BCG Online Case Assessment (Chatbot Casey) Solved by Ex-BCG Consultant
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- เผยแพร่เมื่อ 20 พ.ค. 2024
- In this video, we dive into a BCG Online Case Assessment example, where we tackle a competitive response strategy case for a global hotel chain. This case study is part of the 8-case BCG Chatbot test package available on our website: prepmatter.com/online/bcg-onl...
We guide you through the case step-by-step, addressing 12 questions and analyzing various data points to devise a comprehensive response strategy for our client. The BCG Chatbot, also known as Casey, Online Case Assessment, or Online Case Experience, is an online case assessment tool used by BCG to assess the skills of potential candidates.
Join us as we sharpen the skills BCG values by working through this in-depth example, one of the few end-to-end practice cases accessible online.
The video covers the following topics:
[00:00]: Introduction
[00:44]: Question 1 (Clarifying Questions)
[03:07]: Question 2 (Framework)
[05:04]: Question 3 (Impact calculation approach)
[06:10]: Question 4 (Exhibit #1)
[07:34]: Question 5 (Exhibit #2)
[10:00]: Question 6 (Impact calculation: business hotels)
[10:58]: Question 7 (Impact calculation: budget hotels)
[11:36]: Question 8 (Additional revenue required)
[12:40]: Question 9 (Response strategies)
[14:12]: Question 10 (Number of hotels needed)
[14:50]: Question 11 (Risks)
[16:54]: Question 12 (Conclusion)
If you have any questions, please leave a comment. Our Prepmatter team is more than happy to help!
RESOURCES:
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Boost your BCG Online Case Assessment preparation with our comprehensive test package, featuring 8 case studies to help you excel: prepmatter.com/online/bcg-online-case-assessment-chatbot
Great resource honestly, it really helps a lot!
Great explanation, thanks!
Great video, really useful!!
Thank you for sharing this👍
Thank you, very useful
In Q4, why did you assume that Business Segment is at risk? We don't know if they are price sensitive. Whereas, BUDGET segment is intuitive and make sense to assume that they would be highly price sensitive.
Amazing! Thanks!
Happy to help!
Thanks for your great content; it's very comprehensive and helpful! Is the difficulty of this case comparable with the actual online case interview? Thank you, prepmatter!
I'm glad you found the content helpful! This case is representative of a medium level of difficulty. We've also encountered more quantitative cases where some trainees struggled with time management. That's why, in our course, we offer 8 online case studies so that you're thoroughly prepared!
Quick question on Q5 - is it correct that the Y-axis should be labeled as price sensitivity (as it is on the screen)? Your explanation of the answer seems to imply so, at first glance I assumed the Y-axis should be quantity (or # of customers) and that the red curve represents price sensitivity. Thanks!
Thank you for your question! In Q5, the X-axis is labeled as price sensitivity (not the Y-axis). The higher the number on the X-axis, the greater the customers' price sensitivity. The Y-axis shows the price difference between the client and the competitor. Thus, the graph only displays hotels where the client's price is higher. The red curve represents what we call the price sensitivity curve. It essentially illustrates the correlation between the customers' price sensitivity and the price difference of the hotels.
However, I completely agree that, at first glance, it can be very easy to misinterpret and read the chart incorrectly. As a candidate, when I examine a graph, I always first look at what each axis represents. I hope this helps, but please don't hesitate to reach out if you have any more questions!
Thanks a lot! Very helpful! 1 question: Does the software allow a user to scroll ?
Yes, you can scroll up to see your or the interviewer's previous messages, but you can't undo an action
Just wondering, if we on average got about 60%-80% of the answers in the test / per question, will it be enough to pass to the next round?
While there's no official recommendation, based on what we see amongst the test takers, you need to aim for at least 70% of correct answers.