Releasing Good Music Isn't Enough (To Get You Noticed)
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- เผยแพร่เมื่อ 23 ก.ค. 2024
- Wouldn't it be amazing if you could release your music out into the world and have it find its audience instantly? Unfortunately, it doesn't work that way.
Making music-even really, really good music-simply sin't enough to have potential listeners and fans find you.
What ELSE are you offering them, asks Justin Colletti in this week's podcast episode.
For more on this subject, try Justin's video "How to Get Your Music Heard (By Actual People)": • How To Get Your Music ...
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Told so many artists this. It’s about the experience not just the music. The music is the soundtrack to your character!!
Would you have told that to an unknown Amy Winehouse, before she even recorded anything ?
@@dangenoirartist6450 you don’t know who will be famous so yes!
I've been watching for a long time, and this has been hands down my favorite video of yours. Yes, I've learned tons about mixing, and production and mastering and what not on this channel, but it's always been the concept stuff that I've enjoyed the most. This in particular is one that needs to be said more often. I've always found that these thought processes and concepts on a whole of art experience are shared by those "who do", and the puritanical, "can't sell out" to the "man" line of thinking is held by those who actually "don't". Great video, and I'm glad you, a person a lot of people respect and don't consider a sellout, said this. Kudos.
Thank you Justin for this wonderful video, i wish you all the best !
Thank you for bringing the biz in to perspective for me, Justin. I am reinspired.
Great perspective as usual. I'll admit I'm normally one of the bitter individuals complaining that a certain artist is only succeeding for things unrelated to their actual music. Deep down I admire the hustle and envy the ease in which they can be so open on social media to complete strangers. I'll cut myself some slack though, so much of my story is intertwined with a decade + heroin addiction and cartoonish chaos that I feel I either have to address the monkey in the room at some point or deal with imposter syndrome (which I already deal with on a daily basis in normal society hah). On one hand it may be endearing to some to hear about the crazy adventures of a life long junkie and how it percolates into my music...and for others, the exact % im not sure of, the second you show your hand and admit to being a heroin addict, you've essentially shot yourself in the foot and your music will be viewed through an unfavorable lens colored by others' prejudices.....
Even though I'm a genuine fan of the music I make, at the end of the day it seems like a foolish mistake brought on by a brief manic moment to share too much about myself with the small audience I have and have my dirty laundry (this comment not withstanding lol) tattooed on the internet for the prospect of a few extra spotify listeners. I think much of it comes down to turning off the rational part of your brain and getting in touch with your inner manic. Having a completely irrational self belief and being somewhat delusional is actually an amazing survival tool in life I'm only beginning to understand as I begin my 30's -_- lol...the dude abides though
Thanks so much for sharing your story! And so sorry to hear about the troubles with addiction. That's a tough monkey to deal with. We are rooting for you here.
@@SonicScoop Ha thanks, we all have our own tough monkeys to deal with...mine just happens to be a more deadly variety. 1 day at a time if for no other reason than to bear witness to perhaps the most special beings in the cosmos taking our final form as living memes lol
This is eye-opening information. Thank you.
Always on time mane!
After 20 years this is something I’m finally learning more about and implementing. It truly is essential as an artist in the current environment to understand the various avenues and aspects of the industry as a whole.
I bought, and am I’m studying your mixing break through course. It’s a great deep dive into mixing.
Awesome to hear! Hope it helps you in your journey.
This guy is gold.
I totally agree. I see it all the time. Artists spend loads of time and effort on the song and production etc. Then it ends up as a social media post with the word 'here's my new track, check it out'.....and guess what, very few people do that. Why should they, there's no connection there? A week after the post, they're starting on their new track, which will go through the same process. They need to understand it's a business. The music isn't really the product anymore (it's free to people), the product is the artist themselves. If they want to just concentrate on the music, then fine, but they need to hire in someone who is going to do what a record company would do and market the 'product' to the right audience. If you only have the budget for one track per month, choose wisely which one, but only make one every two months and spend the budget on marketing those wise choices instead. It's all dead money otherwise.
I was thinking today , do you want to follow your dreams ?or follow a business plan .
Depends on whether you want a career or a hobby. Both are valid answers, and either can be a real blessing if you do them well.
Pastor Colletti...Thx
Its all about keeping your hihats from now being too loud!
Wise words!
sadder than hell that quality isnt enough.
You've got to find a way to let the people know that quality is there. High quality music can't serve very many people if it's hiding under a rock.
If you have something that can really brighten and deepen people's lives, make it part of your mission to figure out how to get it in front of them.
If the quality really is that great, you'd be doing them a service by helping make sure they won't miss it! These are some ideas to help with that.
Hope that's useful,
Justin
Very intresting.
Is that a new mic? Yes, offer more than music is good advice!
It's one I come back to a lot. A JZ Vintage 67: th-cam.com/video/S1ypMGjcvXA/w-d-xo.html
An experienced entertainer sings a great song to a crowd of people. An unknown entity creates an amazing production listed in a database.
Play live! Play live!
With 60000 songs uploaded to spotify daily, winning the editorial playlist lottery is unfortunately also a big factor. In other words, you also need a big portion of luck.
sad but true
Definitely some 'thinking outside the box' is required to navigate that lot.
Luck is always a big factor in life. For sure. What you do with yours is up to you though.
-Justin
There's two kinds of luck - random luck (like doing the lottery, good luck with that) and luck that you can influence (by doing things to improve your chances of being lucky). That's where marketing, social media etc. come in. You can improve your odds of getting lucky.
There's a great saying: "luck is when preparation meets opportunity". So prepare well and look for (or create) opportunities.
60000 songs that are all alike. No wonder, they'll all go unboticed.
Staight into the trash, where they belong.
7:43 - How's the text is related to what's been talked about at that timestamp?
Great timing with this video.
I'm at this stage as we speak:
I'm in a brand new band and our EP (The Stiff Lips; 'Lucid Screaming') is due to hit Spotify on Friday and we're doing the online adverts, printing posters, making a video, photoshoots, gluing ourselves to social media, trying to come up with worthwhile content, getting in touch with people we've not spoken to in ages going
"Hello. long time no speak to. How are you? We have an EP coming out (nudge, nudge, wink, wink)",
EVERYTHING we can think of, working seven days a week and the response is underwhelming to say the least, haha.
We're in for a long game and not very much free time but you have to entice people to get involved and show an interest. People are also sheep so the build will be slow but the more people see the number climbing, the more they will be inclined to get in about it themselves. That's the plan anyway. We may very well end up in the vast, colossal, enormous 'tried it: f@cked it' pile, with most bands haha.
How do I build my audience without releasing music? Or should I release singles first?
Yes, I'd definitely recommend starting with singles if you want to grow an audience. Here's my take on it: th-cam.com/video/JboGIjNtNlo/w-d-xo.html
-Justin
Thank you very much Justin for making this video, i was just talking to a very talented guitarist about this, who decided to quit music as a career recently.
Nirvana!!! Yeah!
I think I'll make a career change to accountancy 😉
A totally valid answer! Music is important no matter what you do for a living, and more accountants could probably use more of it in their lives! :-)
What are you doing with your right hand?
It should be though.
If an amazing poem or lyric, delivered by an unique singer (someone that do not require any auto-tuning little helper) and a one of a kind guitar riff do not give anyone on earth any goosebumps nor chills. Then that potential song should not have been written in the fist place.
Production had so little to do with most of all the greatest songs ever written, performed and recorded, and all were instant classics.
Creative production can help that's all !
Songs are definitely more important than production! Nowhere in this episode do I say otherwise. Have a listen! :-) Hope you enjoy.
Thanks,
Justin
"...and then you come back." Unless it's Fish.
Makes perfect sense Mr Scoop. What if you have the looks and the story but the music is shiiet?
Check the charts for the answer to that.
@@SveinOlavGlesaaenNyberg Haha, that's kinda true, except most of them don't have the looks or story either 🤣
it's all about how the electrical signal is handled and converted it can make your vocal sound bigger than the eifel tower just listen to the ADEL new song it's just a piano and a vocal but the vocal is huuuge don't get me wrong i'm not speaking about how the vocal sound in reality i'm trying to explain that the technology and tech side is really important because you can record ADEL right now with your small $100 focusrite you would never make it sound like her actual songs
The artists/bands of the past could cultivate a mystique.By there being varying levels of privacy.
Now it is advantageous for a musician to be more like a circus act , that is always on display.And that's just how it is.
So 'authenticity' can be a very finely honed aesthetic.For a mystique that is on every online platform is no longer an enigma as it is all marketing.
I don't resent this as it is just society increasingly becoming a circus.No mystique , only a manufactured persona for the show.The new society is very at ease with not having known privacy.
Idk man, I'm somehwat desperate and really pissed off at the same time. been working on a music project for 1,5 years.. put so much money, energy and time into it. (about 1500 hours)
then I decided to promote one track with google ads, because I knew, for someone new it is nearly impossible to get attention.. paid another 150 bucks for a professional music video made by someone in fiverr, got me a professional logo which also cost me 70 bucks.... well I did ALL that and guess what, all I got with google ads are dislikes, hate comments and a 10 seconds watchtime.
all for nothing. what a fking joke. not feeling like a clown, but like an entire circus after this
production value cant make up for terrible melodies. every1s song is like 2+2 = 9. no1 spends time with theory so they dont realize they are releasing nonsense.
This video needs a good edit. 8 minutes in and nothing.
make songs relatable to masses to grow your audience.. try again and again!
Apart from evil TH-cam algorithms, is there anything to stop you making a weekly video full of clips of things that you mastered during the week..? As exposure for the artists mainly, but I guess also as a showcase of your 'mad skills' as a mastering engineer.
That's a fun idea.
It's actually a lot of work to do, so I usually save that kind of thing for the courses and the sponsored videos where I know the time expenditure is justified. But I'd love to do even more of it!
In the meantime, here's a playlist with a lot of videos that have audio examples from me, including at least a half dozen or so on mastering I think:
th-cam.com/play/PL3yghKGBjggTkBYyc-1_larMT6K4rGwmr.html
Hope that helps!
Teaching musicians how to be famous, instead of how to write music lol
Because fame will allow you to earn money, which will allow you to make more music
Teaching musicians how to have sustainable careers so they can have the time and incentives to write more music.
People should just stop releasing music, there is way too much music in the world
I like this video! but i just disliked it instead😥😂no hate