Food Cost 201: Pricing Your Menu for Max Profits

Pricing your food truck menu can be challenging. How will you know if you are charging enough? In Food Cost 201: Pricing Your Menu for Max Profits we will go over how to price your menu, creating a combo and the best placement of your high profit items on your menu board.
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? About my channel
I am a forty-year veteran of the food industry. Besides working for several national chains, I have owned and operated my own carts and trailers. After hanging up my tongs and spatula last year I wanted to help clear up many of the misconceptions that abound in this industry. My videos will be designed to inform and train. I have tons of free forms, checklists and other useful food related paperwork on my website. Best of all no email required.
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[@Point.of.व्यू]

not expected these kind of deep information at just 11 minuts video(strongly rcommended to all)

[@theworldisyours2241]

Thank you for the detailed break down of the food cost and how to set menu prices. An eye opener for a New Bis like me, but don't you think x4 is not going to be enough when you add Your truck payments, equipment payments, licences, insurance, credit card processing service, waste, theft, a safety net if you have to replace/fix your equipment or your truck ... What should be your labor cost?

[@PedersonPantry]

When talking about where to place menu items you say upper right catches most attention, yet the arrow and the menu on screen indicated upper left. Which would be correct?

[@user-uw7nx9nh1w]

Is the spreadsheet linked somewhere? I'm not seeing it. Thank you.

[@amansandhu770]

WONDERFUL INFORMATION...THANK YOU.

[@Jogendrashekhawat]

What about when penetration of market at starting of the business is more important than profit and keep *3 the cost?

[@user-qs2le2cs2r]

wow! was expecting some basic video but this was so informative , Thankyou!

[@rubelynmiguel5553]

Clear and informative

[@eyeofthetiger4214]

Thanks this is helpful

[@sprig6043]

Magnifique

[@sokchipanhasak3979]

Good

[@hotheadsniper]

Great video but I have one question though.I'm about to open my small scale home based potato chips