Why Musicians Are Broke and How to Fix It

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  • เผยแพร่เมื่อ 12 ก.ย. 2023
  • If you are wondering how you get paid for your music as a songwriter, musician or producer this video explains the process. When I was in Sweden, I interviewed Niclas Molinder who with Max Martin and Björn Ulvaeus are helping music creators with their innovative app called Session Studio.
    You can download the FREE Session Studio App here - bit.ly/sessionstudio (bit.ly/sessionstudio)
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ความคิดเห็น • 1.6K

  • @argus8888
    @argus8888 8 หลายเดือนก่อน +791

    This is why Rick can have so much positive influence on the world of music and musicians.

    • @MG________
      @MG________ 8 หลายเดือนก่อน +3

      I really hope so.

    • @Dedbigfed
      @Dedbigfed 8 หลายเดือนก่อน +10

      Agreed. Less complaining about how rock music isn't in the top 50 anymore, please.

    • @jett70710
      @jett70710 8 หลายเดือนก่อน +4

      What is why? Because of his channel? Because of this Swedish guys app? The f are ya going on about, mate? Your statement is very random, yet vague

    • @MG________
      @MG________ 8 หลายเดือนก่อน +2

      @@jett70710 He's offended about something or other. 'Tis a hobbyist activity these days.

    • @MG________
      @MG________ 8 หลายเดือนก่อน

      @@buttsbuttsbutts68 Oh right, my bad.

  • @BlackNoteStudios
    @BlackNoteStudios 8 หลายเดือนก่อน +338

    Making a lot of men in suits very nervous. Love it. This is the change we artists need. Rick starting to connect the dots and making things happen from the ground up.

    • @victorradulescot6865
      @victorradulescot6865 8 หลายเดือนก่อน +3

      Why that? This is simplifying everybody’s work! You mean all this unclaimed money isn’t sleeping…?

    • @ev25zv
      @ev25zv 8 หลายเดือนก่อน

      @@victorradulescot6865 I don't think you understand just how much IP theft occurs in the industry

    • @cosmicwonders21
      @cosmicwonders21 8 หลายเดือนก่อน

      @@victorradulescot6865 Because there are some people who want to keep it complicated so that they can claim the black box unclaimed money. Why wouldn't they want to keep what they have been taking for years?

    • @sirborges
      @sirborges 6 หลายเดือนก่อน +11

      "Men in suits very nervous" what's your problem with wedding bands?

    • @shmockette7158
      @shmockette7158 5 หลายเดือนก่อน +2

      @@sirborges Clever, gave me a chuckle.

  • @damienmacrae
    @damienmacrae 8 หลายเดือนก่อน +594

    As an Intellectual Property lawyer, I have to say that this could be (will be ?) a game-changer for creators. I'm absolutely blown away by this new app. The negotiations over the splits could still end up being messy, so it would be even more incredible if the app could also provide some numbers and stats to help creators find fair and reasonable splits. But otherwise, this is a much-needed, long-overdue innovation in the music world. I think an app like this would be useful in our creative sectors, such as TV and movies. Bravo!

    • @ItsWesSmithYo
      @ItsWesSmithYo 8 หลายเดือนก่อน +9

      He addresses splits mid way, almost 10 min discussion (nearly to end of video), and shows a feature set to propose and collaborate on deciding what’s fair, and confirming the splits, is there something beyond that we should understand?

    • @DavidKSweet
      @DavidKSweet 8 หลายเดือนก่อน +12

      r @ItsWesSmithYo I have to agree it would be super useful to have the option to have a statistically modeled split to use or at least work from in negotiating the eventual split. For example: I wrote all the music and lyrics of a song and hired a session singer who 1) sang a "wrong" note during the bridge. When I isolated the vocal track I liked the note enough to change the chord progression to make it "not wrong. Without his unintentional alteration, the song would not be the same. Should that entitle him to a 50% split? I don't think so. But to be fair, he's entitled to something. One note out of all the the other notes would be maybe one percent and the changed harmony and bass line among all the other would be (guessing again here) another 1%. He also added some outdo vocal riffs, repeating lyrics sung earlier but those were also HIS original contributions that added to the song. Guessing those word were another 2% of all the word sung. So, a t a minimum, statistically speaking, at a minimum, he fairly contributed 4 % of the song. I'd round it up to 10% just cuz.

    • @DavidKSweet
      @DavidKSweet 8 หลายเดือนก่อน +8

      As the software creator mentioned, there are non-statistical elements to a split that only human negotiation can develop. In my case above, we are both non-famous songwriters and performers. If he were famous enough to make the song much more notable, exposed, pitched to other famous folks, then his statistically tiny contribution could well earn a 50% share. In such a case, the ability to accept or reject a "proposed" split within the software is super useful...moving it from the realm of discussion into a documented back and forth. Brilliant!

    • @BluegillGreg
      @BluegillGreg 8 หลายเดือนก่อน +6

      Once you've got 12 people who supposedly put in 4% and you round up to 10%, they've got 120%. Did they really contribute more than the real songwriter? And the real songwriter then gets how much? Remember, no one would have worked or been paid without the initiative and follow through of this now unpaid writer.

    • @coachhumph5524
      @coachhumph5524 8 หลายเดือนก่อน +3

      If I create a new song and I don't want to be with any record label would I be able to have a lawyer help me with ensure I make money from it in case it were to become a popular song? If so what type of lawyer would it be best to work with? Thank you in advance.

  • @ReignitedAuto
    @ReignitedAuto 8 หลายเดือนก่อน +250

    I'm not a musician, but this video is fascinating because the principles apply to so many professions, number one is accountability. Being able to document who did what and when is critical. I'm happy for musicians to be able to take control of their work 👍

    • @sparc9773
      @sparc9773 8 หลายเดือนก่อน +8

      Indeed, academic scientists face a similar problem. However, outside of the patent and industry world not about revenues but rather credentials. Especially, when hundreds of scientists participate in a single project. Another problem have been identical author names (e.g., Smith, Kim etc.) which has been solved by unique personal identifiers. The same is true for article titles which hase been solved by digital object identifiers (DOIs). Unlike with patents, a remaining problem is the contribution (number of ideas, the amount of work, who drafted the text etc.) of the individual authors to a publication. Many journals therefore ask for the addition of a statement regarding this issue. The system is still not perfect (e.g. there is only one first and one last/senior/corresponding author position and statements regarding equal contributions may not help because readers still drive conclusions from the order of authors). However, rather than judging a paper based on the journal it appears in we can nowadays base the judment on the relevance of a paper on how often it has been cited and use this to judge the work of a single scientistbase on the citations of all his works (Hirsch- or H-factor).
      Still, there are many issues that still need to be addresse (honary co-authorship for people not involved in the research, re-publishing already published data under a different titles, predatory and fake journals etc.). One issue that in my opinion is much more serious in science than in music is plagiarism. While the citation of a phrase may contribute to a musical piece without acknowleding the original author in the credits you can only (and actually have to) cite prior work with proper references.

    • @sungear
      @sungear 8 หลายเดือนก่อน +2

      Seems pertinent to the actors strike issue.

    • @markforeman7082
      @markforeman7082 8 หลายเดือนก่อน +2

      Ditto! I envision leveraging this to other creators as well. Curious of the impact such a system can have on the struggles so many TH-cam creators are facing.

    • @richardmesson
      @richardmesson 8 หลายเดือนก่อน +1

      I also agree, as an accountant and tax consultant , this tool is In The Money

    • @cuebj
      @cuebj 8 หลายเดือนก่อน +1

      Relevant for all sorts of project management and implementation

  • @KevinORourke25
    @KevinORourke25 8 หลายเดือนก่อน +251

    This dude came up with a solution to a problem that I always thought had no solution. Genius!

    • @byggloket2590
      @byggloket2590 7 หลายเดือนก่อน +7

      Agreed. Proud to be a Swede😅

    • @oceancrosby4578
      @oceancrosby4578 6 หลายเดือนก่อน +2

      @@byggloket2590 Ha, my sister who lived in Finland and now lives in Norway told me... they only have 3 sun-shiny days a year up there. No wonder the place is full of "bookworms" they never come outside.

    • @LexaTerrestrialx
      @LexaTerrestrialx หลายเดือนก่อน +1

      Fr! Hope it works. I may try it out. It may be easier than being apart of 3 or 4 different royalty groups.

    • @pashon4percushon
      @pashon4percushon 7 วันที่ผ่านมา

      You know when it comes to US shores they gonna change it up, add more to it to make it confusing, and have different companies make 10 different apps.

  • @JonKovach
    @JonKovach 8 หลายเดือนก่อน +879

    We are in this weird culture where everyone feels they are entitled to others work for free or for fractions of a penny on a dollar.

    • @reidwhitton6248
      @reidwhitton6248 8 หลายเดือนก่อน +93

      Big tech companies being first and foremost.

    • @t3hgir
      @t3hgir 8 หลายเดือนก่อน +60

      "stop using things that create holes in the ozone layer" - Same govt that also detonated over 200 nuclear devices over the South Pacific in the 60s.

    • @nigelnix1
      @nigelnix1 8 หลายเดือนก่อน +52

      People doing reviews of songs on TH-cam are making more than the musicians. As long as they stop the song a few times they technically stay within the rules of fair use. Comedians and other content creator videos are also being used by review channels. It's out of control.

    • @MartinRenner
      @MartinRenner 8 หลายเดือนก่อน +19

      That's literally how capitalism works.

    • @yahnferral9163
      @yahnferral9163 8 หลายเดือนก่อน

      The face of fraud was culturally mistook for free market capitalism. Most people were fooled into jumping on the bandwagon of blaming capitalism by the media.

  • @MichaelNatrin
    @MichaelNatrin 8 หลายเดือนก่อน +7

    I love how excited Rick looks about this

  • @rhysjo12332
    @rhysjo12332 8 หลายเดือนก่อน +160

    As a software developer, i love the attributes they describe and call boring! This is amazing!

    • @frbrty12
      @frbrty12 8 หลายเดือนก่อน +11

      Yup, kinda hoping he has solid infrastructure, devops, security... could see a real use case here for a public blockchain (one of the few).

    • @fbgtr
      @fbgtr 7 หลายเดือนก่อน +2

      A simple E-R diagram from a software architect's perspective, a big leap forward for the musicians

    • @antesmolcic4354
      @antesmolcic4354 7 หลายเดือนก่อน +3

      Yeah, wonder if they would use blockchain and be decentralized.

  • @regham4778
    @regham4778 8 หลายเดือนก่อน +86

    Working in the IT industry and as an amateur musician I am so impressed by the scope and elegance of this application.

    • @indi2174
      @indi2174 8 หลายเดือนก่อน

      What part of I.T are you educated on

    • @regham4778
      @regham4778 8 หลายเดือนก่อน +2

      @@indi2174 Cyber Security

  • @YoItsOO
    @YoItsOO 8 หลายเดือนก่อน +57

    Where splits tend to go:
    6:26 IPI (social security for songwriters) 6:52 ISWC (unique number for a musical work)
    7:03 ISRC (unique identifier for sound recordings)
    7:30 IPN (for performers producers etc)

  • @puturro
    @puturro 8 หลายเดือนก่อน +65

    In my home country Argentina, that "black box" cash goes to the biggest publishers... When I recorded my first album with my band I went to do a course and get educated about publishing and stuff, and it's crazy how much info we as artists don't have. It's crucial to be business savvy about this stuff, especially if you're an independent artist.

    • @TheWaterboarders
      @TheWaterboarders 8 หลายเดือนก่อน +7

      In the UK, I think it all goes to Elton John. Or Ed Sheeran, maybe.

    • @SuperxDfAb
      @SuperxDfAb 8 หลายเดือนก่อน +2

      ​@@TheWaterboardershe can't keep getting away with it

    • @jasonfanclub4267
      @jasonfanclub4267 7 หลายเดือนก่อน +3

      and the Queen@@TheWaterboarders

    • @crnkmnky
      @crnkmnky 4 หลายเดือนก่อน

      ​@@jasonfanclub4267 Freddie can't use all of it where he is. His mum should give a bit to Brian & Roger. And don't forget about Pink.

  • @X-UP-and-DOWN-X
    @X-UP-and-DOWN-X 7 หลายเดือนก่อน +73

    As a musician who’s been wanting to break into the music industry on the legal and technical side, this was a massive wealth of knowledge for someone like me! Thank you gentlemen for your creative efforts, and thank you Rick for using your influence to bring light to something like this!

  • @bettyparker3317
    @bettyparker3317 8 หลายเดือนก่อน +391

    Musicians have to be paid. The current payment for streaming (basically nothing) is criminal. We can only buy so much merch and/or what’s available direct from musician’s website. I’m not a musician, but I try to support them as I can. The system now just stinks.
    Tangentially, I am constantly mega-impressed at how many people around the world speak a second language really well. We should do better.

    • @orlock20
      @orlock20 8 หลายเดือนก่อน +14

      Musicians, under the label system, have always made their money playing live. Radio and then MTV were used to promote acts. Streaming has replaced radio and is probably the best way for indie acts to promote themselves.

    • @boneytony5041
      @boneytony5041 8 หลายเดือนก่อน +4

      I haven’t bought merch since Kurt Cobain passed

    • @afrosheent3arcmichael69
      @afrosheent3arcmichael69 8 หลายเดือนก่อน +7

      They're learning English. In the future everyone will speak English. It's the universal language.

    • @jgwmain
      @jgwmain 8 หลายเดือนก่อน +1

      Agreed.

    • @ThemFuzzyMonsters
      @ThemFuzzyMonsters 8 หลายเดือนก่อน +25

      I am a part-time musician. The most discouraging (and a pet-peeve) is how much time & money you have to spend being a videographer and garment-designer just to offset the music costs!
      The music is literally a cost center in your musical journey.
      Imagine if restaurants or plumbers had to live off t-shirt sales!

  • @specialkonacid6574
    @specialkonacid6574 8 หลายเดือนก่อน +4

    Rick Beato
    The best internet dad a musician could ever have 😀

  • @foreverthestudent
    @foreverthestudent 8 หลายเดือนก่อน +3

    I've been a songwriter for twenty eight years and this is the COOLEST THING I'VE EVER HEARD OF!!!!

  • @ChristopherErringtonPhoto
    @ChristopherErringtonPhoto 8 หลายเดือนก่อน +56

    I’m not in the music industry but as a photographer this makes me happy. So many times I’ve seen a photo without credit to the photographer and model of applicable… love you channel!!

    • @imogen4535
      @imogen4535 26 วันที่ผ่านมา

      Are you full time? If you are how did you break into it may I ask?

  • @thekevinjsim
    @thekevinjsim 8 หลายเดือนก่อน +4

    I'm downloading this now because I have a catalog of 57 songs and am recording another album but I'm practically nonexistent and have made $14 from streaming in my entire life. This will make it so much easier.

  • @RoyAlexander214
    @RoyAlexander214 8 หลายเดือนก่อน +73

    👏👏👏👏 For Rick and all who helped produce this video. The quality is top tier. So grateful that we have Rick Beato and his amazing mind for free on the TH-cam.

    • @troydean
      @troydean 4 หลายเดือนก่อน +1

      100%

  • @billywoods5678
    @billywoods5678 8 หลายเดือนก่อน +73

    This is absolutely fantastic a game changer for the songwriters. I'm joining straight away. Rick thank you so much for this. The music industry needs people like you.

  • @250Pants
    @250Pants 8 หลายเดือนก่อน +11

    Traditionally, part of the publisher’s and record company’s work was to dig deep to find out who did what in the studio and propose splits. Most of the time the producer(s) would decide based on their fading memories. Now that all the info in the app is handed to them and they don’t need to do anything, I wonder… do publishers and record companies still deserve the same cut?

    • @user-lv7ph7hs7l
      @user-lv7ph7hs7l 3 หลายเดือนก่อน

      Bands have even broken up over such things. Like Sabbath and Dio, someone had gone in at night and changed the mix and the next day they all started accusing each other of trying to make themselves louder and the argument escalated and the singer left, not to work with them again for 10 years. With this you can just see, hey Dio is in the studio making himself louder etc...
      And of course credits. It's very easy to cheat someone out of their part and if they aren't aggressive and insist they wrote part or the song that's it. There are so many songs where multiple band members claim to have written it alone. This solves so many problems. I hope it gets adopted.
      And of course the record company just lying to the musicians about revenue and "don't worry we take care of the money just tell us if you want to buy something". And then suddenly a super succesful musician has no money anymore. Labels will hate this but musicians will love it. And if the labwl doesn't want to do it, who cares. Today it's much simpler to self publish with Spotify for instance or just directly pay someone in China to make CDs.

  • @chameleon-dream-band-official
    @chameleon-dream-band-official 8 หลายเดือนก่อน +105

    Imagine going into an art gallery and buying someone's painting and then the gallery giving most of that money to another painter. That's how most of the subscription systems work for music streaming. Time for change. Cheers Rick and Niclas!

    • @orlock20
      @orlock20 8 หลายเดือนก่อน +7

      That's kind of how it works. Many of the top priced works have been sold multiple times and the creator only gets their cut from the first sale.

    • @paintmonster1
      @paintmonster1 8 หลายเดือนก่อน +6

      Artists sell paintings outright for the agreed upon price as it's a one of a kind work of art but that doesn't give you the right to make prints of the work. "When an artist creates a painting, the artist owns both the copyright in the artwork, and the physical artwork. Ownership of the copyright is an intellectual property right. Ownership of the physical artwork is a personal property right. A sale of the physical artwork does not transfer the copyrights in the artwork." So the streaming model is more making prints of an original and not paying the artist fairly who owns the copyright

  • @bryinthe6197
    @bryinthe6197 8 หลายเดือนก่อน +50

    How does a jazz musician make a million dollars? They start with two million. (Ba dum chi)

  • @dimitriczapkiewicz4238
    @dimitriczapkiewicz4238 8 หลายเดือนก่อน +3

    It still begs the question... 'if you are working on a song (it is not registered copyrighted; although it possibly could be)... it seems this process may make an IP work vulnerable to have so many people who are not 'creators' access to the IP' It is a nice system/idea... but what about these gray areas. An unfinished work generally does not get an ISRC etc. unless it is register/copyrighted/published. If you are an indie or vanity publisher who assigns your own ISRCs does sessions affect this process? I would like to hear more... about potential trouble areas. Great Vid great idea...

  • @TheK391
    @TheK391 6 หลายเดือนก่อน +25

    this is great

  • @drewosborne3943
    @drewosborne3943 8 หลายเดือนก่อน +142

    An incredible video that NEEDED to be made in these times of the industry. Well done Rick

    • @miracles4u
      @miracles4u 7 หลายเดือนก่อน +1

      Great pic!

  • @bigmoviesify
    @bigmoviesify 8 หลายเดือนก่อน +12

    This is one of your best videos you'd ever done! As a cartoonist/illustrator - I too have problems with royalties and collecting money for the use and reuse of my work. BRAVO!!

  • @hiloii
    @hiloii 8 หลายเดือนก่อน +50

    Wow Rick. You've really gone up another level here. This was just so interesting. I cant help thinking how creators cant help being creative whether its music or tech based solutions for contributor and recognition problems. Loved it!

  • @danielmfazzio
    @danielmfazzio 8 หลายเดือนก่อน +4

    Working in Brazil and in the US with my Record Label/Publisher I’ve been explaining musicians, producers, performers how important is all of this for many many years!!! Great tool!!! the best thing I’ve seen in the last 5 years for the music industry to keep growing stronger with clarity, honesty and in a dynamic way!!!

  • @user-dx1jb4zq9e
    @user-dx1jb4zq9e 8 หลายเดือนก่อน +8

    It used to be that you could just get a low skilled factory job (or even in some cases a service job, like retail) to support yourself and then try to make records, which you could sell and support yourself. If you read Steve Albini's interviews, he breaks down the economics of how a lot of no name 80s underground rock bands could basically make a solid living on an independent label just selling a relatively small number of records every year. Now you can't do either. The low skilled job that paid rent has long been offshored or automated away, wages have stagnated for 40 years while cost of necessities beat the general rate of inflation, and nobody buys records. Streaming pays nothing, so that's out. So what then? Selling t-shirts? I just don't get how anybody does this for a living, to be perfectly honest. It's like you're either in a tiny group of people who become super stars or you're in the poor house and music is strictly a hobby (an expensive hobby, at that). It's like everything else. How does anybody make money and avoid starving to death? Nobody seems to know. Somehow build an audience online and play live shows somehow, I guess.

    • @RayTheGuitar
      @RayTheGuitar 8 หลายเดือนก่อน +4

      The ONLY way to make money in the Music 'Biz' .... Is .......................... MAKE SURE THE WIFE WORKS !

    • @user-dx1jb4zq9e
      @user-dx1jb4zq9e 8 หลายเดือนก่อน

      @@RayTheGuitar lol

  • @jas_bataille
    @jas_bataille 8 หลายเดือนก่อน +8

    I still hadn't seen a single dollar from a session I did 3 years ago. I have royaltie for this, the artist said so - in Canada, those are interpretation rights through Artisti and yes - the DO exist! - to no avail. I even said I was willing to sign the contract again, because there was a "member of the band" by mistake (I was, but unfortunate circumstances made the singer unable to perform with live drums for her ears were too fragile sadly), and they said no, I only needed to make an e-mail stating that I wasn't a member anymore, and I did. After that, they wanted an e-mail stating that the songwriter confirmed I was the one on the session, so I did. And that was after 5 or 6 calls in which I could get 1 out of 10 words across and painstakingly long months - still nothing. The songs have two versions in different languages, and apparently the system is bugging on that. I made notifications on every single one of them. At one point they asked if I was the leader of the band... I was so confused!!! The leader had invited me!!! How could they not know that?! They don't know because this is one person for 50 000 artists registered. Before watching this video, I hadn't even thought about those royalties in months!!! And I don't even have any idea how much they're worth - while most session musos in Canada have *zero* idea that they are ALLOWED those rights in the first place!!! The whole thing is complete chaos.

  • @damienmacrae
    @damienmacrae 8 หลายเดือนก่อน +16

    I can't tell you how happy it makes me to hear that Dancing Queen is the 00001 code as it is literally one of, if not, the best songs ever written.

    • @thomasluby1754
      @thomasluby1754 8 หลายเดือนก่อน +2

      (1) Not "literally". That word is not to be used for emphasis. (2) Disagree about Dancing Queen being one of best songs ever written. Could squeeze it into the top 600 - 800 but not better than that. Update 11/12/23: Just decided to change my ranking of Dancing Queen from "600-800" to 300 - 400. Maybe that makes it one of the best written songs of all time. Who knows?

    • @damienmacrae
      @damienmacrae 8 หลายเดือนก่อน +2

      @@thomasluby1754 It's just my opinion that it is literally "one" of the best songs ever written. There's another thousand I could add to that but I'm more than pleased to know that it's this song and not say, "Friday", by Rebecca Black. ☮

    • @thomasluby1754
      @thomasluby1754 8 หลายเดือนก่อน +2

      @@damienmacrae Never heard of "Friday" or Rebecca Black. I LOVED Dancing Queen when I was a senior in HS and for a few years more. Now, I just considered it a nice song. I have over 500 songs on my Spotify list and Dancing Queen is not one of them. Maybe I will vote it in in the next 500 😃. As far as the word, "literally", is concerned, I was just trying to be helpful. It seems most people, these days, misuse that word. They use it for emphasis. I think you mentioned somewhere that you are a lawyer. I guarantee you some people you work with/for find it as irritating as I do. I recently retired and my career depended on how well I spoke. Take care.

    • @thomasluby1754
      @thomasluby1754 8 หลายเดือนก่อน +1

      @@damienmacraePS I just listened to that god awful song, "Friday". Woosh! I see your point.

    • @damienmacrae
      @damienmacrae 8 หลายเดือนก่อน +1

      @@thomasluby1754 Yes, the overuse of 'literally' is a real bugbear of mine. TBH too, Dancing Queen isn't in my top 500, but is definitely a well crafted song, especially when you take a deep dive into how the song was written .

  • @reverb.deluxe
    @reverb.deluxe 8 หลายเดือนก่อน +14

    Thank you Niclas and company! For musicians, this feels like the first iPhone launch. Amazing.

  • @zakdamonmusic
    @zakdamonmusic 8 หลายเดือนก่อน +67

    I’m literally in the middle of this entire process. My dad recorded himself with a tascam, on cassette, back in the 80s and I have about 225 recorded full songs recorded and registered. He passed in 2020 unfortunately, now it’s up to me to get all this rolling out!! I just shared the 2nd song on my channel. My trailer explains my motivation and goal. I hope Rick checks this stuff out cuz it really is something special!!

    • @MusicMotivator
      @MusicMotivator 8 หลายเดือนก่อน +3

      That's amazing Zak! What Tascam? I did tons of recordings on a 248. Even got radio airplay from a cassette mult-track recording. So sorry about the loss of your Dad.

    • @zakdamonmusic
      @zakdamonmusic 8 หลายเดือนก่อน +1

      @@MusicMotivator Hello and thank you! My dad acquired a tascam 244 back EARLY 80s and used that for most of his recording. I still have it and a tascam 388 reel to reel he used for some later recordings.

    • @ramirezwilliam8983
      @ramirezwilliam8983 7 หลายเดือนก่อน +1

      What genre music you make?

    • @ramirezwilliam8983
      @ramirezwilliam8983 7 หลายเดือนก่อน

      ?

    • @CaseyKoplinCk13
      @CaseyKoplinCk13 7 หลายเดือนก่อน +2

      That’s awesome you are doing this for your father. He would be Very happy and proud.

  • @justinreynolds3935
    @justinreynolds3935 8 หลายเดือนก่อน +19

    It seems just the last few years music industry professionals are finally talking about these financial side of the biz. It used to be almost taboo. I think because there are sooo many factors and every one is so different on how they operate. And especially now that the major label budgets have but vanished. Awesome insight.

    • @ItsWesSmithYo
      @ItsWesSmithYo 8 หลายเดือนก่อน

      Artists tryna eat and realized non artists don’t care;)

  • @gurnstein
    @gurnstein 8 หลายเดือนก่อน +2

    I would suggest, strongly suggest, that musicians have an online donation link whereby fans can donate for any music they've gained for free.

  • @rabit818
    @rabit818 8 หลายเดือนก่อน +5

    I am just designer and a music fan. This is an excellent tool to keep track of your work and everyone involved.

  • @Macanao
    @Macanao 8 หลายเดือนก่อน +4

    I just gotta say that while watching the video I already signed up, downloaded the app, and am already in the process of creating and uploading my first song, great UI and experience so far.

  • @Mr.PhatsVarietyVibesShow
    @Mr.PhatsVarietyVibesShow 8 หลายเดือนก่อน +6

    I'm NOT Broke.. I'm selling out night after Night the homeless section of down town....I'm nailing it....

  • @JC-uy4yj
    @JC-uy4yj 8 หลายเดือนก่อน +33

    This is such an innovative idea, and baffling how something like this hasent already been created. I hope it becomes integrated everywhere.

    • @giano6343
      @giano6343 8 หลายเดือนก่อน

      I tried but it’s such a big thing

    • @MrHaggyy
      @MrHaggyy 6 หลายเดือนก่อน

      Systems like this exist for quite a while. Basically any European country has something like this that get's the money from each source of income to the label. The problem is to get used by more or less everyone. Many labels don't want this because they make good money by providing the service of doing this stuff for you.

    • @giano6343
      @giano6343 6 หลายเดือนก่อน

      its a app that allows fully build out to completely kill labels. its the new label. you get everything inside of it, faster, cheaper and better, when everyone uses it the problem is solved and we can figure out how make music without thinking a lot about other things. its the musicians dream, having it independently feeling like all structures are automated. just enjoy music making.@@MrHaggyy

    • @giano6343
      @giano6343 6 หลายเดือนก่อน

      now sitting here and enjoying some good music over my new Sony headphones. these 360s are really a beautiful thing.

  • @BlueBeeMCMLXI
    @BlueBeeMCMLXI 8 หลายเดือนก่อน +2

    Niclas is my new hero - as a former international electronic fraud officer, this is going to be a TARGET - to find ways to siphon off the earnings of everyone, not just big name performers but everyone who makes a shekel. The ID collecting part. The distribution part to all entities in music business (Rick's Sony example) - these present opportunities. The hacker is a little beaver and has lots of company to break down any system. Good Luck, Nic!

  • @slapitman
    @slapitman 8 หลายเดือนก่อน +38

    I've said this for literally 10 years....surely somebody can create a music streaming platform owned by the musicians for musicians that pays them fairly. It would shut Apple Music and Spotify down in days. Each Musician who wants to be on the platform pays a simple fee that essentially buys them a share in the group as long as they populate it with content.

    • @juniper-usa-shei369
      @juniper-usa-shei369 8 หลายเดือนก่อน +7

      Audius is an attempt, but lack of transparency to reimburse content creators is a turn off.

    • @Elriri
      @Elriri 8 หลายเดือนก่อน +3

      and some people still believe in free market

    • @rogercraig7203
      @rogercraig7203 8 หลายเดือนก่อน +2

      With support from many people in the BEATLES camp I tried doing this thirteen years ago. Also got support from the AFM, the largest Union in the world for musicians. And what happened? All the musicians who liked the idea would NOT give me one dollar to build this new Platform. NO SOLUTION in sight for PRO musicians

    • @slapitman
      @slapitman 7 หลายเดือนก่อน +2

      @@rogercraig7203 That is awfully sad Roger. At the end of the day the best outcome would surely be that music is curated and managed by the democracy of musicians. Rather than the domination of some faceless geek who owns an algorithm. Ironically we as producers, musicians have the the very thing that feeds them and ultimately starves us.

    • @ishmael2586
      @ishmael2586 3 หลายเดือนก่อน +1

      It won't stop payola/corruption

  • @daveboyle307
    @daveboyle307 8 หลายเดือนก่อน +11

    Great freakin interview. Very informative, I’m retired and a old school musician.
    It’s amazing what the music business has going on today and this app is slick

  • @deangoritz9625
    @deangoritz9625 8 หลายเดือนก่อน +19

    Excellent content Rick! What a gift for the artists and creators.

  • @GregoryHillSr
    @GregoryHillSr 8 หลายเดือนก่อน +8

    This is a huge game changer!! I stayed away putting out music because I have seen my friends struggle to make a living doing this - Rick, your guy created an app that kicks the puzzle door off the hinges and pushes me to take a chance to have a go at it. Thank you and especially Niclas Molinder!!

    • @shakeerahjohnson3306
      @shakeerahjohnson3306 4 หลายเดือนก่อน

      pls what is the best platforms for music streaming

  • @blockingthesunmusic
    @blockingthesunmusic 8 หลายเดือนก่อน +10

    Thank you for this Rick, I’ve been personally struggling with this.

  • @MichaelLewisMusic
    @MichaelLewisMusic 8 หลายเดือนก่อน +21

    This is very cool and I think it's got a lot of additional potential. For example; I'd like to see them develop the ability to catalog your discography and be able to display it for clients or enable people to search and find you based on a song they heard.

  • @4kryptik4
    @4kryptik4 8 หลายเดือนก่อน +2

    This is amazing! Thank you for your work🙏

  • @Kennyschwartz
    @Kennyschwartz 8 หลายเดือนก่อน +5

    This is awesome and so well explained!

  • @jjacoby1010
    @jjacoby1010 8 หลายเดือนก่อน +6

    This is one of your most interesting videos ever, Rick! Love learning about the biz and data side of things.

  • @ZmienBeat
    @ZmienBeat 8 หลายเดือนก่อน +1

    Great video!
    Waiting for part 2 in the future.

  • @drummermomcjs
    @drummermomcjs 8 หลายเดือนก่อน +18

    Thank you so much Rick for this video. As an aspiring songwriter/creator and performer, this is most useful information. I joined Session yesterday, because of this video. This is AWESOME! Thank you.

    • @guitardave3028
      @guitardave3028 7 หลายเดือนก่อน

      Can you describe the process of doing this...im a songwriter...

  • @blackcreekmusic783
    @blackcreekmusic783 8 หลายเดือนก่อน +3

    Great presentation!! I'm feeling a lot more encouraged by all of this and I've immediately signed up!! Sold!! Thankyou!!

  • @PaulGillings
    @PaulGillings 8 หลายเดือนก่อน +3

    Superb advice, as always! Thank you both 🙏

  • @astralyd
    @astralyd 8 หลายเดือนก่อน +3

    It's a good tool, but it's not fixing the amount of money that is coming in, I still find it unbelievable how many thousands (millions) of plays you have to make to earn anywhere near a living, as an artist starting to release songs, my monthly living expenses are also in thousands and as someone who doesn't really crave attention, it seems litteraly impossible to me right now. We need a better system

  • @pieterrossouw8596
    @pieterrossouw8596 8 หลายเดือนก่อน +43

    As a software developer and cloud engineer myself, I’m happy people built a CMS system geared towards the music industry.
    It is a bit funny that the engineer called their security “NASA quality”… that’s like begging hackers to exploit your systems. I’d rather say our data platform is e.g. PCI compliant, meaning it has the same safeguards that payment processors need to undergo. The easiest way would likely be social engineering, but yeah never hype up your security as a small startup app - every company with valuable information eventually gets breached. If the music industry at large adopts this like these guys would obviously want, they’ll be an enormous target for motivated and funded hackers. Hackers could use this info to spearphish wealthy labels and artists, it’d be a goldmine.

    • @sirena7116
      @sirena7116 8 หลายเดือนก่อน +8

      I know, but a lot of the time musicians don't know terms like PCI compliant. They do understand NASA.

    • @tatsujin1988
      @tatsujin1988 8 หลายเดือนก่อน

      @@sirena7116true!!😂

    • @Charlesb88
      @Charlesb88 8 หลายเดือนก่อน +2

      He probably meant “NSA quality” not NASA quality but yes, he could just data is encrypted in the cloud and only authorized persons will be allowed to have access to it (so long as the encryption/Secuirty isn’t flawed). His main point is that it’s not just out there in the cloud unencrypted for hackers to easily steal.

    • @jimlabos
      @jimlabos 8 หลายเดือนก่อน +1

      I had similar thoughts. No software is invincible. It would have to be extremely restrictive in order to make it almost hack proof. But that would render it useless. Let's see how it goes. We have all seen software that promises the world only for it to disappear form existence. For this one to work it needs to reach a critical mass. Its cooperative so without a certain amount of users it is just a specialized database. If they can get the big guys in there it might catch on. Hope so as anything that makes this business easier is welcomed!

    • @martinaddison4880
      @martinaddison4880 8 หลายเดือนก่อน

      Good point, I worked for DOD, but many don’t recognize NSA, by name.

  • @desertskygames
    @desertskygames 8 หลายเดือนก่อน +22

    This is huge. I never understood all the parts of this. THANK YOU Niclas and thank you also Rick for hosting this!

  • @StormingTheGoal
    @StormingTheGoal 8 หลายเดือนก่อน +2

    This is a fantastic talk Rick! The info should be included in every music business course

  • @landonragsdale7304
    @landonragsdale7304 8 หลายเดือนก่อน +1

    Fantastic! Thank you Rick!

  • @WatchfulHunter
    @WatchfulHunter 8 หลายเดือนก่อน +27

    Artists can and should learn how to write their own contracts. Cut out these companies and venues that refuse to negotiate. Artists need to control every revenue stream.

    • @RhythmAddictedState
      @RhythmAddictedState 8 หลายเดือนก่อน +8

      If artists did that, they would never get hired/signed/money. There should be new legislation that defends artists.

    • @Pinko_Band
      @Pinko_Band 8 หลายเดือนก่อน

      @@RhythmAddictedState
      So, the thing with what you are saying is that you are assuming HOW the artists would behave with that kind of control, and therefore HOW the market would react to this. Artists can and should be smart yielding their power, as in being practical and pragmatic, which, I believe, is absolutely possible and necessary. As technology progresses, the power-albeit slowly-is changing hands to the artist, no matter the field really. This is a tremendous thing.

    • @RhythmAddictedState
      @RhythmAddictedState 8 หลายเดือนก่อน

      @@Pinko_Band I never said the artists shouldn't advocate for themselves and be in control. I was replying to the "cut out and refuse to negotiate" part of the OP's comment.
      You're underestimating the power labels still have. Now labels are offering 360 contracts by default (giving them rights to revenue coming from not just the music of their artists, but from merch, touring etc), leaving artists with no other choice (it's basically a unilateral contract). The artists you see in the charts or on Spotify are being pushed by major labels (and yes, payola is still a thing). Major label artists are the only ones who get awards. Meanwhile, those who are signed to indie labels and/or only have a publishing/ licensing/distribution contract are struggling to pierce through the noise. Sure, now you can be in control of all your revenue streams as an artist, but you will be at a disadvantage when it comes to promoting your music, management, legal issues, you name it. Try to write up your own contract and get a deal when typical label contracts are still legal. What should be done is ACTUAL LAWS that make today's extremely disadvantageous contracts illegal. Advocating for artists shouldn't solely be an artist's duty. You could be doing everything to get your coin and proposing your own contracts, but it's useless with today's legislation. There's nothing to defend you as an artist. The whole system needs to be reformed, unfortunately. For now, the only thing an artist can do is use their energy to control all their work and revenue while still being in a system that only benefits labels and not the artists.

    • @Pinko_Band
      @Pinko_Band 8 หลายเดือนก่อน

      @@RhythmAddictedState
      Everything you say is true. I think there are still a large chunk of artists out there that still think that they need the support of a major (or any, I guess) label in order to “make it”. And its a completely logical maneuver that the labels attempt to grab at every aspect of potential revenue generated by the artist (logical from their perspective, I don’t mean fair by any means). However Im just saying that the tide is turning, meaning that if you want to “make it”, you have to have a unique and/or at least a high quality product. And the resources, for an artist who has this, are more readily available for them to where they could operate as their own label in a sense and move forward independently. It just depends on what the goal is and how they define “making it”. TH-cam and streaming services alone are enough to get you going, build an audience. Performing live is probably a bit more difficult to break into, depending on how much of that you’re willing to do. But while I dont think labels are going anywhere, they are going to have to get a lot smarter in order to justify their existence and services.

    • @Thespeedrap
      @Thespeedrap 2 หลายเดือนก่อน

      What we need to do is to reach out to people in person instead of social media nonchalant.

  • @robowenmikels
    @robowenmikels 8 หลายเดือนก่อน +10

    I really like the content, you've been putting out, Rick. I'm sorry that I was disparaging in the past and said that your content was getting stale. I was ungrateful and insufferable. You're doing great work, great interviews, good insight with industry professionals. Kudos, you've definitely stepped it up in the last year.

  • @garytobin7446
    @garytobin7446 8 หลายเดือนก่อน +1

    Another landmark interview, Rick!! Awesome!

  • @Merelytemporal
    @Merelytemporal 8 หลายเดือนก่อน +2

    Excellent contribution Nicolas! You have done a lot of good for musicians everywhere with this. I hope it becomes a universal standard.

  • @mrsherwood2599
    @mrsherwood2599 8 หลายเดือนก่อน +37

    Its hard to realize that certain things are over. There's no quick fix. Its important to be brave and in reality.

    • @TheHmm43
      @TheHmm43 8 หลายเดือนก่อน +1

      Yup

    • @Ponchiboy444
      @Ponchiboy444 8 หลายเดือนก่อน +3

      What is over ?

    • @RealHomeRecording
      @RealHomeRecording 8 หลายเดือนก่อน +6

      @@Ponchiboy444 people valuing music at $10-20 per album.

    • @tomcoryell
      @tomcoryell 8 หลายเดือนก่อน +1

      Yup, Napster and the thieves who “file shared”, knifed writers and publishers in the back, while smiling to their faces.

    • @Ponchiboy444
      @Ponchiboy444 8 หลายเดือนก่อน +1

      @@RealHomeRecording That is long gone for sure, thank god

  • @shauncarter924
    @shauncarter924 8 หลายเดือนก่อน +4

    This is amazing. An easier way to collab with other musicians across the globe. Brilliant.

  • @wesboundmusic
    @wesboundmusic 8 หลายเดือนก่อน +2

    Phenomenal piece of software! This is what all digital (music) content creators have needed forever and now it's out! Big kudos to Niclas, Max and Bjørn for having come up with this genius app!

  • @niloo_atribecalledlove
    @niloo_atribecalledlove 5 หลายเดือนก่อน

    App downloaded and logged in! Thank you gentlemen!

  • @sixofone
    @sixofone 8 หลายเดือนก่อน +6

    this is really blowing my mind, I was giving up on common sense and honesty in this life, I don't know, I find this to be very exciting. A great start to finding a viable solution for a bad system, bravo

  • @Adrenaline416
    @Adrenaline416 8 หลายเดือนก่อน +5

    What about copyright registration? I can't understand why someone would upload their songs to the internet without securing ownership rights first. The app looks great but as a side note does anyone copyright their music? Seems like the most important step before publishing anything (e.g. uploading to the internet).

  •  8 หลายเดือนก่อน +1

    One of the most important videos I have watched this year. Thank you Rick and Niclas.

  • @George-jo7mi
    @George-jo7mi 4 หลายเดือนก่อน +1

    What a relief! Not knowing much about the business, your presentation and app makes it way less intimidating. ❤❤❤❤

  • @supernovameditationproject
    @supernovameditationproject 7 หลายเดือนก่อน +6

    Wow! This is amazing! Thank you Rick, for spreading the word. Thank you Niclas, Max & Bjorn for creating this app to help musicians. I've been writing songs my whole life. I've barely made a dime since the '90s. Hug!

    • @jamescassidy3995
      @jamescassidy3995 7 หลายเดือนก่อน +2

      Please can you explain how this could make any difference? The vast majority of “Creators” have absolutely no platform or outlet for their music other than the well known outlets - Spotify etc - that pay virtually nothing? Serious question! ✌️🎸✨

    • @PokeABrain
      @PokeABrain 5 หลายเดือนก่อน

      @@jamescassidy3995 You are right, it doesn't make you any more famous or pays you more for that matter.. but it does help to get you organized and collaborate with others which is a big plus regardless... i am going to test it but the fact that the metadata of the song is outthere it also helps to find the creators/collaborators and get paid if the song is being used which is also another plus.. it does have some interesting opportunities that could potentially drive a more direct music business approach (you write a song), someone wants to use it (ie: a movie producer), you get paid directly for that license.. and it's done.. no need to go try to sell your soul to some media company that gets a million application of other music creators... or hopefully that is where this will end up...!

    • @shakeerahjohnson3306
      @shakeerahjohnson3306 4 หลายเดือนก่อน

      @@jamescassidy3995 pls what is the best platforms for music streaming

  • @BDregger
    @BDregger 8 หลายเดือนก่อน +8

    Rick, would it be possible to do an interview with this guy, Niclas Molinder, and Steven Wilson together? That`d be fun, both thematically and optically…😅

  • @JulesFox
    @JulesFox 8 หลายเดือนก่อน

    This is so clever. Thank you so much for sharing this!

  • @guitardo100
    @guitardo100 7 หลายเดือนก่อน

    Fascinating. I've never considered how identifiers exist and to what extent.
    The comment section is equally informative with ideas and comments. This could literally change many groups besides musicians.
    Been following this subscription for a couple years maybe but this particular video hits home immediately. I will definitely share.

  • @eastwind32
    @eastwind32 8 หลายเดือนก่อน +3

    Really interesting Rick! As a non professional musician it is great to learn how these things work. Great content.

  • @rickhorvath
    @rickhorvath 8 หลายเดือนก่อน +4

    As I’m watching, I’m thinking it goes well beyond this. How about when we submit a song to a music supervisor and not know it it’s being used - until we MAY see a royalty or deposit in our account. There needs to be more accountability which lets us know the status of a song submitted.

  • @ethan6840
    @ethan6840 8 หลายเดือนก่อน

    I’ve been waiting for something like this

  • @A_Voice_In_The_Ocean
    @A_Voice_In_The_Ocean 8 หลายเดือนก่อน

    Well done good souls!
    God bless

  • @kevindick7485
    @kevindick7485 8 หลายเดือนก่อน +3

    Excellent, this presentation really defines the vast importance to be more in control of your product of the ever change music and entertainment industry . That you do not end up with a shady manager making deals without your knowledge .

  • @michaelchadwick6424
    @michaelchadwick6424 8 หลายเดือนก่อน +9

    That was great. Well explained. Easy to digest. Will check it out. One cool tool for music creators would be the ability to tattoo your tracks with the details and your details and your co-writers etc etc. As far as I know AIFF files are the only ones that retain metadata and it is baked into the track.

    • @spiritlevelstudios
      @spiritlevelstudios หลายเดือนก่อน

      We add metadata to anything and everything. Wavs, flacs etc.

  • @g7thcapo
    @g7thcapo 8 หลายเดือนก่อน

    Absolutely superb interview Gents, thank you!

  • @stevec-b6214
    @stevec-b6214 8 หลายเดือนก่อน

    that was an eye opener, really well done!

  • @bluesky2145
    @bluesky2145 8 หลายเดือนก่อน +3

    Also the bottom line is how do I get my damn money. I'm on my fourth album and so far I've made about 40 bucks. You really need to do a video on how to collect royalties worldwide and truly track and audit the company's that pretend to be fairly collecting the due royalties. This is not trivial and will take a lot of work but it can be done and should be done. Otherwise all this black box money just goes to all these rich bastards

    • @bluesky2145
      @bluesky2145 6 หลายเดือนก่อน

      no replies, what a waste of time

  • @GP-Music.
    @GP-Music. 8 หลายเดือนก่อน +13

    Incredible it took someone this long to make this, this is an actual game changer that we pretty much have never seen before. This may completely change the system.

    • @davejanson8137
      @davejanson8137 8 หลายเดือนก่อน +1

      I hope it gets widespread use

    • @GP-Music.
      @GP-Music. 8 หลายเดือนก่อน

      @@davejanson8137 Same here brotha, this should be wanted by everyone! Keep it jammin!

  • @bakkdavidlaszlo
    @bakkdavidlaszlo 8 หลายเดือนก่อน

    this is simply genius! thank you Rick for sharing it!❤

  • @elikellyireland
    @elikellyireland 8 หลายเดือนก่อน

    Absolutely fabulous! So we'll thought out and explained. Appreciate your hard work on this matter ❤

  • @feldsparsongs2331
    @feldsparsongs2331 8 หลายเดือนก่อน +4

    There’s a 2 gig audio limit beyond
    Which you need to pay a sub to go premium. This limit includes audio other collabs send to you not just what u provide individually. Pricing is going to be $9.99 pm from Jan 24 for more storage if you want to go over the 2 gig. As I add more songs you’re gonna hit that limit pretty quick.

    • @therealdaveportnoy620
      @therealdaveportnoy620 8 หลายเดือนก่อน

      sigh

    • @therealdaveportnoy620
      @therealdaveportnoy620 8 หลายเดือนก่อน +2

      Glad we can get the truth from an actual user. Funny how they really breeze past that part. I didn't even realize he does say you will have to pay for "more hearty space", and he purposely says it very fast. I thought you only had to pay extra for bonus features and other playlist options. So some people will be paying 10 bucks a months to defend their spotify pennies.. this entire app and video is really only good for major label bands and not the average musician.. 😅

  • @laurobelrecordingstudio
    @laurobelrecordingstudio 8 หลายเดือนก่อน +3

    What a game changing and revolutionary leap for continuity in our industry. Hats off to the creators for tackling the messiest and most controversial aspect of the music creation business. Brilliant!

  • @eeezdee5251
    @eeezdee5251 8 หลายเดือนก่อน

    Thank you Rick and Niclas for this great and informative video. I’ll be signing up for this today. Really cool.

  • @jazzrengue
    @jazzrengue 8 หลายเดือนก่อน

    This is fabulous!!!

  • @BillyReplies
    @BillyReplies 8 หลายเดือนก่อน +3

    When I release new singles to radio stations they always want the ISRC codes, but I don't think I've ever received a penny from air play. I am doing it all on my own- maybe I need management.

  • @TheTickingClocks
    @TheTickingClocks 8 หลายเดือนก่อน +27

    Rick is the most important person in music right now. Nobody comes close to what he brings to the table on such a consistent basis. Thank you, Mr. Beato! - Manny of The Ticking Clocks

  • @cajuncrackerranch7990
    @cajuncrackerranch7990 8 หลายเดือนก่อน +2

    Rick, OUTSTANDING! And to this person and his team who developed this concept. 🙌 👏 🙏! Phenomenal.

  • @j.4532
    @j.4532 8 หลายเดือนก่อน +1

    This channel is truly blowing up to a new level. I’m just a humble rock guitar player with a white collar job. This video is of no interest to me but still ended up watching the whole thing. Bravo, Rick!

  • @desolationrow8280
    @desolationrow8280 8 หลายเดือนก่อน +3

    Hey Rick, make a video about the guitarist Buckethead

  • @shreyankmishra
    @shreyankmishra 8 หลายเดือนก่อน +7

    Great to see the second interview with Steven Wilson!

  • @StoneTribe
    @StoneTribe 7 หลายเดือนก่อน

    Omg Thank you so much guys!!! Priceless 🎉❤

  • @Oliasn8
    @Oliasn8 8 หลายเดือนก่อน

    Excellent!! 🙏🏻

  • @LaurenceBricker
    @LaurenceBricker 8 หลายเดือนก่อน +3

    So for us complete newbies.... As a bedroom studio singer/songwriter/producer how do I get an IPI, ISWC and ISRC numbers. Can you do a video explaining the most streamlined and inexpensive way for a person just starting out doing this process?

  • @DaniloMarrone
    @DaniloMarrone 8 หลายเดือนก่อน +12

    Wow! This is a major game changer for producers, composers, and musicians. Amazing!