How to get leads in Real Estate
ฝัง
- เผยแพร่เมื่อ 7 ส.ค. 2024
- I'm explaining exactly how I got my clients in real estate and the methods I still use today! Snapchat/Instagram: GPStephan
Learn how to make money as a Real Estate Agent, build your network of clients, and the exact steps I’ve used to grow my business from $0 to over $120 million in sales: $50 off with code ThankYou50 for a limited time: goo.gl/UFpi4c
When I got my real estate license at 18 years old, I knew NO ONE looking to buy or sell. My family wasn't in real estate, they weren't giving me business, so I had to do what works:
1. Letting everyone know you're in real estate and that you're there to help
2. Doing open houses every single Sunday to meet potential buyers and sellers. The more face-time you can get in front of new people, the better. Follow up with your open house contacts.
3. Cold calling and door knocking . Disclosure: I've done this in the past and stopped. I personally didn't see results from it. It's not something I enjoyed doing. But I'm including it regardless because it's still a viable option that many people use. This also includes targeting FSBO, expired listings, mailers, etc. - it works, there are ways to be successful, but I personally don't use them.
4. Zillow, Trulia, Redfin, Craigslist, WestSideRentals.com - I'm NOT talking about paying to advertise on these sites. I don't do any paid marketing. Paid marketing can work, I've done it in the past, but I'm referring to submitting your listing on the sites and getting calls from it. Sometimes it automatically populates from when a property is listed on the MLS, but if you have the authorization to advertise a property that's not yet listed, you can upload it manually and get calls.
5. Craigslist. This is the foundation of my entire success in real estate. I started with doing leasing on Craigslist which blossomed into $15,000,000-$20,000,000+ per year in sales after a few years. I'd meet lease clients on craigslist, help them find a home to rent, and they would refer me other clients, would want to buy something themselves, and they would become repeat clients. Craigslist took me nearly 4 years to begin seeing significant monetary results, so it's NOT a "get rich quick" tactic. But it's a great way to meet prospective future buyers in an area that not many agents are doing.
6. From the first 5, you'll begin to see repeat and referral business. This grows over time and after a few years, this type of business will become more prolific - if you're doing a good job.
7. There's an abundance of material to learn just about anything you want to. However, the unfortunate truth is that very few people will actually apply what they learn - it's great to listen to in theory, but without action and consistency this means nothing. So I recommend applying some of these and see what works for you.
Thanks again for watching! Does anyone actually read this? If so, what are the chances someone would read this all the way through AND make it to me questioning if someone is actually reading this? If you're still reading and haven't subscribed....SUBSCRIBE RIGHT NOW! DO IT! Because there's more car videos and real estate videos in the making. And that's going to be epic.
Add me on Snapchat if you're into it: GPStephan
Since I get asked so often...suggested reading:
Your money or your life: goo.gl/fmlaJR
The Millionaire Real Estate Agent: goo.gl/TPTSVC
The Millionaire Real Estate Investor: goo.gl/sV9xtl
How to Win Friends and Influence People: goo.gl/1f3Meq
Think and grow rich: goo.gl/SSKlyu
Awaken the giant within: goo.gl/niIAEI
The Book on Rental Property Investing: goo.gl/qtJqFq
Learn how to make money as a Real Estate Agent, build your network of clients, and the exact steps I’ve used to grow my business from $0 to over $120 million in sales: $50 off with code ThankYou50 for a limited time: goo.gl/UFpi4c
Graham Stephan self marketing !
Thank you very much Graham... I connect more to your way of doing real estate. I am just starting and door knocking is not something i am comfortable with... I will do open houses instead. Best wishes..
great video, I understand how to get leads now. But as someone who knows nothing about buying or selling houses, is there a video to explain the basics?
Excellent Video! Apologies for the intrusion, I would appreciate your initial thoughts. Have you researched - Siyamilla Financial Bigshot (Sure I saw it on Google)? It is a good one of a kind product for getting financial success without the hard work. Ive heard some decent things about it and my m8 at last got excellent results with it.
I'm here in JULY, 2020 because Graham Stephan has inspired me to grind more. I always like to come back and see where famous TH-camrs started, and also to learn a thing or two about real estate!
Yessir brotha . Real estate grind
Watching again in 2019! Look at newbie TH-camr Graham. Hehe.
haha same
😂 3m
Watching this in 2022
Great advice. And to tie in into your recent video, referral business and repeat clients comes from working hard for your clients and going above and beyond for them. They won't forget!
Absolutely true. Sometimes a small upfront sacrifice - like even giving away some commission - will pay huge returns in the form of future, ongoing business. Short term anyone can make a quick sale, but the long term value of each client is worth significantly more.
liked the video before watching cause I know its going to be some quality content and i was right.
+Lukas G Dude thank you so much! It really means a lot, really glad you like it!
Your knowledge is literally glowing through your forehead
+Michael Smith KNAWLEDGE
😂
I just found your channel today, and your content is very informative. Keep coming with the videos!
+DapperGorilla Thanks so much, really glad you enjoy it! The videos will also get slowly better with time, still figuring out editing, camera angles/filming, etc...lots of tinkering right now!
GrahamStephan And please, what cameras do you use for filming, like cameras you have take your lotus angles etc please ?
Cannot wait to put these to use! You’re the frikkin’ bomb, dude! Great content and selfless helpful tips!
Definitely some good info, thanks for sharing this! it actually helps out knowing these kinds of things, especially for beginners, but still, pros could try these methods of advertising that they haven't tried before, these videos are so entertaining yet so educational and well made, great content Graham.
Thanks, dude! I really appreciate it! Definitely try out craigslist leasing - it works REALLY well for me as a totally free way to pick up business. It takes awhile for you to start seeing sales from it, but it worked really well long term!
Find a new family and make new friends real ones that will support you
Thank you for keeping it real with us Graham
Hey man, love the video. Love your view on door knocking. I feel the same way.
Thanks man!
I'm watching all your videos at once, and I just love your honesty, its what made me subscribe and like every video, will continue to support you as long as you don't loose that. side note, I'm 18 years old I moved to NYC from Florida for Real Estate, been doing it for 8 months absolutely love it but am thinking of moving to LA soon. hopefully I get to meet you someday!
+Ethan Duran Thank you so much Ethan! I hope my earlier videos aren't to cringey, I look back at them and think "oh shit the lighting sucks, the audio sucks, lol." Definitely hit me up if you're in LA!
Great video! I started real estate in New York 2016 December and already got 2 rentals in but I want to start working with buyers! Would definitely like to see a video on that soon!
Your rentals will turn in to buyers, 100% Keep in touch with them...if they don't buy, re-lease them something. Also make sure you have renewal commission agreements if they end up staying longer on their lease.
I wish you made more videos like this now. After all the years and experience since this video. Tips and tricks to be more successful. Without paying for a course. Just because you want to help other people.
Really re assuring advice Graham! I literally just got my license 6 days ago. I'm 27, just now getting into the business and really appreciate the help! Looking forward to more videos. Do you have Instagram?
Thanks so much man! Really appreciate you watching! Instagram: GPStephan
so DtAthlete are you still in the business and whats your experience/thoughts?
DtAthlete tell us your progression/results :(
yea man tell us
Graham jus found your channel and I love your videos packed with so much information and theres so many videos. Im super excited to watch all of them.
thanks so much!! enjoy!!
Hey, Stephan! I've been watching your videos for quite some time. I'm 20 years old living in Atlanta and Real Estate is something I've always been interested in ever since I was 16. Growing up in an Asian household I've been pushed toward into the medical field (currently a medical student) and yesterday I finally put my foot down and decided to enroll myself into getting my license. I was going to apply for classes for my major this summer but instead, I'm going to be starting my Real Estate classes this summer and WILL get my license July. I will continue watching you for tips and advice to accomplish my goals and finally make my dreams into a reality; thank you so much.
John Bibera not sure if this’ll help but here’s a platform similar to craigslist to reach people in the PI
ph.global-free-classified-ads.com
hey man hows it going?
Loved your video, Graham! As someone who is just starting the process, I appreciate you sharing what you have learned. You now have a new subscriber and student.
Thanks so much!
how long have you gone? are you doing well now or not?
Ain’t no way this is the same Graham Stephan, his voice is so different!😳
Great video! I'm struggling in school. Not because I can not do the work, mainly because I am bored of the work. I love watching your videos and love your topics. I am 19 and want to become a real estate agent in Kansas.
I am actually obsessed with your life style and your videos. I am writing a book as well right now about investing and starting a path for success. It is everything I have learned from you, Ricky G., Minority Mindset and other people ad my own experiences. I have x10 my net worth this year, and I hate paying 10g a semester in college when I am on the path to make decent money this year on just my investments. I much rather sell real estate and do something I enjoy but there are so many people just messing with my path including parents and grandparents and friends concerned. I must be doing something right if all my time in the day is being spent learning how to invest from people actually good at it. I feel stuck.
Informational and entertaining. Keep pumping out these great vids, man.
Thanks so much, Jeff! I appreciate it!
Hey man, love this video! Your amazing!!
Great video! Keeping it short, simple and straightforward.😀
I’ve been licensed since 2016, and am constantly told from a broker or someone about all these gurus to listen to...I can’t stand 90% of the people sharing information in this space. Very thankful to have stumbled upon your account. I really relate to and enjoy your approach.
🙏🏼
good quick info. for brand new agent. i like that you don't waste viewers time, you make your key suggestions clearly, and quickly.
+Steve Palmer Thank you, so glad you enjoy it! Definitely did that on purpose, I hate videos that ramble too long.
one of the most creative Ideas I ever heard of in generating sales leads, was from Shark Tank's Barbara Corcoran. When she was first starting out, she took a part-time job in Manhattan delivering packages (but only to upscale neighborhoods), when she dropped off packages she would just small talk with people and then leave her real estate business card. While you might not get away with something like that today (as many of those places have security, the point is sometimes you have to get creative. Another example of getting creative was Joey Diaz the Comedian, when he was first starting out as a stand up comedian, before you would be given a chance by the Club, you had to work in 'sales' handing out flyers (and you would write your name on the back of the flyer to get credit). Well in a city like Los Angeles that would be a grind, so Joey took the bus to Universal Studios and handed out the flyers too all the tourists (saving him time, aggravation and he had a high rate of people coming to the Comedy Club because he was targetting tourists.
amazing explanation graham. Real estate can make a massive fortune for anyone. If you know the right deals and right buyers.
Hey Graham, I just wanted to say thanks because I've really needed something like this. I'm 19 years old and I've never been nearly as excited or determined to do something like I am with this. I've been subscribed for a while now and I'm a huge fan. I'm working on getting my license as well. So yeah, I'm just really excited for what the future holds if I put the work in and continue to follow the proper guidance. Huge car fanatic as well so I really enjoyed the review on your car. Please continue to make awesome videos.
That's awesome Danny, thanks so much for the comment! Keep me posted, it's a really fun business to be in!
How's it going now man?
You the man!!! I’m so ready to start my career in real estate. Just gotta take my exam.
Thanks for your help Stephan , would be great to have a talk with you one day for some quick questions.
Have a great day !
Ok so this really helps explain things for me! Thank you!
You got it!
Fantastic content - #5 to me is still the most underutilized/understood strategy. (Though in Canada you'll want to focus on Kijiji more likely than Craigslist - but exact same principals).
Also posting your most enticing listing (or even get permission from other agents and post theirs) on an internet classified website can be a great funnel for attracting specific demographics of buyers as well.
Thanks so much, Matt! You're totally right, Kijiji is the Canadian equivalent to our Craigslist and works so well. When I started, I also got other agent's permission to advertise their listing on Craigslist since they didn't want to do the work, didn't want to field the calls, etc. So essentially it was free marketing, I didn't have to get a listing, and can get all the clients from it. More people should be doing it!
Currently bingeing Graham’s RE agent videos because I just got my CA salesperson license! I have a meeting with a broker at coldwell banker soon. very excited to get started :)
Brand new real estate agent and DEFINITELY needed this.
This was an informative video on the topic of leads. Thanks again!
🙏🏼
I really really like your channel Graham, just down here leaving a comment to show my support
Thanks!!
he's videos are amazing it really helps especially when your trying to learn at a young age
Great insights on generating leads in real estate! Building strong relationships and leveraging technology are key. Thanks!
The intro is so more tame in this video compared to how you are now! I like both of them
Thank you so much for making this video
So weird to see early Graham. Glad to see how much better he's gotten. Still good content though!
Ahhhh yes, the early days. You’ve come a long way my man.
Hey Graham I love your videos. Could you make a follow up video or an updated video around lead generations. I'm a new agent and have issues with getting clients.
Great advice!
Amazing tactical advice. Hugely underrated video.
Thanks!!
Just got my license great info brotha
Hey Graham, great video! Quick question: You mentioned lease listings through Craigslist. It all makes sense, but exactly how do you get these listings? Do you go up to landlords and ask for a commission if you bring them a tenant? How does that work exactly?
your broker has list of leasing clients ask em
I do not door knock much, personally here in Portland, Oregon 2023. Unless you’re holding an open house in that neighborhood, near your listed property. It usually ends up with no solicitation, trespassing signs. Plus, the rise in hone invasions. Many are not opening their doors for anyone.
WOW Craigslist Great Idea I haven't heard about Craigslist in a While. Sounds Good.
Hey Graham nice and short informative video again! I have a question, you said in your previous videos that you set minimum requirements on the house price to go on your listing. I'm curious, what if a friend or even a family member request to look at a property that is lower than what you normally sell. Do you look for other agents to help you out or do you just let the deal go?
+adrian chia I let them go. Sometimes I'll give them off to other agents, but in the lower price points it's more advantageous for them to look on their own and not involve an agent. I still help and advise them as needed, but I won't work the deal if that makes sense. I'll always make myself available for a call or something though to keep the relationship going.
Hey I know this is old, but still useful, I got a question, how do you get clients to accept your service of listing and selling the houses?
Hey Graham,
Loved the video as usual. I was wondering, when you first started out with your leases by taking pictures of your fellow agent's listings, did you use an actual camera or just you phone?
I used a pretty good quality Canon camera, wide angle lens, photoshop and light room. I'd spend a few hours photographing and photoshopping each place!
What would you recommend for someone that wants to do craigslist leases but live in a state where agents don’t get paid on putting leases together?
You helping me for 2023 year 👍🏾👍🏾
I always get advice to Door knock and cold call - I know you said you dont enjoy doing it but, did you get any results from it? Thanks !
Great channel, keep it coming
Thanks so much Victor!
Excellent videos, I saw them all in 2 hours, which books do you recommend?
Wow, that's awesome - I'm glad you had a chance to watch them all! Definitely let me know if you have any future video suggestions, things I should do better, etc. Open to suggestion.
Here are a few books that I'd recommend - not really real estate related per se, but they've helped for me:
-Your money or your life
-The millionaire next door
-How to win friends and influence people
-Think and grow rich
-Anything Tony Robbins (Awaken the Giant Within is good)
-Rich dad, poor dad (seems to get some hate online, but the concept behind it is good)
-The 4 hour work week (a bit dated now, but again - the concept behind it is solid)
Thanks again for watching!
How many hours do you work a day. And what do you do all day?
When you invest in real estate will you rather buy an expensive house and rent it for more or buy a cheaper house for a lower rent?
Should you pay for the property in complete? Pay it as fast as possible? Or pay the property slowly?
Thank you.
Who do you lease for? Where do you find the people who want to lease their home?
Depends on the day - some days, I'll only really do 1-3 hours of "actual" work. Other days it's 12+. Lately it's been 12+ between work, editing videos, and having a tiny bit of social life at night.
During the day I'm in showings, answering emails, speaking with clients, negotiating a contract - depends on the day. Other days I'm messing around on TH-cam and Reddit wasting time.
It depends on the return. Some houses make more money than others, regardless of how expensive they are. I'd rather find something in an up-and-coming area that cash flows decent and then hold on to it for a long time, while slowly increasing rents, remodeling, adding square footage, etc.
And the next question depends on your interest rate. Anything under 4.5%, personally, I would take as long as I could to pay it off. Anything higher, I'd rather pay it down as quickly as possible.
Same ways as I mentioned here, although the majority are from Craigslist or WestSideRentals.com
How do you acquire lease listings?
Thank you!
Hi Graham, during your first couple of years as an agent I can see that you did open houses every weekend. But what did you spend all day Monday through Friday mainly doing since you didnt cold call and door knock much. Thanks
He did it but he didn't like it much so he didn't do it much.
the sitting on the couch bit...i died.hahaha
How do you find lease listings to input onto Craiglist?? Do you have to ask the landlords if they need assistance with marketing? Sos
THANK YOU XX
Hey man, you're funny and know how to keep it professional. Great videos. Keep it up, from your friendly Texas realtor!
+Chester Green Hey thank you so much, really appreciate the comment and feedback! How's the market doing in Texas?
GrahamStephan It is a sellers market, and it is Hot! The city I am working in is blowing up. Apartment complexes and new homes literally everywhere, but more importantly, how is it up there??
+Chester Green Sounds very similar to LA! It's still a seller's market, although I'm seeing a LOT of new construction/remodels coming on the market. It's a little worrying because I imagine all of these will be hitting the market around the same time in the next 6-12 months. So I think later this year there will be a lot more choices for buyers and sellers will need to compete for a buyer. As of now it's still very very strong though!
GrahamStephan Uh-oh! Sounds to me like I need to be licensed up there with you as well! lol. But hey man, quick question, is there anyway you could throw me some advice on that Craigslist business you do? It really intrigued me and I am going to dive right in on that, but some advice and tips would be stellar!
Definitely. Do a catchy title in ALL CAPS. Keep the ad simple.
"If this listing doesn't meet your requirements, let me know what you're looking for and I may have a few others to pass by you"
CONTACT XXXX
PHONE: XXXX
EMAIL: XXXX
3 BED
2BATH
PROPERTY DESCRIPTION
ETC ETC
I keep it very simple and re-post them every other day! I do not renew the ads, just repost more. That way I have a few hovering around at the same time!
I would love to see what's your take during the Covid-19 market (I'm a new agent just got my RE license)
whats a good way to find out about good deals ? Always been told "real estate agents find out about the good deals before they hit the market and buy them for themselves to sell and profit" is this true? how would an outsider like me get involved in this? looking to buy flip and sell property but need that inside guy, if thats even how it works..
It’s my first time here, and i am already learning a lot of things, i have a question. I’m from the Philippines and I am only 22 years old, how do i get leads if Craigslist is not a platform here in PH. Other than family and friends
The more and more I watch these videos, the more I wonder if any real estate agents in my area do leasing contracts.... I wonder how you get paid from those!
Typically the property owners pay rental leasing agents for showing their properties. This is typically a separate job from real estate salespeople
Hilarious lol 😂 love your video
Is there a video of how you got the lease listings?
Graham your amazing dude
Thank you so much man!! Thanks for watching!
You’re*
When you say go to open houses, do you mean hold an open house as the agent? Or just attend the open house as a random person?
What do you do if you have a lot of acquaintances or family that don’t like you?
Hey Graham, thank you for all the awesome content! Keep it up! I have a few questions though, You were saying specifically not to put license number/brokerage on your Craigslist ads. Could you possibly show or send and example of what you write that has received a lot of attention? I'm in the Houston Texas market and there's a lot of chatter that Craigslist is dead? What are your thoughts?
Thanks man!
For sure. I'll just copy/paste what I post, minus the information. Craigslist is alive and well in LA! Make sure to upload all 24 pictures to craigslist:
(TITLE IN ALL CAPS)
-------
IF THIS LISTING DOES NOT MEET YOUR NEEDS, PLEASE EMAIL OR CALL ME WITH YOUR SEARCH CRITERIA AND I MAY HAVE OTHER HOMES TO PASS BY YOU.
CONTACT GRAHAM xxxxx
xxxx@xxxxxxx.com
ADDRESS HERE
LOS ANGELES, CA 90069
PRICE: $25,000 PER MONTH
3 BED
5 BATH
4500 SQUARE FEET
(INSERT HOME DESCRIPTION HERE)
Awesome man! Thank you so much!
Great advice for door knocking .
+Nigbill Adventures Im glad you enjoyed it!
Love your videos Graham! Curious....How many contacts do you have in your database now and how many did you have when you first started? I am taking my classes and just soaking up all info & training I can find before I get going! Your videos are so helpful! Thank you!
Thanks so much! I had 0 when I started, now I have a few thousands...and maybe a solid 50 clients that consistently use and refer me the majority of my business. Good luck on your classes!
Graham Stephan Awesome! Thank you.
Good video 👍🏼
I am 18 in the business just like you were, what exactly is a craigslist lease I want to try that out
Hi Graham, can you make a video on how to generate leads during covid?
Greetings Graham!
21 year old entrepreneur here. I must say that you have inspired me to acquire a License and get started on this business. For that, I thank you. Stay Blessed.
your friend,
7rupae
+lat1llas AMAZING! Thank you so much for watching, I really appreciate and best of luck in your endeavors, keep me posted!
GrahamStephan thank you for making videos to watch man. I appreciate you. Will do bro! Stay blessed
Open houses both days or just Sundays?
Do you have your brokers license or how do you sell without a team, maybe I'm mistaken or confused, just wondering if when you started if you worked for a brokerage or not
I worked for Coldwell Banker when I started! I've always been under a brokerage, I don't want the liability or the hassle of running my own business, office, etc. Maybe one day though.
Thanks Graham!
Better that Cardone!
THANKS SO MUCH :)
Nice tips. Particularly Craig's List. Thank you.
You got it!
Nice video ✅
Got my license is 2022. Graham with the old quality vids per usual
Love the jacket where’d you get it at
Love the glowing forehead! lol thanks for the informative vid.
He guys i didnt get the craigslist part. How do you get lease clients are they people who are looking to rent a place? I`m from Canada things work slightly different down here then in States. Please explane
Similar to Kajiji. Post a rental listing and people reach out to you from that!
Hey Graham got any updates to this, Can you also explain more of the difference in your tone and demenor throughout the course of your youtube channel?
how do you get the properties to lease?
Yeah but how do you get the lease under contract maaan. I just started real estate and have 0 clients.
Ethan Martin I’m a Realtor so maybe I can help. Have you tried doing open houses every weekend and door knock the area the day before?
Bad lighting and crappy audio. Wow, how far he has come. I love seeing these old vids - gives me hope
im 16, and i want to do real estate, really like the idea, how do i start?
+Arsham Doosti Look into getting your real estate license! AlliedSchool or premierschools.com are great places to start. You'll need to be 18 before you can be licensed, however.
Arsham Doosti graduate high school, turn 18, take your state’s course, take a state exam, hook up with a Broker. Good luck!
Now that you're 18 how's real estate?
Arsham Doosti how was it being able to get your real estate license?
Do open houses still work in the techy 2019 year??
kidfiesty22100 I can answer that (I’m a Realtor in California) and yes... open houses are a great way to meet potential clients and it literally costs you nothing but your time.
Shpewing it ;)
Not understanding what you mean by the Craigslist leasing postings. Are you the sellers leasing agent and your posting on Craigslist or are you just posting places that are looking for tenants to lease and whoever sees it calls you and boom your their buying agent?
And with the open houses method do you mean you just go to random open houses and promote yourself like you wait for people to come in to try to be their potential buying agent?
Do you have an outsource job offered? I am currently working with hubzu.com. I also worked as a Cash for Relocation associate. Please advise. Thanks.
wait... do agents actually sit on the couch (playing on their phone) during an open house? :o
I've seen it. Never did business with them