Farm Fresh MD Loi Tuan Ee: Big Brands Don’t Keep Their Promise | In The Studio

"They use some of the most manipulative and misleading marketing tactics!" - Farm Fresh managing director Loi Tuan Ee
We asked him about the company’s decision to venture into the children milk powder business and why going into this industry is like a ‘war’ for him.
He also talks about:
- Why fluctuating profit margins are not a big concern.
- Whether Farm Fresh overpaid for their stake in Inside Scoop.
- The company’s newly acquired 70% stake in Sin Wah Ice Cream.
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[@izr2007]

I like how passionate he is. Im gonna support Farm Fresh as our local dairy, to compete with those giant MNC

[@imaginationwin9682]

This is a good interview from the perspective of an investor.

[@namira4218]

Whatever being discussed here, all aspects of finance and production costs 'tossed' at him, my utmost respect to FF MD, Mr Loi Tuan Ee, a fluent hands-on man. He's passionately brilliant. Smthg, indescribable abt his aura, mentioning the names of his mgmt team giving importance to their work and contribution towards success of FF. Totally agree on important things he pointed out eg brand promise, brand equity, brand growth, competitive leveraging, future strategy etc etc. FF needs to create High Perceptual Visibility creating higher brand asset value. He's so eloquent on he pertinent matters he spoke. Except for one person worked before decades ago, LTE, as MD, shows high EQ rare in Msia corporate world! Since FF sold in our supermarket, it's the only brand purchased for personal hh needs esp its yogurt drinks, a fav. 'Instruct'😂 grown son to only consume FF products. Msians should support FF bc our EPF, Msia govt among one of large investors. Indirectly, via EPF contributors are stakeholders too potential benefit on ROI!

[@botsunny013]

Good job Tony Leung

[@Areeqa_Yono0125]

My mother actually is in sponser ship with farm fresh, so i always supported fatm fresh

[@doreenwong2065]

i like his inside toughts

[@muhdnazreen1551]

Please next guest is Tun M

[@user-ob1yg8gk8g]

No more this shit.

[@Eskimo-kd6dl]

FF milk taste bland compare to other big brand. The milk powder segment is interesting.hopefully this year mr moo can come to my kid kindergarden to give milk powder sample. 2023 mr moo come to tadika suria children day at sungai buloh.definately will switch to FF milk powder if my kid like it. Support local brand.