Jody Gerson talks Signing a "Then-Unknown" Lady GaGa to a Publishing Deal at Sony

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Lady GaGa did not start out as the Pop Powerhouse Machine that she currently is. Before she was Lady GaGa, she was Stefani Germanotta. She started from the same humble beginnings as all artists do. She hustled and played her ass off live in New York on Bleecker Street and the Lower East Side where she caught the eyes of producers. After recording her songs with the backing of connected producers, she still could not break in to get a publishing deal. Jody Gerson, Co-President of Sony/ATV Music Publishing, tells the story of how GaGa came to her office and how this influenced her decision to sign her!
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[@miami05333]

People need to fathom that ***** is a #fantastic artist and we, the audience, should invariably respect, guard and admire her work!

[@jaydensosa]

Exactly

[@TheRBM12]

Lady Gaga knows what she's doing.

[@Aquaus]

Great advice Jody and Steve!!!

[@darblink3376]

troy carter and her old management needs to see this

[@OfficialElgin]

Excellent incite.

[@braceletboi01]

Queen Gaga

[@katyhawthorn2570]

Love your illuminati all seeing eye necklace