FROM AFRICA TO THE WORLD: A Conversation With Damola Timeyin || Through a Different Lens Podcast

In this captivating episode of Through a Different Lens we are joined by Damola Timeyin, the co-founder and director of Spearhead Spirits, a trailblazing company revolutionising the spirits industry with its premium African brands: Vusa Vodka, Bayab Gin, and Sango African Agave. Damola shares his remarkable journey, from the challenges he encountered to the triumphant moments that have defined his brand. As an accomplished author, Damola released "How to Build It: Grow Your Brand" under Merky Books, offering invaluable insights into brand growth and entrepreneurship. Join us for an insightful and engaging conversation with Damola, as he delves into his experiences and vision for putting Africa on the world's bar. This is a must-watch episode that promises inspiration and enlightenment. Don't miss out on this extraordinary conversation!
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Timecodes
0:00 - Intro
2:41 - Taste of the Vusa
4:15 - Authentically African
6:59 - The meaning of ‘Vusa’
8:13 - The source
9:29 - Ingredients and some history
13:22 - Tequila is coming
16:29 - The process
19:09 - The price of Vusa Vodka
23:10 - No time to waste
25:10 - Why South Africa?
27:30 - Where next in Africa
29:05 - Those on the ground
33:15 - How the launch kicked off
34:42 - Making connections
36:58 - Utilising old skills
39:13 - Communication to persuasion
41:11 - Obstacles
44:48 - The power of prayer
48:08 - All star weekend
55:25 - how to build it (grow your brand)
1:02:10 - Deji for voice overs?
1:03:15 - advice for anyone with a brand
1:08:20 - potential guests
1:10:35 - Kenny burns come on the show
1:15:32 - how do you celebrate your wins
1:21:09 - Side hustle turned mainstream