How do you communicate metrics from projects if that information was/is never provided to you? Do you have any advice for neurodivergent designers who struggle with things like networking, office politics etc due to their disabilities?
You have to make it a point to be involved in the metrics and seek them out. Some people like to keep stats close to the vest, so you have to be persistent and let them know why it’s important that you have them (I need the metrics so I can ensure the creative accomplished the goal, and so we can find ways to improve creative for the next campaign, etc). I don’t have a ton of personal experience with the latter, but from my perspective, if you’re honest with people and authentic to yourself, it can help give people perspective. I once had an employee that I thought was underperforming and not properly following direction. After a few months of this, I had a sit down with them and found out they had a medical condition that was affecting the way they approached work. After finding this out, it put everything into a different perspective for me. I was able to understand why certain things were happening, and I was able to work with the employee to ensure their needs were met while at the same time getting projects completed successfully.
@@artfulruckus I hope that where I go next has a more understanding management team. When I communicated my disability and what I needed I felt less supported despite having been with my company long term and meeting all of my goals/deadlines. (Leadership change promoted the conversation). Is there a way to find metrics of the gatekeeper of those numbers refuses to give it up? The person who may have that information on any print ads I made may not be so willing to give it up.
@@GPKataiSorry to hear that about the lack of understanding at work. Unfortunately the only ways to get the metrics would be to get access to the platform where the reporting happens, get access to the wrap reports that are created on project completion (usually a deck is created to share results with leadership), or ask the person that holds the keys. There are also some potential workarounds for projects that are publicly visible (documenting social post likes, comments, etc. can be done directly on the platform by anyone).
@@artfulruckus alright I'll see what I can find. The company isn't huge so we're talking like 10 likes sort of thing hahah. Yeah it's unfortunate that it's going the way it is. I'll just take it as a way to be more prepared in the future. I'm fairly transparent about it with co-workers because the fact is my disabilities do effect my life because I can't turn it off. But I have personal systems in place to manage the symptoms the problem happens when the job tries to remove those. Thanks for the advice!
One of my problems is being able to explain my vision to partners and clients as with my personality it typically comes off differently or a “bad idea”. I’ve been able to lock in trust and demonstrate successfully, but it takes the actual project to prove myself sometimes. Any advice for “enhancing” the idea of my vision or proposal in a clients mind?
If it’s not coming through the way you’d like with words, would using visuals be a valid alternative? For a video project pitch you could storyboard something out quickly by sketching or using AI for visuals, or you could find some video examples from other campaigns that speak to the points you’re trying to make. If the project is similar to something you’ve done before, you could also showcase that as a proof of concept. Highlighting any tangible wins from past projects (revenue generated, conversion rates, etc) or social proof from past clients is a great way to quickly gain trust as well.
Stay if you’ve been working in house for a few years, and want to go agency , what would you do when most of your work is under one brand ? How would you case this in a portfolio ? Great vid btw
The main goal of your portfolio is to prove to potential employers that you can do the work they’d be hiring you to do. Does the work you’re doing in-house look fairly similar to the type of work you’d be doing at the agency? If not, it might be time to do some passion projects to create comprehensive projects that will speak to your future potential employers. Regarding the work you currently have, I would assume even under one brand that you’ve been doing multiple campaigns over the years. These likely have different aesthetics, were posted on different platforms, and had different goals and KPIs. Breaking the campaigns up into their own case studies is a good way to show the stories, goals, key learnings, and successes of each. Appreciate the kind words!
@@artfulruckus wow thanks for your reply ! Yeah In your video, you mentioned that in-house designers tend to wear a lot of hats and that is literally the same as me. I’ve done a lot of everything. I like how you say to use case studies as I think this will actually be a really good idea to improve my portfolio ! I appreciate you taking the time to answering my question , it’s deffo been helpful !
These days, people want to quantify the amount of impact your work has, and why they need to invest in your service, so as a brand designer, how do you quantify your contribution to a particular client, in terms of brand design
Great question! The KPIs you track should be driven by the goals of the project. Why is the client rebranding? Are they looking to alter customer sentiment, increase sales, drive brand awareness, etc? Once you know what the goals are, that will clue you in as to what you need to be tracking. For example, if the client is looking to uplift their brand sentiment, you can do focus groups with customers to track their reactions to the old brand and then do it again later with the new brand and show quantifiable increases. If a brand’s goal is to increase sales with a re-brand, you would have the company track their sales for a period leading up to the re-brand, and then for a period after the re-brand in order to compare the two. Depending on the goals, things like social listening tools, social engagement, website traffic, focus groups, sales data, design efficiency, and internal brand understanding are all things that can be used or tracked to show quantifiable value.
Most of these felt like generic questions and answers that were no different than the countless “An Art Director Answers Your Questions” videos on TH-cam. I get that beginners have questions about an industry they don’t understand, but about 80% of the Q&A was directed at a position your viewers haven’t even been in yet. Why would an entry-level designer care about “how to manage your team” when they haven’t even scored their first job? I feel like you were addressing two different audiences here and I am extremely confused as to which one.
Thanks for the feedback! You’re right that this Q&A is speaking to multiple audiences as this ‘Ask Me Anything’ was open to an entire community of senior, mid, and entry level creatives. There are chapters in the description for every question in order to allow viewers to skip to questions that are relevant to where they are in their careers.
Have a question I didn't answer in the video? Ask it in the comments! As always, I'll do my best to answer everyone.
How do you communicate metrics from projects if that information was/is never provided to you?
Do you have any advice for neurodivergent designers who struggle with things like networking, office politics etc due to their disabilities?
You have to make it a point to be involved in the metrics and seek them out. Some people like to keep stats close to the vest, so you have to be persistent and let them know why it’s important that you have them (I need the metrics so I can ensure the creative accomplished the goal, and so we can find ways to improve creative for the next campaign, etc).
I don’t have a ton of personal experience with the latter, but from my perspective, if you’re honest with people and authentic to yourself, it can help give people perspective.
I once had an employee that I thought was underperforming and not properly following direction. After a few months of this, I had a sit down with them and found out they had a medical condition that was affecting the way they approached work. After finding this out, it put everything into a different perspective for me. I was able to understand why certain things were happening, and I was able to work with the employee to ensure their needs were met while at the same time getting projects completed successfully.
@@artfulruckus I hope that where I go next has a more understanding management team. When I communicated my disability and what I needed I felt less supported despite having been with my company long term and meeting all of my goals/deadlines. (Leadership change promoted the conversation).
Is there a way to find metrics of the gatekeeper of those numbers refuses to give it up? The person who may have that information on any print ads I made may not be so willing to give it up.
@@GPKataiSorry to hear that about the lack of understanding at work.
Unfortunately the only ways to get the metrics would be to get access to the platform where the reporting happens, get access to the wrap reports that are created on project completion (usually a deck is created to share results with leadership), or ask the person that holds the keys.
There are also some potential workarounds for projects that are publicly visible (documenting social post likes, comments, etc. can be done directly on the platform by anyone).
@@artfulruckus alright I'll see what I can find. The company isn't huge so we're talking like 10 likes sort of thing hahah.
Yeah it's unfortunate that it's going the way it is. I'll just take it as a way to be more prepared in the future. I'm fairly transparent about it with co-workers because the fact is my disabilities do effect my life because I can't turn it off. But I have personal systems in place to manage the symptoms the problem happens when the job tries to remove those.
Thanks for the advice!
One of my problems is being able to explain my vision to partners and clients as with my personality it typically comes off differently or a “bad idea”. I’ve been able to lock in trust and demonstrate successfully, but it takes the actual project to prove myself sometimes. Any advice for “enhancing” the idea of my vision or proposal in a clients mind?
If it’s not coming through the way you’d like with words, would using visuals be a valid alternative?
For a video project pitch you could storyboard something out quickly by sketching or using AI for visuals, or you could find some video examples from other campaigns that speak to the points you’re trying to make.
If the project is similar to something you’ve done before, you could also showcase that as a proof of concept. Highlighting any tangible wins from past projects (revenue generated, conversion rates, etc) or social proof from past clients is a great way to quickly gain trust as well.
Stay if you’ve been working in house for a few years, and want to go agency , what would you do when most of your work is under one brand ? How would you case this in a portfolio ? Great vid btw
The main goal of your portfolio is to prove to potential employers that you can do the work they’d be hiring you to do. Does the work you’re doing in-house look fairly similar to the type of work you’d be doing at the agency? If not, it might be time to do some passion projects to create comprehensive projects that will speak to your future potential employers.
Regarding the work you currently have, I would assume even under one brand that you’ve been doing multiple campaigns over the years. These likely have different aesthetics, were posted on different platforms, and had different goals and KPIs. Breaking the campaigns up into their own case studies is a good way to show the stories, goals, key learnings, and successes of each.
Appreciate the kind words!
@@artfulruckus wow thanks for your reply ! Yeah In your video, you mentioned that in-house designers tend to wear a lot of hats and that is literally the same as me. I’ve done a lot of everything. I like how you say to use case studies as I think this will actually be a really good idea to improve my portfolio !
I appreciate you taking the time to answering my question , it’s deffo been helpful !
@@ste308Sounds like a plan, happy to help!
These days, people want to quantify the amount of impact your work has, and why they need to invest in your service, so as a brand designer, how do you quantify your contribution to a particular client, in terms of brand design
Great question! The KPIs you track should be driven by the goals of the project. Why is the client rebranding? Are they looking to alter customer sentiment, increase sales, drive brand awareness, etc?
Once you know what the goals are, that will clue you in as to what you need to be tracking. For example, if the client is looking to uplift their brand sentiment, you can do focus groups with customers to track their reactions to the old brand and then do it again later with the new brand and show quantifiable increases.
If a brand’s goal is to increase sales with a re-brand, you would have the company track their sales for a period leading up to the re-brand, and then for a period after the re-brand in order to compare the two.
Depending on the goals, things like social listening tools, social engagement, website traffic, focus groups, sales data, design efficiency, and internal brand understanding are all things that can be used or tracked to show quantifiable value.
@@artfulruckus pure gold!!! Thanks so much for the detailed reply man, am so glad I asked
@@jonathanlotobi For sure, glad it was valuable!
now when you say "now go out there and make a ruckus" is that a call to action for us to wild out!?! like, f yo grid, papyrus fo life!
LOL yes you nailed it, bust out the comic sans and the lens flares 😂
Most of these felt like generic questions and answers that were no different than the countless “An Art Director Answers Your Questions” videos on TH-cam. I get that beginners have questions about an industry they don’t understand, but about 80% of the Q&A was directed at a position your viewers haven’t even been in yet. Why would an entry-level designer care about “how to manage your team” when they haven’t even scored their first job? I feel like you were addressing two different audiences here and I am extremely confused as to which one.
Thanks for the feedback! You’re right that this Q&A is speaking to multiple audiences as this ‘Ask Me Anything’ was open to an entire community of senior, mid, and entry level creatives.
There are chapters in the description for every question in order to allow viewers to skip to questions that are relevant to where they are in their careers.
🤣 P R O M O S M
🤷♂️