Defining Outside-in Supply Chain Planning Processes: Lora Interviews John Sicard, CEO of Kinaxis

Defining Outside-in Supply Chain Planning Processes: Lora Cecere, Founder of Supply Chain Insights Interviews John Sicard, CEO of Kinaxis
An order is a poor proxy for demand. A market-driven forecast always beats a forecast based on enterprise data. New forms of technology enable the redefinition of supply chain planning to transition from inside-out to outside-in planning processes. The question is how to get started. Here Lora Cecere, Founder of Supply Chain Insights, interviews John Sicard, CEO of Kinaxis.
Tags: Kinaxis, Supply Chain Insights, John Sicard, Lora Cecere, Outside-in Planning Processes, Market Data, Supply chain, supply chain global summit, digital transformation, change transformation, supply chain excellence