From Hollywood Glam to Grassroots Giving with Shashana Kaplan

From the glitz and glamour of Hollywood to the heartwarming power of giving back, Shashana has always been driven by a passion for positive impact. With a 36-year career as a union makeup artist, she's worked on iconic sets like Baywatch and Dancing with the Stars, and even hosted her own radio show, RAW, tackling media portrayals of women.
But it was the COVID-19 pandemic that sparked a profound shift. Shashana and her husband took a leap of faith, investing their life savings to create PIFster, the Pay it Forward app. PIFster empowers anyone to make a difference with just $1 a month, collectively supporting incredible causes chosen by the community.
From providing food and medical care to rescue animals, support for our veterans, showers for the homeless, to helping families in need, PIFster proves that small acts of kindness can create a ripple effect of positivity.
From Hollywood Glam to Grassroots Giving
Shashana, once Head of Hair & Makeup for Dancing with the Stars, is now co-founder of PIFster, a charity app making a HUGE impact. 🌎 Ditching the red carpet for real change, she believes in the power of micro-donations ($1/month!) to transform lives. ❤ Join the movement & pay it forward with Shashana and PIFster, the Pay It Forward charity!