The Only Metrics That Matter for TikTok Ads

The Only Metrics That Matter for TikTok Ads
-METRICS CHEAT SHEET-
► docs.google.com/spreadsheets/...
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With Motion, you'll get a whole new level of insight into your creative performance that’s not possible if you only use spreadsheets or pull data directly inside Facebook or TikTok.
Motion is used by nearly every fast-growing DTC brand & agency on the planet including Vuori, True Classic, The Farmer’s Dog, HexClad, and hundreds more.
TikTok is an interesting place where trends quickly come and go but ads will forever drive profitability. And the proof is in the ad spend.
Our tips in this video are actually based on over $500 million dollars in ad spend that gets analyzed through Motion’s platform.
In this video, we are diving into our TikTok Metrics Cheat Sheet to discuss the metrics that matter most for shipping more winners in 2024.
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-- CHAPTERS --
0:00 - Intro
1:14 - Analyzing Ad Hooks Metrics on TikTok
2:52 - Analyzing Ad Hold Metrics on TikTok
4:06 - Analyzing Ad CTA Metrics on TikTok
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