Sports and The Global Expansion Movement

Nothing generates excitement for fans of premier sports teams - and revenue opportunities for execs - like an expansion 🌏
In #football and #rugby, Arsenal and Premiership Rugby set the mark with a playbook of best practices for tapping into international markets.
Juliet Slot and Simon Massey-Taylor, the top execs of these two major sports organisations, share insights on factors driving their growth beyond borders.
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