It's time to catch up with the other Nordic countries

Finland has fallen behind in economic development compared to Sweden, Norway, and Denmark. Unlike the other Nordic countries, Finland's population is aging rapidly. Without a change in direction, our well-being is at risk of hitting rock bottom.
It's time to catch up with the other Nordic countries.
This is a marketing campaign by the Confederation of Finnish Industries (EK) in support of Nordic well-being. The campaign emphasizes the need for us to keep pace with other successful Nordic countries.
In the campaign, The Maiden of Finland embarks on adventures across different centuries and realizes that she is always one step behind Sweden, Norway, and Denmark. Eventually, the Finnish Maiden gains determination: she understands that she has her own strengths that need to be recognized and utilized now.