KS WELI FoundHER Panel | Brand Strategies That Worked

KS WELI FoundHERs Aayushi Mehta and Ramya Nambala, founders of Project Yellow and Athena, sit down to chat about brand strategies that have worked. If you're looking to launch a business or discover best practices building your brand, this panel is for you.
About Their Businesses:
Athena is an edtech startup creating personalized tutors for K-12 students. They've created an AI tutor webapp that tutors students on different subjects (i.e. math, english, social studies), incorporating students’ interests, using case studies and more. They're currently working on creating text-to-speech integrations and integrating graphs into their webapp to accommodate for visual and auditory learners. Athena has set up a partnership with an Austin-based charter school to test out the first version of the webapp.
Project Yellow is a student-led nonprofit organization established in January of 2021 aspiring to educate children about mental health through a variety of unique, research-backed lesson plans, exciting activities, and engaging discussions done in elementary schools, through our website, and volunteering events. We strive to impact students' lives by implementing preventative curriculum that will be sustainable for years to come and teach children how to live a healthier, happier life.
KS WELI FoundHER panels create a safe space to discuss what it’s like to start your venture, any questions related to entrepreneurship are welcome! This is a great event to attend if you’re interested in creating a company and don’t know where to start. See her, be her, ask her anything.