i honestly don't know anyone who buys micro-greens on a regular basis
Nice video! I've thought to grow micro greens for quite a while & never have done anything about it
It's been a side thought for years
Even now I'm still unfortunately doing nothing about it, but seeing this has got me motivated a lot more to try
I have a small LED grow light so I'm thinking I might just finally get off my bum and get a single tray to just start out, like this guy recommends.
I'm in Australia, so I think the opportunities to make money aren't going to be anywhere near as great here as they would be in a country with several hundred million people as its population lol
I imagine I'd just start out growing for myself & giving my friends and family some too if they wanted any
I don't know how i could go about finding people who would want to buy from me
I only ever see 1 stall or so at farmers markets here with micro greens, so I think it'd be a challenge to try make money from it in that way sadly & they are only once a week or once a fortnight too those markets
What kind of lights and watts are the grow lights....and whats the size of the containers of micro greens your selling....like a lettuce bag size or ?
"hey guys, this can be done real cheap"
"zooms out to picture of thousands of dollars in equipment and months of work"
This is great if you live in the city probably
Donny mentions a youtube course that he paid for to get started creating content. Did he share which one it was?
Use a lapel mic your piece to camera will come across much better and retain more viewers. Sound is the most important thing.
This is why America is magical.
I did microgreens but they got moldy too often and no one to sell em to except expensive farmers market
Link to the lights used? Also do you use trays with or without holes in the bottom?
Hi, good video, except that the audio is not clear. The sound volume is very low which makes it hard to understand.
Dg is my initials also
This is a very cool concept for a series. Thanks for the informative video.
Side note: was about to close the video at the beginning due to poor audio quality. To swap immediately to the interview where you have microphones… sigh
Thanks nick! Appreciate the feedback. Had an audio issue during recording will try best to not let happen again!
I gotta find out how much the seed factories earn, cus THAT will be bigger big business
Good video and everything... But what i dont get is how a FARMER needs microgreens... Like what are they going to do with them... And how can they be so expensive to buy for his customers?
Thank you for your awnser...
Yeah seems like people really like selling around here!
If anybody is curious what this business would look like on a large scale, Koppert Cress is the leading company worldwide growing and selling microgreens. Their product development is pretty insane, they have about 20 trademarked microgreens already. It almost feels strange that they don't mention this company, but it's probably only because it's not in the USA.
That’s awesome thanks for the info!
mmmm nothing better than trademarked foods -.- i'll take homie's small batch production anyday.
@@bobtoo9870 You obviously didn't look into the company I linked. It's like I showed you a Tesla and you started complaining about exhaust fumes.
Some of the most natural and healthy foods on the planet are trademarked, you seem to think it is only negative. You from the USA?
@@ef4947 it's like we're watching a small dairy farm talk about their special cheese and you come here and mention how Kraft has patents on 20 different powdered cheeses. Funny they didn't bring up Kraft foods in the video.
@@donttrickimtricky.8567 The fact that you think Koppert Cress would be like Kraft in your analogy shows me you don't know what you're talking about, probably just here for a confrontation. Also I mentioned trademarks and you are talking about patents, which are two completely different and unrelated entities; a natural food can have a trademark, a natural food cannot have a patent. Good luck to you.
I noticed that he kept reinforcing keep it simple