Using Advanced Statistics for UX Research

The Q&As of Quantitative Methods, Session #3 - Gain practical knowledge of when and how to use quant methods as well as learn applicable techniques that are widely used in the industry. In this session, explore advanced statistics including A/B Testing, Chi Square and effect sizes. Third session in the series. Hosted by Michele Oliver, with guest speaker Reem Ayouby.
A written summary of this presentation can be found at uxrguild.com/u...,

[@rayouby]

Additionally, with PLS-PM we can do multi-group comparisons. So, it would be possible to group based on the categorical variables and verify the differences. It would look like the two groups I showed during the presentation in this video.