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UX Researchers' Guild
เข้าร่วมเมื่อ 5 มี.ค. 2021
The UX Researchers' Guild is a community of researchers based in the U.S. and Canada.
User Research Superpowers
Have you struggled with value perception, demonstrating impact, limited influence or problems in recruiting participants? Kuldeep Kelkar, a seasoned user research leader and author of Strengthen Your User Research Superpowers, brings a fresh perspective for an actionable fireside chat on overcoming those and other common research hurdles.
Kuldeep is a Partner at UXReactor. Before joining UXReactor, Kuldeep led UX Professional Services, Customer Success (Research Partners), Customer Education, and Support for UserZoom, now part of UserTesting, delivering high-value research services and change management programs for UserZoom’s Fortune 500 customers for eight years.
He covers a few chapters of his new book Strengthen Your User Research Superpowers, which distills 25 years of industry experience into tips, skills, and best practices. For more info or to buy the book, visit www.kuldeepkelkar.com
Click here for a PDF copy of Kuldeep's presentation: drive.google.com/file/d/1ZrDDj6qK-P57kJIu6z_TBWzKH_lHo7cl/view
Timecodes:
00:00 Welcome and Introductions
02:36 Challenges Facing UX Research Community
04:59 Finding your own UX Research Superpowers
08:20 Superpower: Gain a deep understanding of sample size
12:01 Assessing confidence levels in research findings
16:02 Superpower: Good reports show, they don’t tell
20:31 Superpower: Demonstrate impact with the 5-V Framework
25:00 5-V Framework: Convey impact; budgets will follow
28:58 Superpower: Perfect your elevator pitch
34:41 Strengthen Your User Research Superpowers
36:35 How to improve quantitative research skills
41:26 Tips for designers who do research
44:35 Developing research team skills
46:29 Q&A and closing
Kuldeep is a Partner at UXReactor. Before joining UXReactor, Kuldeep led UX Professional Services, Customer Success (Research Partners), Customer Education, and Support for UserZoom, now part of UserTesting, delivering high-value research services and change management programs for UserZoom’s Fortune 500 customers for eight years.
He covers a few chapters of his new book Strengthen Your User Research Superpowers, which distills 25 years of industry experience into tips, skills, and best practices. For more info or to buy the book, visit www.kuldeepkelkar.com
Click here for a PDF copy of Kuldeep's presentation: drive.google.com/file/d/1ZrDDj6qK-P57kJIu6z_TBWzKH_lHo7cl/view
Timecodes:
00:00 Welcome and Introductions
02:36 Challenges Facing UX Research Community
04:59 Finding your own UX Research Superpowers
08:20 Superpower: Gain a deep understanding of sample size
12:01 Assessing confidence levels in research findings
16:02 Superpower: Good reports show, they don’t tell
20:31 Superpower: Demonstrate impact with the 5-V Framework
25:00 5-V Framework: Convey impact; budgets will follow
28:58 Superpower: Perfect your elevator pitch
34:41 Strengthen Your User Research Superpowers
36:35 How to improve quantitative research skills
41:26 Tips for designers who do research
44:35 Developing research team skills
46:29 Q&A and closing
มุมมอง: 66
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Imani | Senior UX Researcher
มุมมอง 223 หลายเดือนก่อน
Discovery Research Evaluative Research Education -University of Virginia -Media Studies -Sociology Experience -WeWork -Octane Lending -City of New York
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มุมมอง 333 หลายเดือนก่อน
Product Management Sociology Education -B.A. Sociology Experience -Domo, UX Researcher -Moderated/Unmoderated testing -Survey design -In-depth interviewing -Concept testing
Lauren | Mid-Level UX Researcher
มุมมอง 173 หลายเดือนก่อน
Qualitative Research Information Science Education University of Michigan -MS information Science; HCI -Qualitative Research Methods Experience Bluehost, UX Researcher Graduate Student Instructor Dough, UX Researcher Designer
Interviewing Users: What Has Changed in the 2nd Edition
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Interviewing skills are table stakes for qualitative researchers - but everyone can improve their practice. Steve Portigal wrote the go-to guide, Interviewing Users, and has recently published an updated second edition. He'll join us to discuss the updates, including evolving interviewing techniques, research operations, and best practices for remote research. Don't have time to read the book a...
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A Crash Course in Strategic Product Research
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Framing Impact in UXr Portfolios and Resumes
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มุมมอง 353ปีที่แล้ว
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มุมมอง 268ปีที่แล้ว
Analysis and Reporting: Using Details, Storytelling, and Presentations for UX Research Case Studies
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มุมมอง 120ปีที่แล้ว
UXr Leaders Forum: Prioritizing UX Research Studies
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How to Start and Manage Your Freelance Business
Recruiting and Fielding UX Research Study Participants
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Recruiting and Fielding UX Research Study Participants
Don't say: "Without any further ado..."
So so valuable. Thank you!
Thank you for this presentation. It was interesting, and very relevant in my case. I have a question that will certainly be shared by other practitioners. For companies offering enterprise software (like hubspot, slack, mailchimp, etc), there's often a difference between the customer who buys the product (the CEO or department head) and the user (the employee). Their problem and need may be different, or even contradictory. In this case, in the “People” point, is it more relevant to focus on the user or the customer? Is there an approach that can help answer this question?
From Danielle: Great question. Part of the reason I use "People" instead of "Users" is to include all of the important players (like you are suggesting). I think understanding the customer and the end users in B2B are both key competencies for good strategic decisions. When prioritizing which one to start with, I've noticed the higher strategic risks usually come from the person experiencing the Need. Often, it is the buyer who experiences the need, but the user who contributes to the measurable effect in B2B (though not always). In my experience, you'll have to understand the buyer to acquire new customers, but you'll have to understand the user for retention of those customers. Both are key, but retention often has the potential to deliver the most value for the effort when it comes to Product. I hope this helps!
@@UX_Researchers_Guild When you have a leaky bucket, it's typically more important to plug the holes than pour in more customers.
I love your teaching style, wish you were my stats teacher in university - also gold content - thank you
Can you please share where I can get access to the slides? I love the visual of all the types of tests for numerical in one slide.
This is so helpful! Thank you Martha! I found this video by googling "fractional user experience researcher" and I appreciate your insights as I consider this career path ❤️
Thanks for this presentation! Where can I find the Slack channel and spreadsheet?
We're so glad you enjoyed the presentation. Please email me at janine@uxrguild.com and I will send the link and spreadsheet to you. I look forward to hearing from you.
So glad I found this channel. I just started learning UX today. This channel will be a very valuable part of my learning journey. Thank You 🙏🏾
Welcome aboard!
I subscribed. Thumbs up!! #NAME? "Promo SM"!!
As a quantitative researcher pivoting to UXR, I can't thank you enough for your use of concrete research questions that apply to each method!
I love what she said about not wanting to feel pressured to present herself as an SME on social media.
Did she mean 4-hr work week? I know lots of companies that allow 4-day work weeks, even in the public sector.
Where would you post a video similar to Sasha's?
I noticed that UXR Guild only accepts contractors who have 36 months of job experience yet many who join the discussion have no research experience at all.
Additionally, with PLS-PM we can do multi-group comparisons. So, it would be possible to group based on the categorical variables and verify the differences. It would look like the two groups I showed during the presentation in this video.
😥 🄿🅁🄾🄼🄾🅂🄼
Great presentation and discussion! Thank you!