Why the Business Side of Videography is so Important!

Why the Business Side of Videography is so Important! • Why the Business Side ...
As a videographer, you may be tempted to focus on the creative side of things and leave the business to someone else.
But if you want your business to be profitable, you must understand the basics of marketing and sales.
In this video, I talk about why the business side of videography is so important and offer some tips for making your business more successful.
Become a Scale Your Video Business Community Member (100% free) to access advanced workshops, bonus training, and regular VBA updates: denlennie.com/free-community-...
Timestamps:
00:00 Introduction
00:42 My background
01:15 Target Audience
03:34 Brand identity
04:58 Setting your Price
06:51 Marketing Strategies
08:56 Being Omnipresent
09:13 Get organised
10:52 Scale Your Video Business Community
-- LINKS --
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• How Josh grew his prod...
🎓 FREE WORKSHOP 🎓: How to work 3 days per week and never worry about cashflow
Start here: www.go.denlennie.com/free-busi...
Follow me on Instagram / den_lennie for more tips & behind the scenes content!
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Music:
► Hotham - Fresh Start,
► ikoliks - Hypnotized,
► Evgeny Bardyuzha - Something About You - Instrumental Version
► Artlist: artlist.io/Den-3204

[@chuckfishbein4397]

Great video. SO much important information just for the price of listening.

[@videobusinessaccelerator]

Thank you for yoru kind words Chuck - Thats our goal here.

[@liftvideoproduction8625]

Great video as always Den!

[@videobusinessaccelerator]

Thanks, dude - what topics would you like to see content on mate?

[@anandraj9579]

H iDen, very useful video, thanks for putting this together. Questions: You talk about niching in some of your videos. How do we handle conflict of interest while serving to the same industry? your thought would be helpful.

[@videobusinessaccelerator]

Great question Anand. This can be an issue in some industries, and so you may have to be strategic. EG, when I did a lot of work for Sony, then Panasonic and Canon were definitely off-limits. But I did a lot of stuff for Tffen, Zacuto, Zeiss and Vitec, so it was never really an issue for my business. Do you have a specific example in yoru own business that is causing a challenge?

[@anandraj9579]

@@videobusinessaccelerator thanks Den, that's really interesting. I am thinking of niching down to dentist, so when I move between different dentist I think they would look at me as someone who would simply create competition in their industry by offering video services to other dentist.i am not sure.