Fair play for having this chat but have any of you ever considered that the new business model required is no more large scale festivals? No more global tours and more local events for local communities?
Hi Michael, thank you - glad you liked our chat. Moving to more local events for local communities, as you advocate, is absolutely integral to us creating a more sustainable future. We are sure to see a significant rise in these types of events but, given consumer demand, do you think having 'no more large scale events' is feasible? How would that be enforced? There's every chance that large scale events will continue in some form and number, so, is it not better to work with them to make them as sustainable as possible, rather than trying to ban global touring and large festivals altogether?
@@tristanhunt6680 thank you for replying Tristan. As someone who works in the industry you represent for a long time I feel that the influence of global brands and the commmodifiation of culture has led us down a path of mega festivals and large global touring. This was not always the way it was so I am not advocating to ban festivals but appealing to the creative community to channel their passion and energy into more community focuses events and gatherings. Covid granted this opportunity for creatives to detach from the 'experiential marketing' World and reconnect to what they do best. Sustainability is a term that is used alot to build a veneer over corporate influence on the creative community and brand manager dictate how they want their brands to be presented and what tone etc etc. An element of sustainability that I am interested in, is where does the money end up at end of the festival or event? From ticket sales to booking agents to global superstars, its rarely in pockets of the creators or collective communities from my experience. One of biggest benefactors of the current festival circuit are large supermarkets which are not supportive of independent businesses and local economies.
@@Michael.n17 love your comment on how we can better "appeal to the creative community to channel their passion and energy into more community focuses events and gatherings." Absolutely something we should all be working towards. The industry and scene going back to our regional roots is definitely a path we should explore further. As you mention, and a point our panellists spoke on at BMC, sustainability must be an action, not a just branding message. "An element of sustainability that I am interested in, is where does the money end up at end of the festival or event? From ticket sales to booking agents to global superstars, its rarely in pockets of the creators or collective communities from my experience." - a fairer distribution of wealth and resources are required both in our industry and the wider world. Achieving this post covid will be key to our industry and Earth recovering and eventually thriving again. The more this can be funnelled back into the industry - and especially into the hands of creators, collective communities (like with Mixcloud and Mixcloud Live and helping push fairer royalty distributions so creators and artists get paid more fairly) - the better.
Some great people doing great work to raise awareness and actually offering solutions as well. Well done and thank you to all of you.
Fair play for having this chat but have any of you ever considered that the new business model required is no more large scale festivals? No more global tours and more local events for local communities?
Hi Michael, thank you - glad you liked our chat. Moving to more local events for local communities, as you advocate, is absolutely integral to us creating a more sustainable future. We are sure to see a significant rise in these types of events but, given consumer demand, do you think having 'no more large scale events' is feasible? How would that be enforced? There's every chance that large scale events will continue in some form and number, so, is it not better to work with them to make them as sustainable as possible, rather than trying to ban global touring and large festivals altogether?
@@tristanhunt6680 thank you for replying Tristan.
As someone who works in the industry you represent for a long time I feel that the influence of global brands and the commmodifiation of culture has led us down a path of mega festivals and large global touring. This was not always the way it was so I am not advocating to ban festivals but appealing to the creative community to channel their passion and energy into more community focuses events and gatherings.
Covid granted this opportunity for creatives to detach from the 'experiential marketing' World and reconnect to what they do best.
Sustainability is a term that is used alot to build a veneer over corporate influence on the creative community and brand manager dictate how they want their brands to be presented and what tone etc etc.
An element of sustainability that I am interested in, is where does the money end up at end of the festival or event?
From ticket sales to booking agents to global superstars, its rarely in pockets of the creators or collective communities from my experience.
One of biggest benefactors of the current festival circuit are large supermarkets which are not supportive of independent businesses and local economies.
@@Michael.n17 love your comment on how we can better "appeal to the creative community to channel their passion and energy into more community focuses events and gatherings." Absolutely something we should all be working towards.
The industry and scene going back to our regional roots is definitely a path we should explore further.
As you mention, and a point our panellists spoke on at BMC, sustainability must be an action, not a just branding message.
"An element of sustainability that I am interested in, is where does the money end up at end of the festival or event?
From ticket sales to booking agents to global superstars, its rarely in pockets of the creators or collective communities from my experience." - a fairer distribution of wealth and resources are required both in our industry and the wider world. Achieving this post covid will be key to our industry and Earth recovering and eventually thriving again. The more this can be funnelled back into the industry - and especially into the hands of creators, collective communities (like with Mixcloud and Mixcloud Live and helping push fairer royalty distributions so creators and artists get paid more fairly) - the better.
Yes, that has been considered, especially as movement of people is restricted it gives space to imagine this is possible.